Director of Ecommerce Jobs in USA with Visa Sponsorship
Director of Ecommerce roles qualify as specialty occupations under H-1B visa, making employer sponsorship achievable for candidates with a relevant bachelor's degree in marketing, business, or information systems. Large omnichannel retailers and DTC brands file LCAs regularly for this title, and the role's strategic scope supports strong prevailing-wage documentation.
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Get Access To All JobsAbout us:
At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com.
Overview:
The Director, Ecommerce Product leads the strategy, roadmap and ongoing optimization of J.Jill's digital commerce capabilities. This role translates customer needs, ecommerce priorities and business goals into a prioritized product roadmap and measurable improvements across the shopping journey.
Working closely with the UX, Analytics, Content, Merchandising and IS/Engineering, this leader defines customer and business problems, establishes requirements and success measures, makes roadmap tradeoffs, and evaluates the performance and value of site capabilities after launch. This role brings a strong customer and data-driven lens to decisions while ensuring product priorities support J.Jill's broader ecommerce, financial and brand strategy.
Responsibilities:
Product Strategy & Roadmap:
- Translate ecommerce strategy, business priorities and customer needs into a digital product roadmap for the website and connected commerce experiences.
- Own prioritization of site capabilities, enhancements and the digital product backlog based on customer impact, business value, effort and strategic alignment.
- Maintain a view of existing site features and capabilities, their performance and opportunities for improvement; identify where investment should be increased, refined or stopped.
- Ensure the digital product roadmap aligns with enterprise technology plans, brand priorities, the commercial calendar and broader transformation initiatives.
Customer & Business Problem Definition:
- Use customer research, site analytics, feedback, customer service insights and business performance to identify friction and opportunity across the shopping journey.
- Frame customer and business problems clearly before solutions are defined, connecting opportunities to measurable ecommerce and customer outcomes.
- Define requirements, acceptance criteria and success measures for prioritized capabilities and enhancements.
- Bring a customer-centered perspective to planning and decision-making, helping connect business performance to the behaviors and needs driving it.
Cross-Functional Product Delivery:
- Partner with UX to translate defined problems into intuitive customer experiences, while preserving clear ownership of design craft within UX.
- Partner with IS/Engineering to assess technical feasibility, effort and dependencies and to translate prioritized needs into stable business requirements.
- Partner with Ecom Merchandising and Content teams to ensure new and existing capabilities support product discovery, storytelling, commercial priorities and site execution needs.
- Partner with Analytics teams to establish measurement plans and testing approaches for prioritized product opportunities.
- Provide clear product direction and decision-making throughout delivery without owning day-to-day project management, site operations or technical architecture.
Measurement, Optimization & Innovation:
- Define and monitor product and feature KPIs in partnership with Analytics, including adoption, conversion impact, customer friction and return on investment.
- Use post-launch performance, experimentation and customer behavior to determine whether capabilities should be scaled, refined or retired.
- Build business cases and recommendations for digital investments based on measurable customer and business value.
- Stay current on ecommerce capabilities, platforms and emerging technologies, including AI; identify and evaluate opportunities and make recommendations in partnership with IS/Engineering and other relevant teams.
Product Operating Model & Leadership:
- Establish clear intake, prioritization, roadmap-management and decision-making practices for digital product work.
- Create transparency around roadmap priorities, tradeoffs and investment decisions for Ecommerce leadership and cross-functional stakeholders.
- Build strong partnerships across Ecommerce, Marketing, Merchandising, Creative, Customer Care, Analytics and IS/Engineering, influencing effectively without relying on direct authority.
- Help build product management capability within Ecommerce, coaching team members in product thinking and shaping how the function should evolve over time.
- Act as a key Ecommerce product partner in the Salesforce Commerce Cloud transformation, helping define and prioritize future-state business capabilities and customer experience requirements in partnership with internal teams, the SI and program leadership.
BENEFITS, TAILORED FOR YOU:
- Bonus eligible
- 401(k) retirement plan with discretionary match and tuition reimbursement.
- Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
- Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
- Generous associate discount; group discounts on auto, pet and homeowner insurance.
- Discount Marketplace for travel, consumer products, food, auto buying, etc.
- Associate resource groups.
QUALIFICATIONS
- Bachelor's degree or equivalent experience required; MBA or advanced degree a plus.
- 10+ years of progressive ecommerce, digital product or adjacent digital experience, with meaningful responsibility for customer-facing digital experiences and business outcomes.
- Demonstrated experience owning or materially shaping a digital product roadmap, prioritizing competing opportunities and translating business and customer needs into product requirements.
- Strong ecommerce fluency across browse, search, product detail, cart, checkout, account, personalization, promotions and omni-channel experiences.
- Proven ability to use web analytics, customer insight and testing to identify opportunities, set success measures and evaluate results.
