Social Media Jobs for OPT Students
Social media roles qualify for F-1 OPT when the work is directly related to your degree in marketing, communications, journalism, or a related field. Most positions are full-time and employer-based, which satisfies DSO reporting requirements. Creative and strategy-focused roles at agencies and brands are common entry points for OPT students.
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Get Access To All JobsUltra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra ⚡️
Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago ---we're just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.
The Role 📱
As Social Media Manager at ULTRA, you will be the voice and presence of our brand across Instagram, YouTube, and TikTok. This is a part-time role (2-4 hours per day, including weekends) that requires daily engagement, quick turnarounds, and a deep understanding of how to build community and momentum in real-time.
You'll post multiple times throughout the day, respond to comments, pin top-performing comments, and keep the conversation going across all platforms. You won't just schedule posts—you'll actively manage the community, engage with our audience authentically, and help amplify what's working.
This role requires someone who understands platform nuances, can move fast, and knows how to balance brand voice with real-time responsiveness. You'll work closely with the creative and marketing teams to ensure content is timely, on-brand, and optimized for engagement.
Note: this role does NOT require content creation (that will be handled by our creative team).
What You'll Own 💼
Daily Social Media Posting
- Post on Instagram, YouTube, and TikTok multiple times daily, ensuring a consistent brand presence across all platforms.
- Adapt posting strategy based on real-time performance, trending topics, and audience engagement.
- Ensure all posts align with ULTRA's tone, messaging, and visual identity.
Community Management & Engagement
- Respond to comments across all platforms in a timely and authentic manner.
- Pin top comments to surface the best community interactions and build momentum.
- Monitor comment sections throughout the day and engage with users to strengthen community connection.
Platform Optimization & Performance
- Stay up-to-date on platform algorithm changes, trending formats, and best practices.
- Track engagement metrics and adjust posting times, formats, and content based on what's working.
- Collaborate with the creative team to provide feedback on what content performs best.
Content Coordination & Collaboration
- Work closely with the creative team to receive, post, and track engagement of content.
- Provide real-time insights on what the community is responding to and where opportunities exist.
- Help identify and elevate user-generated content, influencer collaborations, and viral moments.
Why You're a Fit ❓
- You understand Instagram, YouTube, and TikTok deeply—not just how to post, but how to engage and build community.
- You're online throughout the day and can manage real-time posting and engagement (2-4 hours/day).
- You have a strong sense of brand voice and know how to maintain consistency while being responsive.
- You can move quickly without sacrificing quality or authenticity.
- You're proactive, organized, and comfortable working independently in a fast-paced environment.
- You're based in the US and comfortable with the posting schedule required to reach our audience (3 times per day account checks, once in the morning, once in the afternoon, and once at night).
Why ULTRA ⚡️
- Community is everything here. ULTRA's growth is driven by authentic connections and word-of-mouth—you'll help build that.
- You'll help define a new category. You'll play a key role in shaping how people discover and engage with nicotine-free functional pouches.
- Your work will have immediate impact. You'll see your posts, comments, and engagement strategies directly influence brand growth and customer loyalty.
- Flexible, part-time setup with real ownership. Work 15-20 hours/week at $50-85/hr depending on experience, with the autonomy to manage your schedule while staying responsive to the community.
Location
This role requires you to be based in NYC.
Equal Employer Opportunity
Ultra is proud to be an equal opportunity workplace. We value a diverse workforce and an inclusive culture. We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.
Ultra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra ⚡️
Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago ---we're just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.
The Role 📱
As Social Media Manager at ULTRA, you will be the voice and presence of our brand across Instagram, YouTube, and TikTok. This is a part-time role (2-4 hours per day, including weekends) that requires daily engagement, quick turnarounds, and a deep understanding of how to build community and momentum in real-time.
You'll post multiple times throughout the day, respond to comments, pin top-performing comments, and keep the conversation going across all platforms. You won't just schedule posts—you'll actively manage the community, engage with our audience authentically, and help amplify what's working.
This role requires someone who understands platform nuances, can move fast, and knows how to balance brand voice with real-time responsiveness. You'll work closely with the creative and marketing teams to ensure content is timely, on-brand, and optimized for engagement.
Note: this role does NOT require content creation (that will be handled by our creative team).
What You'll Own 💼
Daily Social Media Posting
- Post on Instagram, YouTube, and TikTok multiple times daily, ensuring a consistent brand presence across all platforms.
- Adapt posting strategy based on real-time performance, trending topics, and audience engagement.
- Ensure all posts align with ULTRA's tone, messaging, and visual identity.
Community Management & Engagement
- Respond to comments across all platforms in a timely and authentic manner.
- Pin top comments to surface the best community interactions and build momentum.
- Monitor comment sections throughout the day and engage with users to strengthen community connection.
Platform Optimization & Performance
- Stay up-to-date on platform algorithm changes, trending formats, and best practices.
