OPT Product Marketing Director Jobs
Product Marketing Director jobs are available to F-1 OPT students with STEM or business degrees, though most roles at this seniority require 7 to 10 years of experience. OPT authorization covers full-time employment, and STEM OPT extensions apply if your degree qualifies.
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Get Access To All JobsCompany Description
Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.
We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.
We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.
With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us.
Job Description
As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors.
Duties and Responsibilities:
- Develop and implement brand marketing strategy to support corporate growth and financial goals
- Develop and lead execution of annual marketing plans for the brand
- Responsible for managing annual spend
- Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
- Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
- Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
- Support integration of Carlisle brands and products sold into the commercial channel
- Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
- Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
- Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
- Lead the process to commercialize and launch new products
- Monitor competitive activity and adjust strategies as appropriate to maximize share growth
- Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
- Ensure external facing materials are accurate and meet brand standards and positioning
- Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
- Provide product launch support and collaborate with Product Management on new product planning and commercialization
- Develop a deep understanding of commercial markets and customers
- Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
- Other duties as assigned
Qualifications Required Knowledge/Skills/Abilities:
- Self-motivated, well-organized, team player with strong communication skills and a bias for action
- A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
- Deep customer-journey minded approach to digital, social media and website development
- Understanding of website metrics, data analysis and reporting tools
- Knowledge of software applications including Salesforce, Google Analytics
- Strong background in Microsoft Word, Excel, and PowerPoint
Education and Experience:
Required:
- Bachelor’s degree in Marketing, Communications, Business or related field
- Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
- Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
- Experience assessing and launching sales enablement tools and processes
- Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
- Demonstrated experience and success with digital demand generation that drives business results
Preferred:
- Master’s degree in Marketing, Communications, Business or related field
- Experience in the construction industry with builders, contractors and architects
Working Conditions:
The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.
The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards.
Travel will be required for team meetings, trainings, or company events.
Physical Requirements:
According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job.
Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%)
LIFTING OR CARRYING
- 1–10 LBS — Occasionally
- 11–20 LBS — Occasionally
- 21–40 LBS — Occasionally
- 41–50 LBS —Occasionally
- 51 OR MORE LBS — Occasionally
PUSHING OR PULLING:
- 1–40 LBS — Occasionally
- 41–50 LBS — Occasionally
- 51 OR MORE LBS — Occasionally
OTHER PHYSICAL DEMANDS:
- BENDING OR STOOPING — Frequently
- REACHING ABOVE SHOULDER LEVEL — Occasionally
- DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally
- OPERATE MACHINERY OR POWER TOOLS — Occasionally
- CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally
- WALKING — Frequently
- STANDING — Frequently
- SITTING — Frequently
- WORKING IN EXTREME TEMPERATURES — Occasionally
- REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously
- VISION — Continuously
- HEARING — Continuously
- DEXTERITY — Continuously
- HAND EYE COORDINATION — Continuously
Additional Information
At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact careers@carlisle.com.
INFORMATION SECURITY ALERT
All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy.
Company Description
Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.
We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.
We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.
With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us.
Job Description
As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors.
Duties and Responsibilities:
- Develop and implement brand marketing strategy to support corporate growth and financial goals
- Develop and lead execution of annual marketing plans for the brand
- Responsible for managing annual spend
- Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
- Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
- Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
- Support integration of Carlisle brands and products sold into the commercial channel
- Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
- Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
- Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
- Lead the process to commercialize and launch new products
- Monitor competitive activity and adjust strategies as appropriate to maximize share growth
- Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
- Ensure external facing materials are accurate and meet brand standards and positioning
- Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
- Provide product launch support and collaborate with Product Management on new product planning and commercialization
- Develop a deep understanding of commercial markets and customers
- Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
- Other duties as assigned
Qualifications Required Knowledge/Skills/Abilities:
- Self-motivated, well-organized, team player with strong communication skills and a bias for action
- A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
- Deep customer-journey minded approach to digital, social media and website development
- Understanding of website metrics, data analysis and reporting tools
- Knowledge of software applications including Salesforce, Google Analytics
- Strong background in Microsoft Word, Excel, and PowerPoint
Education and Experience:
Required:
- Bachelor’s degree in Marketing, Communications, Business or related field
- Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
- Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
- Experience assessing and launching sales enablement tools and processes
- Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
- Demonstrated experience and success with digital demand generation that drives business results
Preferred:
- Master’s degree in Marketing, Communications, Business or related field
- Experience in the construction industry with builders, contractors and architects
Working Conditions:
The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.
The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards.
Travel will be required for team meetings, trainings, or company events.
