Growth Marketing Specialist Jobs in Virginia
Growth Marketing Specialist jobs in Virginia are in strong demand, with hiring concentrated in technology, defense contracting, financial services, and government-adjacent sectors, and openings at every level from coordinator through senior strategist. The heaviest hiring activity runs from Northern Virginia and the D.C. suburbs through Richmond and into the Hampton Roads corridor, where employers like Booz Allen Hamilton, Capital One, and General Dynamics have lasting presences. The most in-demand specialties are performance marketing and paid acquisition, marketing analytics and attribution, and lifecycle and CRM-driven growth. Find a role that fits below and apply directly.
Find JobsOverview
Showing 5 of 7+ Growth Marketing Specialist jobs
Exceptional Hospitality Starts with You
This role is based at our corporate office in McLean, VA
The Senior Director, Marketing Performance and Growth will lead a new team responsible for ensuring Hilton's marketing investments are driving optimal brand and commercial outcomes. This is a critical leadership role designed to move Hilton from insight-rich reporting to faster optimization across paid media, digital direct commerce, creative, and growth channels.
This role has accountability for optimization across multiple teams with the goal of reducing the time it takes to move from insight to action. This leader will establish a dedicated performance and optimization hub within Marketing, creating a new operating system with clear ownership, tighter decision-making, and measurable impact on ROI, brand health, channel growth, and digital direct commerce performance.
The Senior Director will be accountable for building the team, operating cadence, cross-functional model, and performance discipline needed to continuously improve how Hilton invests, learns, reallocates, and grows.
What you'll do during a typical day:
- Lead the Marketing Performance & Optimization team, establishing the vision, operating model, governance, and day-to-day ways of working for a new embedded optimization capability.
- Build a faster insight-to-action model that turns performance signals into concrete recommendations, budget shifts, channel adjustments, creative learnings, and measurable outcomes.
- Optimize paid media investment and performance across major channels, partnering with media, regional marketing, finance, analytics, and agency teams to ensure spend is continuously evaluated and redeployed toward the highest-value opportunities.
- Diagnose and improve digital direct commerce performance, identifying opportunities across web, mobile, CRM, media, and other growth channels to accelerate revenue and conversion outcomes.
- Define, test, and scale growth channels by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling what works.
- Establish a clear operating cadence for the team, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
- Build and maintain marketing tagging and tracking methodology in partnership with Marketing Technology team.
- Create accountability against goal delivery, ensuring optimization work is tied directly to business outcomes rather than reporting activity alone.
- Translate complex performance data into clear executive narratives and recommendations that help senior leaders make decisions about marketing investment, channel strategy, and growth opportunities.
How you'll collaborate with others:
- Partner closely with Strategy, Insights & Analytics, Finance, Media teams, Regional Marketing leaders, and Agencies to ensure measurement, investment decisions, and optimization actions are connected and aligned.
- Build and develop a high-performing team with the specialized skills required to drive continuous optimization across analytics, media performance, creative insights, and growth strategy
Deliverables you'll take ownership of:
- Own end-to-end accountability for improving the performance of Hilton's marketing investments, with a focus on paid media efficiency, digital direct commerce growth, channel performance, and commercial return.
What It Takes to Make the Stay
You have these minimum qualifications:
- Twelve plus (12+) years of experience in marketing performance, media strategy, digital commerce, growth marketing, marketing analytics, or related commercial leadership roles.
- Demonstrated experience managing or influencing large-scale marketing investment decisions across paid media, digital, CRM, mobile, web, or performance channels.
- Strong understanding of marketing ROI, incrementality, attribution, media measurement, audience strategy, and performance optimization.
- Experience turning data and insights into practical actions that improve business outcomes.
- Experience building or leading cross-functional operating models across marketing, analytics, finance, agencies, and commercial teams.
- Simplify complex performance topics and influence senior stakeholders.
- Demonstrated leadership of teams, including building new capabilities, setting priorities, and creating accountability in matrixed organizations.
- Comfort operating in ambiguity and standing up new ways of working where roles, processes, and decision rights need to be clarified.
It would be useful if you have:
- Experience in hospitality, travel, retail, loyalty, ecommerce, or another multi-channel consumer business.
- Experience working in a global or regionally matrixed organization.
- Familiarity with Marketing Mix Modeling, incrementality testing, media optimization tools, customer data platforms, and agency performance management. Experience connecting creative testing and media optimization to commercial outcomes.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $175,000 – $230,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
Exceptional Hospitality Starts with You
This role is based at our corporate office in McLean, VA
The Senior Director, Marketing Performance and Growth will lead a new team responsible for ensuring Hilton's marketing investments are driving optimal brand and commercial outcomes. This is a critical leadership role designed to move Hilton from insight-rich reporting to faster optimization across paid media, digital direct commerce, creative, and growth channels.
This role has accountability for optimization across multiple teams with the goal of reducing the time it takes to move from insight to action. This leader will establish a dedicated performance and optimization hub within Marketing, creating a new operating system with clear ownership, tighter decision-making, and measurable impact on ROI, brand health, channel growth, and digital direct commerce performance.
The Senior Director will be accountable for building the team, operating cadence, cross-functional model, and performance discipline needed to continuously improve how Hilton invests, learns, reallocates, and grows.
What you'll do during a typical day:
- Lead the Marketing Performance & Optimization team, establishing the vision, operating model, governance, and day-to-day ways of working for a new embedded optimization capability.
- Build a faster insight-to-action model that turns performance signals into concrete recommendations, budget shifts, channel adjustments, creative learnings, and measurable outcomes.
- Optimize paid media investment and performance across major channels, partnering with media, regional marketing, finance, analytics, and agency teams to ensure spend is continuously evaluated and redeployed toward the highest-value opportunities.