- Track engagement metrics and adjust posting times, formats, and content based on what's working.
- Collaborate with the creative team to provide feedback on what content performs best.
Content Coordination & Collaboration
- Work closely with the creative team to receive, post, and track engagement of content.
- Provide real-time insights on what the community is responding to and where opportunities exist.
- Help identify and elevate user-generated content, influencer collaborations, and viral moments.
Why You're a Fit ❓
- You understand Instagram, YouTube, and TikTok deeply—not just how to post, but how to engage and build community.
- You're online throughout the day and can manage real-time posting and engagement (2-4 hours/day).
- You have a strong sense of brand voice and know how to maintain consistency while being responsive.
- You can move quickly without sacrificing quality or authenticity.
- You're proactive, organized, and comfortable working independently in a fast-paced environment.
- You're based in the US and comfortable with the posting schedule required to reach our audience (3 times per day account checks, once in the morning, once in the afternoon, and once at night).
Why ULTRA ⚡️
- Community is everything here. ULTRA's growth is driven by authentic connections and word-of-mouth—you'll help build that.
- You'll help define a new category. You'll play a key role in shaping how people discover and engage with nicotine-free functional pouches.
- Your work will have immediate impact. You'll see your posts, comments, and engagement strategies directly influence brand growth and customer loyalty.
- Flexible, part-time setup with real ownership. Work 15-20 hours/week at $50-85/hr depending on experience, with the autonomy to manage your schedule while staying responsive to the community.
Location
This role requires you to be based in NYC.
Equal Employer Opportunity
Ultra is proud to be an equal opportunity workplace. We value a diverse workforce and an inclusive culture. We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.
How to Get Visa Sponsorship in Social Media
Align your degree to the role explicitly
Social media roles qualify for OPT only when tied to your field of study. In applications and interviews, explain how your marketing, communications, or digital media degree directly informs your content strategy, analytics work, or campaign management responsibilities.
Target employers already familiar with OPT
Agencies and mid-sized brands that have hired international students before understand OPT timelines and reporting obligations. Search Migrate Mate to find social media roles at employers with a track record of sponsoring or supporting OPT work authorization successfully.
Lead with measurable results in your portfolio
Social media hiring managers respond to numbers. Follower growth percentages, engagement rate improvements, and campaign reach metrics show concrete impact. Quantified results reduce hesitation around OPT timelines by demonstrating that you deliver value quickly and independently.
Clarify your OPT timeline proactively
Bring up your OPT dates before an offer is extended, not after. Employers appreciate transparency about your work authorization window, end date, and STEM extension eligibility. It signals professionalism and gives them time to assess sponsorship readiness without feeling blindsided.
Pursue STEM-adjacent social media roles
Social media analytics, paid media management, and growth marketing positions often sit within data or marketing technology teams. If your degree qualifies for STEM OPT extension, targeting these roles gives employers a longer runway and reduces their hesitation about short authorization windows.
Build platform-specific certifications before applying
Certifications in paid social, content strategy, or social analytics strengthen your candidacy and demonstrate self-directed expertise. Employers hiring on OPT timelines want candidates who can contribute immediately, and certifications signal readiness without requiring extensive onboarding or training investment.
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Get Access To All JobsFrequently Asked Questions
Do social media jobs qualify for F-1 OPT work authorization?
Yes, social media roles qualify for OPT when the position is directly related to your degree field. A social media coordinator role supported by a communications or marketing degree is a straightforward match. Roles heavily focused on creative production may require a clearer connection to your specific academic program, so confirm the alignment with your DSO before accepting an offer.
Can I work as a freelance social media manager on OPT?
Yes, self-employment is permitted on OPT, but it comes with strict conditions. You must be actively engaged in work related to your degree, and self-employment cannot be used as a workaround for unemployment. You'll need to document your freelance activity carefully for your DSO, including contracts and the nature of services rendered. Consult your DSO before pursuing this path.
How do I find social media employers willing to support OPT students?
Migrate Mate is the most efficient way to find social media roles at employers that are open to OPT candidates. Many employers on the platform have prior experience with international students, which reduces friction during the hiring process. Filter by role type and work authorization to surface the most relevant opportunities for your OPT situation.
Does a social media role at a startup count toward my OPT employment requirement?
Yes, startup employment counts as long as the company is a legitimate U.S.-based employer and the role is directly related to your degree. Part-time roles also qualify if they meet the minimum hours threshold set by your school. Keep documentation such as an offer letter and employer contact information on file, as your DSO may request verification.
Can I apply for H-1B sponsorship from a social media role?
Yes, social media roles at qualifying employers can lead to H-1B sponsorship, particularly for positions classified as specialty occupations requiring a bachelor's degree in a specific field. Strategy, analytics, and paid media roles tend to have a stronger specialty occupation argument than generalist content creation. Discuss sponsorship intentions early in the interview process so both sides can assess fit.
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