Demand Generation Specialist Jobs for OPT Students
Demand Generation Specialist roles sit at the intersection of data, paid media, and pipeline strategy, making them a strong fit for OPT students with marketing or analytics backgrounds. Most positions qualify as specialty occupations under the H-1B standard, which supports STEM OPT extension requests from eligible degree holders.
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Get Access To All JobsCompany Description
The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels. This junior‑level marketer will focus on tactical execution in platforms such as LinkedIn Campaign Manager, Google Ads, Apollo, HubSpot, and 6sense (or similar intent tools). The role includes building and optimizing email programs, managing A/B tests designed to improve meeting creation and conversion rates, and supporting ongoing content creation for email, blogs, and digital campaigns. This position is ideal for someone eager to grow into a demand generation leader by mastering the fundamentals of digital acquisition, testing, reporting, and full‑funnel campaign management.
Job Description
Key Responsibilities
Campaign Management & Execution
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
Paid Media Management
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
Email Marketing & Nurture
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL-to-SQL progression.
- Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.
Content Creation
- Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
- Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.
Event Marketing
- Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
- Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.
Analytics & Reporting
- Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
- Provide actionable insights to improve campaign ROI and channel efficiency.
- Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.
Collaboration & Growth
- Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
- Stay current on acquisition marketing trends, tools, and best practices.
- Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.
Qualifications
Qualifications & Experience
- 2–3 years experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with:
- HubSpot (required)
- Apollo or similar outbound automation tools
- 6sense or similar intent/data platforms
- LinkedIn Campaign Manager
- Google Ads (Search, Display, Retargeting)
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
- Growth mindset with a strong desire to learn new tools and expand marketing expertise.
Success Metrics
- Increased MQL volume, quality, and conversion.
- Improved ROI across paid and email acquisition channels (CPL, pipeline influence).
- On-time, on-budget execution of campaigns.
- Demonstrated progression from tactical execution to strategic contribution.
Additional Information
Currently, Campfire is working remotely with the exception of bi-weekly in office time.
Location:
- Ann Arbor, MI or Northern Virginia (Hybrid: In-office Tuesday–Thursday)
All your information will be kept confidential according to EEO guidelines. We do not accept unsolicited 3rd party resumes.
Company Description
The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels. This junior‑level marketer will focus on tactical execution in platforms such as LinkedIn Campaign Manager, Google Ads, Apollo, HubSpot, and 6sense (or similar intent tools). The role includes building and optimizing email programs, managing A/B tests designed to improve meeting creation and conversion rates, and supporting ongoing content creation for email, blogs, and digital campaigns. This position is ideal for someone eager to grow into a demand generation leader by mastering the fundamentals of digital acquisition, testing, reporting, and full‑funnel campaign management.
Job Description
Key Responsibilities
Campaign Management & Execution
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
Paid Media Management
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
Email Marketing & Nurture
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL-to-SQL progression.
- Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.
Content Creation
- Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
- Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.
Event Marketing
- Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
- Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.
Analytics & Reporting
- Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
- Provide actionable insights to improve campaign ROI and channel efficiency.
- Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.
Collaboration & Growth
- Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
- Stay current on acquisition marketing trends, tools, and best practices.
- Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.
Qualifications
Qualifications & Experience
- 2–3 years experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with:
- HubSpot (required)
- Apollo or similar outbound automation tools
- 6sense or similar intent/data platforms
- LinkedIn Campaign Manager
- Google Ads (Search, Display, Retargeting)
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
- Growth mindset with a strong desire to learn new tools and expand marketing expertise.
Success Metrics
- Increased MQL volume, quality, and conversion.
- Improved ROI across paid and email acquisition channels (CPL, pipeline influence).
- On-time, on-budget execution of campaigns.
- Demonstrated progression from tactical execution to strategic contribution.
Additional Information
Currently, Campfire is working remotely with the exception of bi-weekly in office time.
Location:
- Ann Arbor, MI or Northern Virginia (Hybrid: In-office Tuesday–Thursday)
All your information will be kept confidential according to EEO guidelines. We do not accept unsolicited 3rd party resumes.
How to Get Visa Sponsorship as a Demand Generation Specialist
Lead with pipeline metrics, not activity metrics
Hiring managers in demand gen want to see how your work moved revenue, not just impressions or clicks. Quantify MQL-to-SQL conversion rates, cost per lead, and pipeline contribution from campaigns you owned or supported in internships or projects.
Highlight your marketing automation experience
Proficiency with tools like HubSpot, Marketo, or Pardot signals you can contribute from day one. Employers are more willing to navigate OPT paperwork when they see a candidate who reduces onboarding time and fits directly into their existing tech stack.
Target companies with active growth mandates
B2B SaaS companies scaling past Series A or B typically have demand gen headcount on their roadmap. These employers expect to hire specialists quickly, which means they're more likely to have HR processes already in place for OPT work authorization.
Frame your OPT timeline around campaign cycles
Most demand gen campaigns run on quarterly planning cycles. When discussing your OPT status, connect your authorization period to concrete deliverables: you can own a full planning cycle, execute, and report before any transition planning is needed.
Get comfortable explaining STEM OPT extension eligibility
If your degree is in a STEM field such as marketing analytics, information systems, or computer science, mention STEM OPT extension eligibility early. This extends your work authorization to 36 months, giving employers significantly more runway before any H-1B decision is required.
Use Migrate Mate to find roles open to OPT candidates
Not every demand gen job posting makes OPT sponsorship willingness clear upfront. Migrate Mate surfaces roles from employers who have a demonstrated history of hiring international candidates, so you spend less time filtering and more time applying to real opportunities.
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Get Access To All JobsFrequently Asked Questions
Does a Demand Generation Specialist role qualify as a specialty occupation for OPT purposes?
Most Demand Generation Specialist positions qualify as specialty occupations because they require theoretical and practical application of a specific body of knowledge, typically in marketing, business analytics, or information systems. USCIS evaluates this at the petition stage, but roles that involve campaign strategy, marketing automation, and data analysis consistently meet the standard. If your degree aligns with the job duties, you're in a strong position.
Can I use STEM OPT extension as a Demand Generation Specialist?
Yes, if your degree is in a qualifying STEM field. Marketing analytics, information systems, statistics, and computer science are common STEM majors among demand gen professionals. If your CIP code appears on the STEM Designated Degree Program list, you may be eligible for a 24-month extension beyond your initial 12-month OPT, giving you up to 36 months of work authorization total. Confirm your CIP code with your DSO.
How do I find Demand Generation Specialist jobs that are open to OPT students?
The challenge with demand gen roles is that many job postings don't explicitly state whether they'll work with OPT candidates. Migrate Mate filters for employers with a track record of sponsoring or hiring international students, which removes most of the guesswork. You can browse current Demand Generation Specialist openings there and focus your applications on companies that are already familiar with OPT work authorization.
What happens to my OPT status if my demand gen contract ends between full-time roles?
OPT allows up to 90 days of cumulative unemployment, or 150 days if you have a STEM OPT extension. If your contract ends, that clock starts immediately. You don't need to notify USCIS when you stop working, but you must report any employment changes to your DSO within 10 days. Use that window strategically: keep your job search active and document any freelance or project-based marketing work that may count as authorized employment.
Do demand gen internships during CPT count toward OPT employment history for H-1B purposes?
CPT internships don't count toward OPT, but they do build the employment history that makes an H-1B petition stronger. If you worked in demand gen or related marketing roles on CPT, document those positions carefully including job titles, responsibilities, and outcomes. When an employer files an H-1B petition on your behalf, that prior experience helps establish that the role consistently requires a degree in a specific field.
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