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Get Access To All JobsTHE OPPORTUNITY AT THE LA CROSSE AREA FAMILY YMCA
The Board seeks a relationship-driven, community-minded leader who will build on the YMCA’s strong foundation while guiding its next phase of growth and impact. The ideal candidate will be highly engaged in the community, skilled at building trust with staff, board members, donors, and partners, and serve as a visible and effective ambassador for the organization.
This leader will combine strategic vision with strong execution, advancing priorities such as facility modernization, community partnerships, and long-term sustainability. Financial skills, fundraising ability, and the capacity to clearly communicate the YMCA’s impact are essential.
Equally important is a commitment to strengthening the YMCA’s culture by developing staff, fostering a welcoming Y, and maintaining high expectations. The CEO will work collaboratively with the Board and staff at all levels, emphasizing transparency, teamwork, and accountability, with a particular focus on board governance best practices.
The next CEO will also embrace the YMCA’s broader role in advancing community health and social impact, demonstrating a clear commitment to improving the health and well-being of the community both within and beyond the walls of the Y.
Our Mission
The La Crosse Area Family YMCA is a non-profit organization dedicated to enriching our community by promoting physical, mental, and spiritual well-being for all.
CORE VALUES
Caring
Show a sincere concern for others
Honesty
Be truthful in what you say or do
Respect
Treat people the way they want to be treated
Responsibility
Be accountable for your promises and action
OUR MISSION IN ACTION
Strengthening the foundations of our community through youth development, healthy living, and social responsibility.
Welcoming Statement:
The La Crosse Area Family Y values individuals from all backgrounds working together to strengthen our community. Guided by our core values of caring, honesty, respect, and responsibility, we strive to create an atmosphere where everyone feels welcomed, valued, and respected, and where all have the opportunity to reach their full potential.
ABOUT THE LA CROSSE AREA FAMILY YMCA
The La Crosse Area Family YMCA has been a cornerstone of the community since 1883, serving as a trusted place where people of all ages come together to improve their health, build relationships, and strengthen their sense of belonging. Today, the YMCA engages more than 35,000 individuals annually and serves approximately one in four residents across the La Crosse region. Our Y has a strong commitment to addressing social isolation.
At its core, the YMCA operates as a leading community wellness hub. Across its two full-service branches—the Dahl Family YMCA and the R.W. Houser Family YMCA—the organization welcomes nearly 3,000 visits each day. These facilities are more than wellness centers; they are vibrant gathering places where individuals connect, families grow, and community is built.
A Leader in Health and Well-Being
The YMCA plays a central role in advancing physical, mental, and social health throughout the region. With more than 6,900 group fitness classes offered annually and over 141,000 participants, the Y provides consistent opportunities for individuals to stay active and connected. Aquatics programming is another cornerstone, with more than 13,800 hours of pool availability and over 4,400 swim lesson sessions each year—promoting both health and water safety in a river-based community.
The YMCA also prioritizes healthy aging and social connection, serving nearly 3,900 senior members who rely on the Y to remain active, engaged, and connected to others.
Strengthening Youth and Families
Youth development is a defining strength of the YMCA. Each year, more than 12,000 youth program registrations reflect a wide range of opportunities—from sports and gymnastics to arts, camps, and educational programming.
The Y is also one of the region’s largest childcare providers, supporting hundreds of families through early childhood education, before- and after-school care at 15 sites, and summer day camp programs. In total, nearly 1,900 children are served annually in environments designed to help them learn, grow, and thrive.
The Community Youth Center further extends this impact by providing a safe, welcoming space for teens—offering mentorship, meals, transportation, and essential resources during critical out-of-school hours.
Expanding Impact Beyond the Walls
The YMCA’s reach extends far beyond its facilities through a deep commitment to social responsibility. Its Food Access Program delivered more than 466,000 meals and snacks in 2025, addressing food insecurity across both urban and rural communities.
Additional initiatives, including the Mobile Market Food Pantry and Community Health Worker program, support individuals and families facing barriers related to transportation, housing, healthcare, and basic needs. Programs such as Wellness Warriors for veterans, cancer survivorship initiatives, and chronic disease prevention efforts further position the YMCA as a comprehensive community health partner.
A Place Where Community Happens
What distinguishes the La Crosse Area Family YMCA is not just the scale of its programs, but the role it plays in building social capital. Every day, individuals from diverse backgrounds and life experiences come together in a welcoming environment where relationships are formed and strengthened.
Through strong partnerships with schools, healthcare providers, and community organizations, the YMCA continues to evolve to meet emerging needs—while remaining grounded in its mission to strengthen the foundations of community.
