Product Marketing Associate Jobs in Grand Rapids, MI
Product Marketing Associate jobs in Grand Rapids are concentrated in the healthcare, consumer goods, and technology sectors, with openings distributed across downtown, the Medical Mile corridor, and the Monroe North business district. Employers hiring right now include Top Home Improvements, CORNERSTONE UNIVERSITY, and Xtend. See the openings below and apply to the ones that match your experience.
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Who We Are:
American Immersion Theater is changing the world, one experience at a time. Traditional theater is a story about others, but American Immersion Theater is a story about you. Our mission is to elevate every client's event to an unforgettable, immersive experience that will inspire them for a lifetime. Our products range from interactive murder mystery dinners to magical princess parties and epic superhero adventures. At American Immersion Theater, we seek to awaken the star in everyone! We believe that in order to change our clients' lives, we must ignite the flame in our own office first. As Immersioneers, we want to give you more than just a job. We want to offer a place where you can explore possibilities, and where YOU can be an agent of change. Are you ready to start your story with us?
What We’re Looking For:
We are seeking a motivated and organized individual with an interest in digital marketing and a desire to grow their skills in a collaborative environment. The ideal candidate will possess strong written and verbal communication skills, excellent attention to detail, and the ability to manage multiple projects and deadlines effectively. Candidates should be comfortable learning new software, platforms, and marketing tools, and be able to work both independently and collaboratively as part of a team. A proactive, problem-solving mindset is essential. Experience with social media, content creation, SEO, AEO, or other digital marketing initiatives is a plus, but not required.
Key Responsibilities
- Assist with the planning, coordination, and execution of digital marketing initiatives across multiple brands and campaigns
- Support influencer outreach efforts and maintain relationships with creators, partners, and media contacts
- Create, update, and manage online event and show listings across various platforms
- Communicate with venue partners, concierge teams, and third-party partners to support events and promotions
- Provide administrative support for auditions, talent recruitment, and other marketing-related projects
- Monitor and request updates or corrections to online media mentions, listings, and digital content
- Support additional marketing, communications, and project coordination tasks as needed
Key Qualifications:
- 1+ years in a digital marketing role (social media, etc.)
- Comfortable learning new software, platforms, and marketing tools
- Experience with social media platforms, content creation, or digital marketing tools is a plus
- Familiarity with project management platforms such as Asana and the ability to manage tasks and deadlines effectively
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Ability to work independently while collaborating effectively with a team
- Familiarity with SEO, AEO, analytics, influencer marketing, or email marketing is beneficial but not required
Benefits:
- An office culture dedicated to supporting personal growth and wellness through engaging experiences and fun, immersive interactions.
- Exceptional opportunity for growth and advancement based on the candidate’s skills and drive.
- Paid sick time after 120 days of employment.
Digital Marketing Associate Requirements:
- Local candidates only, please.
- Must think clearly and thrive in situations requiring immediate action.
- Candidate must have reliable transportation.
Pay: From $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Experience:
- Digital Marketing: 1 year (Preferred)
Ability to Commute:
- Grand Rapids, MI 49512 (Preferred)
Work Location: In person
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Find JobsProduct Marketing Associate Job Market in Grand Rapids
Who's Hiring


Top Industries Hiring
- Education
- Chemicals & Materials
- Manufacturing
- Distribution & Wholesale
- Biotechnology & Pharmaceuticals
Product Marketing Associate Jobs in Grand Rapids: Frequently Asked Questions
How do I get a product marketing associate job in Grand Rapids?
Focus your search on Grand Rapids' strongest hiring sectors: healthcare systems, consumer packaged goods companies, and mid-size technology firms. The Medical Mile corridor and downtown core concentrate the most openings. Candidates who stand out here typically bring hands-on experience with product launches, familiarity with B2B or B2C messaging, and a portfolio that shows measurable campaign results rather than just job titles.
Which companies hire product marketing associates in Grand Rapids?
Grand Rapids product marketing associate roles are posted by Top Home Improvements, CORNERSTONE UNIVERSITY, and Xtend and others right now, based on current listings on Migrate Mate as of July 2026. The local market skews toward established mid-size companies in healthcare, consumer goods, and manufacturing alongside a growing cohort of technology and SaaS firms headquartered in the greater Grand Rapids area.
Are there remote product marketing associate jobs in Grand Rapids?
Yes, product marketing associate work is largely desk-based and communication-driven, making it one of the more remote-compatible roles in marketing. About 47% of product marketing associate openings tied to Grand Rapids are remote or hybrid as of July 2026, though positions requiring close collaboration with local sales or product teams tend to favor hybrid schedules. Campaign strategy, copywriting, and competitive research tasks are most commonly performed remotely.
How can I get a product marketing associate job in Grand Rapids with little or no experience?
The most realistic entry path in Grand Rapids is through a marketing coordinator or content marketing role at a local healthcare organization, consumer goods brand, or technology company, then transitioning internally once you have product-specific exposure. Grand Rapids employers such as regional health systems and mid-size manufacturers often hire marketing graduates into rotational or coordinator roles that feed into product marketing. Building a portfolio with real launch assets, even from volunteer or internship work, accelerates that move.
Which industries hire the most product marketing associates in Grand Rapids?
Most product marketing associate openings in Grand Rapids sit in Education, Chemicals & Materials, and Manufacturing, per current listings on Migrate Mate as of July 2026. Grand Rapids' role as a regional hub for healthcare innovation, consumer product manufacturing, and a growing SaaS startup ecosystem drives consistent demand for product marketers who can translate technical value propositions into buyer-facing messaging.
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