Integrated Marketing Manager Jobs in USA with Visa Sponsorship
Integrated Marketing Managers are strong candidates for H-1B visa and O-1 visa sponsorship. The role qualifies as a specialty occupation when tied to a specific degree field, and larger employers in tech, CPG, and media regularly sponsor international candidates. For detailed occupation requirements, see the O*NET profile.
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About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
He/she/they will live at the forefront of using data to answer partners’ business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is hybrid working onsite at the SBH Support Center, located in Legacy West, Plano TX.
Primary Functions:
- Brand and lead brand partner relationships across BSG
- Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
- Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
- Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
- Ensure/co-op pricing/costs meet expectations of brand partners and internal teams.
- Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
- Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
- Prepare and lead quarterly brand partner meetings.
- Project Management/Brand Partner program growth
- Collaborate cross-functionally with internal teams to ensure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
- Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.
Qualifications
- Bachelor's degree or an equivalent combination of education and experience required
- Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
- Experience building annual marketing plans/programs and strong understanding of marketing
- Proficient in Marketing and Communication Brief writing and Creative Brief writing
- Outstanding verbal and written communication skills
- Strong project management and planning skills
- Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
- Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
- Effective negotiation and problem solving skills required
- Flexible and ability to multi-task - can work within ambiguous, fast moving environment
Competencies/Attributes:
- Customer centric, brand steward
- Flexible and Agile Adapter: Ability to navigate complexity
- Proactive - ability to take the lead and initiative
- Solutions-oriented
- Resourceful and adaptable
- Poised, composed, credible, good judgement
- Dependable
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
Working Conditions /Physical Requirements
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
LI-Hybrid
Overview
About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
He/she/they will live at the forefront of using data to answer partners’ business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is hybrid working onsite at the SBH Support Center, located in Legacy West, Plano TX.
Primary Functions:
- Brand and lead brand partner relationships across BSG
- Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
- Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
- Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
- Ensure/co-op pricing/costs meet expectations of brand partners and internal teams.
- Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
- Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
- Prepare and lead quarterly brand partner meetings.
- Project Management/Brand Partner program growth
- Collaborate cross-functionally with internal teams to ensure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
- Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.
Qualifications
- Bachelor's degree or an equivalent combination of education and experience required
- Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
- Experience building annual marketing plans/programs and strong understanding of marketing
- Proficient in Marketing and Communication Brief writing and Creative Brief writing
- Outstanding verbal and written communication skills
- Strong project management and planning skills
- Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
- Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
- Effective negotiation and problem solving skills required
- Flexible and ability to multi-task - can work within ambiguous, fast moving environment
Competencies/Attributes:
- Customer centric, brand steward
- Flexible and Agile Adapter: Ability to navigate complexity
- Proactive - ability to take the lead and initiative
- Solutions-oriented
- Resourceful and adaptable
- Poised, composed, credible, good judgement
- Dependable
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
Working Conditions /Physical Requirements
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
LI-Hybrid
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Get Access To All JobsTips for Finding Visa Sponsorship as an Integrated Marketing Manager
Position yourself as a T-shaped marketer
Employers sponsor candidates who own a clear strategic function, not generalists. Emphasize cross-channel ownership, campaign P&L responsibility, or a specific channel expertise like paid media or lifecycle marketing to justify specialty occupation status.
Target employers with active LCA filings
Companies that have sponsored marketing roles in the past are far more likely to sponsor again. Look for employers with a pattern of H-1B filings in marketing, communications, or brand management, which signals an established sponsorship infrastructure and legal team.
Match your degree field to your job function
USCIS requires a direct relationship between your degree and the role. A marketing, communications, business, or psychology degree typically supports this case. A degree in an unrelated field weakens the specialty occupation argument and increases RFE risk significantly.
Document cross-functional leadership clearly on your resume
Integrated marketing roles that demonstrate coordination across product, sales, and creative teams are harder to classify as generalist. Quantify campaigns managed, teams led, and budgets owned to reinforce the specialized, degree-requiring nature of your work.
Prioritize mid-size and enterprise employers over startups
Larger companies have in-house immigration counsel and established sponsorship workflows. Early-stage startups often lack the infrastructure to file petitions accurately and on time, which increases denial risk even when the employer is willing in principle.
Get the job description written tightly before the LCA is filed
The Labor Condition Application locks in your job duties and work location. Vague descriptions like 'support marketing initiatives' invite USCIS scrutiny. Work with your employer to ensure duties reflect specialized, degree-requiring responsibilities before the petition is submitted.
Integrated Marketing Manager jobs are hiring across the US. Find yours.
Find Integrated Marketing Manager JobsFrequently Asked Questions
Does an Integrated Marketing Manager role qualify as an H-1B specialty occupation?
Yes, in most cases, but the job description matters significantly. USCIS looks for roles where a specific bachelor's degree is a minimum requirement, not just preferred. Integrated Marketing Manager positions that require a degree in marketing, communications, or business and involve strategic campaign ownership typically meet the specialty occupation standard. Roles described as generalist or where any degree qualifies are more vulnerable to RFEs.
Which employers commonly sponsor Integrated Marketing Managers for visas?
Tech companies, consumer packaged goods brands, media companies, and large agencies are the most active sponsors for this role. Employers like Google, Meta, and major CPG companies regularly file H-1B petitions for marketing roles. Browse open roles on Migrate Mate to filter specifically for employers actively sponsoring international candidates in marketing.
Can I get an H-1B for an Integrated Marketing Manager role if my degree isn't in marketing?
It depends on the degree field and how closely it relates to the role. A business or psychology degree can support an integrated marketing petition if you can draw a clear connection to marketing strategy, consumer behavior, or communications. An unrelated degree, like engineering or biology, creates a much harder case and may require a credential evaluation or supporting expert opinion letter.
What's the H-1B approval rate for marketing roles, and how does it affect my chances?
USCIS doesn't publish approval rates broken down by job title, but marketing roles historically face higher RFE rates than STEM fields due to ongoing debates about specialty occupation status. Approval odds improve significantly when the petition includes a detailed job description, organizational charts showing the strategic function of the role, and evidence that similarly situated employers require a specific degree.
Is an O-1A visa a realistic alternative for an Integrated Marketing Manager?
Yes, for candidates with demonstrable industry recognition. The O-1A requires evidence of extraordinary ability, which in marketing could include speaking at major industry conferences, published thought leadership, awards, or leading campaigns with documented large-scale impact. It's not a common path for mid-level roles, but senior Integrated Marketing Managers with a strong portfolio of recognition may qualify without relying on the H-1B lottery.
What is the prevailing wage requirement for sponsored Integrated Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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