OPT Digital Content Specialist Jobs
Digital Content Specialist roles are a strong fit for F-1 OPT students with degrees in communications, marketing, journalism, or a related field. Most positions qualify as specialty occupations for H-1B visa sponsorship, giving you a clear path from OPT into long-term work authorization if your employer is willing to sponsor.
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Get Access To All JobsIf you are a current associate, you will need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.
This position requires on-site presence in Vancouver, Washington, with a hybrid work schedule (3 days/week).
Summary and Qualifications:
Support our recruiting team hire talent by making our employer value proposition clear to our prospects and candidates.
Work on projects big and small to develop and create strategy, implement campaigns and get into the details of the metrics to assess success on a number of levels.
Facilitate associate storytelling, craft print and digital content, develop national and localized campaigns, evolve our career website, and be a champion of all items relating to our employer brand.
Essential Responsibilities and Tasks:
- Live and exemplify the Five Principles of Mars, Inc. within self and team.
- Collaborate with recruiters and agency partners to deliver highly-targeted localized campaigns to drive interest in, and applications to, open roles at Banfield.
- Build relationships and influence with business partners such as, marketing, corporate affairs, EI&D and talent acquisition teams.
- Partner with internal stakeholders to redefine and adopt Banfield’s evolving employer brand and employee value proposition - bringing Banfield associates stories to life for candidates in a compelling way.
- Manage cross-format content creation, research, scheduling, and publication/delivery across all channels (career site, LinkedIn, Glassdoor, social media, Industry partners etc.).
- Lead paid recruitment digital marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
- Stay in tune with competitive landscape, industry trends and identify opportunities to invest in employer branding opportunities (conference sponsorships, new platforms, etc.).
- Manage data reporting and identify actionable insights; analyze and share metrics for all programs/channels and continuously seek to improve engagement.
- Continually identify and act on opportunities for ways to evolve Banfield’s employer brand and candidate experience through innovative solutions.
- Assist with coordinating industry, student and recruitment events (i.e., industry conferences, open houses, career fairs, and recruitment training).
- Actively share thought leadership on social media, influencing social media growth through daily channel engagement.
- Keep up to date of next-generation sources of and approaches for generating pipelines.
- Track budget and recruitment marketing calendar.
- Have a thorough understanding of the Banfield Employer Value Proposition, promote the brand as an employer of choice to both internal and external audiences.
- Other job duties as assigned.
Special Working Conditions:
- Ability to work at a computer for long periods of time.
- Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
- Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
- Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
- Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
- Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
- The noise level in the work environment is normally moderate.
- Environment where pets are present.
Experience, Education and/or Training:
- Bachelor’s degree in Human Resources, Business Administration, Communications, Advertising, Marketing, Digital Design or a similar discipline is required, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
- Three years Talent Acquisition, Marketing, or Digital Marketing Experience is required.
- Experience in national and localized recruitment marketing strategy (i.e. media buy, content development, programmatic advertising, tracking and reportings) is required.
- Experience with successful oversight of careers website, ATS and systems integration, building landing pages, email campaigns, and other digital assets are required.
- Experience developing reports, analyzing, and making decisions off of data is required.
The pay range for this role is $92,400 - $115,500.
The pay range listed reflects a general hiring range for the area, with the specific rate determined based on the candidate’s experience, skill level, abilities, and education, and may vary depending on location and schedule.
Benefits:
Here at Banfield, we prioritize your well-being and professional growth by offering a comprehensive total rewards package, including health, wellness, and financial support for you, your family, and even your pets. Check out some of our “Meow-velous” benefits:
- Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.
- Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.*
- Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.*
- Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.*
- Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
- Company-Paid Short- and Long-Term Disability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
- Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
- Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
- Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
- Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.*
- Back-Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.*
- Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family-building options.
- Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving.
- Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.*
- Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.*
- Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.*
- Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost-effective.*
- Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.*
- Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.*
Benefits eligibility is based on employment status. Full-time (FT) Associates are eligible for all benefit programs; Part-time Associates are eligible for those benefits with an asterisk ().
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location. #FT
If you are a current associate, you will need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.
This position requires on-site presence in Vancouver, Washington, with a hybrid work schedule (3 days/week).
Summary and Qualifications:
Support our recruiting team hire talent by making our employer value proposition clear to our prospects and candidates.
Work on projects big and small to develop and create strategy, implement campaigns and get into the details of the metrics to assess success on a number of levels.
Facilitate associate storytelling, craft print and digital content, develop national and localized campaigns, evolve our career website, and be a champion of all items relating to our employer brand.
Essential Responsibilities and Tasks:
- Live and exemplify the Five Principles of Mars, Inc. within self and team.
- Collaborate with recruiters and agency partners to deliver highly-targeted localized campaigns to drive interest in, and applications to, open roles at Banfield.
- Build relationships and influence with business partners such as, marketing, corporate affairs, EI&D and talent acquisition teams.
- Partner with internal stakeholders to redefine and adopt Banfield’s evolving employer brand and employee value proposition - bringing Banfield associates stories to life for candidates in a compelling way.
- Manage cross-format content creation, research, scheduling, and publication/delivery across all channels (career site, LinkedIn, Glassdoor, social media, Industry partners etc.).
- Lead paid recruitment digital marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
- Stay in tune with competitive landscape, industry trends and identify opportunities to invest in employer branding opportunities (conference sponsorships, new platforms, etc.).
- Manage data reporting and identify actionable insights; analyze and share metrics for all programs/channels and continuously seek to improve engagement.
- Continually identify and act on opportunities for ways to evolve Banfield’s employer brand and candidate experience through innovative solutions.
