Growth Marketing Specialist Jobs in California
Growth Marketing Specialist jobs in California are among the most active in the country, concentrated in technology, e-commerce, fintech, and direct-to-consumer brands, with openings at every level from entry-level marketing coordinator to senior growth lead. The largest hiring hubs are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Google, and Adobe maintain major California operations and hire growth marketing specialists consistently. The most in-demand specialties are paid acquisition, lifecycle email marketing, and product-led growth. Find a role that fits below and apply directly.
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Showing 5 of 113+ Growth Marketing Specialist jobs
Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
What you'll do
Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.
You'll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You'll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.
This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex's paid media strategy.
Where you'll work
This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.
Responsibilities
- Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
- Evolve Brex's media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
- Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
- Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
- Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
- Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
- Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.
Requirements
- 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
- Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
- Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
- Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
- Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
- Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
- Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
- Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.
Bonus Points
- Experience in fin-tech marketing or marketing to finance professionals.
- Familiarity with product-led growth or hybrid demand models.
- Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.
Compensation
The expected salary range for this role is $167,240 - $209,050. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Brex LLC is a wholly owned subsidiary of Capital One, N.A.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
What you'll do
Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.
You'll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You'll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.
This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex's paid media strategy.
Where you'll work
This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.
Responsibilities
- Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
- Evolve Brex's media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
- Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
- Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
- Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
- Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
- Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.
Requirements
- 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
- Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
- Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
- Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
- Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
- Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
- Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
- Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.
Bonus Points
- Experience in fin-tech marketing or marketing to finance professionals.
- Familiarity with product-led growth or hybrid demand models.
- Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.
Compensation
The expected salary range for this role is $167,240 - $209,050. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Brex LLC is a wholly owned subsidiary of Capital One, N.A.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
See All 113+ Growth Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsGrowth Marketing Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Growth Marketing Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software18
- Retail2
- Banking & Financial Services2
- Healthcare & Medical Services2
- Consulting & Professional Services2
What California Employers Look For
The qualifications that appear most often in growth marketing specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Proven experience running paid acquisition campaigns across Google and Meta platforms
- Strong proficiency with analytics tools such as Google Analytics, Mixpanel, or Amplitude
- Experience with A/B testing frameworks and conversion rate optimization techniques
- Familiarity with marketing automation platforms like HubSpot, Marketo, or Braze
- Ability to translate data insights into actionable growth strategies and experiments
Growth Marketing Specialist Jobs in California: Frequently Asked Questions
How do you become a growth marketing specialist in California?
Most growth marketing specialist roles in California require a bachelor's degree in marketing, business, communications, or a related field, and California does not require a state-issued license for this role. Employers in California's tech and e-commerce sectors place heavy weight on demonstrated campaign results, platform certifications from Google, Meta, or HubSpot, and a portfolio showing measurable growth outcomes. Building hands-on experience through internships at California startups or marketing agencies accelerates hiring significantly.
How much do growth marketing specialists make in California?
Growth marketing specialists in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing specialists in California?
Employers hiring growth marketing specialists in California right now include Google, TikTok, and Samba TV, based on current listings on Migrate Mate as of September 2026. California's dense concentration of technology companies, subscription businesses, and venture-backed startups means hiring is active across both established corporations and high-growth emerging brands.
Which California cities have the most growth marketing specialist jobs?
San Francisco, Los Angeles, and Mountain View have the most growth marketing specialist openings in California. San Francisco and its surrounding Bay Area lead because of the region's concentration of technology companies, SaaS platforms, and fintech firms, while Los Angeles draws significant hiring from e-commerce, streaming, and consumer brand companies headquartered or regionally based there, and San Diego's growing biotech and direct-to-consumer sector rounds out demand.
Are there remote growth marketing specialist jobs in California?
Yes, and more than most fields. About 67% of growth marketing specialist openings tied to California are remote or hybrid as of September 2026, reflecting how well-suited this analytical and digital-first role is to distributed work. Campaign management, growth experimentation, and performance reporting are the functions most commonly handled fully remotely, while roles involving cross-functional product collaboration tend to favor hybrid arrangements.
How can I get hired as a growth marketing specialist in California with little or no experience?
The most realistic entry path is landing a marketing coordinator or associate growth analyst role at a California startup or mid-size tech company, where smaller teams give junior hires direct exposure to paid channels and analytics tools quickly. Companies like Salesforce and Adobe run structured marketing rotational programs, and California's many marketing agencies regularly hire junior associates who work across multiple client accounts. Building a portfolio of self-directed experiments, earning a Google Ads or Meta Blueprint certification, and applying to associate-level roles that list growth as a responsibility are the most effective ways to enter the field without extensive prior experience.
Where can I find and apply to growth marketing specialist jobs in California?
You can find and apply to growth marketing specialist jobs in California on Migrate Mate, which lists current California openings updated regularly. Find the roles that fit your experience and target location, then apply directly to the ones that match.
See All 113+ Growth Marketing Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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