Social Media Marketing Specialist Jobs in Frisco, TX

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Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your energetic approach will inspire teams and captivate audiences, ensuring our messaging resonates authentically and effectively in a competitive marketplace. This paid position offers an exciting opportunity to lead creative initiatives, analyze campaign performance, and foster meaningful relationships with our community. Header
Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics using Google Analytics and web analytics tools.
• Conduct social listening to track brand sentiment, industry trends, and competitor activity to inform marketing strategies.
• Implement SEO best practices and keyword research to optimize content for search engines and improve online visibility.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Collaborate with public relations teams to craft press releases, manage media relationships, and enhance brand reputation through strategic outreach.
• Design engaging visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding efforts.
• Coordinate with e-commerce teams to develop promotional content that drives online sales while maintaining consistent branding standards.
• Monitor campaign performance through web analytics and adjust strategies accordingly for continuous improvement in engagement metrics. Header
• Experience
• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer along with experience in scheduling, monitoring, and reporting on social media activities.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Knowledge of SEO techniques, keyword research methods, Google Analytics, and web analytics tools for data-driven decision making.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms with a focus on audience targeting and ad optimization.
• Strong understanding of public relations principles combined with excellent relationship management skills for effective stakeholder engagement.
• Ability to produce engaging multimedia content including photography and video editing using relevant tools; familiarity with digital marketing trends is essential. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic mindset, and enthusiasm for building vibrant online communities—your energy will inspire our brand's next chapter!

Pay: $30,000.00 - $62,586.88 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Paid time off
• Referral program

Work Location: In person