- Diagnose and improve digital direct commerce performance, identifying opportunities across web, mobile, CRM, media, and other growth channels to accelerate revenue and conversion outcomes.
- Define, test, and scale growth channels by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling what works.
- Establish a clear operating cadence for the team, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
- Build and maintain marketing tagging and tracking methodology in partnership with Marketing Technology team.
- Create accountability against goal delivery, ensuring optimization work is tied directly to business outcomes rather than reporting activity alone.
- Translate complex performance data into clear executive narratives and recommendations that help senior leaders make decisions about marketing investment, channel strategy, and growth opportunities.
How you'll collaborate with others:
- Partner closely with Strategy, Insights & Analytics, Finance, Media teams, Regional Marketing leaders, and Agencies to ensure measurement, investment decisions, and optimization actions are connected and aligned.
- Build and develop a high-performing team with the specialized skills required to drive continuous optimization across analytics, media performance, creative insights, and growth strategy
Deliverables you'll take ownership of:
- Own end-to-end accountability for improving the performance of Hilton's marketing investments, with a focus on paid media efficiency, digital direct commerce growth, channel performance, and commercial return.
What It Takes to Make the Stay
You have these minimum qualifications:
- Twelve plus (12+) years of experience in marketing performance, media strategy, digital commerce, growth marketing, marketing analytics, or related commercial leadership roles.
- Demonstrated experience managing or influencing large-scale marketing investment decisions across paid media, digital, CRM, mobile, web, or performance channels.
- Strong understanding of marketing ROI, incrementality, attribution, media measurement, audience strategy, and performance optimization.
- Experience turning data and insights into practical actions that improve business outcomes.
- Experience building or leading cross-functional operating models across marketing, analytics, finance, agencies, and commercial teams.
- Simplify complex performance topics and influence senior stakeholders.
- Demonstrated leadership of teams, including building new capabilities, setting priorities, and creating accountability in matrixed organizations.
- Comfort operating in ambiguity and standing up new ways of working where roles, processes, and decision rights need to be clarified.
It would be useful if you have:
- Experience in hospitality, travel, retail, loyalty, ecommerce, or another multi-channel consumer business.
- Experience working in a global or regionally matrixed organization.
- Familiarity with Marketing Mix Modeling, incrementality testing, media optimization tools, customer data platforms, and agency performance management. Experience connecting creative testing and media optimization to commercial outcomes.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $175,000 – $230,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
See All 7 Growth Marketing Specialist Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find JobsGrowth Marketing Specialist Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Growth Marketing Specialist Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
What Virginia Employers Look For
The qualifications that appear most often in growth marketing specialist jobs across Virginia.
- Bachelor's degree in marketing, business, or a related analytical field required
- Demonstrated experience managing paid search, paid social, or performance marketing campaigns
- Proficiency with analytics platforms such as Google Analytics, Tableau, or Looker
- Experience running A/B tests and translating experiment results into growth recommendations
- Familiarity with CRM and marketing automation tools such as Salesforce or HubSpot
- Strong written and verbal communication skills for cross-functional collaboration
Growth Marketing Specialist Jobs in Virginia: Frequently Asked Questions
How do you become a growth marketing specialist in Virginia?
Growth marketing specialist roles in Virginia do not require a state-issued license or registration. Most employers expect a bachelor's degree in marketing, business, communications, or a quantitative field, paired with hands-on experience in paid channels or analytics. Virginia's technology-heavy Northern Virginia market and Richmond's financial services sector place additional weight on data fluency, so candidates who build proficiency in analytics platforms and can demonstrate measurable campaign outcomes tend to move through hiring pipelines faster.
How much do growth marketing specialists make in Virginia?
Growth marketing specialists in Virginia earn a median of about $76,980 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,100 for the lowest 10% to over $153,300 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing specialists in Virginia?
Employers hiring growth marketing specialists in Virginia right now include MongoDB, Casper, and Hilton, based on current listings on Migrate Mate as of September 2026. Virginia's deep roster of technology firms, federal contractors, and financial services companies means consistent demand for specialists who can connect marketing performance to revenue and retention metrics.
Which Virginia cities have the most growth marketing specialist jobs?
Arlington, Tysons Corner, and McLean have the highest concentration of growth marketing specialist openings in Virginia. Northern Virginia drives the largest share of listings because of its dense cluster of technology firms, government contractors, and financial services companies headquartered in and around the D.C. suburbs, while Richmond contributes steady demand from its established financial services and healthcare organizations.
Are there remote growth marketing specialist jobs in Virginia?
Yes, and more than most fields. About 80% of growth marketing specialist openings tied to Virginia are remote or hybrid as of September 2026, reflecting how naturally the work translates to distributed teams. The most remote-friendly parts of the role are performance analysis, campaign management, and content strategy, while cross-functional product launches and in-person client work tend to pull specialists back on-site.
How can I get hired as a growth marketing specialist in Virginia with little or no experience?
The most realistic entry path is a marketing coordinator or digital marketing associate role at one of Virginia's larger technology companies or financial services firms, which regularly bring on junior candidates and provide structured exposure to paid channels and analytics tools. Employers in Northern Virginia's contractor corridor and Richmond's banking sector often consider candidates who can show a project portfolio, certifications in Google Ads or Meta Blueprint, and lateral experience from adjacent roles such as marketing analyst, content coordinator, or sales development representative.
Where can I find and apply to growth marketing specialist jobs in Virginia?
You can find and apply to growth marketing specialist jobs in Virginia on Migrate Mate, which lists current Virginia openings across the state's major hiring markets. Find roles that fit your experience and location and apply directly to each one.
See All 7 Growth Marketing Specialist Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Jobs