Senior Crm Manager Jobs in USA with Visa Sponsorship
Senior CRM Manager roles attract H-1B visa and O-1 visa sponsorship from employers in tech, retail, and financial services. Most positions require a bachelor's degree in marketing, business, or a related field, and employers typically sponsor through the H-1B cap or cap-exempt routes depending on their organization type. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
INTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
See all 352+ Senior Crm Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Crm Manager
Target cap-exempt employers first
Universities, nonprofits, and research institutions can sponsor H-1B visas outside the annual lottery. Senior CRM roles at these organizations offer a direct path to sponsorship without waiting for cap selection, which matters if your OPT or current status is expiring soon.
Frame CRM as a specialty occupation clearly
USCIS scrutinizes marketing roles for specialty occupation status. Emphasize that your role requires a specific degree in marketing, data science, or business analytics, not just any bachelor's degree, to strengthen the employer's H-1B petition and reduce RFE risk substantially.
Prioritize employers with a CRM sponsorship track record
Companies that have previously sponsored CRM or marketing managers on H-1B visas are far more likely to do so again. Their immigration counsel already understands the specialty occupation argument, which reduces approval risk and speeds up the internal approval process considerably.
Highlight your platform expertise in applications
Proficiency in Salesforce, HubSpot, or Adobe Experience Cloud signals technical depth that strengthens specialty occupation claims. Employers and immigration attorneys use documented tool expertise to demonstrate the role requires specialized knowledge beyond general business or marketing skills.
Understand the LCA prevailing wage before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the DOL prevailing wage for your location and role level. Knowing the applicable wage tier helps you negotiate confidently and ensures your petition avoids a wage-based Request for Evidence.
Use Migrate Mate to find verified sponsoring employers
Migrate Mate filters Senior CRM Manager roles by verified sponsorship history, saving you from applying to companies that won't sponsor. Focusing your search on confirmed sponsors significantly improves your odds of converting an interview into an actual visa petition within a realistic timeline.
Frequently Asked Questions
Can Senior CRM Manager roles qualify as H-1B specialty occupations?
Yes, but the petition needs to be structured carefully. USCIS requires that the role normally requires a bachelor's degree or higher in a specific field, not just any degree. A Senior CRM Manager tied to marketing analytics, data-driven customer strategy, or platform architecture is more defensible than a generalist marketing management role. Employers with prior CRM sponsorship experience know how to make this argument effectively.
What degree fields are most relevant for Senior CRM Manager visa sponsorship?
Marketing, business administration, data science, and information systems are the most commonly accepted degree fields for this role. A degree in communications or psychology may be accepted if your experience and job duties align closely with the field. Unrelated degrees create friction during USCIS review, though several years of directly relevant CRM experience can sometimes supplement a borderline educational background.
How common is H-1B sponsorship for Senior CRM Manager positions?
Sponsorship exists but is concentrated among larger employers, enterprise tech companies, major retailers, financial services firms, and SaaS businesses with established immigration programs. Smaller marketing agencies and startups often lack the budget or legal infrastructure to sponsor. Searching Migrate Mate specifically for verified-sponsor employers is the most efficient way to identify which companies actively hire and petition for this role.
Does the O-1A visa apply to Senior CRM Managers?
It can, if you have documented recognition in your field, published work, industry awards, conference speaking engagements, or a track record of CRM programs that produced measurable business results at a recognized scale. O-1A doesn't require an employer to go through the H-1B lottery, making it an attractive alternative for candidates who've built a strong professional profile. An immigration attorney can assess whether your background clears the evidentiary threshold.
What happens to my H-1B sponsorship if I switch employers as a Senior CRM Manager?
You can transfer your H-1B to a new employer through H-1B portability as long as you've been in valid H-1B status, the new employer files a petition before your current status expires, and the new role is in the same or a similar specialty occupation. For Senior CRM Managers, the specialty occupation classification needs to hold at the new company, so the new employer's petition must adequately document the degree requirement for the specific role.
What is the prevailing wage requirement for sponsored Senior Crm Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.