Digital Marketing Assistant Jobs in USA with Visa Sponsorship
Digital Marketing Assistant roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before sponsoring, and candidates on F-1 OPT can start work immediately while that process runs in parallel.
Find Digital Marketing Assistant JobsOverview
Showing 5 of 89+ Digital Marketing Assistant jobs
See all 89+ Digital Marketing Assistant Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Assistant roles.
Get Access To All JobsPosition Summary
DESCRIPTION:
The Assistant Director of Digital Enrollment Marketing is responsible for managing the technical CRM infrastructure, digital channels, and online prospective student experiences for the Division of Enrollment Management. This position provides oversight of communication queries, automated delivery workflows, event forms, portals, and quality assurance for all digital communications in Slate.
Additionally, this position leads planning and daily channel management for Admissions' organic social media, maintains content for the admissions and financial aid website, and manages interactive digital touchpoints, including the campus map and virtual tour. Working closely with the Assistant Director of Enrollment Marketing & Communications, this role combines technical CRM expertise, digital content administration, and compliance management to optimize the prospective student digital journey from initial inquiry through enrollment.
Outcomes
Serve as an integral team member within the Department of Marketing and Communications. Maintains CRM communications integrity and optimizes digital user experiences to support the Division of Enrollment Management and Marketing in achieving institutional student enrollment goals.
Essential Functions
Slate Operations, CRM Architecture & Compliance — 35%
- Oversees query logic, delivery rules, template configuration, and system automation for all email/SMS communications.
- Provide system-based mail lists to support print mail drip schedules and direct mail projects managed by Enrollment Marketing.
- Ensure digital communication compliance across all platforms, specifically enforcing CAN-SPAM, TCPA (SMS texting rules), and GDPR standards.
- Perform routine data audits and quality assurance checks on CRM communication flows to ensure accuracy and data integrity.
Website, Portals & Digital User Experience — 30%
- Build, maintain, and update web pages under the admissions and financial aid sections of the York College website, formatting and publishing assets in collaboration with division colleagues.
- Develop and configure event landing pages, event creation forms, registration templates, and overall event user experiences in Slate.
- Manage and update customized portals throughout the recruitment cycle, including admissions counselor portals, direct admit partnerships, and event portals.
- Manage the interactive campus map and virtual tour platforms, performing annual refreshes and ad hoc updates as campus facilities change.
- Track and report Year-over-Year (YoY) event registration and attendance metrics in Slate to support event optimization and yield tracking.
Organic Social Media & Channel Management — 25%
- Develop and execute an organic social media content plan for Admissions across primary channels (Instagram, Facebook, TikTok) in alignment with Institutional Marketing strategies.
- Schedule daily/weekly posts, maintain organic content calendars, monitor channel comments and direct messages, and drive prospective student engagement.
- Adapt raw storytelling materials, interview notes, and photo/video assets provided by team members into channel-appropriate social media captions, graphics, and finished posts.
- Provide collaborative support during bi-annual campus photoshoots by submitting digital/social shot-list requirements and assisting on-site to gather short-form video and digital assets.
- Monitor and analyze monthly social media engagement metrics (reach, interaction rates, link clicks) to identify high-performing content types and refine social posting schedules.
Additional Duties & Campus Support — 10%
- Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
- Coordinate operational support and technical troubleshooting with IT, Institutional Marketing, and software support representatives for assigned digital platforms (Slate CRM, CMS, virtual tour, and interactive map).
- Perform other duties as necessary or as assigned by the Director of Enrollment Marketing.
Experience and Education Required
- Bachelor's degree is required
- At least three years of experience managing marketing campaigns within an enterprise CRM or database platform (e.g., Slate, Salesforce, HubSpot, or Marketo), with a demonstrated ability to learn complex software systems quickly
- At least two to three years of experience managing organic social media channels, website content management systems (CMS), and digital marketing tools.
Required Skills and Qualifications
- Excellent organizational, technical, and analytical skills.
- Proficiency or strong technical aptitude with enterprise CRM platforms (Slate, Salesforce, HubSpot) for building email/SMS workflows, running relational queries, and managing list segmentation. Direct Slate experience is a plus; training will be provided for an otherwise qualified technical candidate.
