Head of Brand Marketing Jobs in USA with Visa Sponsorship
Head of Brand Marketing roles qualify for H-1B visa sponsorship as a specialty occupation requiring a directly related bachelor's degree in marketing, communications, or business. Many employers also support EB-2 or EB-3 green card pathways. No lottery exemption exists, but the annual H-1B cap and selection process make early employer engagement critical.
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Los Angeles, California, United States
New York, New York, United States
San Francisco, California, United States
Toronto, Ontario, Canada
Why Arup?
At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving strategic market and client ambitions. We are seeking to appoint a Head of Communications, Brand & Digital Marketing - Americas Region to join our MCBD function.
What this role involves
The Head of Communications, Brand & Digital Marketing - Americas Region plays a central role in leading the development and implementation of Arup’s regional communications plan enhancing, protecting Arup’s brand and reputation, and guiding the evolution of our digital footprint, ensuring alignment with our strategy and the business priorities defined in our integrated business plan.
The role leads the regional Communications, Brand & Digital Marketing teams and ensures positive work sharing, ensuring efficiency and effectiveness of our resources supporting region and global priorities. They also work closely with the Regional Leadership: including the Managing Director, the Business and Markets Leader, MCBD Leader, Global Communications Leaders and Legal Counsel ensuring cohesive and effective delivery of content and campaigns that elevate the brand.
Team Leadership
- Manage a regional team of digital marketers, brand and creatives, and communications professionals, providing alignment with global marketing and communications programs, and ensures that regional content and campaigns support broader firm initiative.
- Collaborates with and advises Global Strategic Marketing and Communications providing a regional perspective on content, campaigns and programs.
- Partners closely with regional leadership championing a business partner mindset across the team.
- Ensures the team and its programs are high-performing and continually improving to meet the changing needs of the market.
- Builds, mentors, and leads a high-performing team providing performance management and career development advice, as well as ongoing training and development opportunities to team members.
- Foster a collaborative, inclusive and innovative team culture.
- Champions connectivity and collaboration across the MCBD team, enabling joint working, resource flexibility and sharing better practice and learnings.
- Develops and manage regional brand, digital marketing and communications budget, including allocation of resources and spend to optimize ROI.
Communications Strategy, Planning and Management
- Provides strategic communications advice to Arup’s regional leadership team, and oversees the development and implementation of leadership communications across internal and external channels.
- Leads the development of the regional communications plan (internal and external communications) in collaboration with Regional and Geography Leadership and working closely with other MCBD Region Leaders.
- Apply insights gained from trends in communications, in particular changes in audience behaviour and use of technology, to identify opportunities to update our communications strategy and plans.
- In consultation with Americas Legal Counsel Oversees, leads the regional crisis communications program.
- Regularly reports on communications programs and monitors and assesses implementation of the communications plan and adjust as needed to achieve the region’s objectives.
Brand & Visual Communications
- Leads the development of creative and content solutions required for marketing and communication campaigns.
- In alignment with Arup’s Strategy and Integrated Business Plan, is responsible for increasing brand visibility within region to drive business growth across all media platforms.
- Ensures all creative outputs align with Arup’s brand guidelines and maintain brand consistency across all channels and content types.
Digital Marketing & Social Media
- Advises on digital marketing and social media element of integrated marketing and communication campaigns, monitoring results to optimize performance and report campaign outcomes.
- Champions continued evolution and maturity in Arup's use of the full capability of our marketing automation platform and ensures cohesion and integration with regional marketing objectives, plans and campaigns.
- Responsible for the region’s web content lifecycle plan, ensures that regional web content is aligned with brand guidelines and optimized for search engines.
- Responsible for the region’s preference center campaigns to ensure alignment to GDPR, CASL, NPP or similar data privacy regulations as relevant to the jurisdiction.
Qualifications and Accreditations
- Undergraduate or further degree or postgraduate professional qualification in communications, journalism, marketing, digital marketing or business management
- Membership of a relevant professional body [PRSA, CPSM]
Knowledge and Experience
- 10+ years proven experience in digital marketing, brand management, and communications.
