Paid Media Specialist Jobs in USA with Visa Sponsorship
Paid Media Specialists are routinely sponsored for H-1B and E-3 visas when the role requires a bachelor's degree in marketing, advertising, or a related field. Employers in tech, retail, and digital agencies file regularly, and the specialty occupation case is well-established for data-driven paid search and programmatic roles. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture. A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down. CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
ROLE AND RESPONSIBILITIES
The Paid Media Specialist is responsible for the direct setup, execution, and optimization of paid media campaigns that drive qualified mortgage leads for CrossCountry Mortgage’s corporate strategic marketing initiatives and retail Loan Officers. This role manages full-funnel marketing programs primarily across digital channels, with occasional integration of direct mail and out-of-home (OOH) to build awareness, drive consideration, and generate leads. The Paid Media Specialist configures, launches, and optimizes campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels, coordinating efforts across channels to create effective multi-channel programs. Using internal and third-party data, the Paid Media Specialist curates and refines target audiences to improve reach, engagement, and conversion across national and local markets. This role is Loan Officer–facing and collaborates closely with internal teams, external partners, and Loan Officers to scale programs that support both corporate initiatives and individual LO marketing, with a focus on measurable ROI and continuous optimization.
Job Responsibilities
- Set up, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels.
- Implement targeting strategies using geographic and intent data.
- Partner with Loan Officers and branch teams to support campaigns aligned with local markets, specialties, and growth goals.
- Monitor campaign budgets, performance, and execute optimizations based on campaign goals.
- Work closely with the finance team to support payment and reconciliation of marketing expenses.
- Conduct QA on campaign setup, tracking, pixels, conversion tracking, and lead routing integrations.
- Continuously optimize campaigns, including A/B testing across creative, messaging, targeting, and landing pages.
- Analyze campaign results, provide actionable insights, and recommend adjustments to improve performance.
- Maintain reporting dashboards and collaborate with reporting teams to measure campaigns against KPIs.
- Partner with creative teams to develop high-performing ad creative, landing pages, and lead capture experiences.
- Collaborate with vendors and platform partners supporting paid media initiatives.
- Ensure campaigns comply with mortgage and financial services regulatory requirements.
- Collaborate with marketing leadership to identify opportunities to scale successful campaigns and improve acquisition performance.
BASIC QUALIFICATIONS
- 2+ years of direct experience managing paid digital campaigns with a focus on lead generation.
- Experience working with Google Ads, Meta Ads Manager, and programmatic platforms.
- Experience with conversion-focused campaigns, including lead forms, landing pages, retargeting, and multi-channel campaigns (digital, direct mail, OOH).
- Experience analyzing performance and making data-driven optimizations to improve ROI and lead quality.
- Experience supporting local, multi-location, or Loan Officer–facing campaigns.
- Experience in mortgage, financial services, or other regulated industries, preferred.
- Advanced understanding of audience targeting, bidding strategies, and A/B testing.
- Skilled in campaign setup, QA, tracking, pixels, and analytics tools such as Google Analytics.
- Excellent organizational, communication, and cross-team collaboration skills.
- Detail-oriented with a focus on accuracy, measurement, and continuous optimization.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success!
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package:
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”).
The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
INTRODUCTION
CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture. A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down. CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
ROLE AND RESPONSIBILITIES
The Paid Media Specialist is responsible for the direct setup, execution, and optimization of paid media campaigns that drive qualified mortgage leads for CrossCountry Mortgage’s corporate strategic marketing initiatives and retail Loan Officers. This role manages full-funnel marketing programs primarily across digital channels, with occasional integration of direct mail and out-of-home (OOH) to build awareness, drive consideration, and generate leads. The Paid Media Specialist configures, launches, and optimizes campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels, coordinating efforts across channels to create effective multi-channel programs. Using internal and third-party data, the Paid Media Specialist curates and refines target audiences to improve reach, engagement, and conversion across national and local markets. This role is Loan Officer–facing and collaborates closely with internal teams, external partners, and Loan Officers to scale programs that support both corporate initiatives and individual LO marketing, with a focus on measurable ROI and continuous optimization.
Job Responsibilities
- Set up, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels.
- Implement targeting strategies using geographic and intent data.
- Partner with Loan Officers and branch teams to support campaigns aligned with local markets, specialties, and growth goals.
- Monitor campaign budgets, performance, and execute optimizations based on campaign goals.
- Work closely with the finance team to support payment and reconciliation of marketing expenses.
- Conduct QA on campaign setup, tracking, pixels, conversion tracking, and lead routing integrations.
- Continuously optimize campaigns, including A/B testing across creative, messaging, targeting, and landing pages.
- Analyze campaign results, provide actionable insights, and recommend adjustments to improve performance.
