Channel Marketing Manager Jobs for OPT Students
Channel Marketing Manager roles are a strong fit for F-1 OPT students with degrees in marketing, business, or communications. Most positions involve managing partner programs, co-marketing campaigns, and distributor relationships. Your 12-month OPT window (up to 36 months on STEM OPT if your degree qualifies) gives you real runway to build experience and find an employer willing to sponsor.
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Get Access To All JobsPosition Description
At a Glance
Legrand has an exciting opportunity for a Channel Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Channel Marketing Manager is responsible for leading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directly oversee our Channel Marketing Account Managers, providing strategic guidance, elevating execution, and driving marketing effectiveness. This individual will serve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demand generation.
What Will You Do?
Channel Strategy & Growth (25%)
- Lead the development and execution of integrated marketing strategies for key partner and reseller accounts.
- Use customer journey insights to align marketing with sales objectives and revenue goals.
- Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths.
Team Leadership & Enablement (25%)
- Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
- Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
- Foster a collaborative, feedback-driven team culture.
Cross-Functional Collaboration (20%)
- Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.
- Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.
- Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.
Program & Process Ownership (15%)
- Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
- Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
- Recommend and implement systems that improve marketing operations across the channel ecosystem.
Sales Enablement & Campaign Development (15%)
- Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners.
- Ensure that events and content align with broader campaign themes and customer needs.
- Leverage digital marketing platforms to amplify reach and impact.
Qualifications
Minimum Education And Experience Required
- BA in Marketing, Communications or related field with 3-5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience.
- 3-5 years of management experience.
Essential Knowledge, Skills And Abilities Required
- Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
- Natural leader who can coach a team and bring clarity to complex projects.
- Cross-functional collaborator who thrives in a fast-paced environment with many moving parts.
- Strong creative marketing skills - Ability to take initiative, develop and seek out creative and innovative ideas.
- Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
- Excellent verbal, written & presentation communication skills.
- Strong listening skills with the ability to translate concepts into deliverables.
- Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
- Ability to translate trends, tools and intel into actionable marketing recommendations.
- Attention to detail.
- AV industry or IT experience and basic understanding of core channels.
- Must be available for extended, varied work hours based on business need.
Preferred Qualifications
- Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models.
- Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
- Strong communication, presentation, and relationship-building skills.
- Proven ability to think strategically while managing tactical execution.
- Comfortable leading meetings with Sales Leadership and customers.
- Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.
- Experience using marketing automation tools, Salesforce, or project management platforms.
- Has effectively implemented AI tools to improve customer engagement.
- Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.
Working Conditions/Physical Demands
- While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard.
- General office environment.
- May require occasional ground travel to other company facilities within local metropolitan area.
- Long-distance or air travel as needed to represent the company at shows, events, and business reviews – not to exceed 30% travel.
Salary Range: $110,000-$120,000/annually
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR).
About Legrand North And Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network.
About Legrand’s Audio Video (AV) Division
Legrand AV is a global leader in designing and manufacturing electrical, data, and AV solutions. For their customers worldwide, Legrand AV is focused on providing the foundation for amazing AV experiences through innovative solutions and exceptional service that solve their customers' AV integration and technology challenges. Today and tomorrow are about keeping people connected. Legrand and the AV industry are uniquely positioned to deliver just that. Legrand AV solutions support technology to rebuild and maintain vital connections around the world. The tenacity and determination to stay connected, no matter what it takes is proof that nothing will stop Legrand AV’s pursuit for life. Despite the challenges, people have adapted and found ways to collaborate, to meet, to greet, to teach, to learn.
Equal Opportunity Employer
Position Description
At a Glance
Legrand has an exciting opportunity for a Channel Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Channel Marketing Manager is responsible for leading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directly oversee our Channel Marketing Account Managers, providing strategic guidance, elevating execution, and driving marketing effectiveness. This individual will serve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demand generation.
What Will You Do?
Channel Strategy & Growth (25%)
- Lead the development and execution of integrated marketing strategies for key partner and reseller accounts.
- Use customer journey insights to align marketing with sales objectives and revenue goals.
- Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths.
Team Leadership & Enablement (25%)
- Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
- Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
- Foster a collaborative, feedback-driven team culture.
Cross-Functional Collaboration (20%)
- Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.
- Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.
- Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.
Program & Process Ownership (15%)
- Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
- Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
- Recommend and implement systems that improve marketing operations across the channel ecosystem.
Sales Enablement & Campaign Development (15%)
- Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners.
- Ensure that events and content align with broader campaign themes and customer needs.
- Leverage digital marketing platforms to amplify reach and impact.
Qualifications
Minimum Education And Experience Required
- BA in Marketing, Communications or related field with 3-5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience.
- 3-5 years of management experience.
Essential Knowledge, Skills And Abilities Required
- Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
- Natural leader who can coach a team and bring clarity to complex projects.
- Cross-functional collaborator who thrives in a fast-paced environment with many moving parts.
- Strong creative marketing skills - Ability to take initiative, develop and seek out creative and innovative ideas.
- Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
- Excellent verbal, written & presentation communication skills.
- Strong listening skills with the ability to translate concepts into deliverables.
- Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
- Ability to translate trends, tools and intel into actionable marketing recommendations.
- Attention to detail.
- AV industry or IT experience and basic understanding of core channels.
- Must be available for extended, varied work hours based on business need.
Preferred Qualifications
- Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models.
- Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
- Strong communication, presentation, and relationship-building skills.
- Proven ability to think strategically while managing tactical execution.
- Comfortable leading meetings with Sales Leadership and customers.
- Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.
- Experience using marketing automation tools, Salesforce, or project management platforms.
- Has effectively implemented AI tools to improve customer engagement.
- Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.
Working Conditions/Physical Demands
- While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard.
- General office environment.
- May require occasional ground travel to other company facilities within local metropolitan area.
- Long-distance or air travel as needed to represent the company at shows, events, and business reviews – not to exceed 30% travel.
Salary Range: $110,000-$120,000/annually
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR).
About Legrand North And Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network.
About Legrand’s Audio Video (AV) Division
Legrand AV is a global leader in designing and manufacturing electrical, data, and AV solutions. For their customers worldwide, Legrand AV is focused on providing the foundation for amazing AV experiences through innovative solutions and exceptional service that solve their customers' AV integration and technology challenges. Today and tomorrow are about keeping people connected. Legrand and the AV industry are uniquely positioned to deliver just that. Legrand AV solutions support technology to rebuild and maintain vital connections around the world. The tenacity and determination to stay connected, no matter what it takes is proof that nothing will stop Legrand AV’s pursuit for life. Despite the challenges, people have adapted and found ways to collaborate, to meet, to greet, to teach, to learn.
Equal Opportunity Employer
How to Get Visa Sponsorship as a Channel Marketing Manager
Target companies with established partner ecosystems
Employers who rely on reseller, distributor, or technology partner networks hire channel marketers regularly. These companies are more likely to have HR processes set up for visa sponsorship because they recruit for this role repeatedly, not just once.
Lead with measurable partner program results
Sponsoring employers want proof of impact. Quantify your experience: partner revenue influenced, co-marketing campaigns executed, or MDF utilization rates. Concrete numbers make your profile stand out and reduce the perceived risk of sponsoring an OPT candidate.
Apply before your OPT clock starts if possible
Applying during your final semester means you can start on day one of authorization. Employers who hesitate over visa timing are more likely to move forward when there is no gap between offer acceptance and your legal ability to work.
Focus on mid-size technology and SaaS companies
Mid-size tech companies often have active channel programs but lean teams, making your contribution more visible. They also tend to sponsor more pragmatically than large enterprises, where hiring decisions go through multiple bureaucratic layers before immigration is even discussed.
Use Migrate Mate to filter for OPT-friendly channel marketing roles
Browsing general job boards surfaces roles with no sponsorship history. Migrate Mate filters for employers who have sponsored work visas before, saving you the time of applying to companies that will decline at the immigration question.
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Get Access To All JobsFrequently Asked Questions
Does a Channel Marketing Manager role qualify for OPT work authorization?
Yes, if your degree is directly related to the role. Channel marketing positions typically require a background in marketing, business administration, or communications, all of which are standard OPT-qualifying fields. The key requirement is that your job duties must relate to your field of study. A role focused on partner program management, co-marketing strategy, or distributor enablement generally satisfies this connection.
Can I qualify for STEM OPT extension as a Channel Marketing Manager?
It depends on your degree, not your job title. If your undergraduate or graduate degree is in a STEM-designated field, such as marketing analytics, management information systems, or a related quantitative discipline, you may qualify for the 24-month STEM OPT extension. A general marketing or communications degree is typically not STEM-designated, so you would work with the standard 12-month OPT period.
How do I find Channel Marketing Manager jobs that are open to OPT candidates?
Most job postings do not specify whether an employer will sponsor OPT students, which makes it hard to filter out companies that will not consider you. Migrate Mate shows channel marketing roles from employers with a history of visa sponsorship, so you can focus your applications where they are most likely to lead somewhere. This is especially useful when your OPT clock is running.
What happens to my OPT status if I am laid off from a Channel Marketing Manager role?
You enter a 60-day grace period from your last day of employment. During this window, you need to either secure a new Channel Marketing Manager role that qualifies under your degree field, transfer to another immigration status, or leave the United States. Unemployment also counts against your OPT period: F-1 regulations allow no more than 90 cumulative days of unemployment on standard OPT and 150 days across the full OPT and STEM extension combined.
Do Channel Marketing Manager internships count toward OPT?
Yes, paid internships in channel marketing count as authorized OPT employment, provided the work is directly related to your degree field. Part-time roles also qualify, as long as you work at least 20 hours per week. Unpaid internships are permitted only at nonprofit organizations, government agencies, or similar entities, and they still count toward your 90-day unemployment limit if they fall below 20 hours per week.
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