Growth Manager Visa Sponsorship Jobs in Michigan
Michigan's growth manager jobs span Detroit's automotive tech sector, Grand Rapids' consumer goods industry, and Ann Arbor's startup ecosystem. Companies like General Motors, Rocket Companies, and Dow Chemical have sponsored work visas for growth-focused roles. Most positions concentrate in the Detroit metro area, where digital transformation and mobility tech are driving demand.
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Work Arrangement
- This role is categorized as hybrid to Warren, MI.
Role Summary
The Owner Growth team is seeking a strategic CRM journey expert to help design and operationalize GM’s Next Best Action (NBA) engine across the post-purchase lifecycle.
Advanced CRM ecosystem experience is required. This role is strategy-first and framework-led. While execution will be part of the role -- particularly as we launch and scale our NBA capability -- the primary responsibility is to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences.
The ideal candidate has operated within a mature CRM ecosystem where Next Best Action or AI-driven decisioning is already live. This person has seen advanced lifecycle orchestration done well and can help elevate GM’s CRM maturity. This role is a strategic CRM role responsible for journey logic, decision frameworks, experimentation design, and scalable activation models.
KEY RESPONSIBILITIES
NBA & Journey Architecture Strategy:
- Drive the design of advanced lifecycle journey frameworks powered by eligibility logic, propensity models, behavioral signals, lifecycle triggers, and suppression strategies.
- Translate business objectives into NBA-ready decision trees and audience strategies.
- Partner with Marketing Operations to ensure journeys are implemented as designed, preserving strategic integrity.
- Maintain and evolve journey catalogs, trigger dictionaries, and orchestration blueprints.
AI-Driven Decisioning Strategy:
- Define where AI/ML enhances decisioning versus deterministic logic.
- Ensure NBA frameworks prioritize incremental lift and customer value—not campaign volume.
- Help shape governance guardrails, consent logic, and suppression design.
Modern CRM Platform Fluency:
- Operate fluently within advanced CRM ecosystems (Adobe Experience Platform / Journey Optimizer preferred; Salesforce Marketing Cloud, Interaction Studio, Braze, Iterable, or similar enterprise platforms acceptable).
- Understand journey builders, event frameworks, trigger orchestration, and experimentation capabilities.
- Translate platform capabilities into scalable business-ready journey designs (without being the technical builder).
Experimentation & Measurement Strategy:
- Define incrementality frameworks, holdout design, lift measurement, and CLTV/retention impact models.
- Ensure each NBA use case includes a clear hypothesis, measurable success criteria, and scalability plan.
- Develop transparent reporting and insights that translate performance into strategic recommendations.
Cross-Functional Strategic Influence:
- Collaborate with Growth Brand teams, eCommerce, MarTech, Marketing Applied Sciences (MAS), IT/Data, Legal/Privacy, and other partners to align on integrated roadmaps and readiness gating.
- Influence prioritization decisions across Owner Growth initiatives.
- Operate independently with strong executive judgment in ambiguous environments.
REQUIRED EXPERIENCE
- 5+ years of experience in advanced CRM strategy, lifecycle orchestration, or AI-driven decisioning environments.
- Demonstrated experience operating within a live Next Best Action or AI-enabled CRM ecosystem.
- Hands-on familiarity with enterprise CRM platforms such as Adobe Experience Platform / Journey Optimizer (preferred), Salesforce Marketing Cloud, Braze, Iterable, or similar.
- Proven ability to design multi-step, trigger-based journeys using behavioral, lifecycle, and predictive signals.
- Strong strategic judgment with the ability to design frameworks first and support execution second.
- Experience building structured experimentation programs (incrementality, holdouts, lift analysis, CLTV/retention measurement).
- Strong collaboration, negotiation, and influence skills across complex stakeholder environments.
- Excellent written and verbal communication skills with executive presence.
STRONGLY PREFERRED BACKGROUND
Candidates from industries with mature CRM ecosystems are highly preferred, including:
- Retail (eCommerce or omnichannel)
- Hospitality
- Financial services
- Insurance
- Subscription-based businesses
- Digital-first consumer brands
Experience in environments where real-time personalization, AI-driven decisioning, and lifecycle orchestration are core operating models is strongly desired.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Analytics, or related field — or equivalent experience.
- Demonstrated ability to translate data, signals, and platform capabilities into scalable customer growth strategies.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Job Description
Work Arrangement
- This role is categorized as hybrid to Warren, MI.
Role Summary
The Owner Growth team is seeking a strategic CRM journey expert to help design and operationalize GM’s Next Best Action (NBA) engine across the post-purchase lifecycle.
Advanced CRM ecosystem experience is required. This role is strategy-first and framework-led. While execution will be part of the role -- particularly as we launch and scale our NBA capability -- the primary responsibility is to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences.
The ideal candidate has operated within a mature CRM ecosystem where Next Best Action or AI-driven decisioning is already live. This person has seen advanced lifecycle orchestration done well and can help elevate GM’s CRM maturity. This role is a strategic CRM role responsible for journey logic, decision frameworks, experimentation design, and scalable activation models.
KEY RESPONSIBILITIES
NBA & Journey Architecture Strategy:
- Drive the design of advanced lifecycle journey frameworks powered by eligibility logic, propensity models, behavioral signals, lifecycle triggers, and suppression strategies.
