Performance Marketing Analyst Jobs in Santa Clara, CA

AWS is seeking a Senior Manager to lead the Cross-Category Services marketing team. This role owns the marketing strategy and execution for a portfolio of services that help AWS customers accelerate their cloud transformations and achieve long-term success: AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.

These services represent a critical part of the AWS customer journey — from building skills and getting expert guidance, to finding and deploying third-party solutions, to ensuring ongoing operational excellence. Together they generate billions in revenue.

As the leader of this team, you will build and manage a high-performing team of product marketers, develop differentiated positioning and messaging for each portfolio, drive customer insights that inform marketing strategy, and serve as the connective tissue between diverse business stakeholders who have different operating rhythms, go-to-market motions, and customer audiences.

This is a role for someone who thrives in complexity — someone who can context-switch fluidly across businesses while maintaining strategic coherence, who builds trust with senior stakeholders through intellectual rigor and consistent delivery.

Key job responsibilities
Marketing Strategy & Execution

• Develop and own the marketing strategy for Training & Certification, Support, Professional Services, and Marketplace — including positioning, messaging, value propositions, and go-to-market plans
• Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses
• Drive differentiated messaging that connects each service to the broader AWS customer success narrative — helping customers understand how these services accelerate transformation
• Lead product launch strategies and associated plans, including naming, target audience definition, content development, and marketing vehicle selection
• Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio

Stakeholder Management & Cross-Functional Leadership

• Serve as the primary marketing partner to four distinct business leadership teams, each with different operating rhythms, customer segments, and go-to-market motions
• Build deep trust with VP and Director-level stakeholders across product, sales, professional services, and partner organizations through intellectual rigor and consistent delivery
• Navigate competing priorities and resource constraints across portfolios — making principled trade-off decisions and communicating them transparently

People Management & Team Building

• Build, lead, and develop a team of product and general marketing professionals spanning multiple portfolios and locations
• Hire, retain, and grow top marketing talent
• Resource the team effectively across portfolios, making staffing recommendations aligned to business priority and impact

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.