CRM Administrator Jobs in USA with Visa Sponsorship
CRM Administrator roles qualify for H-1B visa and E-3 visa sponsorship when the position requires a bachelor's degree in information systems, business, or a related field. Employers in SaaS, healthcare, and financial services sponsor most frequently, with Salesforce and HubSpot experience driving demand. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
INTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
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Get Access To All JobsTips for Finding Visa Sponsorship as a CRM Administrator
Emphasize your platform certifications
Salesforce Administrator, HubSpot, or Microsoft Dynamics certifications directly strengthen your H-1B specialty occupation case. USCIS looks for credentials that demonstrate the role requires specialized knowledge beyond general business skills.
Target industries with established sponsorship pipelines
SaaS companies, healthcare systems, and financial services firms sponsor CRM Administrators most consistently. These industries have dedicated HR and legal infrastructure for visa processing, which significantly reduces employer hesitation around sponsorship costs and timelines.
Frame your role as technical, not administrative
Sponsorship approval hinges on specialty occupation classification. Highlight CRM architecture, API integrations, workflow automation, and data governance responsibilities in your resume. Generic administrative framing weakens the petition and invites USCIS scrutiny.
Confirm your degree field aligns with the job description
H-1B specialty occupation requires your bachelor's degree to match the role's field. Information systems, computer science, and business information technology degrees map cleanly. A general business degree may require supplemental documentation or a work experience evaluation.
Ask about sponsorship before the final interview round
Raise visa sponsorship after demonstrating your technical value but before the offer stage. Asking too early screens you out. Waiting until the offer creates complications. Mid-process, once they know they want you, is the practical window to confirm.
Use Migrate Mate to filter for verified sponsoring employers
Not every company that posts a CRM Administrator role will sponsor visas. Migrate Mate surfaces jobs from employers with documented sponsorship history, which removes the guesswork and focuses your applications where approval is actually realistic.
Frequently Asked Questions
Does a CRM Administrator role qualify for H-1B sponsorship?
Yes, CRM Administrator roles can qualify for H-1B visa sponsorship, but the petition must establish specialty occupation status. USCIS requires the position to normally require a bachelor's degree in a specific field, information systems, computer science, or business information technology are the strongest fits. Roles described primarily as administrative, without technical responsibilities like CRM configuration, integrations, or data management, face higher RFE rates.
What visa types cover CRM Administrator positions?
H-1B is the most common path for CRM Administrators. Australian citizens can also qualify under the E-3 visa, which has no lottery and processes faster. Canadian and Mexican nationals may qualify under the TN visa if the role maps to a covered profession. O-1 visa is possible but requires demonstrated extraordinary ability, which is uncommon for this role.
Which degree does USCIS expect for a CRM Administrator H-1B petition?
USCIS expects a bachelor's degree in information systems, business information technology, computer science, or a closely related field. A general business or management degree can work if paired with CRM-specific certifications and job duties that emphasize technical administration over general support. Employers frequently supplement weak degree matches with expert opinion letters explaining the specialized knowledge required.
How do I find CRM Administrator jobs where employers will sponsor visas?
Migrate Mate lists CRM Administrator roles from employers with verified visa sponsorship history, so you're not applying blindly. Sponsorship willingness varies significantly by company size and industry, large SaaS firms and enterprise healthcare systems sponsor most reliably. Searching Migrate Mate by role and filtering for sponsoring employers is the most direct way to identify realistic targets.
Can CRM Administrator experience substitute for a degree on an H-1B petition?
Partially. USCIS allows three years of relevant work experience to substitute for one year of a bachelor's degree. If you hold a two-year associate degree, six additional years of CRM-specific experience can bridge the gap. However, the experience must be documented thoroughly and evaluated by a credential assessment agency. This path works but requires more preparation than a direct degree match.
What is the prevailing wage requirement for sponsored Crm Administrator jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.