Marketing Associate Visa Sponsorship Jobs in California
California is one of the top states for marketing associate visa sponsorship, driven by major tech companies in Silicon Valley, entertainment and media firms in Los Angeles, and a deep concentration of global brands headquartered in San Francisco and San Diego. Employers like Google, Salesforce, and Disney have established sponsorship track records for marketing roles.
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Get Access To All JobsAs a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.
Perks & Benefits
Unlimited Vacation, Paid Sick Days & Holidays
100% Employee Covered Medical, Dental, Vision Plan
Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
Catered Lunches & Well-stocked Kitchens
Yoga & Wellness Activities
Happy Hours
Company Events
Dog Friendly
Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration. The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games. This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization. We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities.
Responsibilities
- Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.
- Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.
- Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.
- Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.
- Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.
- Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.
- MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.
- Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
- Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.
- Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.
Requirements
- 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).
- Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.
- Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.
- Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.
- Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.
- Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.
- Excellent oral and written communication skills.
- Experience hiring and managing a world-class team of growth marketers and/or creative strategists.
- Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).
- Relentlessly high standards and a sharp attention to detail.
- Ability to plan strategically, but stay on top of tactical execution.
In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.
Pay Rate: $130,000 - $160,000 per year
Check Out Life As a Jam Citizen
- Company news and events on our LinkedIn
- Company Blog
- Employee Feedback on our Comparably page
- Find videos on our teams and games on our Youtube
OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION
We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more. Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.
About Jam City
Jam City is a leading entertainment studio with a proven track record of creating some of the world’s most beloved casual puzzle and story-driven mobile games. As the creative force behind fan-favorite, award-winning titles such as Harry Potter: Hogwarts Mystery, Cookie Jam and Panda Pop, Jam City develops engaging and dynamic games that become an enduring part of our players’ lives. The company is headquartered in Los Angeles with a global network of studios and talent.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.
Perks & Benefits
Unlimited Vacation, Paid Sick Days & Holidays
100% Employee Covered Medical, Dental, Vision Plan
Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
Catered Lunches & Well-stocked Kitchens
Yoga & Wellness Activities
Happy Hours
Company Events
Dog Friendly
Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration. The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games. This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization. We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities.
Responsibilities
- Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.
- Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.
- Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.
- Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.
- Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.
- Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.
- MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.
- Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
- Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.
- Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.
Requirements
- 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).
- Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.
- Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.
- Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.
- Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.
- Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.
- Excellent oral and written communication skills.
- Experience hiring and managing a world-class team of growth marketers and/or creative strategists.
- Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).
- Relentlessly high standards and a sharp attention to detail.
- Ability to plan strategically, but stay on top of tactical execution.
In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.
Pay Rate: $130,000 - $160,000 per year
Check Out Life As a Jam Citizen
- Company news and events on our LinkedIn
- Company Blog
- Employee Feedback on our Comparably page
- Find videos on our teams and games on our Youtube
OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION
We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more. Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.
About Jam City
Jam City is a leading entertainment studio with a proven track record of creating some of the world’s most beloved casual puzzle and story-driven mobile games. As the creative force behind fan-favorite, award-winning titles such as Harry Potter: Hogwarts Mystery, Cookie Jam and Panda Pop, Jam City develops engaging and dynamic games that become an enduring part of our players’ lives. The company is headquartered in Los Angeles with a global network of studios and talent.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Marketing Associate Job Roles in California
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Search Marketing Associate Jobs in CaliforniaMarketing Associate Jobs in California: Frequently Asked Questions
Which companies sponsor visas for marketing associates in California?
Large technology and media companies in California have the most consistent sponsorship track records for marketing associates. Google, Salesforce, Meta, Apple, and Adobe in the Bay Area regularly sponsor marketing roles. In Los Angeles, companies like Disney, NBCUniversal, and Snap have also filed H-1B visa petitions for marketing positions. Mid-size SaaS and e-commerce companies across the state are increasingly sponsoring as well, particularly for data-driven or product marketing roles.
Which visa types are most common for marketing associate roles in California?
The H-1B is the most common visa for marketing associates in California, typically supported when the role requires a bachelor's degree in marketing, communications, or a related field and involves specialized work such as analytics, digital strategy, or product marketing. F-1 graduates from California universities often bridge on OPT or STEM OPT before seeking H-1B sponsorship. O-1 visas are less common but apply to marketing professionals with demonstrated exceptional achievements.
Which cities in California have the most marketing associate sponsorship jobs?
San Francisco and the broader Bay Area account for the largest concentration of sponsored marketing associate roles in California, given the density of technology and SaaS companies. Los Angeles follows closely, particularly in entertainment, media, and consumer brands. San Diego has a growing base of sponsoring employers in biotech and health tech marketing. Sacramento and San Jose also appear in sponsorship filings, though at lower volumes than the Bay Area and LA.
How to find marketing associate visa sponsorship jobs in California?
Migrate Mate is built specifically for international candidates seeking visa sponsorship jobs in the U.S., including marketing associate roles in California. You can filter by state and job category to see employers actively hiring for sponsored positions. Because sponsorship willingness is not always advertised in job postings, using a platform like Migrate Mate that surfaces sponsorship-relevant listings saves significant time compared to broad-based job searching.
Are there state-specific considerations for marketing associates seeking sponsorship in California?
California's prevailing wage requirements under the H-1B program are generally higher than the national average, reflecting the state's elevated cost of living, particularly in the Bay Area and Los Angeles. This means employers must pay certified wage levels that reflect local market rates, which can make sponsorship more selective for entry-level marketing associate positions. California also has strong university pipelines from UCLA, USC, and UC Berkeley that generate significant OPT hiring activity, making it a competitive but active sponsorship market.
What is the prevailing wage for sponsored marketing associate jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.