Strategy Director Visa Sponsorship Jobs in Kentucky
Strategy director roles in Kentucky are concentrated in Louisville and Lexington, where employers like Humana, Kindred Healthcare, and the University of Kentucky hire for senior strategy positions. Kentucky's strength in healthcare, logistics, and manufacturing creates steady demand for experienced strategy leaders, and several of these employers have established visa sponsorship track records.
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Get Access To All JobsPrimary Location:
Med Plaza II - UMC
Address:
250 E Liberty
Louisville, KY 40202
Shift:
Job Description Summary:
UofL Health is a fully integrated regional academic health system with five hospitals, four medical centers, nearly 200 physician practice locations, more than 700 providers, the Frazier Rehab Institute and Brown Cancer Center.
With more than 12,000 team members—physicians, surgeons, nurses, pharmacists and other highly skilled health care professionals—UofL Health is focused on one mission: delivering patient-centered care to each and every patient each and every day.
Job Description:
Uphold the Mission and Vision of UofL Health.
Under the direction of the UofL Health System Vice President, Brand and Experience, develop, manage and execute digital strategies for UofL Health. Collaborate with strategic marketing leadership to support system and service line marketing and communication strategies. Responsibilities include managing all external websites and social media channels along with the customer management system (CMS), publishing content, maintaining thematic continuity, designing layouts, streamlining navigation and enhancing online presence for patients and families. Manage search engine optimization (SEO) and search engine marketing (SEM) tactics and analytics to maximize website traffic. Oversee publishing and design software to maintain websites and social media platforms. Stay current with digital and social media marketing techniques and best practices.
Essential Functions:
Website Strategies
- Manage brand awareness and online reputation.
- Assume full responsibility for the CMS, content development, implementation and management.
- SEO and generation of inbound traffic.
- SEM
- Cultivation of leads through Request an Appointment strategies.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Manage the promotion of content through social advertising.
- Manage internet reputation strategies.
- Manage strategies to support accuracy within Internet provider and location directories.
- Oversee the online appointment request process.
- Compile reports for leadership showing results (ROI).
Key Performance Indicators
Determine the KPI’s (key performance indicators) for each entity within UofL Health, including:
- Audience Growth
- Audience Profile
- Audience Engagement
- Content Reach
- Engagement by Content Type
- Leads
- Response Rate and Quality
- Negative Feedback
- Appointment Requests
Social Media Strategies
Oversee social media marketing campaigns and day-to-day activities, including:
- Oversee the promotion of relevant content topics to reach the company’s target customers.
- Oversee all published content (images, video and written).
- Monitor, listen, and respond to users.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, X profile, Blog, etc.).
- Oversee the design, creation, and management of promotions and social ad campaigns.
- Manage efforts in building online reviews and reputation; monitor online reviews and ensure timely response to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for leadership showing results (ROI).
Planning Process
- Participate in the ongoing management of a strategic planning process for UofL Health entities, practices, and providers. This includes processes and definitions for overall goals and measurements for ROI, market segmentation, market definition, goals, initiatives, responsibilities, and pricing.
Other Functions:
- Support organization-wide marketing and communication strategies.
- Support community relations strategies. For example: health fairs, lunch and learns and speaking engagements.
- Ensure that the UofL Health name, branding, mission, and vision are properly communicated in all materials, maintaining corporate integrity.
- Uphold the standards outlined in the UofL Health Brand Standards and Style Guide for all materials.
- Build positive relationships with the internal departments, service lines, and provider marketing partners, promoting respect, collaboration, and confidence in the Marketing & Communications Department.
Team
- Demonstrate self-direction to manage single-person projects from inception through completion, including developing, executing, and monitoring a work plan.
- Assist co-workers as requested in a variety of functions.
- Demonstrate initiative through active and appropriate participation.
- Demonstrate the ability and willingness to assume more responsibilities and to be flexible in the projects and responsibilities that may be assigned.
