Senior Customer Marketing Manager Jobs in Delaware
Senior Customer Marketing Manager jobs in Delaware are concentrated in the financial services, pharmaceutical, and corporate headquarters sectors, with Wilmington driving the majority of demand alongside Newark and Dover. Major employers with a durable hiring footprint for this role include JPMorgan Chase, DuPont, and Chemours, each of which maintains significant Delaware operations requiring senior marketing leadership. The most in-demand specialties are lifecycle marketing, B2B customer retention strategy, and cross-sell campaign management. Scan the live roles below and apply to whichever ones fit.
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AAA Club Alliance is seeking a full-time Sr. Marketing Data Specialist to join our team in Wilmington, DE or Cincinnati, OH.
This role follows a hybrid schedule, with on-site presence required 3 days per week (Tuesday through Thursday).
As a Marketing Data Senior Analyst, you’ll play a key role in transforming data into actionable marketing strategies that drive measurable results across multiple channels.
In the Sr. Marketing Data Specialist role you will:
Partner with key business stakeholders to identify opportunities to optimize marketing campaigns and develop effective targeting and segmentation strategies to maximize ROI across Direct Mail, Email, Telemarketing, Text, and Web channels.
Design, build, and automate processes that support efficient campaign execution and strategy delivery.
Develop data mining architectures, models, protocols, statistical reporting, and analytics methods to uncover trends within large datasets.
Identify and capture customer insights to determine the audiences most likely to respond to direct marketing campaigns.
Perform statistical analysis and modeling to generate targeted customer lists for marketing initiatives.
Identify data gaps and recommend new data sources to improve marketing effectiveness and expand audience reach.
Collaborate with IT and marketing developers to integrate and test new data sources, ideally within a cloud-based data warehouse environment.
Standardize customer contact data using data management tools to improve delivery rates and campaign performance.
Securely manage data transfers, including encryption, compression, and file sharing with third-party providers.
Maintain and enhance business procedures documentation and campaign management processes.
Research and apply emerging data science principles and techniques to inform business decisions.
Recommend strategies for leveraging customer data across marketing, sales, and other business functions.
Design reporting frameworks that measure campaign effectiveness and operational performance.
Ensure campaigns are built to deliver statistically valid, measurable outcomes.
Build and implement trigger-based, dynamic marketing initiatives for digital channels.
Develop compelling campaign performance analyses and presentations to influence key stakeholders and improve marketing outcomes.
Provide thought leadership to enhance customer relationship marketing strategies and organizational capabilities.
Manage and improve campaign management functions, including data transfers, client engagement, promotional history, and documentation.
Evaluate and recommend new technologies to improve efficiency and campaign performance.
Mentor and support junior team members in marketing strategy, data efficiency, and presentation development.
Perform other duties as assigned.
What We’re Looking For:
Bachelor’s degree in Computational/Data Science, Economics, Math, or related field; equivalent experience or certifications considered. Master’s degree preferred.
5+ years of experience working with relational data.
5+ years of direct marketing experience.
5+ years of experience using statistical analysis or analytics tools.
4+ years of SQL programming experience.
1+ year of experience in a cloud-based data warehouse environment (Google BigQuery preferred).
Certifications such as SQL MCTS, Google Cloud BigQuery, or Power BI preferred.
Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Visio).
Ability to thrive in a fast-paced environment with competing priorities.
Excellent written and verbal communication skills, with the ability to interpret end-user needs.
Strong influencing skills across all levels of leadership, translating complex concepts into actionable insights.
Ability to lead campaign strategy discussions and workshops.
Strong presentation skills with experience delivering insights to leadership audiences.
Ability to mentor team members in campaign strategy and list optimization.
At AAA, your success is our success. We offer a comprehensive and competitive benefits package, including:
Base compensation range: $80,005.00 – $118,921.00
*The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*Comprehensive health benefits package.
Up to three weeks of paid time off in your first year.
