OPT Marketing Director Jobs
Marketing Director jobs are available to F-1 OPT students, but roles at this seniority level require employers willing to sponsor or extend OPT work authorization. Most positions qualify under business or marketing degree fields. STEM OPT extension is not available for this role, so your 12-month OPT timeline matters.
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Get Access To All JobsINTRODUCTION
This position will work with the Associate Athletic Director of Marketing and Creative services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. This person will utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This person will collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services. This person will also organize and coordinate all game presentation elements for women’s basketball and assigned non-ticketed sports.
Required Education and Experience:
- Bachelor’s Degree in marketing, sports management, communications or a related field
- 1 year of marketing experience
OR
- High School Diploma/Equivalent
- 3 years of marketing experience
Required Knowledge, Skills, and Abilities/Competencies:
- Excellent written and oral communication skills.
- Ability to work independently and collaboratively
- Ability to interact effectively with coaches, administrators, student-athletes and vendors
- Extremely organized, self-starter, intrinsically motivated
- Strong time management skills and attention to detail
- Possess analytical skills to make data driven decisions
- Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, social media, etc.
- Ability to work evenings and weekends during games and special events, as needed.
Preferred Qualifications:
- Master’s Degree
- Marketing experience at the NCAA Division-I level
- Experience using Oracle Eloqua for email and marketing automation
NCAA Related:
Ensures that all Department of Athletics and University related activities operate in full compliance with university, conference, and NCAA rules and regulations. Attends and participates in scheduled compliance seminars and complies with all the Athletic Department’s efforts to monitor compliance with NCAA regulations. Seeks interpretations from the compliance staff before acting when necessary. Reports potential rules violations immediately. Completes required compliance paperwork in a timely and efficient manner. Monitors all of their areas and/or programs activities closely to maintain compliance with applicable rules and regulations.
Function: Execute comprehensive digital marketing plans to drive revenue (35%)
- Work with the Associate Athletic Director of Marketing & Creative Services to develop comprehensive digital and social media marketing plans to drive ticket sales for all five (5) ticketed sports and increase annual fund donations.
- Execute digital advertising and social media marketing campaigns to promote season tickets, mini plans, single game tickets, and donations to the Green Wave Club.
- Work with the ticket office and development staff to identify and target new potential ticket buyers and donors.
- Execute lead generation campaigns via social media, email, and digital advertising to produce leads for the ticket sales staff
- Stay abreast of industry trends, emerging marketing techniques, and best practices, and apply this knowledge to continuously innovate and improve marketing strategies.
Function: Manage email and automated marketing efforts (30%)
- In conjunction with the Associate Athletic Director of Marketing and Creative services, manage a robust email marketing program using Oracle Eloqua
- Work with Paciolan to create automated workflows and email campaigns that enhance ticket sales and fundraising efforts
- Track campaign performance, analyze results and adjust as needed to maximize campaign effectiveness
Function: Organize and coordinate all in-game elements for assigned sports (30%)
- Primary marketing contact for women’s basketball and other assigned non-ticketed sports
- Create promotional schedules to drive attendance for assigned sports that includes engaging theme nights and giveaways
- Collaborate with the ticket office to implement ticket deals and promotions to drive sales
- Write scripts and timelines for assigned sports
- Coordinate all in-game elements for home events of assigned sports, including promotions, presentations, videoboard, music, entertainment, etc.
- Help execute game presentation elements for all home football games
Function: Other Duties (55%)
Performs other duties as requested or required, whether or not specifically mentioned in this job description.
Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.
Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at hr@tulane.edu.
INTRODUCTION
This position will work with the Associate Athletic Director of Marketing and Creative services to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. This person will utilize digital advertising, email campaigns, marketing automation, and lead generation to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This person will collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services. This person will also organize and coordinate all game presentation elements for women’s basketball and assigned non-ticketed sports.
Required Education and Experience:
- Bachelor’s Degree in marketing, sports management, communications or a related field
- 1 year of marketing experience
OR
- High School Diploma/Equivalent
- 3 years of marketing experience
Required Knowledge, Skills, and Abilities/Competencies:
- Excellent written and oral communication skills.
- Ability to work independently and collaboratively
- Ability to interact effectively with coaches, administrators, student-athletes and vendors
- Extremely organized, self-starter, intrinsically motivated
- Strong time management skills and attention to detail
- Possess analytical skills to make data driven decisions
- Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, social media, etc.
- Ability to work evenings and weekends during games and special events, as needed.
Preferred Qualifications:
- Master’s Degree
- Marketing experience at the NCAA Division-I level
- Experience using Oracle Eloqua for email and marketing automation
NCAA Related:
Ensures that all Department of Athletics and University related activities operate in full compliance with university, conference, and NCAA rules and regulations. Attends and participates in scheduled compliance seminars and complies with all the Athletic Department’s efforts to monitor compliance with NCAA regulations. Seeks interpretations from the compliance staff before acting when necessary. Reports potential rules violations immediately. Completes required compliance paperwork in a timely and efficient manner. Monitors all of their areas and/or programs activities closely to maintain compliance with applicable rules and regulations.