Key Areas of Impact
The YMCA is a leading provider of community-based health and wellness, offering:
- 400,000+ annual wellness center visits
- 150+ group fitness classes each week
- Robust aquatics programming with 160,000+ annual visits
- Integrated health partnerships with Emplify Health, including the Healthy Living Center at the Dahl YMCA and a physical therapy clinic at the Houser YMCA
- A growing Food Access Program delivering more than 466,000 meals annually
- A Mobile Market Food Pantry serving individuals facing access barriers
- Community Health Worker initiatives supporting families experiencing homelessness
- The Community Youth Center, providing a safe, supportive environment for teens
ABOUT OUR COMMUNITY
Located along the Mississippi River in western Wisconsin, the La Crosse–Onalaska region offers a unique blend of natural beauty, strong community values, and economic vitality. Serving a population of approximately 130,000–140,000 residents, the area is known for its high quality of life, excellent healthcare, and abundant access to outdoor recreation.
La Crosse is home to several higher education institutions, including the University of Wisconsin–La Crosse, Viterbo University, and Western Technical College, contributing to a vibrant, educated, and engaged community. The region is further strengthened by leading healthcare systems (Emplify Health and Mayo) and a diverse economic base that provides stability and opportunity.
Onalaska, located just north of La Crosse, is one of the fastest-growing communities in the region. It offers a strong family-oriented environment, excellent schools, expanding residential development, and a thriving retail corridor.
Together, La Crosse and Onalaska provide an exceptional setting for both professional and personal life—featuring scenic bluffs, rivers, trails, and year-round outdoor activities, along with a welcoming and connected community.
While the region offers many strengths, it also faces important challenges, including increasing mental health concerns and social isolation, rising rates of chronic disease, food insecurity affecting approximately 16% of residents, and economic pressures on working families.
The YMCA plays a vital role in addressing these challenges—serving as a trusted, inclusive space where individuals of all ages and backgrounds can improve their health, build relationships, and access essential resources.
Current Key Strategic Initiatives:
The La Crosse Area Family YMCA is a strong, mission-driven organization with a solid foundation and clear opportunities for future growth. Key strengths include a highly engaged and talented staff team at all levels, committed board members and trustees, and a culture that values accountability, adaptability, and innovation. The Y benefits from strong community partnerships, accessible programs, quality facilities, and a demonstrated ability to respond to changing community needs. Opportunities for growth—including facility expansion and strategic use of donated land—position the organization well for the future.
The YMCA’s strategic direction is guided by a disciplined decision-making framework that ensures new initiatives align with mission, community need, financial sustainability, and organizational capacity.
Looking ahead, the YMCA is focused on five core strategic priorities:
- Fostering an inclusive and welcoming environment for all members, staff, and the broader community
- Strengthening engagement and financial sustainability through deeper relationships with members, donors, and partners
- Expanding community impact beyond facility walls, particularly through outreach and food access initiatives
- Advancing capital development and growth, including modernization of the Dahl YMCA and exploration of regional expansion opportunities
- Driving continuous improvement and safety, using data-informed decision-making and strong operational practices
Membership: Total Number of Members: Approximately 24,000 across both of our branches.
Branch Information:
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The Dahl Family YMCA, 1140 Main Street in La Crosse. Opened in 1969 with additions in 1974, 2006, 2015, and 2022, with schematic design plans completed for a pending capital campaign. The facility is approximately 145,000 square feet and includes a gym, pool, food pantry, gymnastics center, Healthy Living Center (in partnership with Emplify Health), program spaces, recently renovated locker rooms, and more. The facility sits on the edge of downtown La Crosse.
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The R.W. Houser Family YMCA, 400 Mason Street in Onalaska. Opened in 2006, with additions in 2015 and 2022. The facility includes a FT childcare center, large family pool, a warm water pool, two gyms, a gymnastics center, and a wellness center, a Physical Therapy clinic operated by Emplify Health, three locker rooms, a Miracle Baseball field, and a full-service café/coffee shop. The facility is approximately 130,000 square feet.
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The Community Youth Center. The Youth Center is a 6,000 square foot facility, homey in nature that sits on the campus of the Dahl Family YMCA. It was constructed in 2015. The Center offers a supportive environment where young individuals can experience a sense of belonging, positively influencing their mental well-being.
Core Programs:
The La Crosse Area Family YMCA delivers its mission through three primary program areas—Healthy Living, Youth Development, and Social Responsibility, each supported by a broad portfolio of programs and services that meet critical community needs.