- Demonstrate an in-depth understanding of technical aspects related to day-to-day responsibilities.
- Maintain a positive and professional image at all times.
- Perform other duties as required or assigned.
Additional Job Description:
Education:
- Bachelor’s degree required.
- Master’s degree preferred.
Experience:
- Proven success in website design practices and the implementations of successful trends in marketing, including social networking strategies.
- Minimum of 7-10 years of relevant experience or the equivalent combination of education and experience required in Website/Social Media strategies design and management.
- Proven experience in project management, relationship development and management.
- Proven experience in managing overall goals and measurements for ROI, market segmentation, market definition, goals, initiatives, responsibilities and pricing.
- Experience in the health care industry required.
Preferred Qualifications:
- Experience with EPIC and/or Cerner
- Experience with CRM systems
Primary Location:
Med Plaza II - UMC
Address:
250 E Liberty
Louisville, KY 40202
Shift:
Job Description Summary:
UofL Health is a fully integrated regional academic health system with five hospitals, four medical centers, nearly 200 physician practice locations, more than 700 providers, the Frazier Rehab Institute and Brown Cancer Center.
With more than 12,000 team members—physicians, surgeons, nurses, pharmacists and other highly skilled health care professionals—UofL Health is focused on one mission: delivering patient-centered care to each and every patient each and every day.
Job Description:
Uphold the Mission and Vision of UofL Health.
Under the direction of the UofL Health System Vice President, Brand and Experience, develop, manage and execute digital strategies for UofL Health. Collaborate with strategic marketing leadership to support system and service line marketing and communication strategies. Responsibilities include managing all external websites and social media channels along with the customer management system (CMS), publishing content, maintaining thematic continuity, designing layouts, streamlining navigation and enhancing online presence for patients and families. Manage search engine optimization (SEO) and search engine marketing (SEM) tactics and analytics to maximize website traffic. Oversee publishing and design software to maintain websites and social media platforms. Stay current with digital and social media marketing techniques and best practices.
Essential Functions:
Website Strategies
- Manage brand awareness and online reputation.
- Assume full responsibility for the CMS, content development, implementation and management.
- SEO and generation of inbound traffic.
- SEM
- Cultivation of leads through Request an Appointment strategies.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Manage the promotion of content through social advertising.
- Manage internet reputation strategies.
- Manage strategies to support accuracy within Internet provider and location directories.
- Oversee the online appointment request process.
- Compile reports for leadership showing results (ROI).
Key Performance Indicators
Determine the KPI’s (key performance indicators) for each entity within UofL Health, including:
- Audience Growth
- Audience Profile
- Audience Engagement
- Content Reach
- Engagement by Content Type
- Leads
- Response Rate and Quality
- Negative Feedback
- Appointment Requests
Social Media Strategies
Oversee social media marketing campaigns and day-to-day activities, including:
- Oversee the promotion of relevant content topics to reach the company’s target customers.
- Oversee all published content (images, video and written).
- Monitor, listen, and respond to users.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, X profile, Blog, etc.).
- Oversee the design, creation, and management of promotions and social ad campaigns.
- Manage efforts in building online reviews and reputation; monitor online reviews and ensure timely response to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for leadership showing results (ROI).
Planning Process
- Participate in the ongoing management of a strategic planning process for UofL Health entities, practices, and providers. This includes processes and definitions for overall goals and measurements for ROI, market segmentation, market definition, goals, initiatives, responsibilities, and pricing.
Other Functions:
- Support organization-wide marketing and communication strategies.
- Support community relations strategies. For example: health fairs, lunch and learns and speaking engagements.
- Ensure that the UofL Health name, branding, mission, and vision are properly communicated in all materials, maintaining corporate integrity.
- Uphold the standards outlined in the UofL Health Brand Standards and Style Guide for all materials.
- Build positive relationships with the internal departments, service lines, and provider marketing partners, promoting respect, collaboration, and confidence in the Marketing & Communications Department.
