Marketing Associate Visa Sponsorship Jobs in Massachusetts
Massachusetts marketing associate roles are concentrated in Greater Boston, where biotech firms like Biogen and Moderna, tech companies including HubSpot and Wayfair, and financial institutions across the Seaport District regularly hire international candidates. Cambridge and Boston proper account for the majority of sponsorship activity, with universities like MIT and Harvard driving a steady pipeline of international marketing talent.
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Do you want to be part of a dynamic, high-performing marketing team where creativity meets analytical rigor? Do you thrive at the intersection of paid media ownership and data-driven optimization? If so, we want to hear from you.
As an Associate Marketing Manager, Advertising and Social Media, you will serve as the primary owner of our paid advertising and organic LinkedIn programs for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving media strategy, managing end-to-end campaign execution, and optimizing performance across media channels. You will partner with Marketing Strategy, Creative Services, and cross-functional teams to develop and deliver advertising and social programs that drive brand awareness, consideration, and preference among insurance brokers and buyers and align to key business priorities.
If you are a strategic thinker, advertising-savvy executor, and data-informed optimizer who excels at moving between big-picture media strategy and precise, detail-oriented campaign delivery, this role is for you.
Responsibilities:
Advertising:
- Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.
- Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.
- Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.
- Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.
- Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.
- Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.
- Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.
- Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.
Social Media:
- Own organic social media execution for GRS U.S. LinkedIn profiles, including content publishing, cross-sharing strategy, editorial calendar management, and overall channel tone and presence.
- Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees.
- Partner with Marketing Strategy and Comms colleagues, Creative Services, and business stakeholders to develop content calendars that align with campaign priorities and business goals.
- Serve as the internal subject matter expert on LinkedIn best practices, platform updates, and emerging trends, acting as a consultant to other marketing and distribution teams.
- Monitor the broader social and digital landscape for emerging channel opportunities relevant to a commercial B2B audience, bringing forward recommendations as the business evolves.
Collaboration:
- Work closely with Marketing segment leads, Creative Services, Communications, PR, and business stakeholders to ensure advertising and social programs are integrated, on-brand, and aligned to business priorities.
- Serve as a collaborative partner across the marketing organization, sharing expertise in advertising and social to elevate the quality and consistency of programs across teams.
- Build and maintain strong agency and vendor relationships, including the media agency and social platform partners, to drive program excellence.
- Ensure all projects follow Liberty Mutual brand guidelines, meet communication standards, and are delivered within desired timelines.
- Partner with the Communications Manager to ensure channel presence and content consistency, supporting alignment where paid and organic programs connect to Executive LinkedIn and sponsored programs.
Reporting & Insights:
- Own the advertising and social media contributions to the monthly operating report, synthesizing performance data into clear, actionable insights for senior leadership and cross-functional partners.
- Establish and evaluate metrics and performance benchmarks across paid and organic programs, translating data into strategic recommendations that improve efficiency and effectiveness.
- Pull and analyze performance data across platforms, including LinkedIn analytics, the employee engagement platform, media agency reporting, and Flashtalking, connecting insights across sources to tell a cohesive performance story.
- Monitor and report on social listening activity, identifying trends, risks, and opportunities to inform content and messaging strategy.
- Continuously identify best practices and new approaches to improve program performance, bringing a test-and-learn mindset to both advertising and social execution.
Preferred Qualifications
- Strong advertising background required, including hands-on experience with paid media strategy, agency management and digital campaign execution.
- Experience with A/B testing, audience targeting and performance optimization across paid channels.
- Organic social media management experience required; insurance or B2B experience a plus.
- Experience in project management/communications platforms such as Workfront and Basecamp preferred.
- Experience with social media management platforms such as Sprinklr and Yext preferred.
- Experience with LinkedIn analytics, ad serving platforms (e.g., Flashtalking) and media agency reporting preferred. Comfort pulling and synthesizing data from multiple sources is a plus.
