Paid Media Specialist Jobs in USA with Visa Sponsorship
Paid Media Specialists are routinely sponsored for H-1B visa and E-3 visas when the role requires a bachelor's degree in marketing, advertising, or a related field. Employers in tech, retail, and digital agencies file regularly, and the specialty occupation case is well-established for data-driven paid search and programmatic roles. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
ROLE AND RESPONSIBILITIES
The Associate Director, Paid Digital Media is responsible for leading the overall paid digital media strategy, planning, execution, and performance across the OptumRx marketing portfolio. This role provides strategic direction for media investments, develops data-driven marketing approaches, and ensures campaigns deliver measurable business outcomes while maximizing the effectiveness of media spend. As a hands-on leader, this role partners closely with cross-functional stakeholders to develop integrated media plans, guide campaign execution and optimization, and translate complex performance data into clear, actionable insights for business leaders. Success in this role requires solid leadership, the ability to influence and communicate effectively across all levels of the organization, sound decision-making, and a collaborative approach to driving marketing strategy, operational excellence, and continuous improvement.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
- Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
- Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
- Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
- Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
- Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
- Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
- Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
- Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
BASIC QUALIFICATIONS
- 9+ years marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social and Display) focused on performance-based marketing
- Experience working in a large matrix organization
- Experience managing Marketing budgets
- Proven strategic and analytic thinker plus tactical reporting and measurement implementer
- Proven coalition-builder and interpersonal communicator
- Proven solid attention to detail within context of campaign performance, metrics, and reporting
- Proven solid communication skills, working across a variety of teams and leaders within forecasting process
PREFERRED QUALIFICATION
- Background in the healthcare industry, financial services, and B2B Marketing
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
COMPENSATION
- Salary Range: $112,700 - $193,200 annually based on full-time employment
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. We comply with all minimum wage laws as applicable.
APPLICATION DEADLINE
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
INTRODUCTION
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
ROLE AND RESPONSIBILITIES
The Associate Director, Paid Digital Media is responsible for leading the overall paid digital media strategy, planning, execution, and performance across the OptumRx marketing portfolio. This role provides strategic direction for media investments, develops data-driven marketing approaches, and ensures campaigns deliver measurable business outcomes while maximizing the effectiveness of media spend. As a hands-on leader, this role partners closely with cross-functional stakeholders to develop integrated media plans, guide campaign execution and optimization, and translate complex performance data into clear, actionable insights for business leaders. Success in this role requires solid leadership, the ability to influence and communicate effectively across all levels of the organization, sound decision-making, and a collaborative approach to driving marketing strategy, operational excellence, and continuous improvement.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
- Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
- Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
- Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
- Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
- Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
- Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
- Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
- Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
BASIC QUALIFICATIONS
- 9+ years marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social and Display) focused on performance-based marketing
- Experience working in a large matrix organization
- Experience managing Marketing budgets
- Proven strategic and analytic thinker plus tactical reporting and measurement implementer
- Proven coalition-builder and interpersonal communicator
- Proven solid attention to detail within context of campaign performance, metrics, and reporting
- Proven solid communication skills, working across a variety of teams and leaders within forecasting process
PREFERRED QUALIFICATION
- Background in the healthcare industry, financial services, and B2B Marketing
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
COMPENSATION
- Salary Range: $112,700 - $193,200 annually based on full-time employment
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. We comply with all minimum wage laws as applicable.
APPLICATION DEADLINE
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Media Specialist
Frame your role around technical specialization
H-1B eligibility hinges on specialty occupation status. Emphasize platform-specific expertise, statistical modeling, attribution analysis, and budget optimization rather than general marketing duties. Roles requiring degree-level analytical skills are far easier to sponsor successfully.
Target employers with a paid media function at scale
Large e-commerce companies, SaaS businesses, and performance agencies run substantial paid media budgets and have dedicated teams. These employers are far more likely to have established sponsorship processes than small businesses running occasional ad campaigns.
Highlight quantifiable performance results
Sponsoring employers need to justify the hire to USCIS. Concrete results, such as ROAS improvements, cost-per-acquisition reductions, or revenue attribution figures, demonstrate the specialized value you bring and strengthen the employer's petition narrative significantly.
Clarify your degree field early in applications
A bachelor's degree in marketing, statistics, business, or a related analytical field directly supports the specialty occupation argument. If your degree is in an adjacent field, be prepared to explain the connection to paid media work clearly and specifically.
Ask about sponsorship before the final interview stage
Sponsorship conversations mid-process waste everyone's time if the employer categorically won't sponsor. Raise it briefly in early conversations by mentioning you'll require visa support, so you're only investing time in employers who are genuinely open to sponsoring.
Browse Migrate Mate for pre-vetted sponsoring employers
Not every employer willing to sponsor advertises it clearly. Migrate Mate filters paid media roles by employers with active sponsorship history, saving you from applying to companies that will decline at the offer stage when visa requirements are raised.
Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters significantly. USCIS evaluates whether the specific duties require at least a bachelor's degree in a directly related field. Roles centered on data analysis, programmatic strategy, and performance attribution hold up better than broadly defined marketing coordinator positions. Employers with strong job descriptions and degree requirements approved regularly.
What degree do I need for a Paid Media Specialist to get H-1B sponsorship?
A bachelor's degree in marketing, advertising, statistics, business analytics, or a closely related field is the standard. Degrees in communications or psychology have been accepted when the coursework included quantitative methods. The key is that your employer's job posting must list a specific degree requirement, not just 'bachelor's preferred,' since that ambiguity can weaken the specialty occupation argument.
How do I find Paid Media Specialist jobs with visa sponsorship?
Migrate Mate is the most direct way to find paid media roles at employers with confirmed sponsorship history. Generic job boards rarely surface sponsorship willingness clearly, meaning you can reach late-stage interviews before discovering an employer won't sponsor. Filtering specifically for sponsoring employers saves significant time when you're on a visa deadline.
Are Australian citizens in a better position to get sponsored as Paid Media Specialists?
Yes, meaningfully so. Australians can pursue the E-3 visa, which has a 10,500-slot annual cap that has never been fully utilized, no lottery, and faster processing through consular interviews in Australia. Unlike H-1B visa applicants who wait for the April lottery, an Australian Paid Media Specialist can receive E-3 approval within weeks of an employer filing the Labor Condition Application.
Can a Paid Media Specialist on OPT get sponsored for an H-1B before OPT expires?
Yes, but the timing requires careful planning. Your employer must file the H-1B petition during the April registration window for an October 1 start date. If your OPT expires before October 1 and you're selected, you can apply for a cap-gap extension that bridges the period. STEM OPT holders get a longer runway, making sponsorship more feasible if your degree qualifies.
What is the prevailing wage requirement for sponsored Paid Media Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.