- Maintain reporting dashboards and collaborate with reporting teams to measure campaigns against KPIs.
- Partner with creative teams to develop high-performing ad creative, landing pages, and lead capture experiences.
- Collaborate with vendors and platform partners supporting paid media initiatives.
- Ensure campaigns comply with mortgage and financial services regulatory requirements.
- Collaborate with marketing leadership to identify opportunities to scale successful campaigns and improve acquisition performance.
BASIC QUALIFICATIONS
- 2+ years of direct experience managing paid digital campaigns with a focus on lead generation.
- Experience working with Google Ads, Meta Ads Manager, and programmatic platforms.
- Experience with conversion-focused campaigns, including lead forms, landing pages, retargeting, and multi-channel campaigns (digital, direct mail, OOH).
- Experience analyzing performance and making data-driven optimizations to improve ROI and lead quality.
- Experience supporting local, multi-location, or Loan Officer–facing campaigns.
- Experience in mortgage, financial services, or other regulated industries, preferred.
- Advanced understanding of audience targeting, bidding strategies, and A/B testing.
- Skilled in campaign setup, QA, tracking, pixels, and analytics tools such as Google Analytics.
- Excellent organizational, communication, and cross-team collaboration skills.
- Detail-oriented with a focus on accuracy, measurement, and continuous optimization.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success!
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package:
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”).
The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
How to Get Visa Sponsorship as a Paid Media Specialist
Frame your role around technical specialization
H-1B eligibility hinges on specialty occupation status. Emphasize platform-specific expertise, statistical modeling, attribution analysis, and budget optimization rather than general marketing duties. Roles requiring degree-level analytical skills are far easier to sponsor successfully.
Target employers with a paid media function at scale
Large e-commerce companies, SaaS businesses, and performance agencies run substantial paid media budgets and have dedicated teams. These employers are far more likely to have established sponsorship processes than small businesses running occasional ad campaigns.
Highlight quantifiable performance results
Sponsoring employers need to justify the hire to USCIS. Concrete results, such as ROAS improvements, cost-per-acquisition reductions, or revenue attribution figures, demonstrate the specialized value you bring and strengthen the employer's petition narrative significantly.
Clarify your degree field early in applications
A bachelor's degree in marketing, statistics, business, or a related analytical field directly supports the specialty occupation argument. If your degree is in an adjacent field, be prepared to explain the connection to paid media work clearly and specifically.
Ask about sponsorship before the final interview stage
Sponsorship conversations mid-process waste everyone's time if the employer categorically won't sponsor. Raise it briefly in early conversations by mentioning you'll require visa support, so you're only investing time in employers who are genuinely open to sponsoring.
Browse Migrate Mate for pre-vetted sponsoring employers
Not every employer willing to sponsor advertises it clearly. Migrate Mate filters paid media roles by employers with active sponsorship history, saving you from applying to companies that will decline at the offer stage when visa requirements are raised.
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Get Access To All JobsFrequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters significantly. USCIS evaluates whether the specific duties require at least a bachelor's degree in a directly related field. Roles centered on data analysis, programmatic strategy, and performance attribution hold up better than broadly defined marketing coordinator positions. Employers with strong job descriptions and degree requirements approved regularly.
What degree do I need for a Paid Media Specialist to get H-1B sponsorship?
A bachelor's degree in marketing, advertising, statistics, business analytics, or a closely related field is the standard. Degrees in communications or psychology have been accepted when the coursework included quantitative methods. The key is that your employer's job posting must list a specific degree requirement, not just 'bachelor's preferred,' since that ambiguity can weaken the specialty occupation argument.
How do I find Paid Media Specialist jobs with visa sponsorship?
Migrate Mate is the most direct way to find paid media roles at employers with confirmed sponsorship history. Generic job boards rarely surface sponsorship willingness clearly, meaning you can reach late-stage interviews before discovering an employer won't sponsor. Filtering specifically for sponsoring employers saves significant time when you're on a visa deadline.
Are Australian citizens in a better position to get sponsored as Paid Media Specialists?
Yes, meaningfully so. Australians can pursue the E-3 visa, which has a 10,500-slot annual cap that has never been fully utilized, no lottery, and faster processing through consular interviews in Australia. Unlike H-1B applicants who wait for the April lottery, an Australian Paid Media Specialist can receive E-3 approval within weeks of an employer filing the Labor Condition Application.
Can a Paid Media Specialist on OPT get sponsored for an H-1B before OPT expires?
Yes, but the timing requires careful planning. Your employer must file the H-1B petition during the April registration window for an October 1 start date. If your OPT expires before October 1 and you're selected, you can apply for a cap-gap extension that bridges the period. STEM OPT holders get a longer runway, making sponsorship more feasible if your degree qualifies.
What is the prevailing wage requirement for sponsored Paid Media Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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