Strategy Director Visa Sponsorship Jobs in Arizona
Arizona's strategy director roles are concentrated in Phoenix and Scottsdale, where companies like Intel, Banner Health, and American Express have established significant operations. The state's growing technology and healthcare sectors drive consistent demand for senior strategy talent, and several Arizona-based employers have documented histories of sponsoring work visas for experienced strategy professionals.
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VIAVI (NASDAQ: VIAV) has a 90+ year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry.
We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers.
Duties & Responsibilities:
VIAVI Solutions is seeking an experienced Senior Manager, Web Optimization & Search Strategy to lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives across the organization.
This role serves as the organization’s lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies. The position partners closely with Product Marketing, the Web Team, and business stakeholders to improve digital visibility, website performance, and customer engagement.
The ideal candidate combines expertise in SEO, GEO, technical SEO, structured data, website analytics, content development, and conversational search technologies, with the ability to turn technical subject matter into effective digital experiences.
Key Responsibilities
Website Optimization and Cross-Functional Partnership
- Serve as the marketing lead for website optimization, search visibility, and content discoverability.
- Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates.
- Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized.
- Translate business needs into clear recommendations for web content, search performance, structured data, and website engagement.
- Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content.
- Identify and prioritize opportunities to improve website engagement, search visibility, and conversion.
SEO Strategy and Copy Development
- Own and execute the enterprise SEO strategy across global web properties.
- Conduct keyword research, search-intent analysis, competitive review, and content gap analysis.
- Write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.
- Partner with product marketers to write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.
- Develop content briefs, keyword guidance, and on-page optimization recommendations.
- Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic.
- Provide practical SEO guidance and training to content owners and marketing stakeholders.
Generative Engine Optimization and AI Search Visibility
- Own the GEO strategy and roadmap.
- Improve VIAVI visibility across AI search and answer experiences, including ChatGPT, Gemini, AI Overviews, Claude, and emerging platforms.
- Develop content and structured-data approaches that support AI discoverability and accurate representation of VIAVI offerings.
- Monitor AI referral traffic, search visibility, share of voice, and related performance indicators.
- Track changes in AI search behavior and translate them into practical recommendations for content and web teams.
- Educate stakeholders on GEO principles and optimization opportunities.
Technical SEO, Structured Data and Schema
- Lead technical SEO and structured data strategy across VIAVI web properties.
- Partner with the Web Team and content owners to identify, prioritize, and implement schema opportunities.
- Develop and maintain standards for FAQs, metadata, structured content, and schema that support SEO and GEO.
- Review crawlability, indexation, page structure, internal linking, metadata, structured data, and content quality.
- Recommend corrective actions and confirm that approved changes are implemented correctly.
- Monitor the effect of technical SEO and schema updates on search visibility.
Conversational Search and Website Chat
- Own the content, testing, and ongoing optimization of website chat and conversational search experiences.
- Manage topics, facts, response libraries, URLs, FAQs, and supporting website content.
- Write, test, validate, and refine responses for accuracy, relevance, and alignment with approved content.
- Coordinate with the Web Team on implementation, releases, troubleshooting, and website changes.
- Review usage and performance information to identify common questions, content gaps, and improvement opportunities.
- Maintain lead-capture experiences within the website chat platform.
Web, SEO and GEO Performance Insights
- Monitor website, SEO, and GEO performance to identify trends and optimization opportunities.
- Analyze website engagement, organic search visibility, content performance, downloads, referral sources, and user behavior as they relate to web and search objectives.
- Conduct focused user-journey and pre-funnel analysis when needed to support website and content decisions.
- Provide business units and stakeholders with clear findings and recommendations related to their pages, products, and audiences.
- Support leadership and quarterly business reviews with concise website, SEO, and GEO performance insights.
- Explain measurement limitations caused by consent, privacy, tracking, or platform changes.
Pre-Requisites / Skills / Experience Requirements:
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline.
- 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field.
- Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches.
- Extensive experience developing and executing enterprise SEO strategies.
- Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences.
- Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture.
- Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners.
- Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms.
- Experience managing or optimizing website chat or conversational search content.
- Strong writing, analytical, project management, and stakeholder communication skills.
- Ability to work effectively across global marketing, web, technical, and business teams.
Preferred Qualifications
- Experience in a global B2B technology or similarly complex technical environment.
- Experience optimizing technical product and solution content for specialized audiences.
- Experience implementing structured content, FAQ, and schema programs at scale.
- Familiarity with privacy, consent, and digital measurement considerations for global websites.
VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
Summary
VIAVI (NASDAQ: VIAV) has a 90+ year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry.
We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers.
Duties & Responsibilities:
VIAVI Solutions is seeking an experienced Senior Manager, Web Optimization & Search Strategy to lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives across the organization.
This role serves as the organization’s lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies. The position partners closely with Product Marketing, the Web Team, and business stakeholders to improve digital visibility, website performance, and customer engagement.
The ideal candidate combines expertise in SEO, GEO, technical SEO, structured data, website analytics, content development, and conversational search technologies, with the ability to turn technical subject matter into effective digital experiences.
Key Responsibilities
Website Optimization and Cross-Functional Partnership
- Serve as the marketing lead for website optimization, search visibility, and content discoverability.
- Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates.
- Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized.
- Translate business needs into clear recommendations for web content, search performance, structured data, and website engagement.
- Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content.
- Identify and prioritize opportunities to improve website engagement, search visibility, and conversion.
SEO Strategy and Copy Development
- Own and execute the enterprise SEO strategy across global web properties.
