Performance Marketing Analyst Jobs in Tustin, CA

Zymo Research is seeking a Sr. Manager, Performance Marketing & Digital Growth to lead the strategy, performance, and optimization of our most important digital growth channels.

This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

Join us in making a meaningful impact!

• 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
• Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
• Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
• Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
• Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
• Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
• Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
• Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
• 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

• B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
• Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
• Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
• Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Vacation Time plus Company Holidays
• Paid Sick Leave
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend

All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to jobs@zymoresearch.com