TN Visa Media Director Jobs
Media Director roles qualify for TN visa sponsorship under the USMCA's 'Scientific Technician/Technologist' or, more accurately, through occupations requiring a bachelor's degree in a directly related field. Canadian citizens can apply at the border with an employer offer letter; Mexican citizens require a consular appointment. No lottery, no cap for Canadians.
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Get Access To All JobsINTRODUCTION
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ABOUT THE ROLE
The PepsiCo Foods North America (PFNA) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Director who thrives in a fast-paced, innovative marketing environment. Lead a team of Social Strategists and Community Managers responsible for delivering end-to-end social media marketing efforts for brands across both emerging and legacy channels within the social media ecosystem for the Quaker Oats Master Brand.
Responsibilities
This role will oversee both proactive and reactive consumer response, social strategy, and content creation for assigned brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept at leading high performing teams to deliver best-in-class brand experiences.
- Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives
- Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders
- Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities
- Stay informed of the latest social media related trends and best practices
- Advocate for new ideas and approaches in support of continuous improvement / innovation
- Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk
- Lead overarching approach to social media analytics and help oversee report generation by team
- Act as a key point of contact with Brand Marketing Leads
COMPENSATION & BENEFITS
- The expected compensation range for this position is between $110,700 - $185,250.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
- Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- Bachelor's Degree required
- Preferred: Concentration in Marketing, Communications and/or New Media preferred
- 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience.
- Experience successfully managing multiple direct reports and leading professional social media teams
- Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing
- Familiarity with a variety of social media analytics tools and content publishing platforms
- Expert level experience with social and influencer platforms including Instagram, TikTok and X
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
- Collaborative attitude with strong interdepartmental communication skills
- Ability to work under pressure in fast paced environment
- Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives
- Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
- Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)
- Entrepreneurial mindset – willingness to roll up your sleeves and get creative with their team
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
INTRODUCTION
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ABOUT THE ROLE
The PepsiCo Foods North America (PFNA) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Director who thrives in a fast-paced, innovative marketing environment. Lead a team of Social Strategists and Community Managers responsible for delivering end-to-end social media marketing efforts for brands across both emerging and legacy channels within the social media ecosystem for the Quaker Oats Master Brand.
Responsibilities
This role will oversee both proactive and reactive consumer response, social strategy, and content creation for assigned brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept at leading high performing teams to deliver best-in-class brand experiences.
- Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives
- Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders
- Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities
- Stay informed of the latest social media related trends and best practices
- Advocate for new ideas and approaches in support of continuous improvement / innovation
- Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk
- Lead overarching approach to social media analytics and help oversee report generation by team
- Act as a key point of contact with Brand Marketing Leads
COMPENSATION & BENEFITS
- The expected compensation range for this position is between $110,700 - $185,250.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
- Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- Bachelor's Degree required
- Preferred: Concentration in Marketing, Communications and/or New Media preferred
- 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience.
- Experience successfully managing multiple direct reports and leading professional social media teams
- Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing
- Familiarity with a variety of social media analytics tools and content publishing platforms
- Expert level experience with social and influencer platforms including Instagram, TikTok and X
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
- Collaborative attitude with strong interdepartmental communication skills
- Ability to work under pressure in fast paced environment
- Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives
- Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
- Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)
- Entrepreneurial mindset – willingness to roll up your sleeves and get creative with their team
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
See all 283+ Media Director jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Media Director roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as a Media Director
Align your credentials to specialty occupation standards
TN approval for Media Director roles hinges on your degree matching the role's specialty. A bachelor's in communications, marketing, or media studies maps cleanly. A general business degree requires a detailed support letter explaining the direct connection.
Target employers with recent visa filing experience
Search for companies with recent visa filings in media or creative director roles. Employers experienced with visa sponsorship processes understand work visa requirements better and can prepare a strong TN support letter more efficiently—a critical document you'll need to present at the U.S. port of entry (for Canadians) or U.S. consulate (for Mexicans).
Search TN-eligible roles at employers with visa experience
Use Migrate Mate to filter Media Director openings by employers with recent visa filings and demonstrated experience sponsoring work visas. It surfaces roles at companies familiar with visa sponsorship processes, helping you focus on positions where an employer's track record suggests they're equipped to support your TN visa application smoothly.
Request a precise role description in your offer letter
CBP officers assess TN eligibility at the port of entry based almost entirely on your offer letter. The letter must name the specific duties, confirm a bachelor's degree requirement, and state the TN category being claimed. Vague titles like 'creative lead' without mapped responsibilities are a common denial trigger.
Clarify Mexican TN timelines before accepting an offer
Mexican nationals must schedule a consular appointment, which adds weeks to your start date. Confirm with your employer that the offer timeline accounts for consulate scheduling at the nearest U.S. consulate in Mexico before signing anything.
Prepare for managerial scope questions at the border
Media Directors often manage budgets and staff, which CBP may scrutinize as general management rather than specialized professional work. Bring documentation showing that strategic media planning, not general administration, is the primary function of the role.
Media Director jobs are hiring across the US. Find yours.
Find Media Director JobsMedia Director TN Visa: Frequently Asked Questions
Does a Media Director role qualify for TN visa status?
Yes, but the qualifier is the degree requirement attached to the role. TN status requires that the position genuinely demands a bachelor's degree or higher in a directly related field such as communications, journalism, media studies, or marketing. If the employer's job description treats a degree as preferred rather than required, TN eligibility becomes harder to establish at the port of entry.
How does TN compare to H-1B for Media Director positions?
TN is almost always the faster and more predictable path for Canadian citizens. There is no annual lottery, no filing window, and no multi-month wait. Canadians can be approved the same day at a port of entry. H-1B requires an April lottery, and even if selected, employment can't begin until October 1. For Mexicans, TN still avoids the lottery but requires a consulate appointment, making timelines longer than for Canadians but often still shorter than H-1B.
What documents does a Canadian Media Director need at the border?
You need a detailed employer offer letter specifying the TN classification, your job duties, and the degree requirement for the role; your original degree transcripts or diploma; your Canadian passport; and the DS-160 fee receipt if crossing at a land border preclearance location. If your degree is from a country other than Canada or the U.S., bring a credential evaluation from a recognized evaluation service.
Where can I find Media Director jobs that already offer TN visa sponsorship?
Migrate Mate is built specifically for this search. It filters job listings by TN visa sponsorship status, so you're only seeing Media Director roles where the employer has confirmed they'll support the TN process. That eliminates the back-and-forth of asking employers who have never sponsored a TN professional before.
Can a Mexican national on TN status apply for a Media Director role with a company that uses E-Verify?
Yes. E-Verify compliance has no bearing on your TN eligibility. Once your TN visa is issued at the consulate and you enter the U.S., your employer runs your information through E-Verify as part of standard I-9 completion. TN status is a valid work authorization category recognized by E-Verify, so there is no conflict with employers enrolled in the program.
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