- Proficiency with web content management systems (CMS), basic HTML, and web publishing tools.
- Solid understanding of digital privacy laws and communication compliance (CAN-SPAM, TCPA, GDPR).
- Knowledge of admissions marketing, student recruitment, and digital engagement strategies.
- Strong attention to detail and ability to work independently in a fast-paced environment.
- Must be available to work some Saturdays and evenings.
- Must possess a valid driver's license.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
Position Summary
DESCRIPTION:
The Assistant Director of Digital Enrollment Marketing is responsible for managing the technical CRM infrastructure, digital channels, and online prospective student experiences for the Division of Enrollment Management. This position provides oversight of communication queries, automated delivery workflows, event forms, portals, and quality assurance for all digital communications in Slate.
Additionally, this position leads planning and daily channel management for Admissions' organic social media, maintains content for the admissions and financial aid website, and manages interactive digital touchpoints, including the campus map and virtual tour. Working closely with the Assistant Director of Enrollment Marketing & Communications, this role combines technical CRM expertise, digital content administration, and compliance management to optimize the prospective student digital journey from initial inquiry through enrollment.
Outcomes
Serve as an integral team member within the Department of Marketing and Communications. Maintains CRM communications integrity and optimizes digital user experiences to support the Division of Enrollment Management and Marketing in achieving institutional student enrollment goals.
Essential Functions
Slate Operations, CRM Architecture & Compliance — 35%
- Oversees query logic, delivery rules, template configuration, and system automation for all email/SMS communications.
- Provide system-based mail lists to support print mail drip schedules and direct mail projects managed by Enrollment Marketing.
- Ensure digital communication compliance across all platforms, specifically enforcing CAN-SPAM, TCPA (SMS texting rules), and GDPR standards.
- Perform routine data audits and quality assurance checks on CRM communication flows to ensure accuracy and data integrity.
Website, Portals & Digital User Experience — 30%
- Build, maintain, and update web pages under the admissions and financial aid sections of the York College website, formatting and publishing assets in collaboration with division colleagues.
- Develop and configure event landing pages, event creation forms, registration templates, and overall event user experiences in Slate.
- Manage and update customized portals throughout the recruitment cycle, including admissions counselor portals, direct admit partnerships, and event portals.
- Manage the interactive campus map and virtual tour platforms, performing annual refreshes and ad hoc updates as campus facilities change.
- Track and report Year-over-Year (YoY) event registration and attendance metrics in Slate to support event optimization and yield tracking.
Organic Social Media & Channel Management — 25%
- Develop and execute an organic social media content plan for Admissions across primary channels (Instagram, Facebook, TikTok) in alignment with Institutional Marketing strategies.
- Schedule daily/weekly posts, maintain organic content calendars, monitor channel comments and direct messages, and drive prospective student engagement.
- Adapt raw storytelling materials, interview notes, and photo/video assets provided by team members into channel-appropriate social media captions, graphics, and finished posts.
- Provide collaborative support during bi-annual campus photoshoots by submitting digital/social shot-list requirements and assisting on-site to gather short-form video and digital assets.
- Monitor and analyze monthly social media engagement metrics (reach, interaction rates, link clicks) to identify high-performing content types and refine social posting schedules.
Additional Duties & Campus Support — 10%
- Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
- Coordinate operational support and technical troubleshooting with IT, Institutional Marketing, and software support representatives for assigned digital platforms (Slate CRM, CMS, virtual tour, and interactive map).
- Perform other duties as necessary or as assigned by the Director of Enrollment Marketing.
Experience and Education Required
- Bachelor's degree is required
- At least three years of experience managing marketing campaigns within an enterprise CRM or database platform (e.g., Slate, Salesforce, HubSpot, or Marketo), with a demonstrated ability to learn complex software systems quickly
- At least two to three years of experience managing organic social media channels, website content management systems (CMS), and digital marketing tools.
Required Skills and Qualifications
- Excellent organizational, technical, and analytical skills.
