Product Marketing Specialist Jobs in District of Columbia
Product Marketing Specialist jobs in District of Columbia concentrate heavily in technology policy, government contracting, nonprofit advocacy, and professional associations, with demand at every level from coordinator to senior director. Most hiring clusters in Washington D.C. itself, where organizations like Booz Allen Hamilton, Leidos, and AARP maintain substantial marketing teams that regularly recruit product marketing talent. The most sought-after specialties include B2G messaging, content strategy for policy-driven products, and digital campaign management for mission-focused brands. See the openings below and apply to the ones that match your experience.
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Showing 5 of 83+ Product Marketing Specialist jobs
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
See All 83 Product Marketing Specialist Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Specialist Jobs by City in District of Columbia
Where District of Columbia roles are concentrated, by current openings.
Product Marketing Specialist Job Market in District of Columbia
A snapshot from current District of Columbia openings, updated as new roles post.
Who's Hiring
- ICF4
- Fors Marsh2F
- National Geographic2
- Accenture Federal Services2
- Paralyzed Veterans of America2
Top Industries Hiring
- Law & Legal Services3
- Education2
- Technology & Software2
- Construction & Real Estate2
- Consulting & Professional Services2
What District of Columbia Employers Look For
The qualifications that appear most often in product marketing specialist jobs across District of Columbia.
- Bachelor's degree in marketing, communications, business, or a directly related field
- Three or more years of product marketing or B2B marketing experience
- Demonstrated ability to develop positioning, messaging, and go-to-market strategies
- Proficiency with marketing automation platforms such as HubSpot or Marketo
- Experience working cross-functionally with product, sales, and communications teams
- Strong writing and presentation skills for executive and external audiences
Product Marketing Specialist Jobs in District of Columbia: Frequently Asked Questions
How do you become a product marketing specialist in District of Columbia?
Product marketing specialist roles in District of Columbia do not require a state-issued license or certification. Most employers expect a bachelor's degree in marketing, communications, or business, followed by experience in a marketing coordinator or analyst role. Because D.C.'s market skews toward government contractors, trade associations, and mission-driven organizations, candidates who can demonstrate B2G messaging or policy-adjacent content experience move to the front of hiring queues. A portfolio of campaign work strengthens any application.
How much do product marketing specialists make in District of Columbia?
Product marketing specialists in District of Columbia earn a median of about $98,090 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $59,340 for the lowest 10% to over $176,240 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing specialists in District of Columbia?
District of Columbia product marketing specialist roles are posted by ICF, Fors Marsh, and National Geographic and others right now, based on current listings on Migrate Mate as of July 2026. D.C.'s concentration of federal contractors, trade associations, and technology firms means product marketing positions appear across a notably wide range of sectors compared with most U.S. markets.
Which District of Columbia cities have the most product marketing specialist jobs?
Washington account for the greatest concentration of product marketing specialist openings in District of Columbia. Washington D.C. dominates because it is home to the headquarters of major federal contractors, national nonprofits, and lobbying-adjacent technology companies, while nearby suburban areas like Bethesda and Arlington attract employer campuses that serve both government and commercial clients.
Are there remote product marketing specialist jobs in District of Columbia?
Yes, and more than most fields. About 71% of product marketing specialist openings tied to District of Columbia are remote or hybrid as of July 2026, reflecting the desk-based, collaborative nature of the role. Strategy, messaging development, and campaign management work transfers readily to distributed teams, with on-site presence most often required for stakeholder briefings or product launches.
How can I get hired as a product marketing specialist in District of Columbia with little or no experience?
The most realistic entry path is a marketing coordinator or communications assistant role at one of D.C.'s many trade associations, government contracting firms, or nonprofit advocacy organizations, where product marketing functions often sit within small teams that develop generalist skills quickly. Organizations like AARP, the U.S. Chamber of Commerce, and mid-size government contractors regularly onboard early-career marketers through associate programs. Building a portfolio with even a few documented campaigns or messaging frameworks gives candidates a measurable edge over those who rely on coursework alone.
Where can I find and apply to product marketing specialist jobs in District of Columbia?
You can find and apply to product marketing specialist jobs in District of Columbia on Migrate Mate, which lists current openings tied to the District of Columbia market. Search the listings to identify roles that match your background, experience level, and preferred work arrangement, then apply directly to the ones that fit.
See All 83 Product Marketing Specialist Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
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