- Enthusiastic and self-motivated with a desire to learn new tools, technologies and tactics related to the role.
- Actively seeks opportunities for education, development and growth.
Qualifications
Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required. Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization. Requires advanced knowledge of marketing communications principles and practices. Experience working with and/or managing outside agencies. Strong oral and written communication skills required. Ability to work in a fast-paced environment and work on multiple priorities. Strong knowledge of relevant technologies. Strong organizational, coordination, project management, and analytical skills. Strong presentation skills required. Budget management and project management experience preferred. Ability to effectively interact with all levels of the organization. Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team's performance. Demonstrates understanding of insurance industry, products, services, and trends. Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization.
About us
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
- California
- Los Angeles Incorporated
- Los Angeles Unincorporated
- Philadelphia
- San Francisco
Description
Do you want to be part of a dynamic, high-performing marketing team where creativity meets analytical rigor? Do you thrive at the intersection of paid media ownership and data-driven optimization? If so, we want to hear from you.
As an Associate Marketing Manager, Advertising and Social Media, you will serve as the primary owner of our paid advertising and organic LinkedIn programs for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving media strategy, managing end-to-end campaign execution, and optimizing performance across media channels. You will partner with Marketing Strategy, Creative Services, and cross-functional teams to develop and deliver advertising and social programs that drive brand awareness, consideration, and preference among insurance brokers and buyers and align to key business priorities.
If you are a strategic thinker, advertising-savvy executor, and data-informed optimizer who excels at moving between big-picture media strategy and precise, detail-oriented campaign delivery, this role is for you.
Responsibilities:
Advertising:
- Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.
- Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.
- Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.
- Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.
- Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.
- Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.
- Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.
- Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.
Social Media:
- Own organic social media execution for GRS U.S. LinkedIn profiles, including content publishing, cross-sharing strategy, editorial calendar management, and overall channel tone and presence.
- Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees.
- Partner with Marketing Strategy and Comms colleagues, Creative Services, and business stakeholders to develop content calendars that align with campaign priorities and business goals.
- Serve as the internal subject matter expert on LinkedIn best practices, platform updates, and emerging trends, acting as a consultant to other marketing and distribution teams.
- Monitor the broader social and digital landscape for emerging channel opportunities relevant to a commercial B2B audience, bringing forward recommendations as the business evolves.
Collaboration:
- Work closely with Marketing segment leads, Creative Services, Communications, PR, and business stakeholders to ensure advertising and social programs are integrated, on-brand, and aligned to business priorities.
- Serve as a collaborative partner across the marketing organization, sharing expertise in advertising and social to elevate the quality and consistency of programs across teams.
- Build and maintain strong agency and vendor relationships, including the media agency and social platform partners, to drive program excellence.
- Ensure all projects follow Liberty Mutual brand guidelines, meet communication standards, and are delivered within desired timelines.
- Partner with the Communications Manager to ensure channel presence and content consistency, supporting alignment where paid and organic programs connect to Executive LinkedIn and sponsored programs.
Reporting & Insights:
- Own the advertising and social media contributions to the monthly operating report, synthesizing performance data into clear, actionable insights for senior leadership and cross-functional partners.
- Establish and evaluate metrics and performance benchmarks across paid and organic programs, translating data into strategic recommendations that improve efficiency and effectiveness.
- Pull and analyze performance data across platforms, including LinkedIn analytics, the employee engagement platform, media agency reporting, and Flashtalking, connecting insights across sources to tell a cohesive performance story.
- Monitor and report on social listening activity, identifying trends, risks, and opportunities to inform content and messaging strategy.
- Continuously identify best practices and new approaches to improve program performance, bringing a test-and-learn mindset to both advertising and social execution.
Preferred Qualifications
- Strong advertising background required, including hands-on experience with paid media strategy, agency management and digital campaign execution.