- Proficiency or strong technical aptitude with enterprise CRM platforms (Slate, Salesforce, HubSpot) for building email/SMS workflows, running relational queries, and managing list segmentation. Direct Slate experience is a plus; training will be provided for an otherwise qualified technical candidate.
- Proficiency with web content management systems (CMS), basic HTML, and web publishing tools.
- Solid understanding of digital privacy laws and communication compliance (CAN-SPAM, TCPA, GDPR).
- Knowledge of admissions marketing, student recruitment, and digital engagement strategies.
- Strong attention to detail and ability to work independently in a fast-paced environment.
- Must be available to work some Saturdays and evenings.
- Must possess a valid driver's license.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
See all 89+ Digital Marketing Assistant Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Assistant roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Assistant
Frame your degree as specialty occupation proof
H-1B eligibility hinges on your role requiring a specific bachelor's degree, not just any degree. Document how your marketing or communications coursework directly maps to the job duties listed in your offer letter before your employer files.
Target companies with active LCA filing history
Use Migrate Mate to find employers with verified Labor Condition Application filings for marketing roles. Past LCA activity signals that a company already understands the sponsorship process and won't treat your offer as their first attempt.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your role and location. Run the OFLC Wage Search for your job title and metro area before you receive a written offer so you know the floor your salary must meet.
Align your OPT employment authorization to your degree field
If you're on F-1 OPT, your Digital Marketing Assistant role must relate directly to your field of study. A communications or business degree typically satisfies this, but a degree in an unrelated field can trigger a USCIS denial of your work authorization.
Get the LCA job description drafted early
Employers often underestimate how specifically the LCA job description must reflect actual daily duties. Ask your hiring manager to list concrete responsibilities like campaign analytics, SEO reporting, or paid media management rather than vague marketing language.
Clarify cap-exempt status with your prospective employer
Universities and nonprofit research organizations are exempt from the H-1B annual cap, meaning they can file year-round without entering a lottery. Marketing roles at universities or affiliated nonprofits are worth pursuing if the annual cap and selection process concerns you.
Frequently Asked Questions
Does a Digital Marketing Assistant role qualify as a specialty occupation for H-1B purposes?
It can, but it isn't automatic. USCIS requires the position to normally demand a bachelor's degree in a specific field like marketing, communications, or digital media. If the job posting accepts any bachelor's degree regardless of field, that weakens the specialty occupation argument. The employer's job description and your degree both need to align specifically with the role's duties.
Which visas are realistic for international candidates applying for Digital Marketing Assistant jobs?
H-1B is the most common path for degree holders, though it's subject to an annual cap and selection process. F-1 OPT lets recent graduates work for up to 12 months while a sponsorship petition is pending. STEM OPT extensions don't typically apply here since marketing is not a STEM-designated field. TN visas cover marketing managers for Canadian and Mexican nationals but not assistant-level roles in most cases.
How do I find Digital Marketing Assistant employers who actively sponsor visas?
Migrate Mate lists employers with verified sponsorship history for marketing roles, so you can focus your applications on companies that have already filed Labor Condition Applications for similar positions. That history is a strong signal that the employer has internal HR processes and legal counsel in place to handle your sponsorship efficiently.
Does a marketing degree from outside the U.S. count toward H-1B specialty occupation requirements?
Yes, foreign degrees are evaluated for U.S. equivalency. USCIS accepts a foreign credential evaluation from a recognized agency to confirm your three-year or four-year marketing degree is equivalent to a U.S. bachelor's degree. The evaluation must come from a qualified evaluator and should specifically assess whether your degree is the equivalent of a U.S. bachelor's in a relevant field.
Can a Digital Marketing Assistant role lead to a green card through employment-based sponsorship?
Yes, through the EB-3 skilled worker category, which covers roles requiring at least two years of training or experience. Your employer would need to complete PERM labor certification with DOL first, advertising the role to verify no qualified U.S. workers are available. Processing timelines for EB-3 vary significantly based on your country of birth due to per-country limits and priority date backlogs.
What is the prevailing wage requirement for sponsored Digital Marketing Assistant jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.