- Translate business objectives into NBA-ready decision trees and audience strategies.
- Partner with Marketing Operations to ensure journeys are implemented as designed, preserving strategic integrity.
- Maintain and evolve journey catalogs, trigger dictionaries, and orchestration blueprints.
AI-Driven Decisioning Strategy:
- Define where AI/ML enhances decisioning versus deterministic logic.
- Ensure NBA frameworks prioritize incremental lift and customer value—not campaign volume.
- Help shape governance guardrails, consent logic, and suppression design.
Modern CRM Platform Fluency:
- Operate fluently within advanced CRM ecosystems (Adobe Experience Platform / Journey Optimizer preferred; Salesforce Marketing Cloud, Interaction Studio, Braze, Iterable, or similar enterprise platforms acceptable).
- Understand journey builders, event frameworks, trigger orchestration, and experimentation capabilities.
- Translate platform capabilities into scalable business-ready journey designs (without being the technical builder).
Experimentation & Measurement Strategy:
- Define incrementality frameworks, holdout design, lift measurement, and CLTV/retention impact models.
- Ensure each NBA use case includes a clear hypothesis, measurable success criteria, and scalability plan.
- Develop transparent reporting and insights that translate performance into strategic recommendations.
Cross-Functional Strategic Influence:
- Collaborate with Growth Brand teams, eCommerce, MarTech, Marketing Applied Sciences (MAS), IT/Data, Legal/Privacy, and other partners to align on integrated roadmaps and readiness gating.
- Influence prioritization decisions across Owner Growth initiatives.
- Operate independently with strong executive judgment in ambiguous environments.
REQUIRED EXPERIENCE
- 5+ years of experience in advanced CRM strategy, lifecycle orchestration, or AI-driven decisioning environments.
- Demonstrated experience operating within a live Next Best Action or AI-enabled CRM ecosystem.
- Hands-on familiarity with enterprise CRM platforms such as Adobe Experience Platform / Journey Optimizer (preferred), Salesforce Marketing Cloud, Braze, Iterable, or similar.
- Proven ability to design multi-step, trigger-based journeys using behavioral, lifecycle, and predictive signals.
- Strong strategic judgment with the ability to design frameworks first and support execution second.
- Experience building structured experimentation programs (incrementality, holdouts, lift analysis, CLTV/retention measurement).
- Strong collaboration, negotiation, and influence skills across complex stakeholder environments.
- Excellent written and verbal communication skills with executive presence.
STRONGLY PREFERRED BACKGROUND
Candidates from industries with mature CRM ecosystems are highly preferred, including:
- Retail (eCommerce or omnichannel)
- Hospitality
- Financial services
- Insurance
- Subscription-based businesses
- Digital-first consumer brands
Experience in environments where real-time personalization, AI-driven decisioning, and lifecycle orchestration are core operating models is strongly desired.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Analytics, or related field — or equivalent experience.
- Demonstrated ability to translate data, signals, and platform capabilities into scalable customer growth strategies.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Growth Manager Job Roles in Michigan
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Search Growth Manager Jobs in MichiganGrowth Manager Jobs in Michigan: Frequently Asked Questions
Which companies in Michigan sponsor visas for growth manager roles?
Michigan employers with documented H-1B sponsorship histories that hire for growth and marketing strategy roles include General Motors, Stellantis, Rocket Companies, Dow Chemical, and Kellogg Company. University of Michigan and Michigan State University also sponsor growth and marketing operations roles. Sponsorship is not guaranteed and varies by team, budget cycle, and individual hiring manager discretion.
Which visa types are most common for growth manager roles in Michigan?
The H-1B is the most common visa category for growth manager positions in Michigan, given that the role typically requires a bachelor's degree in marketing, business, data analytics, or a related field and qualifies as a specialty occupation. Candidates already holding L-1 intracompany transferee status or O-1 extraordinary ability visas may also find pathways with Michigan-based multinationals like Stellantis or Dow.
Which cities in Michigan have the most growth manager visa sponsorship jobs?
Detroit and its surrounding metro area, including Dearborn, Troy, and Southfield, account for the largest share of growth manager sponsorship activity in Michigan, driven by automotive technology, fintech, and mobility companies. Ann Arbor has a notable concentration of sponsored roles tied to its tech startup scene and university-affiliated companies. Grand Rapids sees sponsorship activity primarily through consumer goods and health sciences firms.
How to find growth manager visa sponsorship jobs in Michigan?
Migrate Mate filters job listings specifically by visa sponsorship availability, letting you search growth manager roles in Michigan without sorting through positions that won't support international candidates. The platform surfaces openings from employers with active sponsorship histories in the state, covering Detroit, Ann Arbor, and Grand Rapids. Filtering by role and location on Migrate Mate is the most direct way to identify Michigan employers currently hiring growth managers who sponsor visas.
Are there any Michigan-specific factors that affect visa sponsorship for growth managers?
Michigan's concentration of large automotive and manufacturing multinationals means many growth manager roles sit within global companies that have established immigration compliance programs, which can make sponsorship more straightforward than at smaller employers. The state's Department of Labor and Economic Growth does not add state-level visa requirements beyond federal standards. Ann Arbor's OPT-eligible talent pipeline from the University of Michigan also means some employers in that market are already familiar with sponsoring international hires in business and analytics roles.
What is the prevailing wage for sponsored growth manager jobs in Michigan?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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