Physical Requirements:
According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job.
Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%)
LIFTING OR CARRYING
- 1–10 LBS — Occasionally
- 11–20 LBS — Occasionally
- 21–40 LBS — Occasionally
- 41–50 LBS —Occasionally
- 51 OR MORE LBS — Occasionally
PUSHING OR PULLING:
- 1–40 LBS — Occasionally
- 41–50 LBS — Occasionally
- 51 OR MORE LBS — Occasionally
OTHER PHYSICAL DEMANDS:
- BENDING OR STOOPING — Frequently
- REACHING ABOVE SHOULDER LEVEL — Occasionally
- DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally
- OPERATE MACHINERY OR POWER TOOLS — Occasionally
- CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally
- WALKING — Frequently
- STANDING — Frequently
- SITTING — Frequently
- WORKING IN EXTREME TEMPERATURES — Occasionally
- REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously
- VISION — Continuously
- HEARING — Continuously
- DEXTERITY — Continuously
- HAND EYE COORDINATION — Continuously
Additional Information
At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact careers@carlisle.com.
INFORMATION SECURITY ALERT
All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy.
See all 42+ OPT Product Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Product Marketing Director Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Product Marketing Director
Lead with business impact, not job duties
Product marketing directors are hired to own positioning, drive adoption, and influence revenue. Quantify your GTM contributions with metrics like pipeline sourced, win rate lift, or category share growth. Hiring teams at this level screen for commercial thinking, not task lists.
Target companies with established immigration infrastructure
Large technology companies and growth-stage startups backed by major venture firms are far more likely to have in-house immigration counsel and sponsor OPT-to-H-1B visa transitions. Mid-market companies often want to sponsor but lack the process to execute without friction.
Address OPT timing in the final interview stage
Raise your OPT authorization early in closing conversations, not after the offer. Framing it as a straightforward process, rather than a complication, gives hiring managers confidence. Most Director-level offers include enough lead time to begin H-1B preparation well in advance.
Demonstrate cross-functional leadership across product and sales
Directors who can align product, sales, and demand generation teams are rare. Prepare two or three stories where your positioning work directly influenced sales velocity or reduced churn. That breadth makes you harder to pass over regardless of visa considerations.
Use Migrate Mate to identify OPT-friendly employers
Browse Product Marketing Director roles on Migrate Mate to find companies actively hiring international talent. Filtering by sponsorship history saves significant time and surfaces employers who already understand OPT work authorization at the leadership level.
Highlight category expertise in your target industry vertical
Employers hiring at director level want someone who understands their competitive category deeply, not a generalist who can learn it. Focus your applications on industries where your prior product marketing experience already matches the company's core market and buyer profile.
Product Marketing Director OPT: Frequently Asked Questions
Can F-1 OPT students work as a Product Marketing Director?
Yes. F-1 OPT authorization covers full-time employment in roles directly related to your field of study, which includes Product Marketing Director positions for students with business, marketing, or relevant STEM degrees. Your OPT authorization must remain valid throughout employment, and the role must align with your degree field as reported to your DSO.
Does a Product Marketing Director role qualify for STEM OPT extension?
It depends on your degree, not the job title. If you hold a STEM-designated degree such as a Master's in Computer Science, Data Science, or a qualifying quantitative business program, and your employer is enrolled in E-Verify, you may qualify for a 24-month STEM OPT extension. Check with your DSO to confirm your specific degree qualifies before applying for the extension.
How do I find Product Marketing Director jobs that sponsor OPT and H-1B?
Browse Product Marketing Director listings on Migrate Mate, which surfaces roles at companies with verified sponsorship history. At the director level, the most reliable sponsors are enterprise technology companies, high-growth SaaS businesses, and well-funded startups. Focusing on these employer profiles significantly increases your likelihood of finding a company willing to support your transition from OPT to H-1B sponsorship.
Will employers hesitate to hire a Product Marketing Director on OPT?
Some will, particularly smaller companies without prior immigration experience. However, director-level hiring timelines are typically long enough to allow full H-1B preparation before your OPT expires. Proactively explaining the process and timeline during the offer stage, rather than waiting for the employer to raise concerns, addresses most objections before they become deal-breakers.
What happens to my OPT if I lose my Product Marketing Director job?
F-1 OPT includes a 60-day unemployment grace period from the date your employment ends. During this window, you can accept a new OPT-authorized position without falling out of status. If your new role is still in product marketing or a closely related field, it qualifies as a valid OPT job. Report any employment changes to your DSO promptly to keep your SEVIS record accurate.