Social Media Marketing Specialist Jobs in New York, NY

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Social Media Marketing Associate, Scribner
Scribner is seeking a creative, digitally savvy, and highly collaborative Social Media Marketing Associate to manage and grow the imprint’s social media presence. This role will lead day-to-day content creation, scheduling, community engagement, and influencer outreach across Scribner’s social platforms.
The ideal candidate is a content creator who understands how to translate books, authors, and cultural moments into engaging, platform-specific content. This individual will collaborate closely with title marketers, authors, and other internal partners to develop creative social campaigns supporting both frontlist and backlist titles.

Primary Responsibilities:

• Plan, create, schedule, and monitor content across Scribner’s social media platforms, including Instagram, TikTok, and emerging channels.
• Manage Scribner’s social media content calendar, balancing priority title campaigns, imprint-wide initiatives, cultural moments, and backlist opportunities.
• Develop and manage Scribner’s influencer outreach efforts, including identifying creators, maintaining relationships, coordinating mailings, and tracking campaign results.
• Collaborate with title marketers to develop creative social media strategies and content for individual book campaigns.
• Track social media performance, analyze engagement data, and share actionable insights to improve content and campaign strategies.
• Establish and monitor key performance indicators for social campaigns.
• Stay current on social media trends, platform updates, emerging technologies, and conversations relevant to books and publishing.
• Attend select in-person and virtual events to capture content for Scribner’s social channels.
• Contribute ideas for growing Scribner’s presence across established platforms and thoughtfully expanding onto new channels.

Qualifications:

• 2–4 years of relevant experience in social media marketing, digital marketing, content creation, or a related field.
• Demonstrated experience managing branded social media accounts and developing platform-specific content.
• Strong photography, videography, video-editing, and social-first copywriting skills.
• Highly creative, with the ability to identify trends and translate them into thoughtful, brand-appropriate content.
• Experience with organic and paid influencer outreach and an interest in building long-term creator relationships.
• Familiarity with social media analytics, reporting, and performance measurement.
• Experience with tools such as Sprout Social, Hootsuite, Sprinklr, Canva, or comparable platforms is preferred.
• Excellent organizational and project-management skills, with the ability to balance multiple campaigns and deadlines.
• Strong written, verbal, and interpersonal communication skills.
• Comfortable working independently while collaborating closely with authors and colleagues across marketing, publicity, editorial, and design.
• Passion for books, authors, and engaging with the online reading community.

Simon & Schuster US is an equal opportunity employer (EOE). At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.
We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at [insert contact information]. Unrelated emails, such as following up on an application, will not receive a response.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.