- Knowledge of current trends and developments in communications, particularly in strategy, reputation management, and application of digital tools and techniques.
- Strong understanding of digital analytics, SEO/SEM, paid media, and content marketing.
- Significant, proven experience in strategic communications and proven track record in several of the following areas: communications strategy and planning, crisis communications, leadership communications and/or internal communications.
- Demonstrated experience in leading a large team in an international business and in applying business partnering models across a range of communications specialisms.
- Demonstrated experience in building trusted, influential relationships with senior internal and external stakeholders.
- Demonstrated experience in building, managing and reporting on budgets.
- Experience in leading change, innovation and operational excellence within MCBD functions.
Skills and Attributes
- Strong skills in strategic thinking and analysis and problem-solving.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in communications technologies.
- Ability to work in a fast-paced, dynamic environment across multiple time zones and adaptable to changing requirements. Ability to work under pressure and manage multiple priorities.
- Comfortable with high levels of ambiguity, particularly in the context of matrix organizational structures.
- Able to build strong and highly collaborative working relationships with peers, leaders and other stakeholders.
- High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organization’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.
You Should Apply If
- If you want to drive the evolution of our communications, brand and digital marketing at a moment of significant change, bringing together creativity, technology and insight to strengthen our reputation, deepen engagement and support future growth.
- If you aim to lead an integrated global capability, influence senior leadership and transform how we communicate, engage our audiences and build relevance in a rapidly changing world.
- If you desire to shape a globally recognized brand, rethink how we communicate and engage digitally, and lead a talented community through the next evolution of marketing and communications.
What We Offer You
At Arup, we care about each member’s success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.
Benefits at Work - At Arup, we have a comprehensive and valuable benefits program that works for our employees and their families while keeping costs low. These benefits provide health and welfare security for you as well as paid time off for rest and renewal. As a member of Arup, everyone shares in our success through a global profit share scheme (payments are dependent on the firm’s financial performance). Our Global Profit Share Plan (paid bi-annually) provides an opportunity for you to share in the success of the Firm. As a valued employee of Arup, you can also choose to participate in our 401(k) plan with up to 10% company match to help you save for your future.
Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.
Hiring Range
The good faith base salary hiring range for this job if performed in Los Angeles is $180,000 to $210,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of Los Angeles will differ.
Different people, shared values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.
Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference.
To understand what to expect next, please visit the recruitment process page.
Stay safe online – Arup will never ask for your bank details as part of our recruitment process.
Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.
LI-JB2
LOCATION
Los Angeles, California, United States
New York, New York, United States
San Francisco, California, United States
Toronto, Ontario, Canada
Why Arup?
At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving strategic market and client ambitions. We are seeking to appoint a Head of Communications, Brand & Digital Marketing - Americas Region to join our MCBD function.
What this role involves
The Head of Communications, Brand & Digital Marketing - Americas Region plays a central role in leading the development and implementation of Arup’s regional communications plan enhancing, protecting Arup’s brand and reputation, and guiding the evolution of our digital footprint, ensuring alignment with our strategy and the business priorities defined in our integrated business plan.
The role leads the regional Communications, Brand & Digital Marketing teams and ensures positive work sharing, ensuring efficiency and effectiveness of our resources supporting region and global priorities. They also work closely with the Regional Leadership: including the Managing Director, the Business and Markets Leader, MCBD Leader, Global Communications Leaders and Legal Counsel ensuring cohesive and effective delivery of content and campaigns that elevate the brand.
Team Leadership
- Manage a regional team of digital marketers, brand and creatives, and communications professionals, providing alignment with global marketing and communications programs, and ensures that regional content and campaigns support broader firm initiative.
- Collaborates with and advises Global Strategic Marketing and Communications providing a regional perspective on content, campaigns and programs.
- Partners closely with regional leadership championing a business partner mindset across the team.
- Ensures the team and its programs are high-performing and continually improving to meet the changing needs of the market.
- Builds, mentors, and leads a high-performing team providing performance management and career development advice, as well as ongoing training and development opportunities to team members.
- Foster a collaborative, inclusive and innovative team culture.
- Champions connectivity and collaboration across the MCBD team, enabling joint working, resource flexibility and sharing better practice and learnings.
