OPT Product Marketing Associate Jobs
Product Marketing Associate roles sit at the intersection of market research, messaging, and go-to-market strategy, making them a strong fit for OPT students with degrees in marketing, business, or communications. Most positions qualify as specialty occupations for H-1B visa sponsorship, and STEM OPT extensions are increasingly available at tech-forward companies.
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Requisition ID
94422
Department
NYLIM
Job Function
NYLIM
Location
New York, New York, United States
Role Location Designation
Hybrid - 3 days per week
Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
Through a collaborative and strategic environment, NYLIM Marketing partners across the organization to strengthen the firm's brand, support business growth, and drive awareness of its differentiated investment capabilities. This hybrid position is based in New York City with an in-office presence of three days per week.
What You’ll Do:
- Manage product marketing initiatives supporting fixed income solutions — including core/core plus, high yield, floating rate, municipals, and other income-oriented strategies — across multiple product structures, such as ETFs, mutual funds, and SMAs.
- Develop and maintain product positioning, messaging, and marketing content—including thought leadership, presentations, podcasts, videos, webcasts, sales collateral, and digital content—to communicate investment capabilities and differentiated value propositions while ensuring consistency across channels.
- Manage monthly and quarterly product marketing updates by proactively reviewing and refreshing positioning and messaging to ensure competitive differentiation and consistency across all materials and channels.
- Support product launches and strategic marketing campaigns designed to increase awareness and consideration of NYLIM investment solutions.
- Collaborate with investment boutiques and subject matter experts to translate market insights into client-focused marketing materials, with an emphasis on fixed income market themes, municipal investing, income solutions, and portfolio construction.
- Analyze industry trends, competitor activity, and market developments to recommend enhancements to product messaging and marketing strategies.
- Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
- Exercise sound judgment and independent decision-making while balancing multiple priorities, deadlines, and stakeholders in a fast-paced environment with minimal supervision.
What You’ll Bring:
- Bachelor's degree in Marketing, Finance, Economics, Communications, or a related field.
- 3+ years of product marketing or financial services experience; fixed income experience preferred.
- Knowledge of fixed income markets, investment strategies, and products (e.g., ETFs, SMAs, mutual funds, interval funds).
- Ability to simplify complex investment concepts into compelling marketing content.
- Strong analytical, organizational, project management, and communication skills.
- Proven ability to manage multiple priorities and collaborate across teams.
- Advanced Microsoft Office skills, particularly PowerPoint; experience with SharePoint, Seismic, or similar platforms preferred.
Job Level: LEVELPF3
Pay Transparency
- Salary Range: $93,000-$133,000
- Overtime eligible: Exempt
- Discretionary bonus eligible: Yes
- Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94422
Job Description
Requisition ID
94422
Department
NYLIM
Job Function
NYLIM
Location
New York, New York, United States
Role Location Designation
Hybrid - 3 days per week
Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
Through a collaborative and strategic environment, NYLIM Marketing partners across the organization to strengthen the firm's brand, support business growth, and drive awareness of its differentiated investment capabilities. This hybrid position is based in New York City with an in-office presence of three days per week.
What You’ll Do:
- Manage product marketing initiatives supporting fixed income solutions — including core/core plus, high yield, floating rate, municipals, and other income-oriented strategies — across multiple product structures, such as ETFs, mutual funds, and SMAs.
- Develop and maintain product positioning, messaging, and marketing content—including thought leadership, presentations, podcasts, videos, webcasts, sales collateral, and digital content—to communicate investment capabilities and differentiated value propositions while ensuring consistency across channels.
- Manage monthly and quarterly product marketing updates by proactively reviewing and refreshing positioning and messaging to ensure competitive differentiation and consistency across all materials and channels.
- Support product launches and strategic marketing campaigns designed to increase awareness and consideration of NYLIM investment solutions.
- Collaborate with investment boutiques and subject matter experts to translate market insights into client-focused marketing materials, with an emphasis on fixed income market themes, municipal investing, income solutions, and portfolio construction.
- Analyze industry trends, competitor activity, and market developments to recommend enhancements to product messaging and marketing strategies.
- Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
- Exercise sound judgment and independent decision-making while balancing multiple priorities, deadlines, and stakeholders in a fast-paced environment with minimal supervision.
What You’ll Bring:
- Bachelor's degree in Marketing, Finance, Economics, Communications, or a related field.
- 3+ years of product marketing or financial services experience; fixed income experience preferred.
- Knowledge of fixed income markets, investment strategies, and products (e.g., ETFs, SMAs, mutual funds, interval funds).
- Ability to simplify complex investment concepts into compelling marketing content.
- Strong analytical, organizational, project management, and communication skills.
- Proven ability to manage multiple priorities and collaborate across teams.
- Advanced Microsoft Office skills, particularly PowerPoint; experience with SharePoint, Seismic, or similar platforms preferred.
Job Level: LEVELPF3
Pay Transparency
- Salary Range: $93,000-$133,000
- Overtime eligible: Exempt
- Discretionary bonus eligible: Yes
- Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94422
See all OPT Product Marketing Associate Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Product Marketing Associate
Target companies with a history of H-1B sponsorship
Search OFLC disclosure data to identify employers who have sponsored Product Marketing Associates before. Companies with a track record are far more likely to sponsor again than those filing for the first time.
Frame your role as a specialty occupation from day one
H-1B visa eligibility for marketing roles depends on demonstrating the position requires a specific bachelor's degree. Emphasize technical skills like data analysis, competitive intelligence, or product analytics to strengthen that argument with future sponsors.
Ask about sponsorship before accepting an offer
Bring it up during the offer stage, not after signing. Ask directly whether the company has sponsored marketing roles before and whether they work with an immigration attorney. This saves time and avoids surprises later.
Use your OPT period to build a quantifiable portfolio
Sponsors want evidence of impact. Document campaign performance metrics, product launch results, and market research outcomes during your OPT. Concrete numbers make your H-1B petition more compelling and justify the sponsorship investment.
Explore STEM OPT if your degree qualifies
Some Product Marketing Associate roles at tech companies qualify for the 24-month STEM OPT extension if your underlying degree is in a STEM field. Confirm your CIP code with your DSO and identify whether your employer is E-Verify enrolled.
Browse OPT-friendly Product Marketing roles on Migrate Mate
Migrate Mate filters job listings specifically for visa sponsorship willingness. Searching there saves significant time compared to applying broadly and discovering sponsorship limitations after multiple interview rounds.
Product Marketing Associate OPT: Frequently Asked Questions
Do Product Marketing Associate roles qualify for H-1B sponsorship?
Many do, but it depends on how the role is defined. H-1B eligibility requires the position to qualify as a specialty occupation, meaning it must normally require a bachelor's degree in a specific field. Product marketing roles that emphasize data analysis, market research, or technical product knowledge are more defensible than generalist marketing positions.
Can I work as a Product Marketing Associate on OPT without any additional authorization?
Yes. If you have an approved EAD card and your employment is directly related to your degree field, you can work as a Product Marketing Associate on post-completion OPT. Students with degrees in marketing, business, communications, or a related field typically satisfy the degree-relatedness requirement. Confirm with your DSO if you're unsure your specific degree qualifies.
Does a Product Marketing Associate role qualify for the STEM OPT extension?
It can, depending on your degree. The STEM OPT extension is tied to your degree's CIP code, not the job title itself. If you hold a qualifying STEM degree such as information systems, statistics, or computer science, and your employer is enrolled in E-Verify, the role may qualify. Roles at tech companies with analytical components tend to have the strongest cases.
Where is the best place to find Product Marketing Associate jobs that sponsor OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters roles by sponsorship willingness, saving you from applying to companies that won't hire international candidates. General job boards don't surface this information clearly, which means you often find out too late in the process. Starting your search on Migrate Mate significantly improves your conversion rate from application to offer.
What happens to my OPT authorization if my Product Marketing Associate role ends?
You enter a 60-day grace period from your last day of employment. During this window, you can search for a new qualifying role, transfer to a different visa status, or prepare to depart the U.S. You cannot work during the grace period. If you secure a new position, notify your DSO promptly and update your SEVIS record to reflect the new employer.