Paid Media Specialist Jobs in USA with Visa Sponsorship
Paid Media Specialists are routinely sponsored for H-1B visa and E-3 visas when the role requires a bachelor's degree in marketing, advertising, or a related field. Employers in tech, retail, and digital agencies file regularly, and the specialty occupation case is well-established for data-driven paid search and programmatic roles. For detailed occupation requirements, see the O*NET profile.
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Infor is seeking a Director of Global Paid Media to lead and own the end-to-end paid media strategy — spanning geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and is central to Infor's industry-led GTM strategy for B2B SaaS.
This position will be responsible for global paid media planning, budget forecasting, and ongoing campaign optimization in close partnership with regional field marketing leaders who own market P&L. The ideal candidate brings deep expertise across all paid channel types (paid: search, display, programmatic, social), a command of performance measurement, and the presence to present paid strategy and results to senior executive audiences. This role is hands-on and action-oriented with the ability to do strategic paid program planning, forecasting and platform optimization with a strict focus on performance management tied to pipeline.
A Typical Day in the Life Includes:
Global Strategy & Planning:
- Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.
- Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.
- Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.
- Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.
Campaign Execution & Optimization:
- Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.
- Maintain governance over campaign structure, bid strategy, landing page alignment, and conversion tracking across all markets.
- Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound.
Agency & Team Leadership:
- Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.
- Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.
- Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.
Stakeholder Partnership & Reporting:
- Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals.
- Build and maintain executive-level reporting that connects paid media investment to business outcomes: pipeline influence, MQL velocity, SAO contribution, and ROAS.
- Present paid media strategy, performance reviews, and investment recommendations to senior stakeholders including the CMO, VP Digital, and regional VPs.
- Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Operations, and Analytics to ensure paid programs are integrated into full-funnel campaign execution.
Basic Qualifications:
- Paid media strategy experience in B2B technology or enterprise software.
- Experience managing global programs at the senior/director level.
- Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
- Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
- Experience managing and developing a team, including direct reports and external agency partners.
- Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
- Experience presenting strategy and results to C-suite and senior marketing leaders.
- Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
- Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
Preferred Qualifications:
- Experience marketing to Manufacturing, Distribution, Supply Chain, or Food & Beverage industries.
- Familiarity with Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.
- Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated.
- Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.
For California, Colorado, Illinois, Maine, Maryland, Minnesota, New York, Virginia, and Washington applicants, we anticipate paying between $187,000 - $250,000 per year. Please note that the salary information is a general guideline only. In addition, Infor provides various benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). The application window is anticipated to close on September 30th.
About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems; it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career; you're helping to build what's next.
Infor is a global leader in business cloud software products for companies in industry-specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
Fraud Awareness
We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams.
Fraud Privacy Policy
We value your privacy at Infor. You may access our privacy policy here.
US Only
This employer uses E-Verify. Please visit this website for additional information.
E-Verify Illinois: Click here, aquí, or tu
Description
Infor is seeking a Director of Global Paid Media to lead and own the end-to-end paid media strategy — spanning geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and is central to Infor's industry-led GTM strategy for B2B SaaS.
This position will be responsible for global paid media planning, budget forecasting, and ongoing campaign optimization in close partnership with regional field marketing leaders who own market P&L. The ideal candidate brings deep expertise across all paid channel types (paid: search, display, programmatic, social), a command of performance measurement, and the presence to present paid strategy and results to senior executive audiences. This role is hands-on and action-oriented with the ability to do strategic paid program planning, forecasting and platform optimization with a strict focus on performance management tied to pipeline.
A Typical Day in the Life Includes:
Global Strategy & Planning:
- Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.
- Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.
- Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.
- Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.
Campaign Execution & Optimization:
- Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.
- Maintain governance over campaign structure, bid strategy, landing page alignment, and conversion tracking across all markets.
- Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound.
Agency & Team Leadership:
- Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.
- Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.
- Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.
Stakeholder Partnership & Reporting:
- Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals.
- Build and maintain executive-level reporting that connects paid media investment to business outcomes: pipeline influence, MQL velocity, SAO contribution, and ROAS.
- Present paid media strategy, performance reviews, and investment recommendations to senior stakeholders including the CMO, VP Digital, and regional VPs.
- Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Operations, and Analytics to ensure paid programs are integrated into full-funnel campaign execution.
Basic Qualifications:
- Paid media strategy experience in B2B technology or enterprise software.
- Experience managing global programs at the senior/director level.
- Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
- Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
- Experience managing and developing a team, including direct reports and external agency partners.
- Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
- Experience presenting strategy and results to C-suite and senior marketing leaders.
- Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
- Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
Preferred Qualifications:
- Experience marketing to Manufacturing, Distribution, Supply Chain, or Food & Beverage industries.
- Familiarity with Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.
- Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated.
- Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.
For California, Colorado, Illinois, Maine, Maryland, Minnesota, New York, Virginia, and Washington applicants, we anticipate paying between $187,000 - $250,000 per year. Please note that the salary information is a general guideline only. In addition, Infor provides various benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). The application window is anticipated to close on September 30th.
About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems; it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career; you're helping to build what's next.
Infor is a global leader in business cloud software products for companies in industry-specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
Fraud Awareness
We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams.
Fraud Privacy Policy
We value your privacy at Infor. You may access our privacy policy here.
US Only
This employer uses E-Verify. Please visit this website for additional information.
E-Verify Illinois: Click here, aquí, or tu
See all 529+ Paid Media Specialist Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Media Specialist
Frame your role around technical specialization
H-1B eligibility hinges on specialty occupation status. Emphasize platform-specific expertise, statistical modeling, attribution analysis, and budget optimization rather than general marketing duties. Roles requiring degree-level analytical skills are far easier to sponsor successfully.
Target employers with a paid media function at scale
Large e-commerce companies, SaaS businesses, and performance agencies run substantial paid media budgets and have dedicated teams. These employers are far more likely to have established sponsorship processes than small businesses running occasional ad campaigns.
Highlight quantifiable performance results
Sponsoring employers need to justify the hire to USCIS. Concrete results, such as ROAS improvements, cost-per-acquisition reductions, or revenue attribution figures, demonstrate the specialized value you bring and strengthen the employer's petition narrative significantly.
Clarify your degree field early in applications
A bachelor's degree in marketing, statistics, business, or a related analytical field directly supports the specialty occupation argument. If your degree is in an adjacent field, be prepared to explain the connection to paid media work clearly and specifically.
Ask about sponsorship before the final interview stage
Sponsorship conversations mid-process waste everyone's time if the employer categorically won't sponsor. Raise it briefly in early conversations by mentioning you'll require visa support, so you're only investing time in employers who are genuinely open to sponsoring.
Browse Migrate Mate for pre-vetted sponsoring employers
Not every employer willing to sponsor advertises it clearly. Migrate Mate filters paid media roles by employers with active sponsorship history, saving you from applying to companies that will decline at the offer stage when visa requirements are raised.
Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters significantly. USCIS evaluates whether the specific duties require at least a bachelor's degree in a directly related field. Roles centered on data analysis, programmatic strategy, and performance attribution hold up better than broadly defined marketing coordinator positions. Employers with strong job descriptions and degree requirements approved regularly.
What degree do I need for a Paid Media Specialist to get H-1B sponsorship?
A bachelor's degree in marketing, advertising, statistics, business analytics, or a closely related field is the standard. Degrees in communications or psychology have been accepted when the coursework included quantitative methods. The key is that your employer's job posting must list a specific degree requirement, not just 'bachelor's preferred,' since that ambiguity can weaken the specialty occupation argument.
How do I find Paid Media Specialist jobs with visa sponsorship?
Migrate Mate is the most direct way to find paid media roles at employers with confirmed sponsorship history. Generic job boards rarely surface sponsorship willingness clearly, meaning you can reach late-stage interviews before discovering an employer won't sponsor. Filtering specifically for sponsoring employers saves significant time when you're on a visa deadline.
Are Australian citizens in a better position to get sponsored as Paid Media Specialists?
Yes, meaningfully so. Australians can pursue the E-3 visa, which has a 10,500-slot annual cap that has never been fully utilized, no lottery, and faster processing through consular interviews in Australia. Unlike H-1B visa applicants who wait for the April lottery, an Australian Paid Media Specialist can receive E-3 approval within weeks of an employer filing the Labor Condition Application.
Can a Paid Media Specialist on OPT get sponsored for an H-1B before OPT expires?
Yes, but the timing requires careful planning. Your employer must file the H-1B petition during the April registration window for an October 1 start date. If your OPT expires before October 1 and you're selected, you can apply for a cap-gap extension that bridges the period. STEM OPT holders get a longer runway, making sponsorship more feasible if your degree qualifies.
What is the prevailing wage requirement for sponsored Paid Media Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.