- Develops and manage regional brand, digital marketing and communications budget, including allocation of resources and spend to optimize ROI.
Communications Strategy, Planning and Management
- Provides strategic communications advice to Arup’s regional leadership team, and oversees the development and implementation of leadership communications across internal and external channels.
- Leads the development of the regional communications plan (internal and external communications) in collaboration with Regional and Geography Leadership and working closely with other MCBD Region Leaders.
- Apply insights gained from trends in communications, in particular changes in audience behaviour and use of technology, to identify opportunities to update our communications strategy and plans.
- In consultation with Americas Legal Counsel Oversees, leads the regional crisis communications program.
- Regularly reports on communications programs and monitors and assesses implementation of the communications plan and adjust as needed to achieve the region’s objectives.
Brand & Visual Communications
- Leads the development of creative and content solutions required for marketing and communication campaigns.
- In alignment with Arup’s Strategy and Integrated Business Plan, is responsible for increasing brand visibility within region to drive business growth across all media platforms.
- Ensures all creative outputs align with Arup’s brand guidelines and maintain brand consistency across all channels and content types.
Digital Marketing & Social Media
- Advises on digital marketing and social media element of integrated marketing and communication campaigns, monitoring results to optimize performance and report campaign outcomes.
- Champions continued evolution and maturity in Arup's use of the full capability of our marketing automation platform and ensures cohesion and integration with regional marketing objectives, plans and campaigns.
- Responsible for the region’s web content lifecycle plan, ensures that regional web content is aligned with brand guidelines and optimized for search engines.
- Responsible for the region’s preference center campaigns to ensure alignment to GDPR, CASL, NPP or similar data privacy regulations as relevant to the jurisdiction.
Qualifications and Accreditations
- Undergraduate or further degree or postgraduate professional qualification in communications, journalism, marketing, digital marketing or business management
- Membership of a relevant professional body [PRSA, CPSM]
Knowledge and Experience
- 10+ years proven experience in digital marketing, brand management, and communications.
- Knowledge of current trends and developments in communications, particularly in strategy, reputation management, and application of digital tools and techniques.
- Strong understanding of digital analytics, SEO/SEM, paid media, and content marketing.
- Significant, proven experience in strategic communications and proven track record in several of the following areas: communications strategy and planning, crisis communications, leadership communications and/or internal communications.
- Demonstrated experience in leading a large team in an international business and in applying business partnering models across a range of communications specialisms.
- Demonstrated experience in building trusted, influential relationships with senior internal and external stakeholders.
- Demonstrated experience in building, managing and reporting on budgets.
- Experience in leading change, innovation and operational excellence within MCBD functions.
Skills and Attributes
- Strong skills in strategic thinking and analysis and problem-solving.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in communications technologies.
- Ability to work in a fast-paced, dynamic environment across multiple time zones and adaptable to changing requirements. Ability to work under pressure and manage multiple priorities.
- Comfortable with high levels of ambiguity, particularly in the context of matrix organizational structures.
- Able to build strong and highly collaborative working relationships with peers, leaders and other stakeholders.
- High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organization’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.
You Should Apply If
- If you want to drive the evolution of our communications, brand and digital marketing at a moment of significant change, bringing together creativity, technology and insight to strengthen our reputation, deepen engagement and support future growth.
- If you aim to lead an integrated global capability, influence senior leadership and transform how we communicate, engage our audiences and build relevance in a rapidly changing world.
- If you desire to shape a globally recognized brand, rethink how we communicate and engage digitally, and lead a talented community through the next evolution of marketing and communications.
What We Offer You
At Arup, we care about each member’s success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.
Benefits at Work - At Arup, we have a comprehensive and valuable benefits program that works for our employees and their families while keeping costs low. These benefits provide health and welfare security for you as well as paid time off for rest and renewal. As a member of Arup, everyone shares in our success through a global profit share scheme (payments are dependent on the firm’s financial performance). Our Global Profit Share Plan (paid bi-annually) provides an opportunity for you to share in the success of the Firm. As a valued employee of Arup, you can also choose to participate in our 401(k) plan with up to 10% company match to help you save for your future.
Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.
Hiring Range
The good faith base salary hiring range for this job if performed in Los Angeles is $180,000 to $210,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of Los Angeles will differ.
Different people, shared values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.
Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference.
To understand what to expect next, please visit the recruitment process page.
Stay safe online – Arup will never ask for your bank details as part of our recruitment process.
Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.
LI-JB2
See all 64+ Head of Brand Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Head of Brand Marketing roles.
Get Access To All JobsTips for Finding Head of Brand Marketing Jobs
Frame your portfolio around measurable brand outcomes
Consular officers and USCIS reviewers assess specialty occupation fit through job duties, not titles. Document campaigns with quantified results, market share shifts, brand lift metrics, revenue attribution, to substantiate that your role demands specialized marketing expertise, not generalist management.
Target employers with active LCA filing history
Use Migrate Mate to identify companies that have already filed Labor Condition Applications for brand marketing roles. Prior LCA activity signals an established sponsorship process and HR teams familiar with the paperwork, which shortens your time from offer to visa filing.
Verify your degree field satisfies specialty occupation
H-1B eligibility requires a bachelor's degree in a directly related field. A degree in marketing, communications, advertising, or business typically qualifies. Degrees in unrelated fields, even paired with years of brand experience, can trigger a Request for Evidence from USCIS, so address any mismatch in your petition.
Negotiate who covers government filing fees before signing
Federal law prohibits employers from passing certain H-1B filing fees onto workers. Clarify during the offer stage which costs the employer absorbs and which, if any, you're permitted to cover. Misaligned expectations here frequently delay petition filing after an offer is accepted.
Use the OFLC Wage Search to benchmark your offered salary
The LCA must certify that your salary meets the prevailing wage for your role and location. Run your job title and metro area through the OFLC Wage Search before negotiations close. An offer below the applicable wage level will block certification and stall your entire visa timeline.
Build an EB-2 or EB-3 green card conversation into early discussions
Brand marketing roles with advanced degree requirements can qualify for EB-2 PERM sponsorship. Raise the green card pathway during final offer negotiations, not after onboarding. PERM labor certification timelines are long, and starting the clock early directly affects when you gain permanent status.
Frequently Asked Questions
Does a Head of Brand Marketing role qualify as a specialty occupation for H-1B?
Yes, provided the employer can demonstrate the position requires a bachelor's degree or higher in a specifically related field such as marketing, communications, or business administration. Roles framed as senior strategic leadership without a defined degree requirement can face USCIS scrutiny, so the job description must tie the degree field directly to the core duties, not just list it as preferred.
Which visa types are realistic for a Head of Brand Marketing seeking sponsorship?
H-1B is the most common path, covering specialty occupation roles and allowing dual intent toward a green card. EB-2 and EB-3 employment-based green cards are viable if the employer is willing to run PERM labor certification. TN visa classification is not applicable to brand marketing roles, as the USMCA profession list does not include this occupation.
How do I find employers actively sponsoring Head of Brand Marketing roles?
Migrate Mate lists employers with verified LCA sponsorship history for marketing and brand roles, so you can focus your search on companies that have already navigated the filing process. Targeting employers with prior sponsorship activity reduces the risk of an offer falling through because HR is unfamiliar with the requirements.
Can a three-year bachelor's degree from outside the U.S. support an H-1B for this role?
USCIS accepts foreign three-year degrees when a credential evaluation confirms they are equivalent to a U.S. four-year bachelor's degree in a related field. Many Australian and UK three-year degrees pass this evaluation for marketing and business programs. You'll need a credential evaluation report from a recognized agency included in the petition package.
Does the H-1B cap and selection process affect brand marketing roles differently than other jobs?
The annual H-1B cap and selection process applies equally to all cap-subject employers regardless of the role. Head of Brand Marketing positions are not cap-exempt, so your employer must register during the annual selection period. If not selected, you'd need to explore alternatives such as O-1 visa extraordinary ability status, an employer that qualifies as cap-exempt, or remaining on OPT or another current status while reapplying the following year.
What is the prevailing wage requirement for sponsored Head of Brand Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.