Healthy Living
The YMCA is a leading provider of health and wellness services, offering:
- Wellness Centers & Group Fitness: 150+ weekly classes and over 6,900 annually, serving more than 141,000 participants
- Aquatics: Three indoor pools supporting lap swim, water fitness, open swim, and more than 4,400 annual swim lesson sessions
- Chronic Disease & Recovery Programs: LIVESTRONG and YOUTHSTRONG cancer survivorship programs, Diabetes Prevention Program, and integrated health initiatives
- Senior Wellness: FOREVERWELL® programming and engagement opportunities serving nearly 3,900 active older adults
- Healthcare Integration: Partnerships with Emplify Health providing physical therapy, behavioral health, and wellness services within YMCA facilities
Youth Development
The YMCA is one of the region’s largest providers of youth programming and childcare, offering:
- Licensed Childcare: Early childhood center, before- and after-school care at 15 sites, and summer day camps serving nearly 1,900 children annually
- Youth Programs: 12,000+ annual registrations across sports, gymnastics, dance, martial arts, STEM, and enrichment programs
- Aquatics & Safety: Swim lessons, competitive swim team, and lifeguard certification programs
- Inclusion Programming: Adaptive and inclusive programs ensuring access for youth of all abilities
Community Youth Center: A free, drop-in center for teens providing meals, mentorship, transportation, and life-skill development
Social Responsibility
The YMCA extends its impact beyond its facilities through a wide range of community-based initiatives, including:
- Food Access Programs: Delivering more than 466,000 meals annually through after-school meals, summer feeding sites, and a Mobile Market Food Pantry serving 900+ individuals monthly
- Community Health Workers: Supporting families experiencing homelessness with housing, employment, healthcare, and basic needs
- Outreach & Mobile Programming: Y on the Fly and other initiatives bringing programs and resources directly into neighborhoods
- Veteran Services: Wellness Warriors program supporting veterans and their families
- Partnerships & Collaboration: Strong alignment with schools, healthcare systems, and community organizations to address systemic challenges
Annual Support Campaign:
- Current Year Goal: $1.6 million
- Prior Year’s Total: $1.36 million
- Current Year’s Progress Toward Goal: $441,511
- Total number of people receiving financial assistance prior year: Approximately 8,000
Recent Capital Campaign:
The La Crosse Area Family YMCA has a strong history of successful capital campaigns that have expanded its reach and strengthened its facilities.
- 2025-2026 – Completed schematic design for an estimated $12 million campaign for the further modernization of the Dahl Y and enhancements to the Houser Y.
- 2019–2022: Raised $5.5 million to modernize facilities, including locker rooms, aquatics, and health partnership areas
- 2014–2015: Raised $11.6 million (exceeding goal) to expand both branches and develop key program and wellness space
- 2003–2006: Raised $9.3 million to build the R.W. Houser Family YMCA, establishing a second full-service branch
These efforts reflect strong community support and position the YMCA well for future capital investment, including the planned modernization of the Dahl Family YMCA.
CEO Direct Reports:
- Chief Financial Officer
- Chief Development Officer
- Director of Human Resources
- Community Outreach Director
- Director of Operations
Board of Directors: 24 members with the following standing committees:
- Executive Committee
- Facilities Committee
- Membership Committee
- Board Leadership & Governance Committee
- Communications Committee
- Financial Development Committee
- Safety Committee
- Business Services Committee
- Human Resource
Board of Trustees: 10 members that meet on an as-needed basis.
Financial Snapshot:
- Current Annual Budget Size: $15 million
- Current Debt: $2,066,000
- Current Endowment: $1.8 million
- Last year operating net: $160,091
- Previous year operating net: $502,734 (2024)
- Previous year operating net: ($65,138) (2023)
ABOUT OUR COMMUNITY
Located along the Mississippi River in western Wisconsin, the La Crosse–Onalaska region offers a unique blend of natural beauty, strong community values, and economic vitality. Serving a population of approximately 130,000–140,000 residents, the area is known for its high quality of life, excellent healthcare, and abundant access to outdoor recreation.
La Crosse is home to several higher education institutions, including the University of Wisconsin–La Crosse, Viterbo University, and Western Technical College, contributing to a vibrant, educated, and engaged community. The region is further strengthened by leading healthcare systems (Emplify Health & Mayo) and a diverse economic base that provides stability and opportunity.
Onalaska, located just north of La Crosse, is one of the fastest-growing communities in the region. It offers a strong family-oriented environment, excellent schools, expanding residential development, and a thriving retail corridor.
Together, La Crosse and Onalaska provide an exceptional setting for both professional and personal life—featuring scenic bluffs, rivers, trails, and year-round outdoor activities, along with a welcoming and connected community.
While the region offers many strengths, it also faces important challenges, including increasing mental health concerns and social isolation, rising rates of chronic disease, food insecurity affecting approximately 16% of residents, and economic pressures on working families.
The YMCA plays a vital role in addressing these challenges, serving as a trusted, inclusive space where individuals of all ages and backgrounds can improve their health, build relationships, and access essential resources.
Information Sites:
City of La Crosse - https://www.cityoflacrosse.org
County of La Crosse - https://www.lacrossecounty.org
Chamber of Commerce - https://www.lacrossechamber.com
Western Technical College - https://www.westerntc.edu
The University of Wisconsin at La Crosse - https://www.uwlax.edu
Viterbo University - https://www.viterbo.edu
Emplify Health - www.emplifyhealth.org
La Crosse School District – https://www.lacrosseschools.org
Holmen School District - https://www.holmen.k12.wi.us/
Onalaska School District - https://www.onalaskaschools.com
Qualifications
Criteria for Candidates:
- Accredited 4-year college degree and or equivalent work experience.