- Conduct keyword research, search-intent analysis, competitive review, and content gap analysis.
- Write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.
- Partner with product marketers to write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.
- Develop content briefs, keyword guidance, and on-page optimization recommendations.
- Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic.
- Provide practical SEO guidance and training to content owners and marketing stakeholders.
Generative Engine Optimization and AI Search Visibility
- Own the GEO strategy and roadmap.
- Improve VIAVI visibility across AI search and answer experiences, including ChatGPT, Gemini, AI Overviews, Claude, and emerging platforms.
- Develop content and structured-data approaches that support AI discoverability and accurate representation of VIAVI offerings.
- Monitor AI referral traffic, search visibility, share of voice, and related performance indicators.
- Track changes in AI search behavior and translate them into practical recommendations for content and web teams.
- Educate stakeholders on GEO principles and optimization opportunities.
Technical SEO, Structured Data and Schema
- Lead technical SEO and structured data strategy across VIAVI web properties.
- Partner with the Web Team and content owners to identify, prioritize, and implement schema opportunities.
- Develop and maintain standards for FAQs, metadata, structured content, and schema that support SEO and GEO.
- Review crawlability, indexation, page structure, internal linking, metadata, structured data, and content quality.
- Recommend corrective actions and confirm that approved changes are implemented correctly.
- Monitor the effect of technical SEO and schema updates on search visibility.
Conversational Search and Website Chat
- Own the content, testing, and ongoing optimization of website chat and conversational search experiences.
- Manage topics, facts, response libraries, URLs, FAQs, and supporting website content.
- Write, test, validate, and refine responses for accuracy, relevance, and alignment with approved content.
- Coordinate with the Web Team on implementation, releases, troubleshooting, and website changes.
- Review usage and performance information to identify common questions, content gaps, and improvement opportunities.
- Maintain lead-capture experiences within the website chat platform.
Web, SEO and GEO Performance Insights
- Monitor website, SEO, and GEO performance to identify trends and optimization opportunities.
- Analyze website engagement, organic search visibility, content performance, downloads, referral sources, and user behavior as they relate to web and search objectives.
- Conduct focused user-journey and pre-funnel analysis when needed to support website and content decisions.
- Provide business units and stakeholders with clear findings and recommendations related to their pages, products, and audiences.
- Support leadership and quarterly business reviews with concise website, SEO, and GEO performance insights.
- Explain measurement limitations caused by consent, privacy, tracking, or platform changes.
Pre-Requisites / Skills / Experience Requirements:
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline.
- 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field.
- Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches.
- Extensive experience developing and executing enterprise SEO strategies.
- Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences.
- Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture.
- Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners.
- Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms.
- Experience managing or optimizing website chat or conversational search content.
- Strong writing, analytical, project management, and stakeholder communication skills.
- Ability to work effectively across global marketing, web, technical, and business teams.
Preferred Qualifications
- Experience in a global B2B technology or similarly complex technical environment.
- Experience optimizing technical product and solution content for specialized audiences.
- Experience implementing structured content, FAQ, and schema programs at scale.
- Familiarity with privacy, consent, and digital measurement considerations for global websites.
VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
Strategy Director Job Roles in Arizona
See all 277+ Strategy Director Jobs in Arizona
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Search Strategy Director Jobs in ArizonaStrategy Director Jobs in Arizona: Frequently Asked Questions
Which companies sponsor visas for strategy directors in Arizona?
Intel's Chandler campus, American Express's Phoenix operations, Banner Health, and Microchip Technology are among Arizona employers with documented H-1B visa sponsorship activity in senior strategy roles. Large consulting firms with Phoenix offices, including Deloitte and Accenture, also sponsor strategy director positions. Employers in the semiconductor and financial services sectors tend to sponsor most consistently, reflecting Arizona's strongest industry concentrations.
Which visa types are most common for strategy director roles in Arizona?
The H-1B is the most common visa for strategy director roles in Arizona, as the position typically requires a bachelor's degree or higher in business, economics, or a related field, meeting specialty occupation criteria. Candidates with extraordinary recognition in their field may qualify for an O-1A. Senior leaders transferring from a foreign affiliate of an Arizona employer may be eligible for an L-1A intracompany transferee visa.
Which cities in Arizona have the most strategy director sponsorship jobs?
Phoenix accounts for the majority of strategy director sponsorship activity in Arizona, driven by its concentration of corporate headquarters, financial services firms, and healthcare systems. Scottsdale hosts a notable cluster of mid-size companies and financial technology firms with active hiring at the director level. Chandler and Tempe add supply through Intel's semiconductor operations and Arizona State University's affiliated research and commercialization entities.
How to find strategy director visa sponsorship jobs in Arizona?
Migrate Mate filters job listings specifically by visa sponsorship availability, so you can browse strategy director roles in Arizona without sorting through postings from employers who don't sponsor. The platform surfaces openings at companies with verified sponsorship histories, which is particularly useful at the director level where roles are less frequently advertised and employer sponsorship willingness varies significantly across industries and company sizes.
Are there state-specific considerations for strategy director visa sponsorship in Arizona?
Arizona's semiconductor industry, anchored by Intel and TSMC's expanding Mesa fabrication facility, creates demand for strategy directors with technology and supply chain backgrounds, making those specializations particularly competitive for sponsorship. Arizona State University's business and engineering graduate pipelines also mean employers are accustomed to sponsoring international talent. The H-1B prevailing wage requirement applies statewide, and the Phoenix metropolitan area's wage level determinations are set by the Department of Labor based on local market data.
What is the prevailing wage for sponsored strategy director jobs in Arizona?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.