OPT Demand Generation Specialist Jobs
Demand Generation Specialist roles sit at the intersection of data, paid media, and pipeline strategy, making them a strong fit for OPT students with marketing or analytics backgrounds. Most positions qualify as specialty occupations under the H-1B visa standard, which supports STEM OPT extension requests from eligible degree holders.
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Get Access To All JobsWe help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About the Team
As part of the Global SAP Treasury & Working Capital Management Global Center of Excellence (CoE), you play a critical role in shaping and activating the go-to-market strategy for SAP’s Treasury and Working Capital Management portfolio.
You are the connective tissue between:
- SAP’s global marketing
- The SAP Americas Field Marketing team
- The Americas demand generation team
- Product Marketing, Sales, and Solution teams across Treasury and Working Capital Management, with a dedicated focus to integrate SAP Taulia into our overall marketing efforts
Your role helps to ensure that Treasury & Working Capital Management is positioned, activated, and scaled consistently across North America.
About the Role
As part of the Global SAP Treasury & Working Capital Management Center of Excellence (CoE), this role is responsible for driving demand generation strategy and execution across the Americas, with a strong focus on building high-quality pipeline, accelerating revenue impact, and maximizing marketing ROI.
This is a business-critical role at the intersection of marketing, sales, and data, acting as the Top-of-Funnel orchestrator for Treasury and Working Capital Management — including SAP Taulia solutions.
You will work in close partnership with:
- Americas Demand Generation & Field Marketing teams
- SAP Taulia Demand Generation organization
- Global CoE, Product Marketing, Sales, and RevOps
Your mission is to translate strategy into measurable pipeline impact, ensuring that demand generation efforts are aligned, data-driven, and focused on what truly drives growth across the Americas. This role is designed for someone who thrives in variety, avoids silos, and enjoys acting as a strategic connector across teams, solutions, and regions.
Key Responsibilities
1. Americas Demand Generation Strategy & Execution
- Define and orchestrate the execution of demand generation strategy across the Americas
- Drive net-new pipeline creation and revenue contribution
- Align with regional demand-gen teams
- Partner with SAP Taulia teams
- Pipeline Growth & Performance Optimization
- Optimize campaigns and investments
- Focus on ROI and pipeline quality
-
Support pipeline conversion
-
Data, Insights & Demand Intelligence
- Identify pipeline gaps
- Improve attribution and performance tracking
-
Provide actionable insights
-
Cross-Functional Orchestration
- Align marketing, sales, and product teams
-
Ensure consistency across regions
-
Innovation & Continuous Improvement
- Pilot new tactics
- Scale best practices
What You Bring
Experience:
- Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
- Minimum of 3 yrs in Field Marketing experience (required)
- Proven pipeline growth track record
- Experience in global/matrix organizations
Skills:
- Data-driven mindset
- Strategic and hands-on
- Strong collaboration and communication
Education:
- Bachelor’s degree or equivalent
- Fluent in English
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 137300-294000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 450230 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About the Team
As part of the Global SAP Treasury & Working Capital Management Global Center of Excellence (CoE), you play a critical role in shaping and activating the go-to-market strategy for SAP’s Treasury and Working Capital Management portfolio.
You are the connective tissue between:
- SAP’s global marketing
- The SAP Americas Field Marketing team
- The Americas demand generation team
- Product Marketing, Sales, and Solution teams across Treasury and Working Capital Management, with a dedicated focus to integrate SAP Taulia into our overall marketing efforts
Your role helps to ensure that Treasury & Working Capital Management is positioned, activated, and scaled consistently across North America.
About the Role
As part of the Global SAP Treasury & Working Capital Management Center of Excellence (CoE), this role is responsible for driving demand generation strategy and execution across the Americas, with a strong focus on building high-quality pipeline, accelerating revenue impact, and maximizing marketing ROI.
This is a business-critical role at the intersection of marketing, sales, and data, acting as the Top-of-Funnel orchestrator for Treasury and Working Capital Management — including SAP Taulia solutions.
You will work in close partnership with:
- Americas Demand Generation & Field Marketing teams
- SAP Taulia Demand Generation organization
- Global CoE, Product Marketing, Sales, and RevOps
Your mission is to translate strategy into measurable pipeline impact, ensuring that demand generation efforts are aligned, data-driven, and focused on what truly drives growth across the Americas. This role is designed for someone who thrives in variety, avoids silos, and enjoys acting as a strategic connector across teams, solutions, and regions.
