CRM Manager Jobs in USA with Visa Sponsorship
CRM Manager roles attract H-1B visa and O-1 visa sponsorship from employers in tech, retail, and financial services. Most positions qualify as specialty occupations requiring a bachelor's degree in marketing, business, or a related field, making visa approval relatively straightforward for qualified candidates. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We have many opportunities available on our other career site pages. Click here to link to our careers page!
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
ROLE AND RESPONSIBILITIES
As the CRM Campaign Manager for Banter, you will be responsible for overseeing the planning, strategy, deployment, testing, and iteration for Banter's foundational Emails and SMS while working closely with the other CRM Managers to complete a holistic communications calendar. You will be reporting into the Sr. Director, CRM for Signet’s Style Brand Family.
In alignment with Signet agencies, you will oversee the campaign execution process from start to finish, ensuring all channels are ready and available, owning campaign build, QA, and deployment. This involves configuring campaigns on the appropriate channels, e.g. Sailthru for email, and ensuring the proper execution of specific audience requirements, launch date/time, and other details listed in applicable briefs.
Responsibilities
-
Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel. 40%
-
Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails. 30%
-
Own CRM governance as it relates to pop-ups and email and SMS best practices. 10%
-
Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy. 10%
-
Monitor competitive CRM communications and share insights across Signet brands. 10%
BASIC QUALIFICATIONS
Education Required: A bachelor's or master's degree in marketing, business, or a related field.
Required or Acceptable Job-Related Experience:
- Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques
- Experience with audience segmentation and personalization
Skills
- Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
- Experience working with marketing automation workflows to deliver timely, personalized messages
- Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
- Strong analytical skills, able to support analysis campaign performance data and provide actionable insights to the team
- Experience working cross-functionally and with agencies to execute marketing campaigns
Years of Job-Related Experience Required
Minimum of 3 years of relevant experience in email planning and execution.
Technical/Other Skills Required
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
- A detail-oriented approach to work with a focus on accuracy and quality
- Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns
- Proven ability to troubleshoot and resolve issues related to marketing campaign configuration, QA, and deployment
- Experience with A/B testing and other testing methodologies to optimize campaign performance
- Knowledge of HTML/CSS is a plus
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
INTRODUCTION
We have many opportunities available on our other career site pages. Click here to link to our careers page!
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
ROLE AND RESPONSIBILITIES
As the CRM Campaign Manager for Banter, you will be responsible for overseeing the planning, strategy, deployment, testing, and iteration for Banter's foundational Emails and SMS while working closely with the other CRM Managers to complete a holistic communications calendar. You will be reporting into the Sr. Director, CRM for Signet’s Style Brand Family.
In alignment with Signet agencies, you will oversee the campaign execution process from start to finish, ensuring all channels are ready and available, owning campaign build, QA, and deployment. This involves configuring campaigns on the appropriate channels, e.g. Sailthru for email, and ensuring the proper execution of specific audience requirements, launch date/time, and other details listed in applicable briefs.
Responsibilities
-
Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel. 40%
-
Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails. 30%
-
Own CRM governance as it relates to pop-ups and email and SMS best practices. 10%
-
Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy. 10%
-
Monitor competitive CRM communications and share insights across Signet brands. 10%
BASIC QUALIFICATIONS
Education Required: A bachelor's or master's degree in marketing, business, or a related field.
Required or Acceptable Job-Related Experience:
- Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques
- Experience with audience segmentation and personalization
Skills
- Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
- Experience working with marketing automation workflows to deliver timely, personalized messages
- Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
- Strong analytical skills, able to support analysis campaign performance data and provide actionable insights to the team
- Experience working cross-functionally and with agencies to execute marketing campaigns
Years of Job-Related Experience Required
Minimum of 3 years of relevant experience in email planning and execution.
Technical/Other Skills Required
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
- A detail-oriented approach to work with a focus on accuracy and quality
- Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns
- Proven ability to troubleshoot and resolve issues related to marketing campaign configuration, QA, and deployment
- Experience with A/B testing and other testing methodologies to optimize campaign performance
- Knowledge of HTML/CSS is a plus
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
See all 193+ CRM Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a CRM Manager
Target industries with high LCA filing volume
Tech companies, e-commerce platforms, and financial services firms file the most LCAs for CRM Manager roles. Focusing your search on these sectors significantly increases your chances of finding an employer already experienced with visa sponsorship.
Emphasize platform expertise in your application
Proficiency in Salesforce, HubSpot, or Microsoft Dynamics is a major differentiator. Employers sponsoring CRM Managers want proof you can own the tech stack immediately, which strengthens the specialty occupation case for your H-1B petition.
Clarify your degree field aligns with the role
USCIS scrutinizes CRM Manager petitions where the applicant's degree is in an unrelated field. A degree in marketing, business administration, computer science, or information systems is the strongest foundation for a specialty occupation determination.
Quantify revenue and retention outcomes on your resume
Sponsors invest real money in visa petitions. Showing measurable results, such as improved customer retention rates or pipeline growth attributed to your CRM work, makes you a lower-risk hire and a more compelling sponsorship candidate.
Ask about sponsorship early but tactfully
Raise the visa question after demonstrating clear fit, not at the first screening call. Framing it as a straightforward administrative process, which H-1B sponsorship is for experienced employers, reduces hesitation from hiring managers unfamiliar with the requirements.
Use Migrate Mate to target pre-vetted sponsoring employers
Migrate Mate lists CRM Manager roles from employers already open to sponsorship, saving you from applying to companies that will screen you out. Filtering by visa type lets you focus your energy on opportunities where sponsorship is genuinely available.
Frequently Asked Questions
Does a CRM Manager role qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. CRM Manager positions typically require a bachelor's degree or higher in marketing, business administration, information systems, or a related field, which satisfies the specialty occupation standard. The strongest petitions tie specific job duties, like data segmentation strategy or CRM architecture decisions, directly to theoretical knowledge from that degree field.
What visa types are commonly used to sponsor CRM Managers?
H-1B visa is the most common path, though Australian citizens can use the E-3 visa, which has no lottery and is easier to obtain. Canadians and Mexicans may qualify under the TN visa category. O-1A is an option for CRM professionals with demonstrated exceptional ability, such as published work, industry awards, or a record of leading high-impact programs.
How often do H-1B petitions for CRM Managers get approved?
Approval rates for marketing and business operations roles are generally strong when the petition clearly establishes specialty occupation status. The main risk is a Request for Evidence arguing the role doesn't require a specific degree. Petitions that map each core job duty to degree-level knowledge in a particular field consistently perform better than generic job descriptions.
Can I get sponsored as a CRM Manager without a degree in marketing?
Possibly. USCIS accepts degrees in closely related fields like business administration, information systems, or even computer science if CRM system management is central to the role. If your degree field is a poor match, three years of specialized CRM experience can substitute for one year of formal education, though degree-to-role alignment remains the cleaner path.
Where can I find CRM Manager jobs that offer visa sponsorship?
Migrate Mate is built specifically for this, listing CRM Manager openings from employers who are open to sponsoring international candidates. Standard job boards don't filter by sponsorship willingness, so you end up screening dozens of roles that exclude visa holders. Migrate Mate removes that friction and surfaces roles where your visa status isn't a disqualifier.
What is the prevailing wage requirement for sponsored Crm Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.