Marketing Visa Sponsorship Jobs in Maryland
Maryland's marketing job market spans federal contractors in the D.C. suburbs, biotech firms in the Baltimore-Washington corridor, and research institutions like Johns Hopkins University and the University of Maryland. Employers including Leidos, Marriott International, and Booz Allen Hamilton have sponsored marketing roles, making Maryland a strong state for international marketing professionals seeking visa sponsorship.
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As a Marketing Lead, Paid Media, you will serve as a subject matter expert and strategic partner in executing and optimizing paid media campaigns across multiple digital platforms. You will not only deliver campaign performance but also help contribute to paid media strategy, influence cross-functional partners, and advance best practices to drive measurable brand and business impact.
This role combines hands-on execution with strategic leadership, cross-functional influence, and innovation, helping translate business objectives into forward-looking media strategies that improve performance at scale.
Work Model & Office Locations:
This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices.
Primary Responsibilities:
- Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact.
- Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms.
- Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation.
- Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions.
- Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation.
- Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy.
- Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes.
- Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact.
- Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior.
- Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions.
- Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability.
- Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution.
- Complete other related duties as assigned.
Managerial/Supervisory Responsibilities:
None
Leadership Expectations:
- Builds Alliances: Proactively develops partnerships across Marketing, Analytics, and agency partners to drive alignment and unlock greater value across campaigns
- Influences Without Authority: Uses expertise and data to shape decisions, gain buy-in, and guide stakeholders toward optimal media strategies
- Innovates: Identifies and champions new ideas, testing approaches, and media opportunities to improve performance and advance capabilities
- Delivers Results: Drives accountability for campaign performance and continuously raises the bar for media effectiveness
- Develops Talent: Coaches and supports peers to strengthen team knowledge and execution quality
Education and Experience Required:
- Bachelor's Degree + 5 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in lieu of a degree, a combination of 8 years of higher education and relevant experience)
- Demonstrated ability to act as a subject matter expert and influence marketing strategy and decisions.
- Strong expertise in media buying across Google Ads (YouTube), Meta Ads, and/or CTV platforms.
- Demonstrated ability to drive brand awareness and consideration through targeted paid media campaigns.
- Proven ability to translate performance data into clear, compelling narratives that inform strategic recommendations to drive measurable outcomes.
- Proficient in using web analytics tools to optimize campaigns.
- Excellent understanding of digital marketing KPIs, attribution models, and budget management.
- Strong analytical mindset with the ability to derive actionable insights from complex data sets and communicate them effectively through storytelling.
- Effective communicator with the ability to present data-driven insights in a concise, compelling manner to influence cross-functional stakeholders.
- Excellent attention to detail
- Strong problem solver who can conceive and create creative solutions to challenges.
- Willing to continuously learn the skills necessary for personal and team growth.
- Proficiency with data visualization tools (e.g., Power BI, Tableau)
Nice-to-Have Experience:
- Working in fast-paced, agile marketing environments using project management tools like JIRA
- Experience collaborating on cross-channel campaigns that include traditional media (TV, OOH, radio)
- Familiarity with programmatic media and DSP platforms
- Experience in banking or other highly regulated industry
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $98,500.00 - $164,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Location:
Baltimore, Maryland, United States of America
Overview:
As a Marketing Lead, Paid Media, you will serve as a subject matter expert and strategic partner in executing and optimizing paid media campaigns across multiple digital platforms. You will not only deliver campaign performance but also help contribute to paid media strategy, influence cross-functional partners, and advance best practices to drive measurable brand and business impact.
This role combines hands-on execution with strategic leadership, cross-functional influence, and innovation, helping translate business objectives into forward-looking media strategies that improve performance at scale.
Work Model & Office Locations:
This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices.
Primary Responsibilities:
- Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact.
- Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms.
- Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation.
- Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions.
- Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation.
- Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy.
- Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes.
- Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact.
- Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior.
- Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions.
- Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability.
- Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution.
- Complete other related duties as assigned.
