OPT Marketing Automation Specialist Jobs
Marketing Automation Specialist roles are actively filled by companies that sponsor OPT, particularly in SaaS, e-commerce, and B2B tech. Most positions require hands-on experience with platforms like HubSpot or Marketo. Your 12-month OPT window, extendable to 36 months with a STEM extension, gives you a strong runway to build sponsorship conversations.
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Get Access To All JobsSUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
SUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
See all OPT Marketing Automation Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Marketing Automation Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Automation Specialist
Lead with platform certifications
HubSpot, Marketo, and Salesforce Marketing Cloud certifications signal technical readiness and reduce employer hesitation around sponsorship. Hiring managers in marketing automation weigh certifications heavily because they translate directly into day-one productivity without additional training investment.
Target SaaS and B2B tech companies
SaaS and B2B tech companies sponsor OPT at far higher rates than agencies or nonprofits. They have established HR processes for work authorization and frequently hire marketing automation roles to support demand generation teams scaling pipeline through email and CRM workflows.
Quantify your campaign impact upfront
Employers evaluating OPT candidates want evidence of business impact, not just tool familiarity. Frame your experience around measurable outcomes: open rate improvements, lead conversion lifts, or pipeline influenced by automated sequences. Numbers make sponsorship conversations easier to justify internally.
Apply early in your OPT window
Starting your search in the first three months of OPT gives employers maximum runway before any authorization concerns arise. Companies that need time to initiate H-1B visa sponsorship processes are far more likely to extend offers when you have 10 or more months of work authorization remaining.
Highlight STEM eligibility clearly
If your degree qualifies for the 24-month STEM OPT extension, mention this in your application materials. Marketing automation roles under CIP codes tied to computer science, information systems, or data analytics programs frequently qualify, giving employers a 36-month total window before H-1B sponsorship is needed.
Prepare to address sponsorship proactively
Bring up your OPT status before the offer stage, not after. A brief, confident explanation of your authorization timeline and STEM extension eligibility reduces uncertainty for hiring managers and signals you understand how sponsorship works, which builds trust rather than raising concerns.
Marketing Automation Specialist OPT: Frequently Asked Questions
Can I work as a Marketing Automation Specialist on OPT?
Yes. Marketing Automation Specialist is a specialty occupation that directly supports F-1 OPT work authorization. Your role must relate to your degree field, so degrees in marketing, information systems, computer science, or business analytics typically satisfy this requirement. If your degree qualifies as STEM, you may also be eligible for a 24-month extension beyond your initial 12-month OPT period.
Do Marketing Automation Specialist roles typically lead to H-1B sponsorship?
Many do, particularly at mid-size and large SaaS, e-commerce, and B2B technology companies that run marketing automation at scale. These employers file H-1B petitions regularly and have internal processes for transitioning OPT employees. Smaller companies and agencies are less predictable. Browsing employer sponsorship history on Migrate Mate helps you focus your applications on companies with a documented track record of sponsoring this type of role.
Does a Marketing Automation Specialist role qualify for a STEM OPT extension?
It depends on your degree, not the job title. If your degree falls under a STEM-designated CIP code, such as computer science, information systems, data analytics, or a related technical field, you can apply for the 24-month STEM extension. Marketing automation roles often qualify because they require technical skills in data analysis, CRM systems, and automation platforms that align with STEM degree classifications.
What degree backgrounds do employers expect for Marketing Automation Specialist roles on OPT?
Most employers accept degrees in marketing, business analytics, information systems, computer science, or communications with a digital marketing focus. The key requirement for OPT eligibility is that the job directly relates to your field of study. If your degree is in a STEM field, you also have the advantage of the extended authorization period, which makes you a more attractive hire for companies weighing sponsorship timelines.
How should I frame my OPT status when applying for Marketing Automation Specialist jobs?
State your work authorization status clearly and early, including your current OPT end date and whether you qualify for a STEM extension. Pair this with a brief explanation of what H-1B sponsorship involves and roughly when it would be needed. Candidates who handle this proactively and confidently are taken more seriously than those who avoid the topic. Migrate Mate lists Marketing Automation Specialist roles from employers already open to sponsoring OPT candidates.