Marketing Associate Visa Sponsorship Jobs in Maryland
Maryland's marketing associate job market draws from a concentrated mix of federal contractors, biotech and life sciences firms, and technology companies clustered around the Baltimore-Washington corridor. Employers like Leidos, Marriott, and Booz Allen Hamilton have sponsored international talent for marketing roles, with the greatest concentration of opportunities in Bethesda, Rockville, and Baltimore.
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Get Access To All JobsINTRODUCTION
The Associate Director, Digital Marketing is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Associate Director, Digital Marketing will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.
Working collaboratively across Alumni Relations and university partners, the Associate Director shapes audience-centered marketing strategies, oversees integrated campaign planning, and develops data-informed approaches to alumni engagement across the full alumni lifecycle. This position serves as a key advisor to Alumni Relations leadership on marketing strategy, promotion performance, audience development, and marketing best practices.
The Associate Director of Digital Marketing serves as the strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association (JHAA). This role is responsible for developing and executing comprehensive marketing strategies that advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across signature events, lifelong learning programs, and career engagement initiatives.
Specific Duties & Responsibilities:
- Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
- Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
- Provide consultation and advice to program leadership on a variety of communications and marketing needs.
- Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
- May have media responsibility for media contact based on overall needs of the area and the internal resources available.
- Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
- Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
- Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
- Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
- Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
- Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
- Lead communications outreach and logistics for special events.
- Identify strategic communications opportunities with internal and external partners.
- Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
- Adhere to the university and school branding guidelines for all projects.
- Other duties as assigned.
In addition to the duties described above, the Associate Director, Digital Marketing will:
- Oversee marketing strategy and integrated campaign planning and execution across email, web, social media, print advertising, text applications, and digital platforms for key signature and regional events, lifelong learning programs, career and mentoring engagement, etc.
- Develop audience segmentation strategies based on demographics (age, class year, life-stage and school affiliation) and/or behaviors such alumni engagement + participation history and communication behavior. Design targeted, automated outreach and acquisition campaigns to reconnect alumni while creating tailored engagement journeys that strengthen connections with young alumni/other audiences through deeper levels of participation, volunteerism, lifelong learning, and philanthropic engagement.
- Proactively evaluate and leverage developments in the digital marketing landscape, including evolving email deliverability standards, platform changes, audience behaviors, and emerging engagement channels.
- Develop marketing analytics and reporting frameworks by defining key performance indicators (KPIs), establishing benchmark criteria, and analyzing audience engagement, digital performance, and promotion metrics across communication channels. Translate data insights into actionable recommendations that inform strategic decision-making, optimize future marketing efforts, and support leadership in evaluating engagement trends, program effectiveness, and overall marketing performance.
- Serve as a collaborative strategic partner across the Office of Alumni Relations and the broader university community to develop coordinated communications and marketing strategies that advance institutional priorities and alumni participation.
MINIMUM QUALIFICATIONS
- Bachelor's degree in a related field.
- Five years of related experience.
- Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent.
PREFERRED QUALIFICATIONS
- Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g. Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g. Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn).
- Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g. Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win).
- Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required.
Technical Qualifications or Specialized Certifications:
Technical Skills & Expected Level of Proficiency:
- Branding: Advanced
- Communications Planning: Advanced
- Content Management: Advanced
- Editing: Advanced
- Media Monitoring and Analysis: Advanced
- Media Relations: Advanced
- Project Management: Intermediate
- Workflow Management: Intermediate
- Writing: Advanced
The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Associate Director, Digital Marketing, Office of Alumni Relations
Role/Level/Range: ATP/04/PE
Starting Salary Range: Targeted salary: $85,000-$95,000; commensurate with experience
Employee group: Full Time
Schedule: Monday-Friday, 8:30am-5:00pm
FLSA Status: Exempt
LOCATION
Location: Mount Washington Campus
Department name: 10001651-Alumni Relations
Personnel area: University Administration
LI-Hybrid
Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/.
Vaccine Requirements
Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
INTRODUCTION
The Associate Director, Digital Marketing is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Associate Director, Digital Marketing will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.
Working collaboratively across Alumni Relations and university partners, the Associate Director shapes audience-centered marketing strategies, oversees integrated campaign planning, and develops data-informed approaches to alumni engagement across the full alumni lifecycle. This position serves as a key advisor to Alumni Relations leadership on marketing strategy, promotion performance, audience development, and marketing best practices.
The Associate Director of Digital Marketing serves as the strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association (JHAA). This role is responsible for developing and executing comprehensive marketing strategies that advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across signature events, lifelong learning programs, and career engagement initiatives.
Specific Duties & Responsibilities:
- Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
- Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
- Provide consultation and advice to program leadership on a variety of communications and marketing needs.
- Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
- May have media responsibility for media contact based on overall needs of the area and the internal resources available.
- Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
- Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
- Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
- Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
- Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
- Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
- Lead communications outreach and logistics for special events.
- Identify strategic communications opportunities with internal and external partners.
- Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
- Adhere to the university and school branding guidelines for all projects.
- Other duties as assigned.
In addition to the duties described above, the Associate Director, Digital Marketing will:
- Oversee marketing strategy and integrated campaign planning and execution across email, web, social media, print advertising, text applications, and digital platforms for key signature and regional events, lifelong learning programs, career and mentoring engagement, etc.
- Develop audience segmentation strategies based on demographics (age, class year, life-stage and school affiliation) and/or behaviors such alumni engagement + participation history and communication behavior. Design targeted, automated outreach and acquisition campaigns to reconnect alumni while creating tailored engagement journeys that strengthen connections with young alumni/other audiences through deeper levels of participation, volunteerism, lifelong learning, and philanthropic engagement.
- Proactively evaluate and leverage developments in the digital marketing landscape, including evolving email deliverability standards, platform changes, audience behaviors, and emerging engagement channels.
- Develop marketing analytics and reporting frameworks by defining key performance indicators (KPIs), establishing benchmark criteria, and analyzing audience engagement, digital performance, and promotion metrics across communication channels. Translate data insights into actionable recommendations that inform strategic decision-making, optimize future marketing efforts, and support leadership in evaluating engagement trends, program effectiveness, and overall marketing performance.
- Serve as a collaborative strategic partner across the Office of Alumni Relations and the broader university community to develop coordinated communications and marketing strategies that advance institutional priorities and alumni participation.
MINIMUM QUALIFICATIONS
- Bachelor's degree in a related field.
- Five years of related experience.
- Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent.
PREFERRED QUALIFICATIONS
- Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g. Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g. Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn).
- Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g. Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win).
- Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required.
Technical Qualifications or Specialized Certifications:
Technical Skills & Expected Level of Proficiency:
- Branding: Advanced
- Communications Planning: Advanced
- Content Management: Advanced
- Editing: Advanced
- Media Monitoring and Analysis: Advanced
- Media Relations: Advanced
- Project Management: Intermediate
- Workflow Management: Intermediate
- Writing: Advanced
The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Associate Director, Digital Marketing, Office of Alumni Relations
Role/Level/Range: ATP/04/PE
Starting Salary Range: Targeted salary: $85,000-$95,000; commensurate with experience
Employee group: Full Time
Schedule: Monday-Friday, 8:30am-5:00pm
FLSA Status: Exempt
LOCATION
Location: Mount Washington Campus
Department name: 10001651-Alumni Relations
Personnel area: University Administration
LI-Hybrid
Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/.
Vaccine Requirements
Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Marketing Associate Job Roles in Maryland
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Search Marketing Associate Jobs in MarylandMarketing Associate Jobs in Maryland: Frequently Asked Questions
Which companies sponsor visas for marketing associates in Maryland?
Federal contractors and technology firms in the Baltimore-Washington corridor are among the more active sponsors for marketing associate roles in Maryland. Companies like Leidos, Booz Allen Hamilton, and Marriott International have records of H-1B visa sponsorship for marketing positions. Biotech and life sciences employers in the Montgomery County area, including firms headquartered in Rockville and Gaithersburg, also hire internationally for marketing roles supporting product launches and clinical communications.
Which visa types are most common for marketing associate roles in Maryland?
The H-1B is the most common visa category for marketing associates in Maryland, provided the role qualifies as a specialty occupation requiring at least a bachelor's degree in a directly related field like marketing, communications, or business. Some roles at multinational employers may qualify for L-1B or E-3 visas depending on the applicant's nationality and employment history. OPT and STEM OPT are also widely used by recent graduates already in the U.S.
How to find marketing associate visa sponsorship jobs in Maryland?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to browse marketing associate roles in Maryland without sorting through positions that won't support international candidates. You can narrow results by location to focus on high-activity areas like Bethesda, Rockville, and Baltimore, where the density of federal contractors, tech firms, and biotech employers creates consistent demand for marketing talent with sponsorship.
Which cities in Maryland have the most marketing associate sponsorship jobs?
Bethesda and Rockville in Montgomery County account for a significant share of Maryland's sponsorship activity for marketing roles, driven by the concentration of federal contractors, consulting firms, and life sciences companies in that corridor. Baltimore is the other primary hub, particularly for healthcare-adjacent marketing roles tied to the city's large hospital systems and biotech sector. College Park also sees some activity given its proximity to the University of Maryland and associated research-driven employers.
Are there any Maryland-specific considerations for marketing associates seeking visa sponsorship?
Maryland's marketing associate market is shaped heavily by its proximity to Washington, D.C., meaning many employers operate under federal contracting frameworks that can affect hiring timelines and sponsorship decisions. The state's life sciences cluster in Montgomery County follows industry-specific hiring cycles tied to product development stages. Candidates from University of Maryland or Johns Hopkins pipelines are well-positioned, as both institutions have strong employer relationships with local sponsors in the region.
What is the prevailing wage for sponsored marketing associate jobs in Maryland?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.