- Working knowledge of ecommerce platforms, integrations and digital technology ecosystems; Salesforce Commerce Cloud experience a plus.
- Experience partnering closely with UX/design, engineering/technology, analytics, merchandising, marketing and business stakeholders.
- Experience leading, mentoring or developing people and influencing senior stakeholders without direct authority.
- Experience building or strengthening product-management practices within an established ecommerce organization is strongly preferred.
Physical Requirements:
- Sedentary work, prolonged periods of time working at a desk and on a computer.
- Ability to communicate information and observe details at close range.
- Light to moderate lifting may be required.
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.
OUR BRAND:
At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.
About us:
At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com.
Overview:
The Director, Ecommerce Product leads the strategy, roadmap and ongoing optimization of J.Jill's digital commerce capabilities. This role translates customer needs, ecommerce priorities and business goals into a prioritized product roadmap and measurable improvements across the shopping journey.
Working closely with the UX, Analytics, Content, Merchandising and IS/Engineering, this leader defines customer and business problems, establishes requirements and success measures, makes roadmap tradeoffs, and evaluates the performance and value of site capabilities after launch. This role brings a strong customer and data-driven lens to decisions while ensuring product priorities support J.Jill's broader ecommerce, financial and brand strategy.
Responsibilities:
Product Strategy & Roadmap:
- Translate ecommerce strategy, business priorities and customer needs into a digital product roadmap for the website and connected commerce experiences.
- Own prioritization of site capabilities, enhancements and the digital product backlog based on customer impact, business value, effort and strategic alignment.
- Maintain a view of existing site features and capabilities, their performance and opportunities for improvement; identify where investment should be increased, refined or stopped.
- Ensure the digital product roadmap aligns with enterprise technology plans, brand priorities, the commercial calendar and broader transformation initiatives.
Customer & Business Problem Definition:
- Use customer research, site analytics, feedback, customer service insights and business performance to identify friction and opportunity across the shopping journey.
- Frame customer and business problems clearly before solutions are defined, connecting opportunities to measurable ecommerce and customer outcomes.
- Define requirements, acceptance criteria and success measures for prioritized capabilities and enhancements.
- Bring a customer-centered perspective to planning and decision-making, helping connect business performance to the behaviors and needs driving it.
Cross-Functional Product Delivery:
- Partner with UX to translate defined problems into intuitive customer experiences, while preserving clear ownership of design craft within UX.
- Partner with IS/Engineering to assess technical feasibility, effort and dependencies and to translate prioritized needs into stable business requirements.
- Partner with Ecom Merchandising and Content teams to ensure new and existing capabilities support product discovery, storytelling, commercial priorities and site execution needs.
- Partner with Analytics teams to establish measurement plans and testing approaches for prioritized product opportunities.
- Provide clear product direction and decision-making throughout delivery without owning day-to-day project management, site operations or technical architecture.
Measurement, Optimization & Innovation:
- Define and monitor product and feature KPIs in partnership with Analytics, including adoption, conversion impact, customer friction and return on investment.
- Use post-launch performance, experimentation and customer behavior to determine whether capabilities should be scaled, refined or retired.
- Build business cases and recommendations for digital investments based on measurable customer and business value.
- Stay current on ecommerce capabilities, platforms and emerging technologies, including AI; identify and evaluate opportunities and make recommendations in partnership with IS/Engineering and other relevant teams.
Product Operating Model & Leadership:
- Establish clear intake, prioritization, roadmap-management and decision-making practices for digital product work.
- Create transparency around roadmap priorities, tradeoffs and investment decisions for Ecommerce leadership and cross-functional stakeholders.
- Build strong partnerships across Ecommerce, Marketing, Merchandising, Creative, Customer Care, Analytics and IS/Engineering, influencing effectively without relying on direct authority.
- Help build product management capability within Ecommerce, coaching team members in product thinking and shaping how the function should evolve over time.
- Act as a key Ecommerce product partner in the Salesforce Commerce Cloud transformation, helping define and prioritize future-state business capabilities and customer experience requirements in partnership with internal teams, the SI and program leadership.
BENEFITS, TAILORED FOR YOU:
- Bonus eligible
- 401(k) retirement plan with discretionary match and tuition reimbursement.
- Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
- Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
- Generous associate discount; group discounts on auto, pet and homeowner insurance.
- Discount Marketplace for travel, consumer products, food, auto buying, etc.
- Associate resource groups.
QUALIFICATIONS
- Bachelor's degree or equivalent experience required; MBA or advanced degree a plus.
- 10+ years of progressive ecommerce, digital product or adjacent digital experience, with meaningful responsibility for customer-facing digital experiences and business outcomes.
