Growth Marketing Specialist Jobs in North Carolina
Growth Marketing Specialist jobs in North Carolina are in strong demand, with steady openings across the technology, financial services, healthcare, and consumer goods sectors at levels from entry-level coordinator to senior specialist. The largest concentrations of hiring are in Charlotte, Raleigh, and Durham, where employers like Bank of America, Red Ventures, and SAS Institute have long-standing marketing operations. The most sought-after specialties are performance marketing, lifecycle and retention marketing, and product-led growth. Find a role that fits below and apply directly.
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Showing 5 of 18+ Growth Marketing Specialist jobs
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Product Marketing Manager - Emerging Portfolio Growth
Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We’re seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp’s sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn’t working.
In the first six months, that looks like:
- Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers’ hands.
- At least one new campaign or sales play has launched with defined targets and agreed measures.
- Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
- A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
- Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
- Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
- Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
- Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
- Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
- Develop and support webinars, workshops, event presentations, and customer and partner briefings.
- Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
- Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
- Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
- Adapt messaging and assets for channel and technology partners.
Measurement and Learning
- Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
- Report what’s working, what isn’t, and why, with a clear recommendation to continue, scale, or stop.
- Capture what each program teaches so the next one starts faster.
Job Requirements
- Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
- Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
- Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
- Sales Partnership: Experience working directly with sales teams to create pipeline.
- Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
- AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
- Experience marketing to developers, platform engineering teams, or data and AI leaders.
- Experience with open-source software or data technologies.
- Experience with hyperscaler marketplaces and co-selling with cloud partners.
- Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
See All 18 Growth Marketing Specialist Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
Find JobsGrowth Marketing Specialist Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Growth Marketing Specialist Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
What North Carolina Employers Look For
The qualifications that appear most often in growth marketing specialist jobs across North Carolina.
- Bachelor's degree in marketing, business, or a related field required
- Proven experience managing paid acquisition channels such as Google Ads or Meta
- Proficiency with analytics platforms including Google Analytics and Mixpanel
- Experience with A/B testing, conversion rate optimization, and funnel analysis
- Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce
- Strong written communication skills for cross-functional collaboration and reporting
Growth Marketing Specialist Jobs in North Carolina: Frequently Asked Questions
How do you become a growth marketing specialist in North Carolina?
Growth marketing specialist is not a licensed profession in North Carolina, so there is no state board exam or registration required. Most roles are filled by candidates with a bachelor's degree in marketing, business, communications, or a related field. Building a portfolio of campaign results, earning platform certifications from Google or Meta, and gaining hands-on experience through internships at North Carolina tech companies or agencies strengthens a candidate's profile considerably.
How much do growth marketing specialists make in North Carolina?
Growth marketing specialists in North Carolina earn a median of about $78,410 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $43,780 for the lowest 10% to over $155,670 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing specialists in North Carolina?
Employers hiring growth marketing specialists in North Carolina right now include Clients Blackbox, Intuit, and Lenovo, based on current listings on Migrate Mate as of November 2026. North Carolina's concentration of fintech firms in Charlotte and software companies in the Research Triangle makes it one of the more active states for this role.
Which North Carolina cities have the most growth marketing specialist jobs?
Charlotte, Durham, and Morrisville account for the largest share of growth marketing specialist openings in North Carolina. Charlotte drives demand through its dense fintech, banking, and e-commerce employer base, while Raleigh and Durham benefit from the Research Triangle's technology and life sciences companies, which rely heavily on digital growth functions.
Are there remote growth marketing specialist jobs in North Carolina?
Yes, and more than most fields. Growth marketing is an inherently desk-based and analytical role, making it well suited to remote and hybrid arrangements. About 89% of growth marketing specialist openings tied to North Carolina are remote or hybrid as of November 2026, reflecting how broadly employers in this state have adopted flexible work policies for marketing roles. Paid media management and analytics work tend to be the most commonly remote sub-functions.
How can I get hired as a growth marketing specialist in North Carolina with little or no experience?
The most realistic entry path is a marketing coordinator or digital marketing associate role at a North Carolina technology company or agency, which typically requires only a degree and basic platform familiarity. Red Ventures in Charlotte and agency groups in the Research Triangle regularly bring on junior candidates and provide structured on-the-job training. Building a portfolio with freelance or internship campaign results and earning a Google Ads or Meta Blueprint certification gives candidates without prior full-time experience a concrete edge.
Where can I find and apply to growth marketing specialist jobs in North Carolina?
You can find and apply to growth marketing specialist jobs in North Carolina on Migrate Mate, which lists current North Carolina openings. Find roles that fit your experience and location and apply directly from the listing.
See All 18 Growth Marketing Specialist Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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