- Assist with coordinating industry, student and recruitment events (i.e., industry conferences, open houses, career fairs, and recruitment training).
- Actively share thought leadership on social media, influencing social media growth through daily channel engagement.
- Keep up to date of next-generation sources of and approaches for generating pipelines.
- Track budget and recruitment marketing calendar.
- Have a thorough understanding of the Banfield Employer Value Proposition, promote the brand as an employer of choice to both internal and external audiences.
- Other job duties as assigned.
Special Working Conditions:
- Ability to work at a computer for long periods of time.
- Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
- Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
- Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
- Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
- Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
- The noise level in the work environment is normally moderate.
- Environment where pets are present.
Experience, Education and/or Training:
- Bachelor’s degree in Human Resources, Business Administration, Communications, Advertising, Marketing, Digital Design or a similar discipline is required, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
- Three years Talent Acquisition, Marketing, or Digital Marketing Experience is required.
- Experience in national and localized recruitment marketing strategy (i.e. media buy, content development, programmatic advertising, tracking and reportings) is required.
- Experience with successful oversight of careers website, ATS and systems integration, building landing pages, email campaigns, and other digital assets are required.
- Experience developing reports, analyzing, and making decisions off of data is required.
The pay range for this role is $92,400 - $115,500.
The pay range listed reflects a general hiring range for the area, with the specific rate determined based on the candidate’s experience, skill level, abilities, and education, and may vary depending on location and schedule.
Benefits:
Here at Banfield, we prioritize your well-being and professional growth by offering a comprehensive total rewards package, including health, wellness, and financial support for you, your family, and even your pets. Check out some of our “Meow-velous” benefits:
- Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.
- Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.*
- Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.*
- Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.*
- Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
- Company-Paid Short- and Long-Term Disability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
- Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
- Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
- Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
- Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.*
- Back-Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.*
- Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family-building options.
- Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving.
- Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.*
- Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.*
- Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.*
- Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost-effective.*
- Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.*
- Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.*
Benefits eligibility is based on employment status. Full-time (FT) Associates are eligible for all benefit programs; Part-time Associates are eligible for those benefits with an asterisk ().
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location. #FT
See all 327+ OPT Digital Content Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Digital Content Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Digital Content Specialist
Target employers with an H-1B sponsorship history
Companies that have sponsored H-1B visas before are far more likely to do it again. Look for employers in media, tech, and marketing agencies with established legal and HR infrastructure for immigration filings. Migrate Mate filters for these employers specifically.
Frame your degree as a specialty occupation qualifier
USCIS requires a specific degree field tied to the role. A degree in communications, digital media, or marketing directly supports a Digital Content Specialist petition. Be ready to explain that connection clearly in interviews and in any employer sponsorship conversations.
Bring up OPT early, not at the offer stage
Waiting until you have an offer to mention OPT authorization creates unnecessary friction. Mentioning your work authorization status during early conversations gives employers time to consult HR and removes the risk of a late-stage withdrawal from an otherwise interested hiring team.
Track your OPT end date against typical hiring timelines
Content roles can take six to twelve weeks to close from first application to start date. If your OPT expires in under four months, prioritize roles that are actively hiring and have shorter interview cycles to avoid a gap in your work authorization.
Apply for a STEM OPT extension if your degree qualifies
If you graduated from a STEM-designated program, a 24-month extension gives you significantly more runway. Digital media and information science programs increasingly carry STEM designation. Confirm yours with your DSO and file at least 90 days before your current OPT expires.
Build a portfolio that demonstrates ROI, not just creativity
Employers weighing visa sponsorship costs want to see clear business value. Present content work with metrics: engagement rates, organic traffic growth, conversion lifts. Quantified results make the case that sponsoring you is worth the investment compared to a candidate who needs no sponsorship.
Digital Content Specialist OPT: Frequently Asked Questions
Does a Digital Content Specialist role qualify as a specialty occupation for H-1B sponsorship?
Yes, in most cases. USCIS evaluates whether the role normally requires a bachelor's degree in a specific field. Digital Content Specialist positions tied to communications, marketing, journalism, or digital media generally meet that standard. Roles where any unrelated degree is accepted can be harder to support, so the job description language matters when your employer files the petition.
How do I find Digital Content Specialist jobs where employers are open to OPT students?
Migrate Mate is built specifically for this. The platform surfaces Digital Content Specialist roles at employers with a documented history of visa sponsorship, so you're not wasting applications on companies that will disqualify you at the offer stage. Filtering by OPT-friendly employers from the start shortens your job search significantly and reduces the stress of late-stage surprises.
What happens to my OPT status if my Digital Content Specialist role is contract or freelance?
OPT allows self-employment and freelance work, but you must be working in a role directly related to your degree field and averaging at least 20 hours per week. Contract Digital Content Specialist work can qualify, but you'll need to document your engagements carefully for SEVIS reporting. Consult your DSO before taking on contract-only work to make sure your status stays clean.
Can I do remote work as a Digital Content Specialist while on OPT?
Yes. OPT doesn't restrict you to a specific work location in the way that some visa types do. You can work remotely for a U.S. employer on OPT as long as the employer is U.S.-based, the role is related to your degree, and you're maintaining your SEVIS registration correctly. Make sure your DSO has your current address and any employer changes are reported within the required window.
What degree fields are most likely to support a Digital Content Specialist H-1B petition?
Communications, journalism, digital media, marketing, English, and information science are the most defensible degree fields for this role. USCIS looks for a direct and logical connection between the degree field and the job duties. If your degree is in a less obvious field, your employer's immigration attorney can build the case using course transcripts, but a closer match makes the petition considerably stronger.