Gtm Engineer Jobs in USA with Visa Sponsorship
GTM Engineer roles sit at the intersection of sales technology and software engineering, making them strong candidates for H-1B visa and O-1 visa sponsorship. Most positions require a bachelor's degree in computer science or a related field, and employers regularly sponsor because qualified candidates are genuinely hard to find. For detailed occupation requirements, see the O*NET profile.
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INTRODUCTION
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
ABOUT THE TEAM
The Global Customer Operations (GCO) Demand and Voice of the Customer team is responsible for driving global strategic pipeline growth through innovative demand generation programs, scalable processes, and customer-informed initiatives. The team brings together global market insights, industry best practices, and modern AI-driven approaches to help Workday build pipeline, generate demand, and better understand customer needs across regions. By partnering closely with stakeholders around the world, the team helps shape programs that improve execution, strengthen customer engagement, and support Workday’s continued global growth.
ABOUT THE ROLE
We're looking for a strategic operator who pairs deep demand gen and prospecting experience with the ability to bridge business strategy and technical execution. This role does not configure software or build workflows in code. Instead, you'll act as the strategic translator and GTM architect — working shoulder to shoulder with Sales, SDR, Product, and Marketing leadership to map our AI-driven demand-generation process and turn business needs into clear, high-level system requirements.
You'll be the key liaison to our GTM Tech & Systems, BT, and Data Engineering teams, giving them the logic, functional specs, and business guardrails they need to build and maintain a modern demand-generation engine.
KEY RESPONSIBILITIES
- Map the operational framework: Define and map the end-to-end strategy for our AI-driven demand-generation and prospecting process — from signal identification and intent scoring to enrichment logic and outbound workflows — without performing the hands-on technical build.
- Translate business requirements for technical teams: Serve as the primary translator between frontline GTM leaders (Sales, SDR, Marketing, Partner, Product, CS) and technical/systems teams. Gather real-world use cases, analyze buyer behavior, and convert commercial objectives into clear functional requirements and system logic for engineers to execute.
- Align cross-functional strategy: Partner with Sales, SDR, Partner, Product and Marketing executives to ensure every AI demand gen initiative supports ICP targeting, pipeline goals, deliverability standards, and revenue metrics.
- Define system logic and guardrails: Establish the governance, brand-safety rules, and decision logic for AI workflows, leaving day-to-day tool configuration to systems teams and campaign execution to functional GTM teams.
- Track industry best practices: Monitor fast-moving trends in GTM AI, demand generation, and prospecting strategy to advise leadership on where to innovate and how to prioritize system investments. Partner with Industry analysts and key vendors to deliver ahead of the curve innovation.
- Measure prospecting effectiveness: Partner with analytics to measure the performance of prospecting frameworks and continuously optimize conversion pathways. Proactively assess frameworks on a regular basis and make recommendations for areas of opportunity in QBRs to consistently improve our demand generation engine.
BASIC QUALIFICATIONS:
- 8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy.
- 6 years of designing and mapping end-to-end GTM process architecture (signal identification, intent scoring, enrichment logic, outbound workflows) across an enterprise-scale revenue organization.
- 5 years of experience influencing VP and SVP-level stakeholders across Sales, SDR, and Marketing to drive organizational pivots toward modern, AI-driven GTM models.
PREFERRED QUALIFICATIONS:
- Hands-on outbound experience in B2B prospecting, SDR leadership, or outbound strategy, with a working knowledge of what drives prospect engagement and how sales teams operate day to day.
- Ability to analyze pipeline metrics, sales cycles, and conversion rates to ensure technical capabilities are directed toward real revenue outcomes.
- Proven capability designing decision trees and system logic (if-this-then-that triggers, data-enrichment waterfalls, signal prioritization).
- Deep familiarity with modern GTM AI concepts, LLM capabilities, and revenue tech stacks (i.e. Clay, 6sense, Salesforce, Sales Engagement Platforms, Outreach, SalesLoft).