Function: Execute comprehensive digital marketing plans to drive revenue (35%)
- Work with the Associate Athletic Director of Marketing & Creative Services to develop comprehensive digital and social media marketing plans to drive ticket sales for all five (5) ticketed sports and increase annual fund donations.
- Execute digital advertising and social media marketing campaigns to promote season tickets, mini plans, single game tickets, and donations to the Green Wave Club.
- Work with the ticket office and development staff to identify and target new potential ticket buyers and donors.
- Execute lead generation campaigns via social media, email, and digital advertising to produce leads for the ticket sales staff
- Stay abreast of industry trends, emerging marketing techniques, and best practices, and apply this knowledge to continuously innovate and improve marketing strategies.
Function: Manage email and automated marketing efforts (30%)
- In conjunction with the Associate Athletic Director of Marketing and Creative services, manage a robust email marketing program using Oracle Eloqua
- Work with Paciolan to create automated workflows and email campaigns that enhance ticket sales and fundraising efforts
- Track campaign performance, analyze results and adjust as needed to maximize campaign effectiveness
Function: Organize and coordinate all in-game elements for assigned sports (30%)
- Primary marketing contact for women’s basketball and other assigned non-ticketed sports
- Create promotional schedules to drive attendance for assigned sports that includes engaging theme nights and giveaways
- Collaborate with the ticket office to implement ticket deals and promotions to drive sales
- Write scripts and timelines for assigned sports
- Coordinate all in-game elements for home events of assigned sports, including promotions, presentations, videoboard, music, entertainment, etc.
- Help execute game presentation elements for all home football games
Function: Other Duties (55%)
Performs other duties as requested or required, whether or not specifically mentioned in this job description.
Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.
Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at hr@tulane.edu.
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Get Access To All JobsTips for Finding OPT Sponsorship in Marketing Director
Lead with your OPT authorization upfront
Marketing Director candidates who disclose OPT status early in outreach eliminate wasted interviews. Mention your authorization end date and visa timeline in your cover letter so employers can assess fit before investing in the process.
Target companies with prior OPT sponsorship history
Employers who have sponsored international candidates before understand the process and are far less likely to withdraw offers over paperwork concerns. Prioritize companies with established HR infrastructure over early-stage startups without dedicated immigration support.
Quantify marketing impact in dollar-free terms
At the director level, employers expect demonstrated results. Lead with percentage growth in pipeline, customer acquisition rates, campaign performance metrics, and team size managed. Concrete outcomes position you as a proven leader worth the sponsorship investment.
Position yourself for H-1B sponsorship from day one
Marketing Director qualifies as a specialty occupation under H-1B visa rules, but your employer needs time to prepare. Start conversations about long-term sponsorship during offer negotiation, not three months before your OPT expires, to allow proper planning.
Build a portfolio of cross-functional leadership examples
Director-level hiring managers want evidence you can align marketing with sales, product, and finance. Prepare two or three specific examples where your leadership drove measurable cross-team outcomes. This differentiates you from candidates with strong execution but limited strategic exposure.
Understand which employer sizes are most OPT-friendly
Mid-size companies between 200 and 2,000 employees often offer the best balance of structured HR teams and flexible hiring timelines. Large enterprises have bureaucratic delays; very small companies often lack the legal support to process international work authorization confidently.
Marketing Director OPT: Frequently Asked Questions
Can I work as a Marketing Director on F-1 OPT?
Yes, Marketing Director roles are eligible for F-1 OPT work authorization as long as the position is directly related to your degree field, typically business, marketing, communications, or a related discipline. You must have a valid EAD card before starting work, and your employment must begin within your authorized OPT period.
Does a Marketing Director role qualify for STEM OPT extension?
No. Marketing Director positions fall under business and marketing fields, which are not on the STEM Designated Degree Program list. This means your OPT authorization is limited to 12 months. Planning your H-1B sponsorship timeline with your employer well before that window closes is essential to maintaining continuous work authorization.
How do I find Marketing Director jobs that sponsor OPT students?
Migrate Mate is the recommended platform for finding Marketing Director jobs open to OPT candidates. Employers listed there have indicated willingness to work with international students on work authorization. Filtering by sponsorship-friendly employers saves significant time compared to applying broadly and discovering authorization concerns late in the hiring process.
Will employers sponsor H-1B for a Marketing Director role?
Marketing Director qualifies as an H-1B specialty occupation because it typically requires a bachelor's degree or higher in a specific field such as marketing, business administration, or communications. Many employers at this level are willing to sponsor H-1B petitions, particularly if you demonstrate strong ROI on your hire during the OPT period. Raise sponsorship expectations early in negotiations.
What happens if my OPT expires before H-1B approval comes through?
If your employer files your H-1B petition before your OPT expires and you receive a receipt notice, you may be eligible for a cap-gap extension that bridges your status through September 30 of that year. If selected in the H-1B lottery with an October 1 start date, this extension covers the gap. Work with your DSO immediately once your employer commits to sponsorship.