Growth Marketing Specialist Jobs in Georgia
Growth Marketing Specialist jobs in Georgia are actively hiring across technology, financial services, and e-commerce sectors, with openings at every level from coordinator to director. Atlanta anchors the market as one of the most active hiring metros in the Southeast, with Savannah and Augusta generating steady demand as well. Established employers like Delta Air Lines, NCR Voyix, and Cox Enterprises maintain dedicated growth marketing functions and hire regularly for roles focused on performance marketing, lifecycle campaigns, and product-led growth. Find a role that fits below and apply directly.
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Showing 5 of 12+ Growth Marketing Specialist jobs
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
Who We Are
At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Job Summary
The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across TaxSlayer Consumer and TaxSlayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long-term business growth.
Core Responsibilities
Growth and Channel Strategy
Develop integrated growth strategies across TaxSlayer Consumer brands and TaxSlayer Pro.
- Lead strategy and performance oversight for paid media, including paid social, display, YouTube, demand generation, influencer, and UGC.
- Evaluate emerging channels, including community-based and platform-specific opportunities.
- Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
- Balance near-term acquisition performance with longer-term channel development and brand-building.
Media Investment and Performance Management
- Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
- Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic-value signals.
- Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
- Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.
Affiliate Marketing
- Lead affiliate marketing strategy, planning, economics, and performance management.
- Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
- Set affiliate program objectives, measurement frameworks, and operating expectations.
- Monitor affiliate performance, publisher mix, compliance, and profitability.
- Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.
Measurement, Analytics, and Marketing Technology
- Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
- Define measurement plans for campaigns, channels, partners, and growth experiments.
- Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
- Support reporting visibility and data governance through Atlan and internal analytics systems.
- Manage external analytics and measurement partners.
- Identify measurement gaps and drive cross-functional resolution.
Agency and Partner Orchestration
- Serve as the senior day-to-day leader for agencies and specialized marketing partners.
- Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
- Determine which capabilities should remain internal versus agency-supported.
- Ensure partners operate as integrated extensions of the marketing organization.
- Coordinate briefs, approvals, optimization priorities, reporting, and business reviews.
- Push partners toward proactive ideas, channel insights, and measurable business contribution.
Creative and Campaign Enablement
- Partner with Brand, Creative, Content, Product Marketing, and channel owners to turn growth opportunities into effective campaign concepts and assets.
- Manage creative requirements across paid media, affiliate, influencer, UGC, and emerging channels.
- Improve briefing, asset development, testing, approvals, and iteration.
- Build a creative testing agenda tied to audience insight and channel performance.
- Coordinate influencer and creator approvals with brand, legal, and compliance stakeholders.
Cross-Functional Leadership
- Work closely with Brand, Creative, Marketing Operations, Analytics, Product, Engineering, Finance, Legal, Compliance, Sales, and business-unit leaders.
- Create clarity around ownership, priorities, dependencies, timelines, and decisions.
- Represent growth marketing in planning, launch readiness, budget discussions, and operating reviews.
- Communicate complex channel and performance topics in a clear, executive-ready manner.
- Achievement of customer acquisition and growth targets across assigned business lines.
- Effective management and optimization of growth marketing budgets to maximize return on investment.
- Improvement in channel performance, affiliate program contribution, and overall marketing efficiency.
- Successful implementation and adoption of measurement, attribution, and reporting enhancements.
- Strong agency and partner performance aligned with business objectives.
- Delivery of actionable insights that support marketing and organizational decision-making.
- Effective cross-functional collaboration and stakeholder satisfaction
Required Qualifications
Education & Experience
- Significant experience in growth marketing, digital marketing, integrated media, or a related discipline.
- Experience managing multiple paid media or customer-acquisition channels.
- Strong knowledge of media planning, optimization, budgeting, forecasting, and performance analysis.
- Experience with affiliate programs, partnerships, influencer programs, or adjacent growth channels.
- Experience managing agencies, vendors, platforms, or external partners.
- Working knowledge of measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect channel activity to business, customer, and financial outcomes.
- Strong project leadership, operating discipline, and executive communication skills.
- Practical fluency with AI-enabled marketing tools and workflows.
- Ability to operate in a seasonal, deadline-driven, cross-functional environment.
- Experience across multiple brands, products, or business lines preferred.
- Experience in tax, financial services, fintech, e-commerce, subscription, or another performance-oriented category preferred.
- Experience launching new brands, products, channels, or acquisition programs preferred.
- Familiarity with incrementality testing, experimentation, segmentation, and attribution preferred.
- Demonstrated ability to develop junior talent and influence peers without relying solely on authority preferred.