- Experience writing clear BRDs, functional specs, or user stories for systems, IT, and software development teams.
WORKDAY PAY TRANSPARENCY STATEMENT
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $158,400 USD - $237,600 USD
Additional US Location(s) Base Pay Range: $133,800 USD - $237,600 USD
OUR APPROACH TO FLEXIBLE WORK
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.
If you require a reasonable accommodation, you may email accommodations@workday.com, as far in advance as possible.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Gtm Engineer
Target companies with a CRM or RevOps tech stack
Companies running Salesforce, HubSpot, or custom revenue stacks almost always need GTM Engineers long-term. That dependency translates into willingness to sponsor visas, because replacing a deeply integrated engineer mid-stack is costly and disruptive.
Emphasize the specialty occupation case in your application
H-1B approval hinges on proving your role requires a specific bachelor's degree. GTM Engineers with a CS or software engineering background have a stronger case than those coming from a pure sales or marketing path, so frame your credentials accordingly.
Document your integration and automation work explicitly
USCIS reviewers look for technical depth. Listing specific APIs you've built, automation workflows you've architected, and engineering tools you've owned strengthens the argument that your role qualifies as a specialty occupation rather than a generalist sales-ops position.
Prioritize Series B and later startups over early-stage companies
Visa sponsorship requires legal resources and HR infrastructure that most pre-Series B companies lack. Companies that have raised growth rounds typically have immigration counsel on retainer and a clear process for sponsoring engineers already in place.
Engage immigration counsel before accepting an offer
GTM Engineer is an emerging title, and USCIS doesn't always classify it consistently. Having an immigration attorney review your offer letter, job description, and degree before you sign prevents surprises during the I-129 petition review process.
Use the O-1A as a backup if H-1B lottery selection fails
GTM Engineers who have led major product launches, presented at industry conferences, or contributed to published engineering work may qualify for O-1A extraordinary ability status. It has no lottery, no cap, and processes on a rolling basis throughout the year.
Frequently Asked Questions
Does a GTM Engineer role qualify for H-1B visa sponsorship?
Yes, in most cases. GTM Engineer positions that involve software development, API integration, and systems architecture typically meet the H-1B visa specialty occupation standard, which requires a bachelor's degree or higher in a specific technical field. Roles that lean heavily toward sales strategy with minimal engineering work are harder to approve, so the job description wording matters significantly.
What degree do I need to get sponsored as a GTM Engineer?
A bachelor's degree in computer science, software engineering, or information systems is the strongest foundation. Some employers will support sponsorship for candidates with degrees in business information technology or related fields if the role is sufficiently technical. A pure business or marketing degree without a technical component makes the specialty occupation argument much harder to make during USCIS review.
How do I find employers actively sponsoring GTM Engineers?
Migrate Mate filters job listings specifically by visa sponsorship availability, so you can browse GTM Engineer roles where employers have already indicated they'll sponsor. This saves considerable time compared to applying broadly and discovering sponsorship status late in the process, often after multiple interview rounds.
Can I transfer my H-1B to a new employer if I switch GTM Engineer jobs?
Yes. H-1B portability allows you to start working for a new sponsoring employer as soon as they file a transfer petition, without waiting for approval, as long as your current H-1B is valid and you haven't accrued unlawful presence. The new employer must file a new I-129 with an updated Labor Condition Application reflecting the new role and work location.
Are GTM Engineer H-1B petitions frequently hit with RFEs?
Requests for Evidence are more common for GTM Engineer roles than for traditional software engineering titles because USCIS officers may not immediately recognize the classification. Petitions that include detailed job descriptions emphasizing technical duties, API work, system design responsibilities, and a clear degree requirement for the position tend to receive fewer RFEs than those using vague or sales-adjacent language.
What is the prevailing wage requirement for sponsored Gtm Engineer jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.