Key Responsibilities
1. Americas Demand Generation Strategy & Execution
- Define and orchestrate the execution of demand generation strategy across the Americas
- Drive net-new pipeline creation and revenue contribution
- Align with regional demand-gen teams
- Partner with SAP Taulia teams
- Pipeline Growth & Performance Optimization
- Optimize campaigns and investments
- Focus on ROI and pipeline quality
-
Support pipeline conversion
-
Data, Insights & Demand Intelligence
- Identify pipeline gaps
- Improve attribution and performance tracking
-
Provide actionable insights
-
Cross-Functional Orchestration
- Align marketing, sales, and product teams
-
Ensure consistency across regions
-
Innovation & Continuous Improvement
- Pilot new tactics
- Scale best practices
What You Bring
Experience:
- Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
- Minimum of 3 yrs in Field Marketing experience (required)
- Proven pipeline growth track record
- Experience in global/matrix organizations
Skills:
- Data-driven mindset
- Strategic and hands-on
- Strong collaboration and communication
Education:
- Bachelor’s degree or equivalent
- Fluent in English
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 137300-294000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 450230 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
See all OPT Demand Generation Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Demand Generation Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Demand Generation Specialist
Lead with pipeline metrics, not activity metrics
Hiring managers in demand gen want to see how your work moved revenue, not just impressions or clicks. Quantify MQL-to-SQL conversion rates, cost per lead, and pipeline contribution from campaigns you owned or supported in internships or projects.
Highlight your marketing automation experience
Proficiency with tools like HubSpot, Marketo, or Pardot signals you can contribute from day one. Employers are more willing to navigate OPT paperwork when they see a candidate who reduces onboarding time and fits directly into their existing tech stack.
Target companies with active growth mandates
B2B SaaS companies scaling past Series A or B typically have demand gen headcount on their roadmap. These employers expect to hire specialists quickly, which means they're more likely to have HR processes already in place for OPT work authorization.
Frame your OPT timeline around campaign cycles
Most demand gen campaigns run on quarterly planning cycles. When discussing your OPT status, connect your authorization period to concrete deliverables: you can own a full planning cycle, execute, and report before any transition planning is needed.
Get comfortable explaining STEM OPT extension eligibility
If your degree is in a STEM field such as marketing analytics, information systems, or computer science, mention STEM OPT extension eligibility early. This extends your work authorization to 36 months, giving employers significantly more runway before any H-1B visa decision is required.
Use Migrate Mate to find roles open to OPT candidates
Not every demand gen job posting makes OPT sponsorship willingness clear upfront. Migrate Mate surfaces roles from employers who have a demonstrated history of hiring international candidates, so you spend less time filtering and more time applying to real opportunities.
Demand Generation Specialist OPT: Frequently Asked Questions
Does a Demand Generation Specialist role qualify as a specialty occupation for OPT purposes?
Most Demand Generation Specialist positions qualify as specialty occupations because they require theoretical and practical application of a specific body of knowledge, typically in marketing, business analytics, or information systems. USCIS evaluates this at the petition stage, but roles that involve campaign strategy, marketing automation, and data analysis consistently meet the standard. If your degree aligns with the job duties, you're in a strong position.
Can I use STEM OPT extension as a Demand Generation Specialist?
Yes, if your degree is in a qualifying STEM field. Marketing analytics, information systems, statistics, and computer science are common STEM majors among demand gen professionals. If your CIP code appears on the STEM Designated Degree Program list, you may be eligible for a 24-month extension beyond your initial 12-month OPT, giving you up to 36 months of work authorization total. Confirm your CIP code with your DSO.
How do I find Demand Generation Specialist jobs that are open to OPT students?
The challenge with demand gen roles is that many job postings don't explicitly state whether they'll work with OPT candidates. Migrate Mate filters for employers with a track record of sponsoring or hiring international students, which removes most of the guesswork. You can browse current Demand Generation Specialist openings there and focus your applications on companies that are already familiar with OPT work authorization.
What happens to my OPT status if my demand gen contract ends between full-time roles?
OPT allows up to 90 days of cumulative unemployment, or 150 days if you have a STEM OPT extension. If your contract ends, that clock starts immediately. You don't need to notify USCIS when you stop working, but you must report any employment changes to your DSO within 10 days. Use that window strategically: keep your job search active and document any freelance or project-based marketing work that may count as authorized employment.
Do demand gen internships during CPT count toward OPT employment history for H-1B purposes?
CPT internships don't count toward OPT, but they do build the employment history that makes an H-1B petition stronger. If you worked in demand gen or related marketing roles on CPT, document those positions carefully including job titles, responsibilities, and outcomes. When an employer files an H-1B petition on your behalf, that prior experience helps establish that the role consistently requires a degree in a specific field.