Program Manager Jobs in Plano, TX

INTRODUCTION

Mobile App Marketing Program Manager AO7177519
Program Manager - Shop App Push Notifications

ROLE AND RESPONSIBILITIES

Key Responsibilities

• Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
• Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
• Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
• Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
• Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.

BASIC QUALIFICATIONS

Education Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Years of Experience

• 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.

PREFERRED QUALIFICATIONS

• Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
• Familiarity with user segmentation and personalization techniques.
• Knowledge of A/B testing methodologies and tools.

WHY WORK AT BTI?

We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.