Annual bonus plan.
401(k) with company match up to 7%.
Professional development and tuition reimbursement opportunities.
Paid volunteer time and company-sponsored volunteer events
AAA Premier Membership.
Health & Wellness Program and Health Concierge Service.
Health, Life, Short-Term and Long-Term Disability Insurance.
Full time Associates are offered a comprehensive benefits package that includes:
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
MarketingAAA Club Alliance is seeking a full-time Sr. Marketing Data Specialist to join our team in Wilmington, DE or Cincinnati, OH.
This role follows a hybrid schedule, with on-site presence required 3 days per week (Tuesday through Thursday).
As a Marketing Data Senior Analyst, you’ll play a key role in transforming data into actionable marketing strategies that drive measurable results across multiple channels.
In the Sr. Marketing Data Specialist role you will:
Partner with key business stakeholders to identify opportunities to optimize marketing campaigns and develop effective targeting and segmentation strategies to maximize ROI across Direct Mail, Email, Telemarketing, Text, and Web channels.
Design, build, and automate processes that support efficient campaign execution and strategy delivery.
Develop data mining architectures, models, protocols, statistical reporting, and analytics methods to uncover trends within large datasets.
Identify and capture customer insights to determine the audiences most likely to respond to direct marketing campaigns.
Perform statistical analysis and modeling to generate targeted customer lists for marketing initiatives.
Identify data gaps and recommend new data sources to improve marketing effectiveness and expand audience reach.
Collaborate with IT and marketing developers to integrate and test new data sources, ideally within a cloud-based data warehouse environment.
Standardize customer contact data using data management tools to improve delivery rates and campaign performance.
Securely manage data transfers, including encryption, compression, and file sharing with third-party providers.
Maintain and enhance business procedures documentation and campaign management processes.
Research and apply emerging data science principles and techniques to inform business decisions.
Recommend strategies for leveraging customer data across marketing, sales, and other business functions.
Design reporting frameworks that measure campaign effectiveness and operational performance.
Ensure campaigns are built to deliver statistically valid, measurable outcomes.
Build and implement trigger-based, dynamic marketing initiatives for digital channels.
Develop compelling campaign performance analyses and presentations to influence key stakeholders and improve marketing outcomes.
Provide thought leadership to enhance customer relationship marketing strategies and organizational capabilities.
Manage and improve campaign management functions, including data transfers, client engagement, promotional history, and documentation.
Evaluate and recommend new technologies to improve efficiency and campaign performance.
Mentor and support junior team members in marketing strategy, data efficiency, and presentation development.
Perform other duties as assigned.
What We’re Looking For:
Bachelor’s degree in Computational/Data Science, Economics, Math, or related field; equivalent experience or certifications considered. Master’s degree preferred.
5+ years of experience working with relational data.
5+ years of direct marketing experience.
5+ years of experience using statistical analysis or analytics tools.
4+ years of SQL programming experience.
1+ year of experience in a cloud-based data warehouse environment (Google BigQuery preferred).
Certifications such as SQL MCTS, Google Cloud BigQuery, or Power BI preferred.
Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Visio).
Ability to thrive in a fast-paced environment with competing priorities.
Excellent written and verbal communication skills, with the ability to interpret end-user needs.
Strong influencing skills across all levels of leadership, translating complex concepts into actionable insights.
Ability to lead campaign strategy discussions and workshops.
Strong presentation skills with experience delivering insights to leadership audiences.
Ability to mentor team members in campaign strategy and list optimization.
At AAA, your success is our success. We offer a comprehensive and competitive benefits package, including:
Base compensation range: $80,005.00 – $118,921.00
*The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*Comprehensive health benefits package.
Up to three weeks of paid time off in your first year.
Annual bonus plan.
401(k) with company match up to 7%.
Professional development and tuition reimbursement opportunities.
Paid volunteer time and company-sponsored volunteer events
AAA Premier Membership.
