TN Visa Product Marketing Specialist Jobs
Product Marketing Specialist roles qualify for TN visa sponsorship under the USMCA's Marketing category, covering campaign strategy, product positioning, and go-to-market planning. Canadian citizens can apply at the port of entry with an employer offer letter. Mexican citizens require a consular interview. No lottery, no cap for Canadians.
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Get Access To All JobsAt ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Manager - Distribution Components
Your role and responsibilities
As Product Marketing Specialist, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for marketing and business development activities in the U.S. You will also drive communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, as well help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope.
The work model for the role is: Cary, NC; Bloomfield, CT; or Memphis, TN preferred. Remote will be considered for the right fit. #Li-Hybrid #Li-Remote
This role is contributing to the Electrification Smart Power in USA.
You will be mainly accountable for:
- Create, plan, and ensure the effective implementation of the US go-to market product marketing strategy including definition and communication of product value propositions and product positioning
- Product portfolio management such as pricing strategy, inventory strategy, KPI reporting, local market offering, product gap analysis/business cases, sales and promotion tools, internal and external trainings, strong technical presence
- Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new product/feature development based on local market needs and trends
- Drives sales efficiency by ensuring appropriate product and application knowledge (technical and commercial) for each Sales team. Ensures know-how sharing and cross-collaboration
- Gather voice of customer (VOC) and market needs; strategize and implement annual marketing plans in conjunction with US customer experience team, communication teams and Business Units/Product Groups
- Coordinate with cross functional and cross division product marketing, sales team members and operations team to define appropriate forecasts and inventory positioning
Qualifications for the role:
- Engineering Bachelor's degree is required. Electrical Engineering preferred
- Minimum of 2 years of experience in Sales, Product Management or Product Marketing Management in a related Electrical products/application industry
- Candidates must already have a work authorization that allow them to work for ABB in United States without sponsorship
Why ABB?
ABB's Electrification business offers a wide-ranging portfolio of products, digital solutions, and services, from substation to socket, enabling safe, smart, and sustainable electrification. We deliver products and systems designed to connect, protect, and control electrical systems, ensuring reliability, efficiency, and operational safety.
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.
Ready for your next challenge?
Take the next step in your ABB journey and apply today.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more.
Health, Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
Retirement
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.
ABBCareers
RunwithABB
Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Manager - Distribution Components
Your role and responsibilities
As Product Marketing Specialist, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for marketing and business development activities in the U.S. You will also drive communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, as well help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope.
The work model for the role is: Cary, NC; Bloomfield, CT; or Memphis, TN preferred. Remote will be considered for the right fit. #Li-Hybrid #Li-Remote
This role is contributing to the Electrification Smart Power in USA.
You will be mainly accountable for:
- Create, plan, and ensure the effective implementation of the US go-to market product marketing strategy including definition and communication of product value propositions and product positioning
- Product portfolio management such as pricing strategy, inventory strategy, KPI reporting, local market offering, product gap analysis/business cases, sales and promotion tools, internal and external trainings, strong technical presence
- Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new product/feature development based on local market needs and trends
- Drives sales efficiency by ensuring appropriate product and application knowledge (technical and commercial) for each Sales team. Ensures know-how sharing and cross-collaboration
- Gather voice of customer (VOC) and market needs; strategize and implement annual marketing plans in conjunction with US customer experience team, communication teams and Business Units/Product Groups
- Coordinate with cross functional and cross division product marketing, sales team members and operations team to define appropriate forecasts and inventory positioning
Qualifications for the role:
- Engineering Bachelor's degree is required. Electrical Engineering preferred
- Minimum of 2 years of experience in Sales, Product Management or Product Marketing Management in a related Electrical products/application industry
- Candidates must already have a work authorization that allow them to work for ABB in United States without sponsorship
Why ABB?
