Brand Marketing Visa Sponsorship Jobs in Colorado
Colorado's brand marketing scene spans Denver's booming tech corridor, outdoor and lifestyle brands headquartered in Boulder, and CPG companies across the Front Range. Employers like Davita, Arrow Electronics, and Ball Corporation have sponsored international marketers, and the state's growing startup ecosystem adds further opportunity for visa sponsorship candidates.
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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Overview
Fanatics Betting & Gaming is seeking a results-driven Senior Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while driving measurable brand and business impact.
The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, oversee platform relationships, and deliver end-to-end campaign reporting and optimization.
Responsibilities
- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
- Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
- Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
- Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
- Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.
Qualifications
- 7+ years' experience in a related role, examples include Marketing Manager, Account Manager, or Business Manager
- Bachelor qualification in marketing and/or business
- Digital Marketing expertise preferable with strong relationships across vendors and media partners
- Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
- Strong presentation skills across internal and external stakeholders
- Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
- Detail oriented, deadline focused, observant, adaptable and innovative
- Extensive knowledge of the sports betting and gaming industry preferred
- Strong analytic skills and the ability to relate results to business objectives
- Track record of delivering successful campaigns on-time and with measurable results
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
About us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Overview
Fanatics Betting & Gaming is seeking a results-driven Senior Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while driving measurable brand and business impact.
The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, oversee platform relationships, and deliver end-to-end campaign reporting and optimization.
Responsibilities
- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
- Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
- Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
- Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
- Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.
Qualifications
- 7+ years' experience in a related role, examples include Marketing Manager, Account Manager, or Business Manager
- Bachelor qualification in marketing and/or business
- Digital Marketing expertise preferable with strong relationships across vendors and media partners
- Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
- Strong presentation skills across internal and external stakeholders
- Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
- Detail oriented, deadline focused, observant, adaptable and innovative
- Extensive knowledge of the sports betting and gaming industry preferred
- Strong analytic skills and the ability to relate results to business objectives
- Track record of delivering successful campaigns on-time and with measurable results
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Brand Marketing Job Roles in Colorado
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Search Brand Marketing Jobs in ColoradoBrand Marketing Jobs in Colorado: Frequently Asked Questions
Which companies in Colorado sponsor visas for brand marketing roles?
Large Colorado-headquartered employers with documented H-1B visa sponsorship histories in marketing include Arrow Electronics, DaVita, and Ball Corporation. Denver's technology sector, including companies like Palantir (which has Colorado operations), also hires brand marketers. Outdoor and lifestyle brands clustered around Boulder, such as Crocs and Vail Resorts, have sponsored international marketing professionals as well.
Which visa types are most common for brand marketing roles in Colorado?
The H-1B is the most common visa for brand marketing professionals in Colorado. It applies when the role requires at least a bachelor's degree in marketing, communications, or a related field. Candidates from Australia may qualify for the E-3 visa instead. Those with extraordinary achievement in brand strategy or creative direction may explore the O-1A. Each category has distinct employer requirements and timelines.
Which cities in Colorado have the most brand marketing sponsorship jobs?
Denver is the primary hub, with the largest concentration of corporate headquarters, agencies, and tech companies hiring brand marketers. Boulder has a strong cluster of lifestyle, wellness, and outdoor brands that frequently hire for marketing roles. Colorado Springs and Fort Collins have smaller but active markets, particularly around technology firms and consumer brands with regional operations.
How to find brand marketing visa sponsorship jobs in Colorado?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to browse brand marketing roles in Colorado without sifting through positions that don't support international candidates. You can filter by state and role category to surface employers actively hiring for sponsored positions, which saves significant time compared to manually researching each company's sponsorship history.
Are there any Colorado-specific factors that affect visa sponsorship for brand marketing candidates?
Colorado's Equal Pay for Equal Work Act requires employers to disclose compensation ranges in job postings, which gives international candidates useful visibility into whether a role meets the H-1B prevailing wage requirement before applying. The University of Colorado and Colorado State University also produce marketing graduates who feed into local employer pipelines, meaning competition for sponsored roles can be meaningful at the entry and mid-levels.
What is the prevailing wage for sponsored brand marketing jobs in Colorado?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.