Ecommerce Manager Jobs in USA with Visa Sponsorship
Ecommerce Manager roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, business, or a related field. Employers file a Labor Condition Application before sponsoring, and many tech-forward retailers have active LCA filing histories that signal genuine sponsorship intent. For detailed occupation requirements, see the O*NET profile.
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.
As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.
We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.
What Your Impact Will Be:
Own the Business
- Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance
- Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans
- Plan sales and forecast appropriate inventory levels by SKU
- Identify opportunities to grow revenue, acquire new customers, and improve profitability
- Translate performance data into clear actions and commercial decisions
Manage and Challenge the Agency
- Lead the external agency responsible for current TikTok Shop execution
- Set clear KPIs, priorities, deliverables, and performance expectations
- Challenge agency recommendations using internal data and commercial insights
- Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations
- Maintain internal ownership and knowledge of the business rather than relying solely on agency expertise
Be a Hands On TikTok Shop Operator
- Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools
- Diagnose performance issues and identify opportunities across the entire commerce funnel
- Partner with content, media, creators, and brand teams to improve traffic and conversion
- Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models
Lead Through Analytics
- Own reporting and performance analytics for TikTok Shop
- Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability
- Build dashboards and performance reviews that identify what is driving the business
- Establish test and learn frameworks and measure incremental impact
- Use data to determine where to invest, optimize, or change direction
Build and Transition the Capability In House
- Build internal TikTok Shop expertise while the agency operates the channel
- Develop the processes, playbooks, technology, data, and operating model required for internal management
- Determine which capabilities should transition in house as the business reaches sufficient scale
- Lead the transition from agency managed execution to an internally operated model when appropriate
- Ultimately have the capability to directly operate and scale TikTok Shop as an internal business
Qualifications
What We’re Looking For:
- 8+ years of eCommerce, marketplace, social commerce, or digital growth experience, at least 3 years on TikTok
- Hands on experience operating TikTok Shop or a comparable marketplace or social commerce platform strongly preferred
- Demonstrated commercial ownership of revenue and business performance
- Strong analytical skills and ability to turn data into commercial actions
- Experience managing agencies or external partners while retaining internal business ownership
- Strong understanding of GMV, conversion, AOV, ROAS, CAC, margin, and profitability
- Experience with creator commerce, affiliates, livestreaming, and social content
- Demonstrated ability to build and scale new digital capabilities
- Comfortable moving between strategy, analytics, partner management, and hands on execution
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
The pay range for this position is between $126,000 and $150,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.
As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.
We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.
What Your Impact Will Be:
Own the Business
- Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance
- Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans
- Plan sales and forecast appropriate inventory levels by SKU
- Identify opportunities to grow revenue, acquire new customers, and improve profitability
- Translate performance data into clear actions and commercial decisions
Manage and Challenge the Agency
- Lead the external agency responsible for current TikTok Shop execution
- Set clear KPIs, priorities, deliverables, and performance expectations
- Challenge agency recommendations using internal data and commercial insights
- Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations
- Maintain internal ownership and knowledge of the business rather than relying solely on agency expertise
Be a Hands On TikTok Shop Operator
- Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools
- Diagnose performance issues and identify opportunities across the entire commerce funnel
- Partner with content, media, creators, and brand teams to improve traffic and conversion
- Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models
Lead Through Analytics
- Own reporting and performance analytics for TikTok Shop
- Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability
- Build dashboards and performance reviews that identify what is driving the business
- Establish test and learn frameworks and measure incremental impact
- Use data to determine where to invest, optimize, or change direction
Build and Transition the Capability In House
- Build internal TikTok Shop expertise while the agency operates the channel
- Develop the processes, playbooks, technology, data, and operating model required for internal management
- Determine which capabilities should transition in house as the business reaches sufficient scale
- Lead the transition from agency managed execution to an internally operated model when appropriate
- Ultimately have the capability to directly operate and scale TikTok Shop as an internal business
Qualifications
What We’re Looking For:
- 8+ years of eCommerce, marketplace, social commerce, or digital growth experience, at least 3 years on TikTok
- Hands on experience operating TikTok Shop or a comparable marketplace or social commerce platform strongly preferred
- Demonstrated commercial ownership of revenue and business performance
- Strong analytical skills and ability to turn data into commercial actions
- Experience managing agencies or external partners while retaining internal business ownership
- Strong understanding of GMV, conversion, AOV, ROAS, CAC, margin, and profitability
- Experience with creator commerce, affiliates, livestreaming, and social content
- Demonstrated ability to build and scale new digital capabilities
- Comfortable moving between strategy, analytics, partner management, and hands on execution
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
The pay range for this position is between $126,000 and $150,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
See all 121+ Ecommerce Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Ecommerce Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Ecommerce Manager
Frame your degree for specialty occupation
Ecommerce Manager roles sit at the intersection of marketing, data analytics, and business strategy. Document how your degree field directly connects to those functions, since USCIS evaluates degree-to-role alignment tightly for specialty occupation approval.