- Evidence of increasing leadership responsibility and potential to grow into a director-level role preferred.
Skills & Competencies
- Strong understanding of media planning, budget management, forecasting, optimization, and performance analysis.
- Knowledge of marketing measurement, attribution, tagging, pixels, data layers, and reporting environments.
- Ability to connect marketing activities to business, customer, and financial outcomes.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent project leadership, organizational, and executive communication abilities.
- Practical experience utilizing AI-enabled marketing tools and technologies.
- Ability to thrive in a fast-paced, seasonal, and highly collaborative environment.
Physical & Work Environment Requirements
- This is a hybrid role based in Augusta, GA, with consideration for regional remote candidates in Charlotte, NC or Charleston, SC.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
What We Offer
At TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.
Flexible Work Options
Enjoy remote and hybrid work opportunities, depending on the role and team needs.
Generous Time Off
Full-time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.
Health & Wellness Coverage
- Medical, Dental, and Vision insurance through Aetna and SunLife
- Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family
- Access to a Wellness Program and on-site fitness facility
Financial Benefits
- 401(k) with a 150% match on up to 3% of your contribution
- Performance-based bonuses and regular salary reviews
Additional Perks
- Company-paid life insurance, short-term disability, and long-term disability
- Optional critical illness and accident insurance
- Education assistance to support your professional development
- Company-paid parking, company store, and unlimited free coffee
Ready to Join Us?
Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!
Legal Disclaimers
TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need.
This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
See All 12 Growth Marketing Specialist Jobs in Georgia
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Find JobsGrowth Marketing Specialist Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Growth Marketing Specialist Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What Georgia Employers Look For
The qualifications that appear most often in growth marketing specialist jobs across Georgia.
- Bachelor's degree in marketing, communications, or a related field is required
- Demonstrated experience with paid digital channels such as Google Ads or Meta
- Proficiency in marketing analytics tools including Google Analytics or Mixpanel
- Experience running A/B tests and interpreting conversion data to inform strategy
- Familiarity with CRM platforms such as Salesforce, HubSpot, or Marketo
- Strong cross-functional collaboration skills working alongside product and sales teams
Growth Marketing Specialist Jobs in Georgia: Frequently Asked Questions
How do you become a growth marketing specialist in Georgia?
A bachelor's degree in marketing, business, or a related field is the standard starting point for growth marketing specialist roles in Georgia. No state-issued license or registration is required for this role. Georgia employers place strong weight on hands-on experience with paid media, email marketing, and analytics platforms. Building a portfolio of measurable campaign results and earning certifications from Google or Meta helps candidates stand out in Atlanta's competitive technology and financial services hiring market.
How much do growth marketing specialists make in Georgia?
Growth marketing specialists in Georgia earn a median of about $75,850 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,700 for the lowest 10% to over $148,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing specialists in Georgia?
Employers hiring growth marketing specialists in Georgia right now include McKinsey & Company, Foxit, and Aptean, based on current listings on Migrate Mate as of September 2026. Georgia's concentration of technology companies, fintech firms, and major consumer brands in the Atlanta metro makes it one of the more active markets for this role in the Southeast.
Which Georgia cities have the most growth marketing specialist jobs?
Atlanta, Macon, and Augusta have the most growth marketing specialist openings in Georgia. Atlanta drives the majority of demand as the headquarters hub for large technology, media, and financial services employers, while Savannah and Augusta contribute openings tied to regional retail, healthcare systems, and logistics companies that maintain in-house marketing teams.
Are there remote growth marketing specialist jobs in Georgia?
Yes, and more than most fields. About 80% of growth marketing specialist openings tied to Georgia are remote or hybrid as of September 2026, reflecting the desk-based and digital nature of the work. Roles focused on paid media management, email automation, and performance reporting are the most likely to be offered with full or partial remote arrangements.
How can I get hired as a growth marketing specialist in Georgia with little or no experience?
The most realistic entry path is a marketing coordinator or digital marketing associate role at a mid-size Atlanta technology or e-commerce company, where you can build measurable campaign experience quickly. Companies like Cox Enterprises and Cardlytics offer rotational marketing programs suited to recent graduates. A Google Analytics or Meta Blueprint certification, combined with a portfolio showing even one managed campaign with clear results, gives candidates a concrete edge over applicants with coursework alone.
Where can I find and apply to growth marketing specialist jobs in Georgia?
You can find and apply to growth marketing specialist jobs in Georgia on Migrate Mate, which lists current Georgia openings from employers actively hiring for this role. Find roles that fit your experience and location and apply directly to the ones that match.
See All 12 Growth Marketing Specialist Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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