Growth Marketing Specialist Jobs in Michigan

Job Summary

The Web & Digital Experience Specialist leads the design, management, and continuous improvement of UMCI's digital presence, with a focus on website performance and user experience. You will blend technical expertise, design and content development to ensure UMCI's platforms are engaging, accessible and aligned with strategic communications goals.

Reporting to the Marketing & Communications Manager, you will manage the design and maintenance of the school's website and digital properties, with a focus on user experience, functionality, performance, and accessibility. This is more than a technical position; it's an opportunity to be a digital storyteller translating UMCI's mission into compelling, data-informed digital experiences for local, regional and global audiences.

For additional details about the position, please review the full job description.

Responsibilities

• Website Management & Optimization (40%)
• Manage UMCI's public-facing website and intranet using a CMS (e.g., WordPress, Sanity or university systems)
• Monitor search engine optimization (SEO) and answer engine optimization (AEO)/generative engine optimization (GEO), and adjust (e.g. keywords, content, site structure, etc.)
• Publish and update content, ensuring accuracy, accessibility and brand alignment

• Maintain website digital directory and events page.

• Digital Design & User Experience (30%)

• Design web pages, landing pages, and digital assets aligned with brand standards
• Improve UX/UI across digital platforms

• Collaborate with internal teams to translate campaigns and programs into engaging digital experiences

• Digital Marketing & Analytics (20%)

• Analyze Google Analytics data to determine trends and guide content, SEO, and AEO/GEO decisions.
• Support Google Ads campaigns to drive awareness and engagement

• Use insights to inform content, design, and strategy improvements

• Content Development & Integration (10%)

• Ensure content is clear, engaging, and audience-focused
• Integrate website content with email marketing, events, and social platforms
• Ensure tracking (e.g., UTMs, conversions) is implemented and troubleshoot as needed

Required Qualifications

• Bachelor's degree in web design, graphic design, digital media, or related field, or equivalent experience and education
• 3-5 years of experience in website management or digital design
• Experience with CMS platforms (e.g., WordPress, Sanity)
• Working knowledge of HTML and web best practices
• Experience with design tools (e.g., Adobe Creative Suite, Figma, Canva)
• Familiarity with Google Analytics and Google Ads

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.

Job Opening ID

279136

Working Title

Web & Digital Experience Specialist

Job Title

Web Designer/Administrator Sr

Work Location

Other MI Location

Detroit, MI

Modes of Work

Hybrid

Full/Part Time

Full-Time

Regular/Temporary

Regular

FLSA Status

Exempt

Organizational Group

Um Ctr Innov Detroit

Department

UM Ctr Innovation in Detroit

Posting Begin/End Date

6/22/2026 - 7/06/2026

Salary

$80,000.00 - $88,000.00

Career Interest

Information Technology