Target retailers with LCA filing histories
Use Migrate Mate to search for employers with verified LCA filings under ecommerce and digital marketing roles. Retailers who have filed before understand the process and won't treat your sponsorship need as a dealbreaker in negotiations.
Look beyond pure retailers for open roles
Direct-to-consumer brands, subscription box companies, and B2B SaaS platforms with online storefronts all hire Ecommerce Managers and sponsor visas. Focusing only on household retail names shrinks your pool without improving your odds.
Verify prevailing wage before your first interview
Run your target city and job title through the OFLC Wage Search before any offer conversation. Employers must pay at or above the prevailing wage on your LCA, so knowing the benchmark prevents late-stage offer adjustments that delay or derail filing.
Clarify platform ownership in your resume
Ecommerce Manager is a broad title. Spell out whether you've owned Shopify, Magento, or Amazon Seller Central operations, since employers matching you to a specific tech stack are more confident the role meets specialty occupation standards for the petition.
Prepare for OPT-to-H-1B timing if on F-1
If you're on F-1 OPT, your employer needs to file your H-1B petition before your OPT expires and before the annual cap selection period closes. Align your job search timeline accordingly so an offer doesn't come too late to file.
Frequently Asked Questions
Does an Ecommerce Manager role qualify for H-1B sponsorship?
Yes, Ecommerce Manager roles generally qualify as a specialty occupation under the H-1B, requiring at least a bachelor's degree in a directly related field such as marketing, business administration, or information systems. The stronger your degree-to-role alignment, the cleaner the USCIS review. Generic business degrees can still qualify if the job duties map clearly to that field of study.
Which visa types can an Ecommerce Manager use to work in the U.S.?
H-1B is the most common path for Ecommerce Managers. Australian nationals can apply for the E-3 visa, which has a separate cap and no lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. TN visa is not available for this role since Ecommerce Manager isn't on the USMCA profession list. F-1 OPT and STEM OPT can bridge you to employer sponsorship if your degree is in a qualifying field.
How do I find employers who actively sponsor Ecommerce Manager visas?
Migrate Mate lists employers with verified LCA sponsorship histories searchable by role type and location, so you can focus your applications on companies that have already committed to sponsoring similar positions rather than guessing from general job postings.
Does my degree field matter for Ecommerce Manager H-1B petitions?
It matters significantly. USCIS looks for a direct relationship between your degree and the specific duties of the role. Marketing, digital marketing, e-commerce, information systems, and business administration degrees generally support approval. A degree in an unrelated field, even paired with years of experience, creates RFE risk and may require additional documentation to establish the connection.
Can an Ecommerce Manager role support a green card application?
Yes, most Ecommerce Manager roles qualify under the EB-2 or EB-3 employment-based green card categories. The employer typically files a PERM labor certification with DOL to demonstrate no qualified U.S. workers are available. Priority date backlogs vary significantly by country of birth, with India and China facing multi-year waits while other nationalities move faster through the queue.
What is the prevailing wage requirement for sponsored Ecommerce Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.