- Fiscally sound business management approach with a proven track record of budgetary and fiscal management up to $13M or more annually.
- Minimum seven years prior experience in a senior management role with a YMCA or related experience at a comparable organization with direct supervision of multiple levels of staff and employees.
- Must be able to develop and strengthen community relationships.
- Have the ability to develop innovative programs, review and enhance programs being offered or considered for both economic and effectiveness in broadening our engagement in the communities in which we serve.
- Strategic planning and Fundraising experience including annual campaigns and the securing of grants.
- Fiscally sound business management approach.
- A proven record of accomplishment of progressive budgetary leadership and advanced fiscal management practices.
- YMCA Organizational Leader Certification or ability to achieve within 3 years.
KEY SKILLS AND ABILITIES OF OUR NEXT CEO
Develop and Implement a Strategic Plan: Work effectively with volunteers, community leaders, and key staff, to create and develop a strategic plan that addresses the needs of the communities served by the Y and includes defined organizational strategies, a clear implementation plan with deliverables, and measurable goals. Key Competencies: Change Leadership, Communication & Influence, Critical Thinking & Decision Making, Program/Project Management
Build and Lead Staff: Ensure a talent development system is in place and executed effectively with cultural competence. Hire, motivate, nurture, retain, and hold staff accountable for key objectives. Work towards recruiting, retaining, developing and promoting staff. Encourage the team by creating a spirit of camaraderie, connection, and sense of mission and purpose. Create a learning organization to help staff achieve their highest potential. Key Competencies: Developing Self & Others, Inclusion, Emotional Maturity, Change Leadership
Position the Y as a Vital Partner for Community Change: Serve as an ambassador for the mission, purpose, and vision for the YMCA within the community. Possess the ability to develop and cultivate relationships with key stakeholders from a variety of backgrounds, while always upholding the highest standards and values of the Y. Ensure your Y is seen as a leading nonprofit committed to strengthening community by connecting all people to their potential, purpose, and each other. Key Competencies: Communication & Influence, Engaging Community, Collaboration
Fiscal Management: Use high-level financial analysis to forecast financial trends, growth and stability, while consistently leading the organization to balance or surplus operations by growing earned revenue and contributions and controlling costs. Empower and guide staff leaders to lead their departments to successful financial operation. Develop and implement stewardship strategies. Key Competencies: Fiscal Management, Critical Thinking & Decision Making, Developing Self & Others, Philanthropy
Improve Operating Performance: Engage the board and appropriate staff to develop an annual tactical plan for identifying and achieving key goals and objectives towards operating with safe, relevant and sustainable practices. Quickly address issues that may arise, forecast future needs, and manage and direct the Y’s operations and activities. Key Competencies: Developing Self & Others, Critical Thinking & Decision Making, Innovation
Steward Fundraising Efforts: Develop and implement an annual fundraising plan that will establish the YMCA as a leading nonprofit organization within the community through the engagement of members, volunteers, staff, and donors. Identify the need for successful capital fundraising, while taking the organization to a new level of effectiveness and impact in annual giving and endowment. Key Competencies: Philanthropy, Engaging Community, Communication & Influence
SALARY, BENEFITS, & CRITERIA
Salary Range: $180,000-$220,000 commensurate with experience
Benefits:
- YMCA Retirement 403(b) plan – 12% YMCA/Employer Contribution upon eligibility
- Health, Dental, Disability, etc.
- Car Allowance of $500 per month
- Relocation Package
- Paid Time Off
Residency Expectation: Living in the YMCA’s service area is required.
SEARCH PROCESS TARGET DATES
- Resumes accepted through: 6/18/2026
- Preliminary interviews scheduled: 7/27/26 & 7/28/26
- In-person interviews: 8/17/26 & 8/18/26
- New CEO on board (anticipated): 11/2/2026
- dates subject to change
HOW TO APPLY
References, Background Check, and Organizational Leader Certification:
Candidates must submit (pdf format only) the following in their online application: a resume, cover letter. Applications submitted without a cover letter will not be considered.
Candidates who advance to final interviews will need to submit six references (four professional and two personal). References checked only with prior notification. Successful candidate accepting the offer must pass a background check and must have a current Y-USA’s Organizational Leader Certification or obtain certification within the first three years from start date as the CEO. The YMCA's personnel policies may require further screening.
Candidates must apply via the following website: https://tinyurl.com/la-crosse-area-family-ymca-ceo
QUESTIONS
About the Search Process?
Questions about the search process may be directed to Shaneé Jenkins, Senior Director, Executive Leadership- CEO Search, YMCA of the USA, shanee.jenkins@ymca.net, (O) 312-416-0852.
Questions about this YMCA may be directed to Jon Agnew, CEO, Upper Midwest YMCAs jagnew@uppermidwestymcas.org, (O) 920-929-3485.
