Social Media Marketing Specialist Jobs in Dallas, TX

Job Overview
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this energetic role, you will craft compelling content, manage social media campaigns, and engage with our online community to foster brand loyalty and drive business growth. Your expertise in digital marketing tools and creative design will empower us to connect authentically with our audience, boost visibility, and stay ahead in the competitive landscape. This paid position offers an exciting opportunity to shape our social media strategy and make a meaningful impact.

Duties

• Develop, implement, and optimize comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to track brand mentions, industry trends, and customer feedback for insights that inform marketing efforts.
• Execute targeted advertising campaigns on Facebook/Instagram/TikTok and other platforms using advertising tools to reach specific demographics and achieve campaign goals.
• Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign performance and optimize strategies accordingly.
• Collaborate with the team to manage relationship management initiatives that enhance brand reputation and community engagement.
• Assist the Firm with CRM lead management and other intake duties, if needed.

Requirements

• Proven experience in social media management, content creation, digital marketing, and branding with a strong portfolio demonstrating previous work.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Familiarity with video editing tools to produce compelling multimedia content for diverse platforms.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools to maximize content reach and effectiveness (preferred).
• Experience with social listening tools like Hootsuite or Buffer for monitoring online conversations and managing reputation (preferred).
• Strong understanding of social media advertising platforms including Facebook Ads Manager for executing paid campaigns (preferred).
• Excellent proofreading skills to ensure all content is accurate, clear, and aligned with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Social Media Marketing Specialist where your creativity fuels our brand story! Bring your passion for digital marketing, your knack for engaging storytelling, and your expertise in cutting-edge tools to help us connect authentically with our audience worldwide. This is more than a job — it’s an opportunity to innovate, inspire, and grow professionally within a vibrant team committed to excellence!

Pay: From $23.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• Social media management: 1 year (Preferred)

Language:

• Spanish (Required)

Work Location: In person