Corporate Development Analyst Visa Sponsorship Jobs in Michigan

INTRODUCTION

An established manufacturing firm is looking for a dedicated B2B Marketing Specialist to oversee marketing efforts from start to finish. In this role, you will drive brand visibility, foster customer relationships, and generate leads while providing essential support to our sales department.

We are seeking a proactive and highly organized professional who thrives in a dynamic manufacturing setting and excels at balancing various concurrent projects.

CORE DUTIES

- Develop and implement comprehensive B2B marketing strategies across both online and traditional platforms.
- Produce and oversee the development of sales assets, email outreach, presentations, and web content.
- Help the sales team achieve their goals by providing promotional tools, lead-generation support, and clear customer messaging.
- Ensure successful trade show and event outcomes by managing all logistics, displays, and post-event engagement.
- Improve marketing automation efficiency and ensure CRM data remains accurate.
- Monitor key performance indicators, such as web traffic and lead conversion, to help the team understand campaign effectiveness.
- Generate performance reports to provide actionable insights for future marketing efforts.
- Oversee our social media presence and assist in the creation of strategic content calendars.
- Enhance our digital footprint by managing website updates and implementing SEO best practices.
- Collaborate with internal teams and external vendors to ensure all marketing initiatives stay on track.
- Maintain high standards of detail and follow-through to manage complex project timelines effectively.
- Drive projects from the initial idea phase to final delivery with a high degree of autonomy.

YOUR PROFILE

- Demonstrates strong accountability, reliability, and organizational skills.
- Possesses exceptional verbal and written communication abilities.
- Maintains a sharp focus on detail to ensure high-quality project outcomes.
- Displays self-motivation and the ability to multitask effectively.
- Comfortable interpreting marketing data to inform decision-making.
- Exhibits strong prioritization and project management capabilities.
- Works well in a team and maintains a customer-centric mindset.
- Thrives in the fast-paced environment typical of industrial or manufacturing sectors.
- Capable of taking full responsibility for projects to ensure they reach successful completion.

REQUIREMENTS

- Bachelor’s degree in Marketing, Business, Communications, or Graphic Design; relevant work history is also acceptable.
- Three to seven years of professional experience in B2B marketing, digital strategy, or communications.
- Background in industrial, engineering, or manufacturing sectors is highly valued.
- Proven track record of supporting sales growth, trade show logistics, and customer engagement.
- Demonstrated capacity to handle multiple marketing initiatives and strict deadlines simultaneously.

TECHNICAL PROFICIENCIES

- CRM and marketing automation tools, with a preference for Zoho.
- Content management systems for websites.
- Google Analytics and GA4.
- Adobe Creative Suite or Canva.
- Microsoft Office 365.
- Email marketing software.
- Foundational SEO knowledge.
- Social media management tools.
- Project management applications.
- Marketing reporting and analytics software.

PHYSICAL AND TRAVEL NEEDS

- Capable of lifting up to 40 pounds for event and trade show materials.
- Able to perform desk-based computer work for long durations.
- Willingness to travel periodically for business events and trade shows.
- Able to navigate manufacturing floors while adhering to safety protocols and wearing required PPE.

We are conducting a confidential search. Further details regarding our organization will be provided to candidates who move forward in the selection process.