OPT Marketing Analyst Jobs
Marketing Analyst roles are a strong fit for OPT students with degrees in marketing, business, or statistics. Many employers sponsor H-1B visas for this position, making it a viable long-term path. STEM OPT extension may apply if your program qualifies under a data-focused CIP code.
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Industry Marketing Sr. Analyst/P3
Location: Remote US
Curiosity, creativity, and a spirited drive to grow awareness among key industries are at the heart of this role. Unisys is a global technology solutions company focused on delivering high-performance, security-centric solutions that improve how people live and work. As an Industry Marketing Senior Analyst, you will help shape success by turning bold ideas into measurable outcomes for our business.
In this role, you will join an innovative, globally diverse marketing team that pushes the boundaries of what is possible, leverages cutting-edge technologies, and collaborates closely across functions to solve complex business challenges. You will have the opportunity to deepen your expertise, expand your skills, and see the impact of your work on pipeline, revenue, and brand.
Our people are at the forefront of everything we do—driving client success, contributing to our communities, and making the world more secure. If you believe in better outcomes and better lives, we would love for you to join us.
Role overview
As an Industry Marketing Senior Analyst reporting to the Industry Marketing Lead, you will work alongside her as well as collaborate across marketing teams and business unit stakeholders to help execute, manage and report on Unisys marketing efforts targeting our Tier 1 and Tier 2 industries.
You will assist in bringing to life Unisys go-to-market (GTM) programs that help drive and achieve short- and long-term goals. You will connect with counterparts across marketing teams to help develop and execute industry events, industry-focused research, client stories and other forms of content, digital demand-generation campaigns, webpage development and updates, media and analyst initiatives, sales-enablement tools and training for our internal audiences.
The ideal candidate will be organized, able to manage multiple projects in tandem, eager to learn, energetic and creative, and preferably have marketing experience in the B2B, high-tech space. If this sounds like you, and you are passionate about taking ownership and driving business results that matter, come join our team.
Role summary
Unisys positions itself as a global technology company focused on helping organizations reimagine the status quo through collaboration, curiosity, and accountability. Its industry focus highlights client stories, thought leadership, industry forums, and solution-led experiences across themes like AI, cloud, workplace modernization, security, and intelligent operations. This role should translate that market story into programs that create demand and deepen client relationships.
Core responsibilities
- Help manage industry marketing programs to include tracking budgets, program progress, KPIs, analyzing and building reports.
- Partner with solution marketing, field marketing, sales teams, communications teams, and business leaders when necessary to facilitate industry marketing deliverables.
- Support industry content and asset development, as well as digital campaign timelines and lifecycles. This includes working with the Content Development team, Digital Advertising team and other marketing members to ensure industry campaigns, and campaigns that involve industry aspects, are successful.
- Partner with Content Development and its client stories lead to maintain an active list and high visibility into the production of industry-specific client stories and related activations.
- Coordinate industry events, in collaboration with Event Planner and other stakeholders, and help manage overall industry event calendar; Support the end-to-end event planning and reporting processes as needed.
- Collaborate with Content Development, BU and Digital marketing teams to manage Industry webpage inventory, develop new pages and update page content to ensure ideal user experience and industry relevance. Assist with regular reporting on webpage performance.
- Assist with media relations and industry analyst initiatives, sales-enablement tools, internal training materials and internal communications as necessary.
What success looks like in this role:
The Industry Marketing Senior Analyst supports the strategy, planning, execution, and performance measurement of industry marketing programs that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys. The role aligns with Unisys’s emphasis on collaboration, ownership, agility, and experimentation, and a successful candidate will embody these characteristics.
You will be successful in this role if you have:
- Undergraduate degree in marketing, business, or a related field, plus 3 to 5 years of integrated marketing and experience in a B2B technology environment.
- Proven success planning and executing marketing programs that support demand generation and pipeline growth.
- Experience working across virtual teams and navigating complex, stakeholder groups.
- Strong project management skills with the ability to manage multiple deadlines and priorities.
- Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices.
- Excellent communication, presentation, and program management skills.
