Performance Marketing Analyst Jobs in Palo Alto, CA

Senior Business Operations Manager, Product Marketing

Location: Palo Alto office (hybrid), or Pacific Time or Mountain Time remote

Intapp is looking for a Senior Business Operations Manager for Product Marketing (PMM) to own field readiness across our go-to-market organization. This role sits at the intersection of content strategy, sales readiness, and operational discipline, keeping the field equipped with the right assets, messaging, and market intelligence at every stage of the selling motion.

What you’ll do

You sit at the operating core of the PMM organization, translating strategic priorities into measurable programs and building the discipline to execute them consistently. You’ll run the operational cadence that keeps the PMM team aligned and accountable, architect the content governance systems that make output scalable and field-ready, and manage the sales play portfolio as a product, with real users and measurable outcomes. You’re the connective tissue between what leadership wants to accomplish and what sellers experience in the field.

RTB operational cadence and priorities management

You own the rhythm that keeps the PMM org aligned and accountable. You identify and define the KPIs that matter — content output velocity, field adoption rates, pipeline influence, seller readiness scores, and asset utilization — and build the reporting infrastructure to make them visible. You set quarterly and annual targets against each metric, giving the team a clear bar to hit and a framework for prioritizing energy.

On a weekly cadence, you track performance across the function, surface blockers early, and keep stakeholders informed without burying them in data. You go beyond scorekeeping: you analyze trends and extract insights that reveal where PMM creates outsized impact, where the team is underdelivering, and what the evidence says about where to invest next. You also stay alert to structural improvements, process redesigns, and capability bets that move the function forward, not just keep it running.

PMM content governance

You are the strategic architect of Intapp’s PMM content ecosystem. You own the bill of materials, the authoritative inventory of what we produce, for whom, and to what standard, and use it to align content investment with GTM priorities, not just fill a catalog. You establish and enforce the frameworks that govern how each asset type gets built, ensuring every battle card, sales play, and one-pager delivers a consistent, on-message experience regardless of who created it.

Governance here isn’t bureaucratic gatekeeping: it’s the infrastructure that lets a scaling PMM org produce high-quality output without bottlenecks or rework. You also own the strategic refresh cycle for the field readiness portal, conducting annual audits and driving ongoing updates so the content sellers rely on stays current, relevant, and tied to where the business is going.

Sales play program

You own Intapp’s sales play portfolio as a product, with a full lifecycle from ideation to retirement, real user feedback and outcomes, and a continuous improvement engine behind it. Working cross-functionally with PMMs, sales leadership, and RevOps, you identify the GTM motions that need plays, define what each play needs to accomplish, and build the supporting asset templates and objectives — pitch decks, demo scripts, and more — that make sellers effective at executing them.

You own the launch: coordinating with enablement, field communications, and deployment so new plays land with adoption, not just awareness. Once live, you measure what matters: play utilization, seller engagement, pipeline influence, and win-rate differentials between reps who use plays versus those who don’t. You run a structured feedback loop with field input, call intelligence, and deal data to identify what’s resonating and what needs to change — and actively manage the portfolio’s health by retiring plays that have run their course and prioritizing updates based on product releases and data.

What you bring

• 7+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment
• Strong judgment about what sellers need versus what sounds good in a planning doc, with genuine field empathy and communication skills
• Comfort with data: you track engagement, interpret feedback, and make recommendations based on evidence
• Clear, direct communication: you write well and know how to make complex updates land simply
• A track record of running cross-functional programs with multiple stakeholders and tight deadlines
• Experience building customer-centric processes and workflows
• Bachelor’s degree required; MBA optional

What You Will Gain

At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities. We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.

Here, you will have the opportunity to:

• Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
• Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

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