THE OPPORTUNITY AT THE LA CROSSE AREA FAMILY YMCA
The Board seeks a relationship-driven, community-minded leader who will build on the YMCA’s strong foundation while guiding its next phase of growth and impact. The ideal candidate will be highly engaged in the community, skilled at building trust with staff, board members, donors, and partners, and serve as a visible and effective ambassador for the organization.
This leader will combine strategic vision with strong execution, advancing priorities such as facility modernization, community partnerships, and long-term sustainability. Financial skills, fundraising ability, and the capacity to clearly communicate the YMCA’s impact are essential.
Equally important is a commitment to strengthening the YMCA’s culture by developing staff, fostering a welcoming Y, and maintaining high expectations. The CEO will work collaboratively with the Board and staff at all levels, emphasizing transparency, teamwork, and accountability, with a particular focus on board governance best practices.
The next CEO will also embrace the YMCA’s broader role in advancing community health and social impact, demonstrating a clear commitment to improving the health and well-being of the community both within and beyond the walls of the Y.
Our Mission
The La Crosse Area Family YMCA is a non-profit organization dedicated to enriching our community by promoting physical, mental, and spiritual well-being for all.
CORE VALUES
Caring
Show a sincere concern for others
Honesty
Be truthful in what you say or do
Respect
Treat people the way they want to be treated
Responsibility
Be accountable for your promises and action
OUR MISSION IN ACTION
Strengthening the foundations of our community through youth development, healthy living, and social responsibility.
Welcoming Statement:
The La Crosse Area Family Y values individuals from all backgrounds working together to strengthen our community. Guided by our core values of caring, honesty, respect, and responsibility, we strive to create an atmosphere where everyone feels welcomed, valued, and respected, and where all have the opportunity to reach their full potential.
ABOUT THE LA CROSSE AREA FAMILY YMCA
The La Crosse Area Family YMCA has been a cornerstone of the community since 1883, serving as a trusted place where people of all ages come together to improve their health, build relationships, and strengthen their sense of belonging. Today, the YMCA engages more than 35,000 individuals annually and serves approximately one in four residents across the La Crosse region. Our Y has a strong commitment to addressing social isolation.
At its core, the YMCA operates as a leading community wellness hub. Across its two full-service branches—the Dahl Family YMCA and the R.W. Houser Family YMCA—the organization welcomes nearly 3,000 visits each day. These facilities are more than wellness centers; they are vibrant gathering places where individuals connect, families grow, and community is built.
A Leader in Health and Well-Being
The YMCA plays a central role in advancing physical, mental, and social health throughout the region. With more than 6,900 group fitness classes offered annually and over 141,000 participants, the Y provides consistent opportunities for individuals to stay active and connected. Aquatics programming is another cornerstone, with more than 13,800 hours of pool availability and over 4,400 swim lesson sessions each year—promoting both health and water safety in a river-based community.
The YMCA also prioritizes healthy aging and social connection, serving nearly 3,900 senior members who rely on the Y to remain active, engaged, and connected to others.
Strengthening Youth and Families
Youth development is a defining strength of the YMCA. Each year, more than 12,000 youth program registrations reflect a wide range of opportunities—from sports and gymnastics to arts, camps, and educational programming.
The Y is also one of the region’s largest childcare providers, supporting hundreds of families through early childhood education, before- and after-school care at 15 sites, and summer day camp programs. In total, nearly 1,900 children are served annually in environments designed to help them learn, grow, and thrive.
The Community Youth Center further extends this impact by providing a safe, welcoming space for teens—offering mentorship, meals, transportation, and essential resources during critical out-of-school hours.
Expanding Impact Beyond the Walls
The YMCA’s reach extends far beyond its facilities through a deep commitment to social responsibility. Its Food Access Program delivered more than 466,000 meals and snacks in 2025, addressing food insecurity across both urban and rural communities.
Additional initiatives, including the Mobile Market Food Pantry and Community Health Worker program, support individuals and families facing barriers related to transportation, housing, healthcare, and basic needs. Programs such as Wellness Warriors for veterans, cancer survivorship initiatives, and chronic disease prevention efforts further position the YMCA as a comprehensive community health partner.
A Place Where Community Happens
What distinguishes the La Crosse Area Family YMCA is not just the scale of its programs, but the role it plays in building social capital. Every day, individuals from diverse backgrounds and life experiences come together in a welcoming environment where relationships are formed and strengthened.
Through strong partnerships with schools, healthcare providers, and community organizations, the YMCA continues to evolve to meet emerging needs—while remaining grounded in its mission to strengthen the foundations of community.