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Strategic thinker with a hands-on approach to execution.
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Experience supporting enterprise technology, services, or global solution-based marketing.
- Background B2B integrated marketing program execution and measurement.
- Experience developing industry content and narratives tied to business outcomes.
- Familiarity with, or willingness to learn, analyzing data to optimize marketing programs.
- Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment.
- Experience with marketing and sales automation platforms such as Salesforce.com, and comfort working with data to inform decisions.
- Knowledge of social media, digital marketing, and integrated program best practices.
- Experience working with external agencies and partners (e.g., event, telemarketing, advertising, and digital).
Benefits
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.
Video Interview
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!
This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Analyst
Target data-heavy marketing roles
Employers are more likely to sponsor analysts who work with quantitative data, attribution modeling, or marketing mix analysis. Framing your skills around measurable outcomes makes the H-1B specialty occupation case easier for immigration counsel to build.
Check if your degree qualifies for STEM OPT
Marketing Analytics, Applied Statistics, and Information Systems programs often qualify for the 24-month STEM OPT extension. Confirm your CIP code with your DSO before applying, since this directly affects how long you can work without sponsorship.
Apply before your OPT clock starts running
Marketing Analyst hiring can take 6 to 10 weeks from application to offer. Start your search at least three months before graduation so you have buffer time for background checks, onboarding paperwork, and DSO reporting requirements.
Prioritize mid-size and enterprise employers
Companies with established HR and legal teams are far more likely to have existing H-1B sponsorship infrastructure. Startups may offer great roles but often lack the resources or experience to navigate immigration filings on your timeline.
Lead with tools and platforms, not just strategy
Proficiency in SQL, Google Analytics, Tableau, or similar platforms signals the technical depth immigration attorneys need to argue specialty occupation status. Highlight these specifically in your resume and cover letter to support a future sponsorship case.
Disclose your OPT status early, not at the offer stage
Raising your work authorization status after an offer creates friction and can collapse the process. Mentioning OPT early filters out non-sponsoring employers quickly and builds trust with hiring managers who are open to sponsorship conversations.
Marketing Analyst OPT: Frequently Asked Questions
Do Marketing Analyst jobs typically sponsor H-1B visas?
Many do, particularly at mid-size and large companies where the role involves specialized skills like statistical modeling, paid media analysis, or marketing attribution. The key is demonstrating that the position requires a specific degree in marketing, statistics, or a related field, which satisfies the H-1B specialty occupation standard. Browse OPT-friendly listings on Migrate Mate to find employers who have sponsored this role before.
Can I qualify for the STEM OPT extension as a Marketing Analyst?
It depends on your degree program, not your job title. If you graduated from a program classified under a STEM CIP code, such as Marketing Research, Applied Statistics, or Management Information Systems, you may qualify for the 24-month extension. Confirm your program's CIP code with your Designated School Official. Your employer must also be enrolled in E-Verify to participate.
What should I put on my resume to improve my chances of OPT sponsorship?
Highlight technical tools like SQL, Python, Tableau, or Google Analytics prominently, since these strengthen the specialty occupation argument for H-1B purposes. Quantify your impact with specific metrics wherever possible. Avoid vague language like 'supported marketing efforts,' which makes it harder for employers and their immigration attorneys to justify sponsoring a work visa for your position.
How much time do I realistically have to find a job on OPT?
Standard OPT gives you 12 months of work authorization after graduation, with a 90-day unemployment limit. If you qualify for STEM OPT, that extends to 36 months total. Marketing Analyst hiring cycles typically run 6 to 10 weeks, so starting your search early is critical. Factor in DSO reporting timelines and employer onboarding paperwork, which can add one to two additional weeks.
Are there Marketing Analyst jobs that are more OPT-friendly than others?
Roles focused on performance marketing, data analytics, consumer insights, or marketing operations tend to be stronger candidates for visa sponsorship because they require specific technical and educational backgrounds. Industries like technology, financial services, and e-commerce hire Marketing Analysts at higher volumes and are more accustomed to sponsoring international candidates. You can filter for OPT-compatible roles directly on Migrate Mate.