ABB's Electrification business offers a wide-ranging portfolio of products, digital solutions, and services, from substation to socket, enabling safe, smart, and sustainable electrification. We deliver products and systems designed to connect, protect, and control electrical systems, ensuring reliability, efficiency, and operational safety.
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.
Ready for your next challenge?
Take the next step in your ABB journey and apply today.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more.
Health, Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
Retirement
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.
ABBCareers
RunwithABB
Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
See all 46+ Product Marketing Specialist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Specialist roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as a Product Marketing Specialist
Align your credentials to USMCA's marketing definition
TN sponsorship for this role falls under the Marketing category, which requires a bachelor's degree in marketing, business, or a closely related field. A degree in communications or psychology may not satisfy a CBP officer without a strong equivalency argument prepared in advance.
Target employers with recent visa filing experience
Search for companies with recent visa filings for marketing roles. Employers experienced with work visa sponsorship move faster and are less likely to stall the offer over sponsorship uncertainty. For TN visas, your employer writes a support letter—there's no government filing required—so companies familiar with sponsoring visa workers typically understand the streamlined TN process and can move quickly through the hiring stage.
Frame TN sponsorship as low-risk for hiring managers
Many product marketing hiring teams conflate TN with H-1B and assume a lottery is involved. Clarify upfront that TN has no annual cap for Canadians and that a Canadian applicant can often be authorized at the border the same day an offer is accepted.
Request a TN support letter that maps your role to USMCA
The employer's support letter must describe your specific duties in product marketing terms tied to USMCA's Marketing category. Generic job descriptions that emphasize project management or operations over market analysis and strategy create unnecessary CBP scrutiny.
Use Migrate Mate to find employers already sponsoring TN roles
Migrate Mate surfaces Product Marketing Specialist jobs at employers with recent visa filings, so you're applying where employers have demonstrated experience with work visa sponsorship rather than educating them from scratch about the process.
Prepare for Mexican nationals' consular processing timeline
Mexican citizens apply for TN status at a U.S. consulate, not the border, and appointment availability varies by post. Factor two to eight weeks into your start date negotiation and confirm with your employer before accepting an offer with a hard start date.
Product Marketing Specialist jobs are hiring across the US. Find yours.
Find Product Marketing Specialist JobsProduct Marketing Specialist TN Visa: Frequently Asked Questions
Does a Product Marketing Specialist role qualify for TN visa status?
Yes, provided your duties align with the USMCA's Marketing category, which covers market research, product positioning, campaign strategy, and go-to-market planning. Your job offer letter must describe responsibilities in those terms. Roles where the primary function is project coordination or content production rather than marketing analysis are harder to support under TN.
How does TN visa sponsorship compare to H-1B for this role?
TN has no annual lottery and no cap for Canadian citizens, so you can accept an offer and begin work without waiting for a selection round. H-1B requires registration in March, selection by lottery, and an October 1 start at the earliest. For a Product Marketing Specialist with a qualifying degree, TN is a faster and more predictable path than H-1B in most scenarios.
Where can I find Product Marketing Specialist jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for this search. It filters job listings to employers with confirmed TN sponsorship activity, so you're not cold-applying and hoping the company will engage. Searching by role and visa type on Migrate Mate surfaces opportunities where sponsorship is already part of the hiring conversation.
Can I switch employers after starting work on a TN visa as a Product Marketing Specialist?
Yes, but your TN status is tied to the original employer. Before you start with a new company, that employer must prepare a new TN support letter describing your role, and you'll need to obtain TN authorization for the new position, either at a port of entry for Canadians or through a consular appointment for Mexican nationals. Working for the new employer before authorization is a status violation.
What if my degree is in a field adjacent to marketing, like communications or behavioral science?
CBP officers apply the USMCA's Marketing category narrowly. A degree in communications, psychology, or sociology can support a TN application, but your employer's support letter must explicitly connect the degree field to the specific marketing functions you'll perform. Without that bridge, officers may find the credential insufficient. Having a credentialed foreign degree evaluation prepared in advance strengthens borderline cases.
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