Key Areas of Impact
The YMCA is a leading provider of community-based health and wellness, offering:
- 400,000+ annual wellness center visits
- 150+ group fitness classes each week
- Robust aquatics programming with 160,000+ annual visits
- Integrated health partnerships with Emplify Health, including the Healthy Living Center at the Dahl YMCA and a physical therapy clinic at the Houser YMCA
- A growing Food Access Program delivering more than 466,000 meals annually
- A Mobile Market Food Pantry serving individuals facing access barriers
- Community Health Worker initiatives supporting families experiencing homelessness
- The Community Youth Center, providing a safe, supportive environment for teens
ABOUT OUR COMMUNITY
Located along the Mississippi River in western Wisconsin, the La Crosse–Onalaska region offers a unique blend of natural beauty, strong community values, and economic vitality. Serving a population of approximately 130,000–140,000 residents, the area is known for its high quality of life, excellent healthcare, and abundant access to outdoor recreation.
La Crosse is home to several higher education institutions, including the University of Wisconsin–La Crosse, Viterbo University, and Western Technical College, contributing to a vibrant, educated, and engaged community. The region is further strengthened by leading healthcare systems (Emplify Health and Mayo) and a diverse economic base that provides stability and opportunity.
Onalaska, located just north of La Crosse, is one of the fastest-growing communities in the region. It offers a strong family-oriented environment, excellent schools, expanding residential development, and a thriving retail corridor.
Together, La Crosse and Onalaska provide an exceptional setting for both professional and personal life—featuring scenic bluffs, rivers, trails, and year-round outdoor activities, along with a welcoming and connected community.
While the region offers many strengths, it also faces important challenges, including increasing mental health concerns and social isolation, rising rates of chronic disease, food insecurity affecting approximately 16% of residents, and economic pressures on working families.
The YMCA plays a vital role in addressing these challenges—serving as a trusted, inclusive space where individuals of all ages and backgrounds can improve their health, build relationships, and access essential resources.
Current Key Strategic Initiatives:
The La Crosse Area Family YMCA is a strong, mission-driven organization with a solid foundation and clear opportunities for future growth. Key strengths include a highly engaged and talented staff team at all levels, committed board members and trustees, and a culture that values accountability, adaptability, and innovation. The Y benefits from strong community partnerships, accessible programs, quality facilities, and a demonstrated ability to respond to changing community needs. Opportunities for growth—including facility expansion and strategic use of donated land—position the organization well for the future.
The YMCA’s strategic direction is guided by a disciplined decision-making framework that ensures new initiatives align with mission, community need, financial sustainability, and organizational capacity.
Looking ahead, the YMCA is focused on five core strategic priorities:
- Fostering an inclusive and welcoming environment for all members, staff, and the broader community
- Strengthening engagement and financial sustainability through deeper relationships with members, donors, and partners
- Expanding community impact beyond facility walls, particularly through outreach and food access initiatives
- Advancing capital development and growth, including modernization of the Dahl YMCA and exploration of regional expansion opportunities
- Driving continuous improvement and safety, using data-informed decision-making and strong operational practices
Membership: Total Number of Members: Approximately 24,000 across both of our branches.
Branch Information:
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The Dahl Family YMCA, 1140 Main Street in La Crosse. Opened in 1969 with additions in 1974, 2006, 2015, and 2022, with schematic design plans completed for a pending capital campaign. The facility is approximately 145,000 square feet and includes a gym, pool, food pantry, gymnastics center, Healthy Living Center (in partnership with Emplify Health), program spaces, recently renovated locker rooms, and more. The facility sits on the edge of downtown La Crosse.
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The R.W. Houser Family YMCA, 400 Mason Street in Onalaska. Opened in 2006, with additions in 2015 and 2022. The facility includes a FT childcare center, large family pool, a warm water pool, two gyms, a gymnastics center, and a wellness center, a Physical Therapy clinic operated by Emplify Health, three locker rooms, a Miracle Baseball field, and a full-service café/coffee shop. The facility is approximately 130,000 square feet.
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The Community Youth Center. The Youth Center is a 6,000 square foot facility, homey in nature that sits on the campus of the Dahl Family YMCA. It was constructed in 2015. The Center offers a supportive environment where young individuals can experience a sense of belonging, positively influencing their mental well-being.
Core Programs:
The La Crosse Area Family YMCA delivers its mission through three primary program areas—Healthy Living, Youth Development, and Social Responsibility, each supported by a broad portfolio of programs and services that meet critical community needs.