Team
- Demonstrate self-direction to manage single-person projects from inception through completion, including developing, executing, and monitoring a work plan.
- Assist co-workers as requested in a variety of functions.
- Demonstrate initiative through active and appropriate participation.
- Demonstrate the ability and willingness to assume more responsibilities and to be flexible in the projects and responsibilities that may be assigned.
- Demonstrate an in-depth understanding of technical aspects related to day-to-day responsibilities.
- Maintain a positive and professional image at all times.
- Perform other duties as required or assigned.
Additional Job Description:
Education:
- Bachelor’s degree required.
- Master’s degree preferred.
Experience:
- Proven success in website design practices and the implementations of successful trends in marketing, including social networking strategies.
- Minimum of 7-10 years of relevant experience or the equivalent combination of education and experience required in Website/Social Media strategies design and management.
- Proven experience in project management, relationship development and management.
- Proven experience in managing overall goals and measurements for ROI, market segmentation, market definition, goals, initiatives, responsibilities and pricing.
- Experience in the health care industry required.
Preferred Qualifications:
- Experience with EPIC and/or Cerner
- Experience with CRM systems
Strategy Director Job Roles in Kentucky
See all Strategy Director Jobs in Kentucky
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Search Strategy Director Jobs in KentuckyStrategy Director Jobs in Kentucky: Frequently Asked Questions
Which companies sponsor visas for strategy directors in Kentucky?
Louisville-based employers are the most active sponsors for senior strategy roles in Kentucky. Humana, one of the largest health insurers in the country, regularly hires strategy directors and has a documented H-1B visa sponsorship history. Kindred Healthcare, Tempur Sealy, and Lexmark International have also filed H-1B petitions for senior strategic and business planning roles. The University of Kentucky and University of Louisville sponsor for strategy-adjacent positions in institutional planning and research administration.
Which visa types are most common for strategy director roles in Kentucky?
The H-1B is the most common visa category for strategy director roles in Kentucky, as these positions typically require a bachelor's degree or higher in business, management, or a related field and meet specialty occupation standards. Candidates with multinational company experience may also qualify for the L-1A intracompany transferee visa if they are transferring from a foreign affiliate. The O-1A is an option for individuals with demonstrated extraordinary achievement in strategic leadership, though it requires extensive evidence.
Which cities in Kentucky have the most strategy director sponsorship jobs?
Louisville accounts for the majority of strategy director sponsorship opportunities in Kentucky. Its concentration of Fortune 500 and large regional employers in healthcare, insurance, and logistics makes it the dominant hiring market in the state. Lexington is a secondary hub, driven by the University of Kentucky, Toyota's regional operations, and growing professional services firms. Other Kentucky cities have limited activity for this seniority level, so targeting Louisville specifically is the practical approach for most candidates.
How to find strategy director visa sponsorship jobs in Kentucky?
Migrate Mate filters job listings specifically by visa sponsorship status, so you can search strategy director roles in Kentucky without manually screening out employers who do not sponsor. Because strategy director is a senior-level position, the number of open roles at any given time is smaller than for mid-level functions, so setting up alerts and checking regularly matters. Migrate Mate's Kentucky listings reflect employers with active sponsorship histories, which helps narrow the search to realistic opportunities.
Are there state-specific considerations for strategy director visa sponsorship in Kentucky?
Kentucky does not impose state-level visa or work authorization requirements beyond federal standards, but the state's industry mix shapes what sponsorship looks like in practice. Healthcare employers like Humana are experienced sponsors with established immigration programs, which generally means faster internal processes. Manufacturing and logistics firms, while active in Kentucky, may have less experience with senior-level visa sponsorship and more variable timelines. Kentucky's growing healthcare technology sector in Louisville is worth monitoring as an emerging source of demand for strategy leadership.
What is the prevailing wage for sponsored strategy director jobs in Kentucky?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.