Senior Crm Manager Jobs in USA with Visa Sponsorship
Senior CRM Manager roles attract H-1B visa and O-1 visa sponsorship from employers in tech, retail, and financial services. Most positions require a bachelor's degree in marketing, business, or a related field, and employers typically sponsor through the H-1B cap or cap-exempt routes depending on their organization type. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsTHE POSITION
Our roster has an opening with your name on it
FanDuel is seeking a detail-oriented and enthusiastic CRM Operations Coordinator to join our CRM Operations team. In this role, you'll be responsible for building and executing CRM campaigns and customer journeys across email, push, and in-app channels. You'll work closely with internal stakeholders to support a variety of marketing and business initiatives—ensuring timely, accurate, and high-quality campaign delivery that drives customer engagement and business results.
This is a great opportunity for someone looking to start a career in marketing operations or CRM, and who thrives in a fast-paced, collaborative environment.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s)
- Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experience that meets the requirements of the campaign strategy
- Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content
- Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution
- Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life
- Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance
- Execute A/B tests and personalization strategies as directed by the Strategy teams
- Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels
- Proactively identify and escalate any campaign blockers, risks, or technical issues
- Document and help optimize operational processes and best practices for repeatable, accurate execution
THE STATS
What we're looking for in our next teammate
- Bachelor's Degree preferred
- Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize
- Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
- Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
- Basic understanding of Marketing communications engagement metrics
- Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus
- Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels
- Comfortable with querying and logic (SQL knowledge a plus)
- Knowledge of Photoshop preferred
- Basic analytics skills using data to tackle problems
- Willing to work non-traditional hours, including weekends and evening shifts
- Has a positive attitude and loves opportunities to collaborate with others
- An avid sports and gaming fan, and have played FanDuel or competitive products
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable hourly range for this position is $25.48 - $33.65 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
LI-Hybrid
THE POSITION
Our roster has an opening with your name on it
FanDuel is seeking a detail-oriented and enthusiastic CRM Operations Coordinator to join our CRM Operations team. In this role, you'll be responsible for building and executing CRM campaigns and customer journeys across email, push, and in-app channels. You'll work closely with internal stakeholders to support a variety of marketing and business initiatives—ensuring timely, accurate, and high-quality campaign delivery that drives customer engagement and business results.
This is a great opportunity for someone looking to start a career in marketing operations or CRM, and who thrives in a fast-paced, collaborative environment.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s)
- Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experience that meets the requirements of the campaign strategy
- Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content
- Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution
- Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life
- Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance
- Execute A/B tests and personalization strategies as directed by the Strategy teams
- Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels
- Proactively identify and escalate any campaign blockers, risks, or technical issues
- Document and help optimize operational processes and best practices for repeatable, accurate execution
THE STATS
What we're looking for in our next teammate
- Bachelor's Degree preferred
- Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize
- Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
- Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
- Basic understanding of Marketing communications engagement metrics
- Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus
- Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels
- Comfortable with querying and logic (SQL knowledge a plus)
- Knowledge of Photoshop preferred
- Basic analytics skills using data to tackle problems
- Willing to work non-traditional hours, including weekends and evening shifts
- Has a positive attitude and loves opportunities to collaborate with others
- An avid sports and gaming fan, and have played FanDuel or competitive products
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable hourly range for this position is $25.48 - $33.65 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
LI-Hybrid
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Crm Manager
Target cap-exempt employers first
Universities, nonprofits, and research institutions can sponsor H-1B visas outside the annual lottery. Senior CRM roles at these organizations offer a direct path to sponsorship without waiting for cap selection, which matters if your OPT or current status is expiring soon.
Frame CRM as a specialty occupation clearly
USCIS scrutinizes marketing roles for specialty occupation status. Emphasize that your role requires a specific degree in marketing, data science, or business analytics, not just any bachelor's degree, to strengthen the employer's H-1B petition and reduce RFE risk substantially.
Prioritize employers with a CRM sponsorship track record
Companies that have previously sponsored CRM or marketing managers on H-1B visas are far more likely to do so again. Their immigration counsel already understands the specialty occupation argument, which reduces approval risk and speeds up the internal approval process considerably.
Highlight your platform expertise in applications
Proficiency in Salesforce, HubSpot, or Adobe Experience Cloud signals technical depth that strengthens specialty occupation claims. Employers and immigration attorneys use documented tool expertise to demonstrate the role requires specialized knowledge beyond general business or marketing skills.
Understand the LCA prevailing wage before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the DOL prevailing wage for your location and role level. Knowing the applicable wage tier helps you negotiate confidently and ensures your petition avoids a wage-based Request for Evidence.
Use Migrate Mate to find verified sponsoring employers
Migrate Mate filters Senior CRM Manager roles by verified sponsorship history, saving you from applying to companies that won't sponsor. Focusing your search on confirmed sponsors significantly improves your odds of converting an interview into an actual visa petition within a realistic timeline.
Frequently Asked Questions
Can Senior CRM Manager roles qualify as H-1B specialty occupations?
Yes, but the petition needs to be structured carefully. USCIS requires that the role normally requires a bachelor's degree or higher in a specific field, not just any degree. A Senior CRM Manager tied to marketing analytics, data-driven customer strategy, or platform architecture is more defensible than a generalist marketing management role. Employers with prior CRM sponsorship experience know how to make this argument effectively.
What degree fields are most relevant for Senior CRM Manager visa sponsorship?
Marketing, business administration, data science, and information systems are the most commonly accepted degree fields for this role. A degree in communications or psychology may be accepted if your experience and job duties align closely with the field. Unrelated degrees create friction during USCIS review, though several years of directly relevant CRM experience can sometimes supplement a borderline educational background.
How common is H-1B sponsorship for Senior CRM Manager positions?
Sponsorship exists but is concentrated among larger employers, enterprise tech companies, major retailers, financial services firms, and SaaS businesses with established immigration programs. Smaller marketing agencies and startups often lack the budget or legal infrastructure to sponsor. Searching Migrate Mate specifically for verified-sponsor employers is the most efficient way to identify which companies actively hire and petition for this role.
Does the O-1A visa apply to Senior CRM Managers?
It can, if you have documented recognition in your field, published work, industry awards, conference speaking engagements, or a track record of CRM programs that produced measurable business results at a recognized scale. O-1A doesn't require an employer to go through the H-1B lottery, making it an attractive alternative for candidates who've built a strong professional profile. An immigration attorney can assess whether your background clears the evidentiary threshold.
What happens to my H-1B sponsorship if I switch employers as a Senior CRM Manager?
You can transfer your H-1B to a new employer through H-1B portability as long as you've been in valid H-1B status, the new employer files a petition before your current status expires, and the new role is in the same or a similar specialty occupation. For Senior CRM Managers, the specialty occupation classification needs to hold at the new company, so the new employer's petition must adequately document the degree requirement for the specific role.
What is the prevailing wage requirement for sponsored Senior Crm Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.