Growth Marketing Manager Jobs for OPT Students
Growth Marketing Manager roles span paid acquisition, lifecycle email, SEO, and experimentation, all areas where F-1 OPT students with marketing, data analytics, or business degrees can qualify. Your 12-month OPT window (or 24-month STEM extension if your degree qualifies) gives you real runway to land and grow in this role.
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Get Access To All JobsABOUT ROCKET MONEY đź”®
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey. Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement.
ABOUT THE ROLE 🤹 ♀️
Reporting to the VP of Growth, this role is responsible for defining and executing Rocket Money’s TV acquisition strategy. You will operate as a senior leader within the Growth organization by owning performance outcomes. You will oversee the execution, analysis, and optimization of Linear TV and Streaming TV. On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo. This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth. We are in a hyper-growth phase, and as a leader on the growth team, you will be expected to accelerate velocity, unlock new scale, and raise the bar for how we approach performance marketing.
IN THIS ROLE, YOU'LL:
- Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis.
- Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets.
- Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations.
- Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns.
- Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings.
- Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
- Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes.
- Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities.
- Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization.
- Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members.
- Ensure brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.
ABOUT YOU 🦄
- 4 or more years of experience in TV media buying at a high growth consumer company, startup, or agency.
- People management experience with a track record of developing high performing growth or media buying teams.
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
- Proven ability to translate data and experimentation into clear strategic direction and execution.
- Experience owning Agency relationships and coordinating across internal and external partners.
- You have a holistic view of the marketing funnel and understand the role of each channel.
- Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
- Experience running incrementality tests and implementing the finding into channel strategies. Bonus points if you have worked with Haus.
- Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
- Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.
- Bonus Points:
- Hands-on experience planning traditional TV Upfront and buying Sponsorships.
- A sports fan with an understanding of the sports media landscape.
WE OFFER đź’«
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $150,000 - $175,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.
Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with
ABOUT ROCKET MONEY đź”®
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey. Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement.
ABOUT THE ROLE 🤹 ♀️
Reporting to the VP of Growth, this role is responsible for defining and executing Rocket Money’s TV acquisition strategy. You will operate as a senior leader within the Growth organization by owning performance outcomes. You will oversee the execution, analysis, and optimization of Linear TV and Streaming TV. On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo. This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth. We are in a hyper-growth phase, and as a leader on the growth team, you will be expected to accelerate velocity, unlock new scale, and raise the bar for how we approach performance marketing.
IN THIS ROLE, YOU'LL:
- Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis.
- Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets.
- Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations.
- Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns.
- Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings.
- Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
- Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes.
- Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities.
- Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization.
- Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members.
- Ensure brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.
ABOUT YOU 🦄
- 4 or more years of experience in TV media buying at a high growth consumer company, startup, or agency.
- People management experience with a track record of developing high performing growth or media buying teams.
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
- Proven ability to translate data and experimentation into clear strategic direction and execution.
- Experience owning Agency relationships and coordinating across internal and external partners.
- You have a holistic view of the marketing funnel and understand the role of each channel.
- Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
- Experience running incrementality tests and implementing the finding into channel strategies. Bonus points if you have worked with Haus.
- Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
- Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.
- Bonus Points:
- Hands-on experience planning traditional TV Upfront and buying Sponsorships.
- A sports fan with an understanding of the sports media landscape.
WE OFFER đź’«
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $150,000 - $175,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.
Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with
How to Get Visa Sponsorship as a Growth Marketing Manager
Target startups and growth-stage companies
Series A through Series C companies hire Growth Marketing Managers aggressively and are often more flexible on visa sponsorship than enterprise firms. Their lean teams also mean faster hiring decisions, which matters when your OPT timeline is fixed.
Lead with your data and experimentation skills
Growth roles are won on analytical credibility. Highlight A/B tests you've run, conversion rate improvements you've driven, or attribution models you've built. Quantified outcomes make you a stronger candidate than someone who only describes campaigns conceptually.
Know whether your degree qualifies for the STEM extension
Degrees in data science, statistics, information systems, or computer science can qualify for the 24-month STEM OPT extension. If yours qualifies, mention it early, it nearly triples your authorized work window and significantly reduces employer sponsorship urgency.
Frame your OPT authorization clearly in your cover letter
State upfront that you're authorized to work on OPT, specify your authorization end date, and note whether STEM extension is available to you. Removing ambiguity early keeps qualified employers from passing on your application due to visa uncertainty.
Build a portfolio of growth experiments, not just campaigns
Growth Marketing Managers are expected to run structured experiments, not just execute playbooks. Document hypotheses you've tested, your methodology, and outcomes, even from class projects or internships. A portfolio signals you think like a growth practitioner.
Growth Marketing Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Can I work as a Growth Marketing Manager on F-1 OPT?
Yes. Growth Marketing Manager roles typically require analytical, strategic, and technical marketing skills tied to a qualifying degree, which aligns well with OPT eligibility requirements. Your work must be directly related to your field of study, so degrees in marketing, business, data science, or information systems are the strongest fits. Document how your role connects to your degree in case your DSO asks.
Does a Growth Marketing Manager role qualify for the STEM OPT extension?
It depends on your degree, not your job title. If your undergraduate or graduate degree is in a STEM-designated field, such as data science, statistics, information systems, or computer science, and your role involves substantial data analysis or technical work, you may qualify for the 24-month extension. Confirm your degree's CIP code with your DSO before assuming eligibility.
Where can I find Growth Marketing Manager jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters job listings by OPT sponsorship openness. Searching Migrate Mate lets you focus on Growth Marketing Manager roles at companies that have demonstrated a willingness to hire and sponsor international candidates, saving you from applying to postings where your work authorization will be an immediate disqualifier.
How do employers typically view OPT students for Growth Marketing Manager roles?
Employers focused on analytics, growth experimentation, and performance marketing tend to evaluate candidates on demonstrated skill rather than visa status alone. The main concern is timeline: most Growth Marketing Manager roles expect a multi-year commitment, so employers want to know your path to longer-term authorization. Being upfront about your OPT window and STEM extension eligibility, or your H-1B sponsorship timeline, helps frame this conversation productively.
What happens to my Growth Marketing Manager job if my OPT expires before H-1B sponsorship comes through?
If your OPT expires and your H-1B petition is pending but not yet approved, you may be covered by a cap-gap extension, but only if your employer filed your H-1B petition before your OPT expired. You cannot work during the gap if no petition is pending. Planning your application timing with your employer and an immigration attorney well before your OPT end date is critical to avoiding an unauthorized work period.
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