CRM Specialist Jobs in USA with Visa Sponsorship
CRM Specialist roles are among the more sponsorship-friendly marketing positions because the technical nature of the work, managing platforms like Salesforce or HubSpot, building automation workflows, and owning retention strategy, supports a specialty occupation classification under the H-1B visa. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
INTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
See all 412+ CRM Specialist Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a CRM Specialist
Frame your role as technical, not just marketing
CRM Specialists who emphasize platform administration, data architecture, and workflow automation are easier to sponsor than those framed as generalists. Make sure your resume reflects the technical depth USCIS expects from a specialty occupation.
Target employers with existing H-1B filing history
Companies that have sponsored CRM or marketing technology roles before understand the process and are far less likely to back out. Prior LCA filings for similar job titles are a reliable signal that sponsorship is genuinely on the table.
Align your degree to the CRM function, not just marketing broadly
A degree in marketing, information systems, computer science, or business analytics supports a CRM Specialist petition more cleanly than an unrelated field. The tighter the match between your major and the role's technical requirements, the stronger the case.
Clarify sponsorship early, before the final interview stage
Raising visa sponsorship after an offer is made creates friction. Bringing it up after the first or second interview, once there's mutual interest, gives both sides time to align without wasting effort on a deal that cannot close.
Highlight platform certifications to strengthen your petition
Salesforce, HubSpot, or Marketo certifications reinforce that the role requires specialized knowledge. USCIS looks for evidence that a generic degree alone is insufficient, certifications tied to specific platforms help make that argument.
Understand that mid-size tech and e-commerce companies sponsor frequently
Enterprise software firms, subscription businesses, and e-commerce companies depend heavily on CRM functions and hire internationally at consistent rates. These employers often have immigration counsel on retainer, making the sponsorship process faster and more familiar.
Frequently Asked Questions
Can a CRM Specialist role qualify for H-1B sponsorship?
Yes, CRM Specialist roles can qualify as specialty occupations when the position requires a bachelor's degree or higher in a specific field such as marketing, information systems, or business analytics. The key is that the role must genuinely require theoretical and practical application of specialized knowledge, not just general marketing experience. Employers who define the role around platform expertise and data strategy have a stronger foundation for the petition.
What degree do I need to get sponsored as a CRM Specialist?
A bachelor's degree in marketing, information systems, business analytics, computer science, or a closely related field is the most direct path. USCIS assesses whether the degree is specifically related to the duties of the role, a degree in communications or general business may face more scrutiny unless paired with relevant certifications or graduate education. Salesforce or HubSpot certifications can help reinforce the specialty occupation argument alongside your degree.
Which industries are most likely to sponsor CRM Specialists?
Technology, e-commerce, SaaS, financial services, and healthcare are the most active sponsors for CRM roles. These industries rely on retention marketing and customer lifecycle management as core business functions, which justifies the technical framing needed for a successful H-1B visa petition. Mid-size growth companies in these sectors often sponsor more consistently than large enterprises because CRM ownership is more centralized and the role's impact is easier to define.
How do I find CRM Specialist jobs that actually offer visa sponsorship?
Most job postings don't specify sponsorship availability, which makes filtering difficult on general platforms. Migrate Mate is built specifically for international candidates seeking visa sponsorship, so you can browse CRM Specialist openings from employers with a verified history of sponsoring foreign workers. This saves significant time compared to applying broadly and discovering sponsorship limitations deep into the process.
Does the H-1B lottery affect my chances as a CRM Specialist?
Yes, the annual H-1B cap and lottery apply to most CRM Specialist roles unless your employer qualifies as cap-exempt, typically universities, nonprofits affiliated with higher education, or certain research institutions. For cap-subject employers, your petition must be selected in the lottery before it can be adjudicated. Candidates with a U.S. master's degree enter an advanced degree pool first, giving them a modest statistical advantage in the selection process.
What is the prevailing wage requirement for sponsored Crm Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.