- Demonstrated experience owning or materially shaping a digital product roadmap, prioritizing competing opportunities and translating business and customer needs into product requirements.
- Strong ecommerce fluency across browse, search, product detail, cart, checkout, account, personalization, promotions and omni-channel experiences.
- Proven ability to use web analytics, customer insight and testing to identify opportunities, set success measures and evaluate results.
- Working knowledge of ecommerce platforms, integrations and digital technology ecosystems; Salesforce Commerce Cloud experience a plus.
- Experience partnering closely with UX/design, engineering/technology, analytics, merchandising, marketing and business stakeholders.
- Experience leading, mentoring or developing people and influencing senior stakeholders without direct authority.
- Experience building or strengthening product-management practices within an established ecommerce organization is strongly preferred.
Physical Requirements:
- Sedentary work, prolonged periods of time working at a desk and on a computer.
- Ability to communicate information and observe details at close range.
- Light to moderate lifting may be required.
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position.
OUR BRAND:
At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.
See all Director of Ecommerce Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Director of Ecommerce roles.
Get Access To All JobsTips for Finding Director of Ecommerce Jobs
Frame your degree for specialty occupation
Ecommerce directors often hold degrees in marketing, MIS, or business analytics. Document how your specific degree field directly connects to the technical and strategic duties of the role, since USCIS scrutinizes specialty occupation eligibility for management titles closely.
Target employers with active LCA history
Use Migrate Mate to identify retailers and DTC brands that have filed LCAs for Director-level ecommerce roles. Employers with a filing history understand the sponsorship process and are far less likely to withdraw an offer mid-hire over visa concerns.
Distinguish yourself from general marketing directors
Job descriptions for ecommerce directors often overlap with digital marketing or brand roles that may not qualify as specialty occupations. Push for a title and job description that emphasizes platform architecture, revenue operations, or technical P&L ownership to strengthen the specialty occupation argument.
Verify prevailing wage tier before negotiating
Run the posted role's location and duties through the OFLC Wage Search before salary discussions. Knowing whether the role lands at a Level III or Level IV wage helps you negotiate a package the employer can certify on the LCA without delays.
Align your O*NET profile with the offer letter
The O*NET profile for general and operations managers is often cited in LCA filings for director roles. Cross-check the duties listed in your offer letter against the O*NET task descriptions to identify any gaps the employer should address before USCIS review.
Plan your H-1B cap timeline around retail hiring cycles
Many ecommerce directors are hired in Q1 for summer start dates, but H-1B cap-subject petitions are filed in April with an October 1 start. Build this into your offer negotiation so the employer structures your start date and any bridge authorization correctly.
Frequently Asked Questions
Does a Director of Ecommerce role qualify as a specialty occupation for H-1B?
Yes, in most cases, provided the job description requires a bachelor's degree in a directly related field such as marketing, information systems, or business analytics. USCIS looks closely at whether the degree requirement is specific rather than generic. Roles that emphasize platform management, revenue analytics, or technical operations tend to pass scrutiny more reliably than broadly defined digital leadership titles.
Which employers sponsor H-1B visas for ecommerce director positions?
Large omnichannel retailers, DTC brands, and marketplace platforms with dedicated digital commerce teams are the most active sponsors for this title. Migrate Mate lists employers with verified LCA filing history for Director of Ecommerce and comparable senior digital roles, so you can focus your search on companies that have already committed to sponsorship at this level.
What happens to my H-1B sponsorship if my employer is acquired or merges?
If the acquiring company qualifies as a successor-in-interest under USCIS rules, your H-1B status typically remains valid without refiling, provided your job duties and compensation stay substantially the same. If the acquisition materially changes the role or employer entity, the new employer may need to file a new I-129 petition. Confirm the successor-in-interest determination with the acquiring company's immigration counsel immediately after any M&A announcement.
Can an Australian citizen use the E-3 visa for a Director of Ecommerce role in the U.S.?
Yes. The E-3 visa is available exclusively to Australian nationals and covers specialty occupations, which a Director of Ecommerce role qualifies for when the position requires a relevant bachelor's degree. The employer files a Labor Condition Application, and you apply at a U.S. consulate. There's no lottery and the annual cap of 10,500 has never been exhausted, making it a faster path than the H-1B for eligible candidates.
Does a three-year Australian bachelor's degree count for H-1B or E-3 specialty occupation eligibility?
USCIS generally accepts a three-year Australian bachelor's degree as equivalent to a U.S. four-year degree for specialty occupation purposes, particularly when supported by a credential evaluation from a recognized organization. The evaluation should confirm the degree-level equivalency and the relevance of the field of study to the Director of Ecommerce role. Including this credential evaluation with the LCA and I-129 package reduces the likelihood of a Request for Evidence.
What is the prevailing wage requirement for sponsored Director of Ecommerce jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.