OPT Marketing Lead Jobs

INTRODUCTION

University of Utah Health is seeking a strategic and collaborative Marketing Lead to lead partnership-focused marketing initiatives across the organization. This role will be responsible for developing and executing integrated marketing strategies that elevate awareness of U of U Health’s services, programs, and offerings while strengthening relationships with internal and external partners. The Marketing Manager will also develop and execute strategic partnerships to boost brand visibility and improve community health engagement, including managing sponsorship contracts, activating partnerships, and measuring ROI.

The ideal candidate brings deep experience in healthcare marketing, a strong understanding of industry trends and best practices, and a proven ability to work cross-functionally with diverse stakeholders—including clinical leaders, service lines, community organizations, and external partners. This position requires exceptional organization, a forward-thinking mindset, and a proactive approach to identifying opportunities and solving challenges. Success in this role also depends on strong communication, relationship management, and project leadership skills to align priorities, drive impactful campaigns, and support organizational growth.

ROLE AND RESPONSIBILITIES

Essential Functions

• Lead the development and execution of integrated marketing strategies that promote University of Utah Health services, programs, and initiatives.
• Build, manage, and grow strategic partnerships with community organizations, sponsors, and external partners to enhance brand visibility and community health engagement.
• Execute sponsorship agreements and contracts, ensuring alignment with organizational goals.
• Plan and execute partnership activations, campaigns, and events that deliver measurable impact.
• Track, analyze, and report on partnership and campaign performance, including ROI and key performance metrics.
• Collaborate cross-functionally with internal stakeholders across teams, service lines, leadership, and communications, to align messaging and priorities.
• Report to and collaborate with the Associate Director of Marketing to align on strategy, priorities, and performance goals.
• Identify new partnership opportunities through proactive outreach, market research, and relationship building.
• Ensure all marketing efforts align with healthcare industry regulations, brand standards, and best practices.
• Manage multiple projects simultaneously, maintaining strong organization, timelines, and attention to detail.
• Provide strategic recommendations based on market trends, audience insights, and performance data.
• Act as a primary point of contact for partner relationships following contract execution, working in collaboration with leadership to maintain strong, professional, and productive partnerships.
• Provide on-site support for partnership activations and events, including occasional evenings and weekends, to ensure successful execution and engagement.
• Maintain and enhance the organization’s brand reputation and presence in the market.
• Develop and implement strategic marketing and partnership plans that support organizational goals and drive brand awareness.
• Execute and manage partnership activations, campaigns, and initiatives to enhance community engagement and visibility.
• Oversee the execution of sponsorship agreements and contracts, ensuring deliverables are fulfilled accurately and on time.
• Build and maintain effective relationships with internal stakeholders and external partners to support collaborative initiatives.
• Monitor, analyze, and report on campaign and partnership performance, including ROI and key performance indicators.
• Coordinate cross-functional efforts to ensure alignment of messaging, timelines, and strategic priorities.
• Maintain organized project plans, timelines, and documentation across multiple concurrent initiatives.
• Ensure compliance with healthcare marketing regulations, brand standards, and organizational policies.
• Communicate effectively with stakeholders and leadership, providing updates, insights, and strategic recommendations.

MINIMUM QUALIFICATIONS

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Marketing Specialist, IV: Requires a bachelor’s (or equivalency) + 8 years or a master’s (or equivalency) + 6 years of directly related work experience.

PREFERENCES

• Background knowledge of assigned department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Completion of provided supervisory training within one year of employment may be required. Master’s degree in a related area may be preferred.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated success managing strategic partnerships, sponsorships, and community engagement initiatives.
• Strong understanding of healthcare marketing regulations, trends, and best practices.
• Experience managing projects end-to-end, including timelines, budgets, and resource allocation.
• Ability to analyze performance metrics and translate data into actionable insights and recommendations.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to collaborate effectively with cross-functional teams and diverse stakeholders.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proactive, forward-thinking mindset with strong problem-solving abilities.
• Experience with marketing tools and platforms (e.g., CRM systems, marketing automation, analytics tools).
• Ability to build and maintain strong professional relationships with internal and external partners.
• Applicants should demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
• Ability to lift and move materials and equipment as needed for events and activations.

WORK ENVIRONMENT AND LEVEL OF FREQUENCY TYPICALLY REQUIRED:

• Nearly Continuously: Office environment, along with event activation, interacting, coordination, setup, and breakdown.

PHYSICAL REQUIREMENTS AND LEVEL OF FREQUENCY THAT MAY BE REQUIRED:

• Nearly Continuously: Sitting, hearing, listening, and speaking.
• Often: Lifting and carrying materials; supporting event setup and breakdown; and engaging with attendees.

LOCATION

Location: Campus

City: Salt Lake City, UT

COMPENSATION

• Pay Rate Range: $68,000-$80,000

ADDITIONAL INFORMATION

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.

Online reports may be submitted at https://oeo.utah.edu.

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.