Managerial/Supervisory Responsibilities:
None
Leadership Expectations:
- Builds Alliances: Proactively develops partnerships across Marketing, Analytics, and agency partners to drive alignment and unlock greater value across campaigns
- Influences Without Authority: Uses expertise and data to shape decisions, gain buy-in, and guide stakeholders toward optimal media strategies
- Innovates: Identifies and champions new ideas, testing approaches, and media opportunities to improve performance and advance capabilities
- Delivers Results: Drives accountability for campaign performance and continuously raises the bar for media effectiveness
- Develops Talent: Coaches and supports peers to strengthen team knowledge and execution quality
Education and Experience Required:
- Bachelor's Degree + 5 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in lieu of a degree, a combination of 8 years of higher education and relevant experience)
- Demonstrated ability to act as a subject matter expert and influence marketing strategy and decisions.
- Strong expertise in media buying across Google Ads (YouTube), Meta Ads, and/or CTV platforms.
- Demonstrated ability to drive brand awareness and consideration through targeted paid media campaigns.
- Proven ability to translate performance data into clear, compelling narratives that inform strategic recommendations to drive measurable outcomes.
- Proficient in using web analytics tools to optimize campaigns.
- Excellent understanding of digital marketing KPIs, attribution models, and budget management.
- Strong analytical mindset with the ability to derive actionable insights from complex data sets and communicate them effectively through storytelling.
- Effective communicator with the ability to present data-driven insights in a concise, compelling manner to influence cross-functional stakeholders.
- Excellent attention to detail
- Strong problem solver who can conceive and create creative solutions to challenges.
- Willing to continuously learn the skills necessary for personal and team growth.
- Proficiency with data visualization tools (e.g., Power BI, Tableau)
Nice-to-Have Experience:
- Working in fast-paced, agile marketing environments using project management tools like JIRA
- Experience collaborating on cross-channel campaigns that include traditional media (TV, OOH, radio)
- Familiarity with programmatic media and DSP platforms
- Experience in banking or other highly regulated industry
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $98,500.00 - $164,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Location:
Baltimore, Maryland, United States of America
Marketing Job Roles in Maryland
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Search Marketing Jobs in MarylandMarketing Jobs in Maryland: Frequently Asked Questions
Which companies sponsor visas for marketing roles in Maryland?
Federal contractors and defense firms such as Leidos, Booz Allen Hamilton, and SAIC have sponsored marketing and communications professionals in Maryland. Marriott International, headquartered in Bethesda, is another consistent sponsor for marketing talent. Biotech and life sciences companies concentrated in the Montgomery County and Baltimore corridors also sponsor marketing roles, particularly for professionals with specialized scientific or technical marketing backgrounds.
Which visa types are most common for marketing roles in Maryland?
The H-1B visa is the most common visa for marketing professionals in Maryland, provided the role qualifies as a specialty occupation requiring a bachelor's degree in a directly related field such as marketing, communications, or business. Roles with quantitative or analytics-heavy requirements tend to have stronger specialty occupation arguments. The O-1A is an option for marketing professionals with demonstrable extraordinary achievement, such as industry awards or significant campaign recognition.
Which cities in Maryland have the most marketing sponsorship jobs?
Bethesda and Rockville in Montgomery County lead Maryland for marketing sponsorship opportunities, driven by a high concentration of federal contractors, healthcare organizations, and corporate headquarters. Baltimore is strong for marketing roles tied to healthcare systems like Johns Hopkins Medicine and the University of Maryland Medical System. The broader D.C. metro area spillover means Silver Spring and College Park also see consistent marketing hiring from national employers.
How to find marketing visa sponsorship jobs in Maryland?
Migrate Mate filters job listings specifically by visa sponsorship availability, so you can search marketing roles in Maryland without sorting through employers who don't sponsor. The platform surfaces opportunities from federal contractors, biotech companies, and large corporates across Bethesda, Baltimore, and Rockville, which are the primary hiring hubs for sponsored marketing talent in the state. It's built for international candidates, so sponsorship status is clear upfront.
Are there state-specific considerations for marketing sponsorship jobs in Maryland?
Maryland's proximity to Washington D.C. means a large share of marketing roles are tied to federal contractors, which introduces security clearance requirements for some positions. International candidates should verify whether a role requires U.S. citizenship or clearance eligibility before applying, as those positions typically cannot be sponsored. The state's strong biotech cluster in Montgomery County also creates demand for marketing professionals with life sciences fluency, which can strengthen an H-1B specialty occupation case.
What is the prevailing wage for sponsored marketing jobs in Maryland?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.