OPT Marketing Assistant Jobs
Marketing Assistant roles are a strong fit for F-1 OPT students with degrees in marketing, communications, business, or related fields. Most positions qualify as specialty occupations for OPT authorization, and many employers in this space are experienced with STEM OPT extensions if your degree qualifies.
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INTRODUCTION
About the team
The User Growth team focuses on driving new user acquisition programs through various performance marketing channels and strategies. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams. In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.
Responsibilities:
- Manage multiple growth channels with a considerable budget and explore different resources to optimize performance.
- Define strategies to support various business goals including but not limited to retargeting, retention optimization, etc.
- Accurate analysis, forecasting and reporting. Bring insights to the business and form methodologies at a large scope.
- Enthusiastic at tackling complex situations, providing solutions and building strategies from 0 to 1.
- Build strategies with cross-functional colleagues to serve key objectives. Be a reliable source to XFN partners for product improvements. Develop marketing strategies with a ROI & efficiency conscious mindset.
BASIC QUALIFICATIONS
- Bachelor's or Master's degree
- 2+ years of professional experience in a user growth role involving media buying, performance ads strategy, etc
- Proficiency with performance ads on top SRNs and network medias. In-depth knowledge and understanding of digital platforms.
- Experience with managing large budgets efficiently
- Experience using data to conceptualize and execute paid growth targeting strategies
PREFERRED QUALIFICATIONS
- Good at interpretation, quick at reaction and careful with execution
- Good teamwork spirit, strong management ability, clear logic, priority awareness, passion and sense of responsibility
- Excellent communication and presentation skills
- Experience working cross functionally with global teams
- Experience with measuring and mitigating cannibalization
ABOUT USDS
TikTok USDS Joint Venture LLC is dedicated to the safety and security of millions of Americans who create, discover, and connect with what they love on the apps we operate. The Joint Venture has been established in compliance with the Executive Order signed by President Trump on September 25, 2025. Our foundation is a comprehensive data privacy and cybersecurity program we operate under defined safeguards to protect national security and secure U.S. user data, apps and the algorithm. We safeguard the U.S. content ecosystem, holding decision-making authority for trust and safety policies and moderation. USDS Joint Venture helps ensure Americans can continue to express their creativity, discover new hobbies and interests, and build thriving communities and businesses on a global scale.
On-site presence across teams allows the company to operate with greater speed, alignment, and agility — especially in areas like real-time decision-making, team development, and integrated execution. As such, the company is shifting from a hybrid work model to a fully in-person schedule up to 5 days a week.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
USDS REASONABLE ACCOMMODATION
USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA
JOB INFORMATION
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96,000 - $151,112 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Assistant
Lead with your OPT timeline upfront
Tell hiring managers your OPT start date and end date early. Clarity removes uncertainty and signals professionalism. If you qualify for a 24-month STEM extension, mention it, it meaningfully extends your availability and reduces the employer's urgency.
Target employers who have sponsored before
Companies that have previously filed H-1B visa petitions for marketing roles are far more likely to do it again. Search OPT-friendly employer lists on Migrate Mate to find companies already comfortable with international hiring in this field.
Align your degree to the job description
OPT requires your work to be directly related to your degree. For Marketing Assistant roles, this means emphasizing coursework in consumer behavior, digital marketing, or brand strategy. Misalignment can jeopardize your authorization and future visa eligibility.
Build a portfolio before you apply
Marketing is a show-don't-tell field. Employers respond to tangible work: campaign results, content samples, analytics reports. A strong portfolio compensates for limited U.S. work experience and makes sponsorship feel like a lower-risk decision for the employer.
Pursue roles at mid-size companies over large corporations
Startups and mid-size firms often make faster hiring decisions and have more flexibility around OPT. Large corporations tend to have rigid immigration policies. A smaller team also gives you broader exposure, which strengthens future H-1B specialty occupation arguments.
Report your job accurately in the SEVP portal
Once you accept a Marketing Assistant offer, update your employer information in the SEVP portal within 10 days. Include the correct employer address and start date. Failing to report on time is one of the most common OPT compliance violations.
Marketing Assistant OPT: Frequently Asked Questions
Does a Marketing Assistant role qualify for OPT work authorization?
Yes, Marketing Assistant positions generally qualify for OPT as long as the work is directly related to your degree. If your degree is in marketing, communications, business, or a related field, the connection is straightforward. Roles that involve general administrative tasks unrelated to your field of study may not qualify, so reviewing your job offer against your degree program before accepting is important.
Can I get a STEM OPT extension working as a Marketing Assistant?
It depends on your degree. Marketing and communications degrees are not STEM-designated, so most Marketing Assistant jobs won't qualify for the 24-month STEM extension. However, if your degree is in a STEM field such as data science, statistics, or information systems, and your role involves substantial data analysis or marketing technology work, you may qualify. Check your degree's CIP code against the DHS STEM list to confirm.
How do I find Marketing Assistant jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters roles by visa sponsorship openness, so you're not wasting applications on employers who won't hire international candidates. Marketing Assistant roles on the platform are tagged by employer sponsorship history, which helps you prioritize companies already familiar with OPT and H-1B processes rather than starting those conversations from scratch.
What happens to my OPT if my Marketing Assistant job ends before my authorization period expires?
You have a 60-day grace period after your employment ends to find a new qualifying job, transfer to a different immigration status, or depart the United States. During that period you cannot work. If you find a new Marketing Assistant or related role, you can resume working once you start the new job, provided it still falls within your degree field. Track your unemployment days carefully, OPT has a 90-day unemployment limit for post-completion status.
Do Marketing Assistant employers need to file any paperwork to hire me on OPT?
No. Employers do not need to file any petitions or pay government fees to hire you on OPT. Your work authorization is tied to your student status, not to the employer. You'll need to provide your EAD card before starting work, and your employer must complete Form I-9 like any other hire. This makes OPT significantly easier for employers than H-1B sponsorship, which is a useful point to raise during negotiations.