Health & Wellness Program and Health Concierge Service.
Health, Life, Short-Term and Long-Term Disability Insurance.
Full time Associates are offered a comprehensive benefits package that includes:
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
MarketingSee All 51 Senior Customer Marketing Manager Jobs in Delaware
Find roles in Delaware that match your experience and apply in just a few clicks.
Find JobsSenior Customer Marketing Manager Jobs by City in Delaware
Where Delaware roles are concentrated, by current openings.
Senior Customer Marketing Manager Job Market in Delaware
A snapshot from current Delaware openings, updated as new roles post.
Who's Hiring
- JPMorganChase16
- Citi3
- DuPont2
- Chemours2
- Sallie Mae2
Top Industries Hiring
- Banking & Financial Services14
- Investment & Asset Management11
- Fintech8
- Healthcare & Medical Services4
- Technology & Software3
What Delaware Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs across Delaware.
- Bachelor's degree in marketing, business, or a closely related field required
- Five or more years of customer marketing or lifecycle marketing experience
- Proven experience building retention or cross-sell programs for enterprise or mid-market customers
- Proficiency with CRM platforms such as Salesforce and marketing automation tools
- Strong background in data analysis and translating customer insights into campaign strategy
- Experience collaborating cross-functionally with sales, product, and customer success teams
Senior Customer Marketing Manager Jobs in Delaware: Frequently Asked Questions
How do you become a senior customer marketing manager in Delaware?
The path to a senior customer marketing manager role in Delaware typically starts with a bachelor's degree in marketing, communications, or business, followed by several years in customer marketing, demand generation, or a related discipline. Delaware does not require a state-issued license for this role. Most employers in Wilmington's financial services and corporate sectors expect candidates to have led retention or lifecycle programs, so building a portfolio of measurable campaign outcomes and earning a recognized marketing certification strengthens your candidacy.
Which companies hire senior customer marketing managers in Delaware?
Employers hiring senior customer marketing managers in Delaware right now include JPMorganChase, Citi, and DuPont, based on current listings on Migrate Mate as of July 2026. Delaware's concentration of Fortune 500 corporate headquarters and major financial institutions in Wilmington means many of these roles sit within large, established marketing organizations with defined career tracks.
Which Delaware cities have the most senior customer marketing manager jobs?
Wilmington, Newark, and Dover account for the most senior customer marketing manager openings in Delaware. Wilmington leads because it houses the state's densest cluster of corporate headquarters, financial institutions, and pharmaceutical companies, while Newark and Dover contribute openings tied to university-adjacent tech firms and state government contractors that maintain in-house marketing functions.
Are there remote senior customer marketing manager jobs in Delaware?
Yes, and more than most fields. About 48% of senior customer marketing manager openings tied to Delaware are remote or hybrid as of July 2026, reflecting the desk-based, strategy-focused nature of the role. Campaign planning, customer journey mapping, and cross-functional collaboration translate well to distributed work, making this one of the more remote-compatible senior marketing functions.
How can I get hired as a senior customer marketing manager in Delaware with little or no experience?
The most realistic entry point is a customer success, marketing coordinator, or email marketing associate role at one of Wilmington's financial services or pharmaceutical firms, which frequently hire at the associate level before promoting internally. Companies like JPMorgan Chase and DuPont run structured rotational or associate marketing programs that develop candidates over time. Building hands-on experience with a CRM platform, earning a marketing automation certification, and assembling a portfolio of measurable campaign results are the credentials that most reliably open the door to senior consideration in Delaware.
Where can I find and apply to senior customer marketing manager jobs in Delaware?
You can find and apply to senior customer marketing manager jobs in Delaware on Migrate Mate, which lists current Delaware openings. Search the available roles, identify the ones that match your background and target industry, and apply directly to those that fit.
See All 51 Senior Customer Marketing Manager Jobs in Delaware
Find roles in Delaware that match your experience and apply in just a few clicks.
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