Healthy Living
The YMCA is a leading provider of health and wellness services, offering:
- Wellness Centers & Group Fitness: 150+ weekly classes and over 6,900 annually, serving more than 141,000 participants
- Aquatics: Three indoor pools supporting lap swim, water fitness, open swim, and more than 4,400 annual swim lesson sessions
- Chronic Disease & Recovery Programs: LIVESTRONG and YOUTHSTRONG cancer survivorship programs, Diabetes Prevention Program, and integrated health initiatives
- Senior Wellness: FOREVERWELL® programming and engagement opportunities serving nearly 3,900 active older adults
- Healthcare Integration: Partnerships with Emplify Health providing physical therapy, behavioral health, and wellness services within YMCA facilities
Youth Development
The YMCA is one of the region’s largest providers of youth programming and childcare, offering:
- Licensed Childcare: Early childhood center, before- and after-school care at 15 sites, and summer day camps serving nearly 1,900 children annually
- Youth Programs: 12,000+ annual registrations across sports, gymnastics, dance, martial arts, STEM, and enrichment programs
- Aquatics & Safety: Swim lessons, competitive swim team, and lifeguard certification programs
- Inclusion Programming: Adaptive and inclusive programs ensuring access for youth of all abilities
Community Youth Center: A free, drop-in center for teens providing meals, mentorship, transportation, and life-skill development
Social Responsibility
The YMCA extends its impact beyond its facilities through a wide range of community-based initiatives, including:
- Food Access Programs: Delivering more than 466,000 meals annually through after-school meals, summer feeding sites, and a Mobile Market Food Pantry serving 900+ individuals monthly
- Community Health Workers: Supporting families experiencing homelessness with housing, employment, healthcare, and basic needs
- Outreach & Mobile Programming: Y on the Fly and other initiatives bringing programs and resources directly into neighborhoods
- Veteran Services: Wellness Warriors program supporting veterans and their families
- Partnerships & Collaboration: Strong alignment with schools, healthcare systems, and community organizations to address systemic challenges
Annual Support Campaign:
- Current Year Goal: $1.6 million
- Prior Year’s Total: $1.36 million
- Current Year’s Progress Toward Goal: $441,511
- Total number of people receiving financial assistance prior year: Approximately 8,000
Recent Capital Campaign:
The La Crosse Area Family YMCA has a strong history of successful capital campaigns that have expanded its reach and strengthened its facilities.
- 2025-2026 – Completed schematic design for an estimated $12 million campaign for the further modernization of the Dahl Y and enhancements to the Houser Y.
- 2019–2022: Raised $5.5 million to modernize facilities, including locker rooms, aquatics, and health partnership areas
- 2014–2015: Raised $11.6 million (exceeding goal) to expand both branches and develop key program and wellness space
- 2003–2006: Raised $9.3 million to build the R.W. Houser Family YMCA, establishing a second full-service branch
These efforts reflect strong community support and position the YMCA well for future capital investment, including the planned modernization of the Dahl Family YMCA.
CEO Direct Reports:
- Chief Financial Officer
- Chief Development Officer
- Director of Human Resources
- Community Outreach Director
- Director of Operations
Board of Directors: 24 members with the following standing committees:
- Executive Committee
- Facilities Committee
- Membership Committee
- Board Leadership & Governance Committee
- Communications Committee
- Financial Development Committee
- Safety Committee
- Business Services Committee
- Human Resource
Board of Trustees: 10 members that meet on an as-needed basis.
Financial Snapshot:
- Current Annual Budget Size: $15 million
- Current Debt: $2,066,000
- Current Endowment: $1.8 million
- Last year operating net: $160,091
- Previous year operating net: $502,734 (2024)
- Previous year operating net: ($65,138) (2023)
ABOUT OUR COMMUNITY
Located along the Mississippi River in western Wisconsin, the La Crosse–Onalaska region offers a unique blend of natural beauty, strong community values, and economic vitality. Serving a population of approximately 130,000–140,000 residents, the area is known for its high quality of life, excellent healthcare, and abundant access to outdoor recreation.
La Crosse is home to several higher education institutions, including the University of Wisconsin–La Crosse, Viterbo University, and Western Technical College, contributing to a vibrant, educated, and engaged community. The region is further strengthened by leading healthcare systems (Emplify Health & Mayo) and a diverse economic base that provides stability and opportunity.
Onalaska, located just north of La Crosse, is one of the fastest-growing communities in the region. It offers a strong family-oriented environment, excellent schools, expanding residential development, and a thriving retail corridor.
Together, La Crosse and Onalaska provide an exceptional setting for both professional and personal life—featuring scenic bluffs, rivers, trails, and year-round outdoor activities, along with a welcoming and connected community.
While the region offers many strengths, it also faces important challenges, including increasing mental health concerns and social isolation, rising rates of chronic disease, food insecurity affecting approximately 16% of residents, and economic pressures on working families.
The YMCA plays a vital role in addressing these challenges, serving as a trusted, inclusive space where individuals of all ages and backgrounds can improve their health, build relationships, and access essential resources.
Information Sites:
City of La Crosse - https://www.cityoflacrosse.org
County of La Crosse - https://www.lacrossecounty.org
Chamber of Commerce - https://www.lacrossechamber.com
Western Technical College - https://www.westerntc.edu
The University of Wisconsin at La Crosse - https://www.uwlax.edu
Viterbo University - https://www.viterbo.edu
Emplify Health - www.emplifyhealth.org
La Crosse School District – https://www.lacrosseschools.org
Holmen School District - https://www.holmen.k12.wi.us/
Onalaska School District - https://www.onalaskaschools.com
Qualifications
Criteria for Candidates:
- Accredited 4-year college degree and or equivalent work experience.
