OPT Product Marketing Associate Jobs
Product Marketing Associate roles sit at the intersection of market research, messaging, and go-to-market strategy, making them a strong fit for OPT students with degrees in marketing, business, or communications. Most positions qualify as specialty occupations for H-1B visa sponsorship, and STEM OPT extensions are increasingly available at tech-forward companies.
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Get Access To All JobsINTRODUCTION
We are the people who give possibilities purpose.
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
JOB DESCRIPTION
BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.
Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.
KEY RESPONSIBILITIES
- Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
- Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
- Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
- Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
- Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
- Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
- Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
- MBA or other relevant advanced degree preferred
- 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
- Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
- Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
- Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to interpret data, identify trends, and support business decision-making
- Ability to travel up to 25%
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
WHY JOIN US?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
PRIMARY WORK LOCATION
USA NC - Durham - Roche Drive
ADDITIONAL LOCATIONS
WORK SHIFT
INTRODUCTION
We are the people who give possibilities purpose.
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
JOB DESCRIPTION
BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.
Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.
KEY RESPONSIBILITIES
- Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
- Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
- Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
- Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
- Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
- Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
- Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
- MBA or other relevant advanced degree preferred
- 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
- Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
- Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
- Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to interpret data, identify trends, and support business decision-making
- Ability to travel up to 25%
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
WHY JOIN US?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
PRIMARY WORK LOCATION
USA NC - Durham - Roche Drive
ADDITIONAL LOCATIONS
WORK SHIFT
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Get Access To All JobsTips for Finding OPT Sponsorship as a Product Marketing Associate
Target companies with a history of H-1B sponsorship
Search OFLC disclosure data to identify employers who have sponsored Product Marketing Associates before. Companies with a track record are far more likely to sponsor again than those filing for the first time.
Frame your role as a specialty occupation from day one
H-1B visa eligibility for marketing roles depends on demonstrating the position requires a specific bachelor's degree. Emphasize technical skills like data analysis, competitive intelligence, or product analytics to strengthen that argument with future sponsors.
Ask about sponsorship before accepting an offer
Bring it up during the offer stage, not after signing. Ask directly whether the company has sponsored marketing roles before and whether they work with an immigration attorney. This saves time and avoids surprises later.
Use your OPT period to build a quantifiable portfolio
Sponsors want evidence of impact. Document campaign performance metrics, product launch results, and market research outcomes during your OPT. Concrete numbers make your H-1B petition more compelling and justify the sponsorship investment.
Explore STEM OPT if your degree qualifies
Some Product Marketing Associate roles at tech companies qualify for the 24-month STEM OPT extension if your underlying degree is in a STEM field. Confirm your CIP code with your DSO and identify whether your employer is E-Verify enrolled.
Browse OPT-friendly Product Marketing roles on Migrate Mate
Migrate Mate filters job listings specifically for visa sponsorship willingness. Searching there saves significant time compared to applying broadly and discovering sponsorship limitations after multiple interview rounds.
Product Marketing Associate OPT: Frequently Asked Questions
Do Product Marketing Associate roles qualify for H-1B sponsorship?
Many do, but it depends on how the role is defined. H-1B eligibility requires the position to qualify as a specialty occupation, meaning it must normally require a bachelor's degree in a specific field. Product marketing roles that emphasize data analysis, market research, or technical product knowledge are more defensible than generalist marketing positions.
Can I work as a Product Marketing Associate on OPT without any additional authorization?
Yes. If you have an approved EAD card and your employment is directly related to your degree field, you can work as a Product Marketing Associate on post-completion OPT. Students with degrees in marketing, business, communications, or a related field typically satisfy the degree-relatedness requirement. Confirm with your DSO if you're unsure your specific degree qualifies.
Does a Product Marketing Associate role qualify for the STEM OPT extension?
It can, depending on your degree. The STEM OPT extension is tied to your degree's CIP code, not the job title itself. If you hold a qualifying STEM degree such as information systems, statistics, or computer science, and your employer is enrolled in E-Verify, the role may qualify. Roles at tech companies with analytical components tend to have the strongest cases.
Where is the best place to find Product Marketing Associate jobs that sponsor OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters roles by sponsorship willingness, saving you from applying to companies that won't hire international candidates. General job boards don't surface this information clearly, which means you often find out too late in the process. Starting your search on Migrate Mate significantly improves your conversion rate from application to offer.
What happens to my OPT authorization if my Product Marketing Associate role ends?
You enter a 60-day grace period from your last day of employment. During this window, you can search for a new qualifying role, transfer to a different visa status, or prepare to depart the U.S. You cannot work during the grace period. If you secure a new position, notify your DSO promptly and update your SEVIS record to reflect the new employer.