- Experience with A/B testing, audience targeting and performance optimization across paid channels.
- Organic social media management experience required; insurance or B2B experience a plus.
- Experience in project management/communications platforms such as Workfront and Basecamp preferred.
- Experience with social media management platforms such as Sprinklr and Yext preferred.
- Experience with LinkedIn analytics, ad serving platforms (e.g., Flashtalking) and media agency reporting preferred. Comfort pulling and synthesizing data from multiple sources is a plus.
- Enthusiastic and self-motivated with a desire to learn new tools, technologies and tactics related to the role.
- Actively seeks opportunities for education, development and growth.
Qualifications
Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required. Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization. Requires advanced knowledge of marketing communications principles and practices. Experience working with and/or managing outside agencies. Strong oral and written communication skills required. Ability to work in a fast-paced environment and work on multiple priorities. Strong knowledge of relevant technologies. Strong organizational, coordination, project management, and analytical skills. Strong presentation skills required. Budget management and project management experience preferred. Ability to effectively interact with all levels of the organization. Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team's performance. Demonstrates understanding of insurance industry, products, services, and trends. Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization.
About us
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
- California
- Los Angeles Incorporated
- Los Angeles Unincorporated
- Philadelphia
- San Francisco
Marketing Associate Job Roles in Massachusetts
See all Marketing Associate Jobs in Massachusetts
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Search Marketing Associate Jobs in MassachusettsMarketing Associate Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for marketing associates in Massachusetts?
Boston-area employers with established visa sponsorship programs include HubSpot, Wayfair, Biogen, Moderna, and Fidelity Investments. Larger enterprise companies and well-funded startups in the Route 128 corridor tend to have dedicated HR infrastructure to support H-1B visa filings. Smaller agencies and early-stage startups in Massachusetts are less likely to sponsor, so targeting mid-to-large employers significantly improves your chances of finding a sponsored marketing associate role.
Which visa types are most common for marketing associate roles in Massachusetts?
The H-1B is the most common visa category for marketing associates in Massachusetts, provided the role requires a bachelor's degree in a specific field such as marketing, communications, or business. Some candidates with unique backgrounds or national credentials qualify under the O-1 visa. International students completing degrees at Boston-area universities often start on OPT before their employer files an H-1B petition, making the F-1 OPT-to-H-1B pathway the most frequently traveled route in this market.
How to find marketing associate visa sponsorship jobs in Massachusetts?
Migrate Mate lets you filter visa sponsorship jobs specifically for marketing associate roles in Massachusetts, surfacing employers that have an active history of sponsoring international candidates. Because sponsorship willingness is often buried in job descriptions or unstated entirely, using a platform built around verified sponsorship data saves significant time. Migrate Mate focuses exclusively on international job seekers, so every listed role is screened for sponsorship relevance rather than requiring you to sort through postings that don't apply.
Which cities in Massachusetts have the most marketing associate sponsorship jobs?
Boston and Cambridge account for the largest concentration of marketing associate sponsorship opportunities in the state, driven by the density of biotech, technology, and financial services employers headquartered or regionally based there. Somerville and Waltham also see meaningful activity, particularly from mid-size tech firms along the Route 128 corridor. Worcester has a smaller but growing market tied to healthcare and manufacturing companies that occasionally sponsor marketing roles at the associate level.
Are there any Massachusetts-specific considerations for marketing associates seeking visa sponsorship?
Massachusetts employers must pay H-1B workers the prevailing wage as determined by the Department of Labor for the specific occupation and geographic area, which in Greater Boston reflects one of the higher cost-of-labor markets in the country. The state's concentration of universities, including Boston University, Northeastern, and UMass Amherst, creates a competitive pool of internationally educated candidates each year. Marketing associate roles tied to life sciences or technology companies tend to have stronger sponsorship infrastructure than those at retail or hospitality employers.
What is the prevailing wage for sponsored marketing associate jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.