- Fiscally sound business management approach with a proven track record of budgetary and fiscal management up to $13M or more annually.
- Minimum seven years prior experience in a senior management role with a YMCA or related experience at a comparable organization with direct supervision of multiple levels of staff and employees.
- Must be able to develop and strengthen community relationships.
- Have the ability to develop innovative programs, review and enhance programs being offered or considered for both economic and effectiveness in broadening our engagement in the communities in which we serve.
- Strategic planning and Fundraising experience including annual campaigns and the securing of grants.
- Fiscally sound business management approach.
- A proven record of accomplishment of progressive budgetary leadership and advanced fiscal management practices.
- YMCA Organizational Leader Certification or ability to achieve within 3 years.
KEY SKILLS AND ABILITIES OF OUR NEXT CEO
Develop and Implement a Strategic Plan: Work effectively with volunteers, community leaders, and key staff, to create and develop a strategic plan that addresses the needs of the communities served by the Y and includes defined organizational strategies, a clear implementation plan with deliverables, and measurable goals. Key Competencies: Change Leadership, Communication & Influence, Critical Thinking & Decision Making, Program/Project Management
Build and Lead Staff: Ensure a talent development system is in place and executed effectively with cultural competence. Hire, motivate, nurture, retain, and hold staff accountable for key objectives. Work towards recruiting, retaining, developing and promoting staff. Encourage the team by creating a spirit of camaraderie, connection, and sense of mission and purpose. Create a learning organization to help staff achieve their highest potential. Key Competencies: Developing Self & Others, Inclusion, Emotional Maturity, Change Leadership
Position the Y as a Vital Partner for Community Change: Serve as an ambassador for the mission, purpose, and vision for the YMCA within the community. Possess the ability to develop and cultivate relationships with key stakeholders from a variety of backgrounds, while always upholding the highest standards and values of the Y. Ensure your Y is seen as a leading nonprofit committed to strengthening community by connecting all people to their potential, purpose, and each other. Key Competencies: Communication & Influence, Engaging Community, Collaboration
Fiscal Management: Use high-level financial analysis to forecast financial trends, growth and stability, while consistently leading the organization to balance or surplus operations by growing earned revenue and contributions and controlling costs. Empower and guide staff leaders to lead their departments to successful financial operation. Develop and implement stewardship strategies. Key Competencies: Fiscal Management, Critical Thinking & Decision Making, Developing Self & Others, Philanthropy
Improve Operating Performance: Engage the board and appropriate staff to develop an annual tactical plan for identifying and achieving key goals and objectives towards operating with safe, relevant and sustainable practices. Quickly address issues that may arise, forecast future needs, and manage and direct the Y’s operations and activities. Key Competencies: Developing Self & Others, Critical Thinking & Decision Making, Innovation
Steward Fundraising Efforts: Develop and implement an annual fundraising plan that will establish the YMCA as a leading nonprofit organization within the community through the engagement of members, volunteers, staff, and donors. Identify the need for successful capital fundraising, while taking the organization to a new level of effectiveness and impact in annual giving and endowment. Key Competencies: Philanthropy, Engaging Community, Communication & Influence
SALARY, BENEFITS, & CRITERIA
Salary Range: $180,000-$220,000 commensurate with experience
Benefits:
- YMCA Retirement 403(b) plan – 12% YMCA/Employer Contribution upon eligibility
- Health, Dental, Disability, etc.
- Car Allowance of $500 per month
- Relocation Package
- Paid Time Off
Residency Expectation: Living in the YMCA’s service area is required.
SEARCH PROCESS TARGET DATES
- Resumes accepted through: 6/18/2026
- Preliminary interviews scheduled: 7/27/26 & 7/28/26
- In-person interviews: 8/17/26 & 8/18/26
- New CEO on board (anticipated): 11/2/2026
- dates subject to change
HOW TO APPLY
References, Background Check, and Organizational Leader Certification:
Candidates must submit (pdf format only) the following in their online application: a resume, cover letter. Applications submitted without a cover letter will not be considered.
Candidates who advance to final interviews will need to submit six references (four professional and two personal). References checked only with prior notification. Successful candidate accepting the offer must pass a background check and must have a current Y-USA’s Organizational Leader Certification or obtain certification within the first three years from start date as the CEO. The YMCA's personnel policies may require further screening.
Candidates must apply via the following website: https://tinyurl.com/la-crosse-area-family-ymca-ceo
QUESTIONS
About the Search Process?
Questions about the search process may be directed to Shaneé Jenkins, Senior Director, Executive Leadership- CEO Search, YMCA of the USA, shanee.jenkins@ymca.net, (O) 312-416-0852.
Questions about this YMCA may be directed to Jon Agnew, CEO, Upper Midwest YMCAs jagnew@uppermidwestymcas.org, (O) 920-929-3485.
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